HOLY  CROSS  OF  DAVAO  COLLEGE  

Sta.  Ana  Avenue,  Davao  City  
 
Bachelor  of  Science  in  Business  Administration  (BSBA)  
Major:  Marketing  Management  
 
COURSE  OUTLINE  
 
Feasibility  Study  
 
I. Course  Number:    MM-­‐E4           Credit:      3  units  
 
II. Course  Title:    Feasibility  Study         Pre-­‐Requisite:    Acctg  BA,  Econ  1,  
                     Mgt  1,  Mktg  1  
III. Course  Description:    
 
  The  course  describes  the  attributes  and  characteristics  of  a  feasibility  study,  the  five  parts  of  the  
feasibility  study  and  the  variables  involved  in  the  project  management  process.  
 
IV. Course  Objectives:  
 
At  the  end  of  the  course,  the  student  should  be  able  to:  
 
1. Discuss  the  importance  of  a  feasibility  study.  
2. Present  the  differences  between  a  feasibility  study  and  a  business  plan.  
3. Describe  the  parts  of  a  feasibility  study.  
4. Verify  the  usefulness  of  the  feasibility  study  in  having  a  successful  business  as  testified  by  
successful  entrepreneurs.  
5. Develop  the  student’s  confidence  for  their  entrepreneurial  career.  
6. Develop   the   student’s   ability   to   work   with   teammates   and   their   commitment   towards  
assigned  tasks.  
7. Present  and  defend  the  proposed  feasibility  study  paper  before  the  panel.  
8. Submit  a  final  feasibility  study  paper.  
 
 
V. Course  Outline                   No.  of  Hours  
 
A. Introduction  to  Entrepreneurship                13.5  hours  
 
1. Definition  of  terms  
2. The  Need  for      Entrepreneurship  
3. The  Economic  Contribution  of  Entrepreneurship  
 
B. Introduction  to  Feasibility  Study  
 
1. Definition  of  and  Uses  of  Feasibility  Study  
2. The  Feasibility  Study  Format  
 
C. Market  Study                      13.5  hours  
 
1. Size,  Nature  and  Growth  of  Total  Demand  of  the  Product.  

 
  
2. Description  and  Price  of  the  Product  to  be  Sold.  
3. Supply  Situation  
4. Nature  of  Competition  
5. Marketing  Programs  
 
D. Production/Technical  Study  
 
1. Process  Specification  
2. Production  Volume  
3. Materials  &  Supplies  
4. Machinery&  Equipment  
a. Physical  Plant  
b. Manpower  
 
                  No.  of  Hours  
 
E. Management  Study                    13.5  hours  
 
1. Form  of  Ownership  
2. Organizational  Chart  
3. Officers  and  Key  Personnel  
4. Project  Schedule  
 
F.  Financial  Study  
 
1. Total  Project  Costs  
2. Working  Capital  Requirements  
3. Income  Statement    
4. Cash  Flow  Statement  
5. Balance  Sheet  
6. Funds  Flow  Analysis  
 
G.  Socio-­‐Economic  Study                    13.5  hours  
 
H. Presentation  of  the  Feasibility  Study  
 
3. References    
 
A. Bibliography  
 
a. Books    
 
Callahan,  Kevin  R.  G.S.  L..M  books  (2007)  Project  Management  Accounting:  Targeting,  Trading,  
&  Reporting  Costs  and  Profitability.  Canada  John  Wiley  and  Sons  
 
Howard  Business  Essentials.  Managing  Projects  Large  &  Small;  Howard  Business  School  Press,  
2004  
 
Kloppenborg,  Timothy  J.  (2009)  Project  Management:  A  Contemporary  Approach  
(International  Student  Edition)  Southwestern  Cengage  Learning  
 

 
  
Kuratko,  Donald  F.  (2009)  Introduction  to  Entrepreneurship  Eight  Edition  Southwestern  
Cengage  Learning  
 
Kuratko,  Donald  F.  (2012)  Entrepreneurship:  An  Introduction    
(Philippine  Edition)  Cengage  Learning  Asia  Pte  Ltd.  
 
Lewis,  James  P.  (2011),  Project  Planning  Scheduling  and  Control,  5th  Edition.  New  York  Mcgraw  
Hill  
 
Medina,  Robert  G.  (2011)  Entrepreneurship  and  Small  Management  Second  Edition  
Philippines  REX  Bookstore  Inc.  
 
Roa,  Floriano  C.  (2012)  Business  Ethics  and  Social  Responsibility,  Manila  Philippines,  Rex  
Bookstore  Inc.  
   
4. Course  Requirements  
 
A. Quizzes  
B. Research  Papers  
C. Reports  
D. Exams  
E. Feasibility  Study  Output  
 
 
 
 
 
 
5. Grading  System  
 
Midterm  Grade         Final  Grade  
 
Prelim  Examination     25%     Semi-­‐final  Examination   25%  
Midterm  Examination     25%     Final  Examination     25%  
Class  Standing       50%     Class  Standing       50%  
Total                              100%     Total                              100%  
 
      Midterm  Grade    +    Final  Grade  
Final  Grade   =      
          2