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  • Choosing A Brand Name

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    Matthias Bergmann
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    To develop a brand, one must first create a brand avatar defining the ideal customer. Then establish the brand archetype by determining what the brand will represent and the emotional resonance it will create. Next, generate brand name ideas through techniques like word association games or combining words, and check the availability and test the names through user surveys to select the best brand name.

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    To develop a brand, one must first create a brand avatar defining the ideal customer. Then establish the brand archetype by determining what the brand will represent and the emotional resonance it will create. Next, generate brand name ideas through techniques like word association games or combining words, and check the availability and test the names through user surveys to select the best brand name.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    16 views2 pages

    Choosing A Brand Name

    Uploaded by

    Matthias Bergmann
    To develop a brand, one must first create a brand avatar defining the ideal customer. Then establish the brand archetype by determining what the brand will represent and the emotional resonance it will create. Next, generate brand name ideas through techniques like word association games or combining words, and check the availability and test the names through user surveys to select the best brand name.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Step 1: Create your brand avatar

    the characteristics of the ideal customer for your brand’s products or services.

    Step 2: Create your brand archetype


    what your brand will mean or represent
    How will your brand create an emotional resonance with your customers?

    Step 3: Generate brand name ideas


    short, simple and easy to say.
    Ideally, it will be a two syllable word
    word association games
    inventing a completely new word or combining two ordinary words to form a new one
    online thesaurus
    foreign language words
    Step 4: Check the availability of your best brand name
    ideas
    Domain-name search

    Step 5: Test your brand name


    Survey users

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