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Midterm topics semester 10th 2019

5th year DCOP


Every teacher has authority to make any change in respective subjects

1. Pharmaceutical 3. CONSUMER MARKETS AND


CONSUMER BUYER BEHAVIOUR
Technology: 4. Targeting & Positioning
• Lecture 1 along with all handouts 5. Products and Services
(3 in no) 6. Segmentation
• Microencapsulation
• GRDDs
4. Forensic pharmacy:
➢ File 1, 2, 3, 4, 5, 6, 7, 8 by Dr.
2. Clinical pharmacy: Anab
1. CNS complete
➢ Chapter 1 and 2 of handout 1 by
2. Oncology complete (4, 5, 6, 7,
Dr. Rabia Busra
8)
5. Biopharmaceutics:
3. Marketing and ➢ Half life
Management: ➢ Vd
1. Introduction to marketing ➢ Drug clearance
2. Company and Marketing ➢ IV infusion
Strategy: Partnering to Build ➢ Numerical of kinetics in class
Customer Relationships along graphs

“Do not wait; the time will never be ‘just


right.’ Start where you stand, and work
with whatever tools you may have at
your command, and better tools will be
found as you go along.” —George
Herbert

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