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BEAUTY
SPECIALISTS, Beauty Specialists, Inc. is studying the possibility of adding a
beauty soap to its product line. It produces and sells
INC. toothpaste, cosmetics, colognes and now a beauty soap.
Among the consumer products the company markets, they are
most excited with its brand of beauty soap. The company
believes that to keep major share of the market, it has to
produce a beauty soap.
The new soap’s selling feature is its two perfumes.
beautyspecialists@gmail.com
Assume the company has hired you as marketing consultant to
advise them on the future of this new soap, what factors should
you look into?
Beauty
Soap