Food and beverages Company

MD. ASIFUL ALAM

13 .02 .07 .131
ARIAN HASNAT KHAN
13 .02 .07 .127
MD. ABDUL SATTAR
13 .02 .07 .108
MURSHED JAHAN MASUM
13 .02 .07 .118
 Case study of Kellogg's

Objective : Elaborating SWOT analysis of Kellogg's

SWOT Analysis:

Strengths Weakness

Opportunities Threats
 SWOT
Strengths:
 42% of global market
 Strong brand recognition
 Worldwide presence
 Brand loyalty
 Quality product
 High fiber brand
 Corporate social responsibility
 ERP based warehousing
 SWOT
Weakness:

 Lack of innovation
 Lack of sustainable or progressive products
 Saturation of market
 Dependability on one product
 SWOT
Opportunities:
 Global market
 Kids market
 People are looking for eat more healthy
 Baby-food market
 E-business
 Online advertizing
 SWOT
Threats:

Label restrictions
Consumer awareness
 Strong competitor
 Changing lifestyle
 Rising food prices
 Government regulation
Grow With US……