NEW BRIGHTON SCHOOL OF THE PHILIPPINES

Pres. Ramon Magsaysay Ave, General Santos City

Vision Statement

New Brighton School of the Philippines, Inc. will be a premiere, leading institution in innovation that prepares students, guided by the
values of integrity, love and humility, to meet the challenges of domestic and global business environment towards community and
nation-building.

Mission Statement

New Brighton School of the Philippines, Inc. is dedicated to provide the highest quality education through programs that equip students
with skills and competencies for innovation, success and entrepreneurial leadership in the contemporary Philippines.

Core Values

Integrity Humility Self-worth Love and Respect Patience Success-Driven

1 Education to Employment: Bridge to Success

 NEW BRIGHTON SCHOOL OF THE PHILIPPINES
Pres. Ramon Magsaysay Ave, General Santos City
Course Specifications
Catalog Number
Course Description Opportunity Seeking
Credit
Lecture 3units
Laboratory
Number of Hours 54 hrs
Lecture
Laboratory
Pre-requisites
Course Description This course is for students to identify the needs of society, to actively seek answers to these needs in the
form of new products or services, to quantify the risks of offering these products or services to the
market, and to evaluate the resulting projects in terms of societal priorities and the well-‐being of the
larger community. The student builds on the underlying principle that he should seek to generate a fair
return by meeting the needs of his customers, rather than emphasizing purely on his own interests and
concerns.
Course Learning At the end of the course, the students should be able to:
Outcomes 1. Determine the various ways of scanning the environment and identifying business opportunities
2. Provide the student with a laboratory for testing out ideas and assessing market potential.
3. Train the student in the tools of marketing analysis
4. Create a business planning process that will help to translate a good business idea into an actual
start-‐up venture.

2 Education to Employment: Bridge to Success

 NEW BRIGHTON SCHOOL OF THE PHILIPPINES
Pres. Ramon Magsaysay Ave, General Santos City

Content Areas/ Learning Strategies Evaluation Values Materials References

Time Frame Outcomes
I. Defining Marketing and the Marketing 1. Discuss the 1. Lecture- 1. Pencil and Paper 1. Self-Worth 1. Books Phillip Kotler and
Process Course Overview, Discussion Test 2. Love and 2. LCD Projector Gary Armstrong.
Week 1-2 6hrs Discussion on 2. Performance Respect 3. Hand-outs (2011) Principles of
Syllabus 2. Business assessment: 4. Laptop Marketing.
1. Course Overview, Discussion on Planning process based with 5. PowerPoint 14thEdition
Syllabus 2. Identify the scoring rubrics. Presentations
different parts of
2. Introduction to Business Plan business plan
3. Outline Managing Profitable
Customer Relationships Partnering to 3. Make an Outline
Build Customer Relationships Managing
Profitable
Customer
Relationships
Partnering to
Build Customer
Relationships

II. Understanding the Marketplace 1. Understand the 1. Lecture- 1. Pencil and Paper 1. Self-Worth 1. Books Phillip Kotler and
and Consumers Marketing Discussion Test 2. Love and 2. LCD Projector Gary Armstrong.
Week 3-4 6hrs Environment 2. Performance Respect 3. Hand-outs (2011) Principles of
1. Understanding the Marketing assessment: 3. Success driven 4. Laptop Marketing.
Environment process based with 5. PowerPoint 14thEdition
2. Market Information 2. Explain the 2. Group scoring rubrics. Presentations

3 Education to Employment: Bridge to Success

 NEW BRIGHTON SCHOOL OF THE PHILIPPINES
Pres. Ramon Magsaysay Ave, General Santos City
3. A Look at Consumer Markets and market Discussion
Consumer Buyer Behaviour information
4. A Look at Business & Buyer
Business Behaviour 3. Identify the 3. Group
Consumer Reporting
Markets and
Consumer Buyer
Behaviour the
Business &
Buyer Business
Behaviour

III. Designing a Customer-‐Driven Phillip Kotler and

Marketing Strategy & Mix 1. Discuss the 1. Lecture- 1. Pencil and Paper 1. Self-Worth 1. Books Gary Armstrong.
Week 5-6 6hrs Creation of Discussion Test 2. Love and 2. LCD Projector (2011) Principles of
1. The Creation of Competitive Competitive Respect 3. Hand-outs Marketing.
Advantage Advantage 2. Performance 4. Laptop 14thEdition
2. Examining Customer –Driven assessment: 5. PowerPoint
Marketing Strategy: Creating Value 2. Examine 2. Business process based with Presentations
for Target Customer Customer – Analysis scoring rubrics.
3. Setting Your Business Vision, Driven Marketing
Mission, & Objectives Strategy:
4. Target Customer Survey / Effective Creating Value
Positioning for Target
Customer 3. Formulation of
Business Vision,
3. Set a Business Mission, &
Vision, Mission, Objectives
& Objectives

