Professional Documents
Culture Documents
COLORS
Rather than adopt the default red, white and blue color
palette of past presidential candidates, our color palette is
deeply rooted in Pete’s home town – South Bend, Indiana.
Born and raised in South Bend, Mayor Pete has led the
rust-belt, midwestern city through a period of renaissance
since he took o!ce. The nine colors in our palette are an
ode to Pete’s hometown and his life there. Explore our color
story below.
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PMS 123C
COLOR STORY
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Strato Blue
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Claeys Cream
River Blue
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Heartland Yellow
Calm Blue
Pete Buttigieg is
unapologetically substantive
yet salt-of-the-earth. He
https://design.peteforamerica.com/colors
speaks plainly and intelligently
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