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  • Daftar Pustaka: Valda - 115160156 - Pengaruh Advertising Dan Social Media Terhadap Brand Awareness Mcdonald'S Di Jakarta

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    Valda Bertha
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    McDonald's uses advertising and social media to increase brand awareness among customers in Jakarta. Studies have found that both traditional advertising and social media marketing can boost brand awareness, brand image, and customer loyalty when used together. Research on brands in China also showed that conventional ads still play a role in the digital age by increasing awareness and desire for brands.

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    McDonald's uses advertising and social media to increase brand awareness among customers in Jakarta. Studies have found that both traditional advertising and social media marketing can boost brand awareness, brand image, and customer loyalty when used together. Research on brands in China also showed that conventional ads still play a role in the digital age by increasing awareness and desire for brands.

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    8 views1 page

    Daftar Pustaka: Valda - 115160156 - Pengaruh Advertising Dan Social Media Terhadap Brand Awareness Mcdonald'S Di Jakarta

    Uploaded by

    Valda Bertha
    McDonald's uses advertising and social media to increase brand awareness among customers in Jakarta. Studies have found that both traditional advertising and social media marketing can boost brand awareness, brand image, and customer loyalty when used together. Research on brands in China also showed that conventional ads still play a role in the digital age by increasing awareness and desire for brands.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Valda – 115160156 – PENGARUH ADVERTISING DAN SOCIAL MEDIA TERHADAP BRAND AWARENESS

    MCDONALD’S DI JAKARTA

    DAFTAR PUSTAKA

    Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand
    image, and brand loyalty. Business and management studies: an international journal,
    6(1), 128-148.

    Chan, T. H., Leung, F. F., Tan, P., Tse, D. K. (2015). Role of conventional ads in a digital
    age: effects of internet and conventional advertising on brand awareness and brand
    desire in china. International journal of electronic commerce studies, 6(1), 87-97.

    Domazet, I. S., Dokic, I., Milovanov, O. (2018). The Influence of advertising media on brand
    awareness. Journal of sustainable business and management solutions in emerging
    economies, 23(1), 13-22.

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