4 Education to Employment: Bridge to Success

 NEW BRIGHTON SCHOOL OF THE PHILIPPINES
Pres. Ramon Magsaysay Ave, General Santos City
IV- Product, Services and Branding 1. Discuss the New 1. Lecture- 1. Pencil and Paper 1. Self-Worth 1. Books Phillip Kotler and
Week 7-8 6hrs Product Discussion Test 2. Love and 2. LCD Projector Gary Armstrong.
1. The New Product Development & Development & 2. Performance Respect 3. Hand-outs (2011) Principles of
Life Cycle Strategies Life Cycle assessment: 4. Laptop Marketing.
2. A Look at Pricing Products: Strategies process based with 5. PowerPoint 14thEdition
Understanding and Capturing scoring rubrics. Presentations
Customer Value 2. Identify the
3. A Look at Pricing Products: Pricing pricing products 2. Group Work
Strategies strategies Reporting
4. Marketing Arithmetic
5. Examining Retail and Wholesaling 3. Explain the
6. The Communication of Customer Marketing
Value: IMC Strategy Arithmetic 3. Group work
7. Setting Your Marketing Objectives discussion
4. Identify the
retail and
wholesaling
4. Presentation of
5. Create a marketing
marketing objectives
objectives

V- Advertising & Public Relations 1. Discuss Personal 1. Lecture and 1. Pencil and Paper 1. Self-Worth 1. Books Phillip Kotler and
Week 9-10 6hrs Selling & Sales discussion Test 2. Love and 2. LCD Projector Gary Armstrong.
1. Personal Selling & Sales and and Promotions 2. Performance Respect 3. Hand-outs (2011) Principles of
Promotions assessment: 4. Laptop Marketing.
process based with 5. PowerPoint 14thEdition
2. Operations Management (OM) : 2. Explain the scoring rubrics. Presentations
2.1. Quality, Delivery & Productivity operation 2. Group

5 Education to Employment: Bridge to Success

 NEW BRIGHTON SCHOOL OF THE PHILIPPINES
Pres. Ramon Magsaysay Ave, General Santos City
2.2. Setting Your OM Objectives management and Reporting
2.3. Manufacturing Your Product Mix the human
resources
3. Human Resources(HR) :
•Setting Your HR Objectives –Short
Term and Long Term
•Employment Socio-‐Economic Impact
•Table of Organization
•Employer / EmployeeResponsibilities
•Training Needs Assessmen

VI- FINANCE: Financial Assumptions 1. Pencil and Paper 1. Self-Worth 1. Books Phillip Kotler and
Proforma Financial statements 1. Discuss the 1. Lecture- Test 2. Love and 2. LCD Projector Gary Armstrong.
Week 11-12 6hrs controlling and Discussion 2. Performance Respect 3. Hand-outs (2011) Principles of
1. Finance: Controlling and Managing managing an assessment: 4. Laptop Marketing.
Your Enterprise enterprise process based with 5. PowerPoint 14thEdition
2. Finance: Preparing for Growt scoring rubrics. Presentations
3. Finance: Crisis Mgt.-‐What it is 2. Identify the 2. Project
and What Are Your Options options in Financial
4. Finance: Growth and Development managing crisis for Peformance
–What are Your options? growth and
development

VII- The Global Market Place The 1. Understand the 1. Consultation on 1. Pencil and 1. Self-Worth 1. Books Phillip Kotler and
Future Store Global Market Business Plan Paper 2. Love and 2. LCD Projector Gary Armstrong.
Week 13-14 6hrs Place The Future Test Respect 3. Hand-outs (2011) Principles of

6 Education to Employment: Bridge to Success

 NEW BRIGHTON SCHOOL OF THE PHILIPPINES
Pres. Ramon Magsaysay Ave, General Santos City
1. Consultation on Business Plan Store 2. Performance 4. Laptop Marketing.
assessment: 5. PowerPoint 14thEdition
process based Presentations
with scoring
rubrics.
VIII- A Look at Marketing Ethics & 1. Present the 1. Final Oral 1. Pencil and 1. Self-Worth 1. Books Phillip Kotler and
Social Responsibilities group business Defense Paper 2. Love and 2. LCD Projector Gary Armstrong.
Week 15-18 12 hrs Plan Test Respect 3. Hand-outs (2011) Principles of
1. Consultation on Business Plan 2. Performance 4. Laptop Marketing.
2. Mock Presentations assessment: 5. PowerPoint 14thEdition
3. Final Oral Defense process based Presentations
with scoring
rubrics.
References
Phillip Kotler and Gary Armstrong. (2011) Principles of Marketing. 14thEdition
G.D. Sardana (2015) Understanding Work Experiences from Multiple Perspectives.

Grading System
Midterm Finals
Quizzes-20% Quizzes-20%
Assignments-10% Assignments-10%
Projects-20% Projects-20%

Recitation-10% Recitation-10%

Exams- 40% Exams- 40%

Prepared by: Jofranco G. Lozano Reviewed by: Angelita C. Ty Approved by: Angelita C. Ty

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 NEW BRIGHTON SCHOOL OF THE PHILIPPINES
Pres. Ramon Magsaysay Ave, General Santos City
Teacher Coordinator School Administrator

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