College of Management and Business Technology

Nueva Ecija University of Science and Technology
Off-Campus Program
General Tinio, Nueva Ecija
College of Management and Business Technology
The Leadership among the Marketing Team

in
Glass Aluminum Design Manufactory
Submitted to:
Mrs. Jeniffer Bulawit
BSBA Lecturer
As a Partial Fulfillment in the Requirements

In Marketing III
Submitted by:
Barrios, Marlon
Abina, Noralyn
Turga, Rizza
Naceno, Jenny Ann
Lacsina, Jovy Ann
BSBA III-Marketing Students

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I. The Problem and its Setting
Introduction
Glass has been in society in its most basic form since circa 4000BC and was used
mainly to produce weapons and jewelry, and by 1500BC glass vessels were used in
cooking and drinking. Glass has been developed for thousands of years of production
methods have evolved considerably since its induction. A key factor that sparked a large
increase in the mass production of glass was the development of the Solvay process in
the 1860s, which significantly reduce the cost of sodium oxide, a major input into the glass
production process. Two important developments in 20th century were automation, with
the introduction of the float process in 1952 for flat glass (Siddharth Agarwal 2014)
Our society is composing of different business and other establishment nowadays
but most of the business has only the same products. One of the major factors that a
businessman should know is on how to come up with a product that will last and that will
fulfill the needs of the consumers that is why this research tend to focus on the process
and techniques on how Leadership among Marketing Team can affect in Glass and
Aluminum Production.
The glass and aluminum design manufactory business growing up rapidly in
General Tinio. Because of its durability, low maintenance, high energy efficiency and cost-
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effective solutions, Papayano’s are willing to substitute their wood door, steel windows to
glass and aluminum. The researchers must try to identify the best promoting strategy in
the line of glass and aluminum business in General, Tinio.
Statement of the Problem
This study to find out The Leadership among the Marketing Team in Glass
Aluminum Design Manufactory
Specially, it sought to answer the following:
1. How may the profile of the respondent be describing in term of:
1.1 Age
1.2 Sex
1.3 Educational attainment
1.4 Social Status
2. How may the elements affect the consumer in terms of:
a. Glass
i. One- Way
ii. Two- Way
ii. Clear
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b. Designs
i. Simple
ii. Personalized
3. Is there a significant relationship between the profile variable and elements in the Glass
and Aluminum Business?
4. What is the strategy or suggestions of the study to the business?
Conceptual Framework
The study is about the business Glass and Aluminum strategy. How the
papayano’s want most in terms of glass and aluminum design manufactory. The marketer
conducted the study to identify the best promotional strategy to use to be the leading
glass and aluminum business in General Tinio.

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Research Paradigm
INPUT PROCESS OUTPUT
1.PROFILE OF THE
Identification of Identify the profile of
RESPONDENT
Respondents the respondent
 Age
pertinent information
 Sex Data Gathering
about the effects of the
 Educational Procedure
Attainment consumer.
 Social Status Unstructured interview
Relationship between
Questionnaire the profile variables
2. Elements affect and elements in the
the consumer Analysis of the data Glass and Aluminum
A. Glass using statistical tool Business
 One- Way
 Two- Way Promotional Strategy
 Clear
B. Designs
 Simple
 Personalized
Figure 1
The figure 1 show the input, the process and output aim to know the input are the
profile of respondent and elements affect the consumer. The researcher will conduct
these through the process of a set questionnaire and interview. The outcome is what will
be The leadership among marketing team in glass aluminum design manufactory in Gen.
Tinio in term of identifying the profile of the respondent pertinent information, the
relationship between the profile variables and elements and Promotional strategy.
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Significance of the Study
The result of this research work will be beneficial to Business Owner, Community,
Customer, Aspiring Entrepreneur and Future Researcher.
This study will answer How the Leadership among Marketing Team in Glass
Aluminum design manufactory affect the whole production. The researchers are the most
beneficial of this work. It serves as the result of their hard work and success.
Business Owner. The results will provide the business owner with some knowledge on
how How the Leadership among Marketing Team in Glass Aluminum design manufactory
business in Nueva Ecija. It will give the business owner some idea to sell the product to
effective way to sell to many costumers.
Community. Up on the completion of this study, the community will know the chance to
be part of How the Leadership among Marketing Team in Glass Alumium design
manufactory business in Nueva Ecija by gathering the data about this study.
Aspiring Entrepreneur. The given data would guide or help the Aspiring Entrepreneur
who to How the Leadership among Marketing Team in Glass Alumium design
manufactory to learned the experience of the owner.

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Future Researcher. This study will provide future researchers on this matter a reference
on how to make a study on related topic particularly How the leadership among marketing
team in Glass Aluminum design manufactory Business of General Tinio.
Definition of Terms
To avoid misinterpretation of the terms used in this study, the researchers defined
the following;
Business. It is business that you earn money and you can help your parents or family. It
is also important that you know how to get involved with your customer so you do not
want to leave.
Business Owner. The business owner is individual who own the business entity in
attempt to the success of the business.
Product. This is the product of the company or producers offered to marketers and their
employees are demo on every person with business.
Promotional Strategy. The choice of a target market and formulation of the most
appropriate promotion mix to influence it.

