Industry Trends

1. Hotel and Restaurant

- Hotel is an establishment that provides paid lodging on a short-term basis. Facilities
provided may range from a modest-quality mattress in a small room to large suites
with bigger, higher-quality beds, a dresser, a refrigerator and other kitchen facilities,
upholstered chairs, a flat screen television, and en-suite bathrooms. Small, lower-
priced hotels may offer only the most basic guest services and facilities. Larger,
higher-priced hotels may provide additional guest facilities such as a swimming pool,
business center (with computers, printers, and other office equipment), childcare,
conference and event facilities, tennis or basketball courts, gymnasium, restaurants,
day spa, and social function services.
- Restaurant is a business that prepares and serves food and drinks to customers as
for the profit. Meals are generally served and eaten on the premises, but many
restaurants also offer take-out and food delivery services. Restaurants vary greatly in
appearance and offerings, including a wide variety of cuisines and service models
ranging from inexpensive fast food restaurants and cafeterias, to mid-priced family
restaurants, to high-priced luxury establishments.

2. Social Networking
- Social networking is the use of Internet-based social media sites to stay connected
with friends, family, colleagues, customers, or clients. Social networking can have a
social purpose, a business purpose, or both, through sites such as Facebook, Twitter,
LinkedIn, and Instagram, among others. Social networking has become a significant
base for marketers seeking to engage customers.
- Marketers use social networking for increasing brand recognition and encouraging
brand loyalty. Since it makes a company more accessible to new customers and
more recognizable for existing customers, social networking helps promote a
brand’s voice and content.

3. Outsourcing Industry
- One of the most dynamic and fastest growing sectors in the Philippines is
the information technology–business process outsourcing (IT-BPO) industry. The
industry is composed of eight sub-sectors, namely, knowledge process outsourcing
and back offices, animation, call centers, software development, game
development, engineering design, and medical transcription. The IT-BPO industry
plays a major role in the country's growth and development.

4. Franchising Industry
- Is based on a marketing concept which can be adopted by an organization as a
strategy for business expansion. Where implemented, a franchisor licenses its know-
how, procedures, intellectual property, use of its business model, brand, and rights
to sell its branded products and services to a franchisee. In return the franchisee
pays certain fees and agrees to comply with certain obligations, typically set out in a
Franchise Agreement.
5. Telecommunications Industry

- The telecommunications industry within the sector of information and

communication technology is made up of all Telecommunications/telephone
companies and internet service providers and plays the crucial role in the evolution
of mobile communications and the information society.
- Traditional telephone calls continue to be the industry's biggest revenue generator,
but thanks to advances in network technology, Telecom today is less
about voice and increasingly about text (messaging, email) and images (e.g. video
streaming). High-speed internet access for computer-based data applications such
as broadband information services and interactive entertainment, is
pervasive. Digital subscriber line (DSL) is the main broadband telecom technology.
The fastest growth comes from (value-added) services delivered over mobile
networks.

6. Pharmaceutical Industry
- The pharmaceutical industry discovers, develops, produces, and markets drugs or
pharmaceutical drugs for use as medications to be administered (or self-
administered) to patients, with the aim to cure them, vaccinate them, or alleviate
the symptoms. Pharmaceutical companies may deal in generic or brand medications
and medical devices. They are subject to a variety of laws and regulations that
govern the patenting, testing, safety, efficacy and marketing of drugs.

7. Banking Industry
- The modern banking industry is a network of financial institutions licensed by the
state to supply banking services. The principal services offered relate to storing,
transferring, extending credit against, or managing the risks associated with holding
various forms of wealth.
- Banks as financial intermediaries are party to a transfer of funds from the ultimate
saver to the ultimate user of funds. Often, banks usefully alter the terms of the
contractual arrangement as the funds move through the transfer process in a
manner that supports and promotes economic activity. By issuing tradable claims
(bank deposits) against itself, the bank can add a flexibility to the circulating media
of exchange in a manner that enhances the performance of the payments system.
These deposits may support the extension of personal credit to consumers (retail
banking) or short-term credit to nonfinancial businesses (commercial banking).

Retailing Industry

- Retail is the process of selling consumer goods or services to customers through

multiple channels of distribution to earn a profit. Retailers satisfy demand identified
through a supply chain. The term "retailer" is typically applied where a service
provider fills the small orders of a large number of individuals, who are end-users,
rather than large orders of a small number of wholesale, corporate or government
clientele. Shopping generally refers to the act of buying products. Sometimes this is
done to obtain final goods, including necessities such as food and clothing;
sometimes it takes place as a recreational activity. Recreational shopping often
involves window shopping and browsing: it does not always result in a purchase.
Real Estate Industry

- Real Estate refers to the land and all those items which are attached to the land. It is
the physical, tangible entity, together with the additions or improvements on, above
or below the ground while Real Estate Development Projects means the
development of land for residential, commercial, industrial, agricultural, institutional
or recreational purposes, or any combination of such including, but not limited to,
tourist resorts, reclamation projects, building or housing projects, whether for
individual or condominium ownership, memorial parks and others of similar nature.