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Communication and Globalization GROUP 1
Communication and Globalization GROUP 1
We are living in a globalized society, where global alliance and dependence in terms
of business, political, economic, and cultural practice are evident that the world shaped
the world all over the year. For this reason, people must acquire knowledge and skills that
account for "global communication competence" because it is only through global
communication competence can people from different cultures communicate effectively
and productively in the globalize society.
Communication Competence
1. Linguistic competence is the knowledge of the language code, i.e. its grammar
and vocabulary, and also of the conventions of its written representation (script and
orthography). The grammar component includes the knowledge of the sounds and their
pronunciation (i.e. phonetics), the rules that govern sound interactions and patterns (i.e.
phonology), the formation of words by means of e.g. inflection and derivation (i.e.
morphology), the rules that govern the combination of words and phrases to structure
sentences (i.e. syntax), and the way that meaning is conveyed through language (i.e.
semantics).
Moreover, for Cooley and Roach (1984) communication competence refers to the
knowledge of effective and appropriate communication patterns and the ability to use and
adapt that knowledge in various contexts. To better understand this definition, let’s break
apart its components.
The first part of the definition we will unpack deals with knowledge . The cognitive
elements of competence include knowing how to do something and understanding why
things are done the way they are. People can develop cognitive competence by observing
and evaluating the actions of others.
Individual factors affect our ability to do anything. Not everyone has the same
athletic, musical, or intellectual ability. At the individual level, a person’s physiological
and psychological characteristics affect competence. In terms of physiology, age,
maturity, and ability to communicate affect competence. In terms of psychology, a
person’s mood, stress level, personality, and level of communication apprehension (level
of anxiety regarding communication) affect competence.
What is competent or not varies based on social and cultural context, which makes it
impossible to only have one standard for what counts as communication competence.
Social variables such as status and power affect competence. Cultural variables such as
race and nationality also affect competence.
Expected Skills for College Graduates
The National Communication Association (NCA) has identified that students should be
able to do in terms speaking and listening competencies by the time they graduate from
college.
Competence is the ability of individuals that relates effectively to self and others in daily
life. It is an integration of various components based on the individual’s cognitive,
affective and behavioral abilities.
CHEN (2005)
o 3 Aspects of competence
1. It is the cognitive ability to understand situational and
environmental requirements;
2. It is the motivation to demonstrate the ability to understand
situational and environmental requirements
3. It is the effectiveness and appropriateness for accomplishing
specific goals in interaction.
These specific goals include getting relevant information about these goals , accurately
predicting the other’s response, selecting communication strategies, and correctly
assessing the result of interaction in a multicultural context.
(Chen , 2002)
-It indicates the right quantity of message sending , the consistent quality of
message delivered, the relevance of the message and situation, and the manner of
expression
(Wiemann, 1977)
-according to which a growing variety of social activities takes place irrespective of the
geographical location of participants .
2. Globalization is linked to the growth of social interconnectedness across existing
geographical and political boundaries
-It refers “to processes of change which underpin a transformation in the organization of
human affairs by linking together and expanding human activity across regions and
continents” (Held, McGrew ,GoldBlatt and Perraton 1999, 15)
-The linking and expanding of social activities across borders is predicated on the
possibility of relatively fast flow and movements of people, information ,capital and
goods.
s-some contemporary theorists believe that globalization has taken a particularly intense
form in recent decades , as innovations in communication, transportation, and
possibilities for simultaneity and instantaneousness (Harvey , 1989
Features of Globalization
1. It enables communication to take place in real time over great distances. The
new forms of communication, especially the electronic media, had shrunk the
globe into a much smaller physical space where information passes
instantaneously from one part of the world to another.
the social impact of new technologies, especially those associated with satellite
communication;
3. The emerge of the electronic media and the digital media has brought about a
radical change on how we see education, forcing people to relocate it in the new
economic and social scene and to redefine educational roles, content and styles.
2 stages:
Language continues evolve. It keeps. On developing as. People are become more
literate in the global world.
11. Chat room - an area on the Internet or other computer network where users can
communicate, typically limiting communication to a particular topic.
Digital competence - It comprises the related knowledge and skills you need have
to exploit ICT efficiently for your own purposes, be it for your personal or
professional life.
Digital immigrants - a person born or brought up before the widespread use of
digital technology.
Digital natives - a person born or brought up during the age of digital technology
and therefore familiar with computers and the Internet from an early age.
Digital skills -'the ability to find, evaluate, utilize, share, and create content using
information technologies and the Internet
Emoji - a small digital image or icon used to express an idea, emotion, etc.
Mediascape - refers to the electronic and print media in "global cultural flows".
Selfie - a photograph that one has taken of oneself, typically one taken with a
smartphone or webcam and shared via social media.
Virtual Reality - the computer - seemingly real or physical way by a person using
special electronic equipment, such as a helmet with a screen inside or gloves fitted
with sensors.
Republic of the Philippines
Tarlac State University
College of Business and Accountancy
Tarlac, City
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“Communication and Globalization”
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