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II. Review of related literature and studies

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III. Research Methodology
This chapter discusses the method of research in the study. It deals with research
design and techniques used in gathering data, sources of data, including the statistical
strategy treatment for analyzing data.
Research Method
The research of this study used the descriptive method. To define the descriptive
method Creswell (2002) defined descriptive method as the collation, analysis,
classification and tabulation of data about practices, beliefs, process and adequate and
accurate interpretation about research data. This descriptive research method
emphasizes the use of instrument such as survey questionnaire, preference and views of
people in particular stations and to make an interpretation on the information gathered.
The researchers conducted a survey questionnaire about the the Leadership
among Marketing Team in Glass Alumium design manufactory. The researchers of this
study distributed the questionnaires to the respondent that contain five options to indicate
weight of responses. The respondents indicated the agreement or disagreement to the
listed factors using the following response mode:

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Degree of response Rank Verbal Interpretation
4.20 Above Strongly Agree
3.40 – 4.19 Agree
2.60 – 3.39 Moderately Agree
1.80 – 2.59 Disagree
1.00 – 1.79 Strongly Disagree

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Research Locale
This research study will be conducted in the province of Nueva Ecija particularly
the municipality of General Tinio who have a Glass and Aluminum Design Business.
Figure 2
Map of General Tinio

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Research Instruments
This study made use of questionnaires as the main tool for gathering pertinent and
relevant data. The type of questionnaire requires short responses by merely filling in and
checking the boxes for each item. The questionnaire was intended to be answered by the
owner/ manager of the Glass and Aluminum design business in General Tinio.
The set of questionnaire was intended to be answered by the owner / mongered
are composed of statement about the Business profile and the problems encountered in
operation management of Glass and Aluminum design Business.
Development and administration of instrument
The researcher will ask permission in writing from the respondents in the selected
Business in General Tinio. Upon receiving the approval to the request.
Reliability and validity
The researcher conducted a research title “The Leadership among Marketing
Team in Glass Aluminum Design Manufactory”, for some suggestions and
recommendations the researcher was consulted with the subject Professor Mrs. Jennifer
Bulawit, MBA. LPT, the researcher conducted survey for gathering data.
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Statistical Treatment of Data
After collecting the data needed, the researchers tabulated and analyzed the
gathered data with the help of statistical tools. The following are the statistical tools used
in the study together with their corresponding formulas.
1. The profile of the respondents was determined by using frequency distribution,
percentage, ranking weighted mean.
Percentage
F
(P)% = _______ x 100
N
Weighted mean
WM = WF / N
Where: WM = Weighted mean
N = Total number of responses
WF = Weighted Frequency

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Nueva Ecija University of Science and Technology

The Leadership among the Marketing Team

As a Partial Fulfillment in the Requirements

BSBA III-Marketing Students

I. The Problem and its Setting

Our society is composing of different business and other establishment nowadays

The glass and aluminum design manufactory business growing up rapidly in

the line of glass and aluminum business in General, Tinio.

Statement of the Problem

1. How may the profile of the respondent be describing in term of:

1.3 Educational attainment

1.4 Social Status

2. How may the elements affect the consumer in terms of:

ii. Two- Way

and Aluminum Business?

4. What is the strategy or suggestions of the study to the business?

glass and aluminum business in General Tinio.

INPUT PROCESS OUTPUT

Significance of the Study

Customer, Aspiring Entrepreneur and Future Researcher.

effective way to sell to many costumers.

manufactory to learned the experience of the owner.

team in Glass Aluminum design manufactory Business of General Tinio.

attempt to the success of the business.

employees are demo on every person with business.

appropriate promotion mix to influence it.

II. Review of related literature and studies

III. Research Methodology

strategy treatment for analyzing data.

method Creswell (2002) defined descriptive method as the collation, analysis,

accurate interpretation about research data. This descriptive research method

people in particular stations and to make an interpretation on the information gathered.

The researchers conducted a survey questionnaire about the the Leadership

weight of responses. The respondents indicated the agreement or disagreement to the

listed factors using the following response mode:

Degree of response Rank Verbal Interpretation

4.20 Above Strongly Agree

3.40 – 4.19 Agree

2.60 – 3.39 Moderately Agree

1.80 – 2.59 Disagree

1.00 – 1.79 Strongly Disagree

Map of General Tinio

The set of questionnaire was intended to be answered by the owner / mongered

operation management of Glass and Aluminum design Business.

Development and administration of instrument

Business in General Tinio. Upon receiving the approval to the request.

Reliability and validity

The researcher conducted a research title “The Leadership among Marketing

Team in Glass Aluminum Design Manufactory”, for some suggestions and

Statistical Treatment of Data

in the study together with their corresponding formulas.

1. The profile of the respondents was determined by using frequency distribution,

percentage, ranking weighted mean.

Where: WM = Weighted mean

N = Total number of responses

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