Module No.

1
Lesson Title INTRODUCTION TO PERSONALITY DEVELOPMENT

Lecture Guide

Definition of Personality

Personality
● Comes from the Latin word “persona” which referred to theatrical mask worn by Roman actors
in Greek dramas to portray.
● The sum total of the qualities and characteristics of a person as shown in their manner of
walking, talking, dressing and their attitudes, interests and ways of reacting to other people.
● Refers to all the factors within the person that influence their characteristics ways of behaving,
thinking and feeling.
● Your image on others and others image on you.

COMPONENTS OF PERSONALITY
A. Physical – this includes the mode of dressing, manner of walking, posture, body build, health,
complexion, and facial expression.
B. Intellectual – how a person talks, and what they talks about is what matters in the intellectual
component of personality. They must develop their intellectual or “brain”.
C. Social – good manners, correct manners are included in this aspects of personality. To do the
right thing at the right time, to act in the proper manner, to get along with others – these are all
parts of social sphere or personality.
D. Emotional – this components includes a person’s likes and dislikes, whether they’re outgoing or
shy, calm or nervous, or whether they losses their temper easily “or keeps them cool.”
Personality problems, such as how to stay mentally healthy or how to avoid mental disorders are
some problems that are emotionally in nature.
E. Value System – this includes a person’s attitudes, values, beliefs, and philosophy in life. This
aspect is referred to as character. It is shown in the way we judge whether our actions and actions
of others are right or wrong.

Five Personality Traits

1. OPENNESS TO EXPERIENCE
(Inventive/Curious vs. Consistent/Cautious)
-refers to a person's accepted level of imagination and includes multiple experiences like
appreciating art, experiencing various emotions and taking up adventurous ideas
2. CONSCIENTIOUSNESS
(Efficient/ Organized vs. Easy-going/ Careless)
-It represents a planned and organized approach rather than spontaneity and randomness.
 3. EXTRAVERSION
 (Outgoing/Energetic vs. Solitary/Reserved)
-Implies energy, positive emotions, forcefulness, friendliness, and chattiness. The extrovert
person is sociable, outgoing and attracted to others.
4. AGREEABLENESS
(Friendly/Compassionate vs. Cold/Unkind)
-The ability to show compassion and co-operation. It is a personality trait that can help you be an
amicable person in the workplace. 

5. NEOROTICISM
 (Sensitive/Nervous vs. Secure/Confident)
-refers to emotional stability, control over emotions and impulses, a tendency for anger,
nervousness, despair, or susceptibility.

DIMENSIONS OF PERSONALITY

Openness
HIGH LEVEL LOW LEVEL
Very creative Dislike change

Open to trying new things Does not enjoy new things

Focused on tackling new challenges Resist new ideas

Happy to think about new concept Not very imaginative

Dislikes abstract or theoretical concepts

Conscientiousness
HIGH LEVEL LOW LEVEL
Spend time preparing Dislike structure and schedule

Finishes important thing right away Makes messes and doesn’t care of things
Pays attention to detail Fails to return things or put them back
where they belong
Enjoying having a set of schedule Procrastinates important task

Fails to complete necessary or assigned

task

Extraversion
HIGH LEVEL LOW LEVEL
Enjoys being the center of attention Prefers solitude

Likes to start conversation Feels exhausted when having to

socialize a lot
Enjoys meeting new people Finds it difficult to start conversations

Has a wide circle of social friends and Dislikes making small talks
acquaintances

Finds its easy to find new friends Fails to complete necessary or assigned
task

Feels energized when around other Carefully think things through before
people speaking
Says things before thinking about them Dislikes being the center of attraction

Agreeableness
HIGH LEVEL LOW LEVEL
Has a great deal of interest in other Takes little interest in others
people
Cares about others Doesn’t care about other people feel

Feels empathy and concern for other Fails to return things or put them back
people where they belong
Enjoying having a set of schedule Has a little interest in other people’s
problems

Enjoys helping and contributing to the Insult and belittles others

happiness of other people

Assist others who are in need of help Manipulate others to get what they
want

Neuroticism
HIGH LEVEL LOW LEVEL
Experiences a lot of stress Emotionally stable

Worries about many different things Deals well with stress

Gets upset easily Rarely feels sad and depressed

Experiences dramatic shifts in mood Doesn’t worry much

Feels anxious Is very relaxed

Struggles to bounce back after stressful

events

PERSONALITY DEVELOPMENT AND ITS IMPORTANCE

 ● Personality Development is one of the most important aspect in human venture. It is linked with
success or failure of the human beings. Hospitality industry deals with taking care of the needs of
the public and thus it is important for all those people who work in this sector to focus on
building the right personality that would empower them succeed there. Without this, it would
trigger to dissatisfaction of customers.
● The hospitality industry provides various unique and interesting processes that individuals go
through to develop certain attitudes, attributes or behavior. Everyone has his or her own
experiences in life that falls out their views about the world and the way in which they discern
things around them. The hospitality Industry provides personality development to their staff
which would help in contributing to the success or failure of the business.

Skills which the hospitality industry engraves which helps in building the personality of an
individual:
✔ GOOD COMMUNICATION
Communicate is an important key factor in building a customer base for the business in the
hospitality industry. This is done by undergoing training on how to communicate better. The
training programs involves conducting group discussions, development programs on
interpersonal skills, organizing various seminars and presentations. All these programs
enable the employees to learn how to speak better or how to improve their posture when
talking with customers.
✔ COMPASSION
Employees in the hospitality industry must be people who are humane about the difficulties
others face. They should be supple hearted and amenable to provide solutions to the
problems their clients come up without complaining or murmuring. This trait would enable
them to be always willing to help their customers by putting up a bright smile on their face.
This also gives the customer a sense of residing and acknowledgement. It makes in building a
network of repeat customers.
✔ KNOWLEDGE
It is important for the employees to read more about their industry to permit them to evolve
the requisite skills that would help them. There is no one that knows it all so in order to
become better rigged and skilled in their job, the hospitality industry provide them with the
relevant material and books that relate to the industry.
✔ GOOD DRESSING AND INNER BEAUTY
Dressing plays a major role in building up ones’ personality, and so it does in the hospitality
industry. The hospitality industry teaches the employees to always dress in neat and smart
way as this gives the business a good impression in the minds of the customer. Employees
who are attractive in appearance and dressing also exude confidence as they relate with those
that patronize them. This trait of confidence is also good for the business because when they
are confident about themselves, they’ll confidently deal with their customers as well.
Personality Development
● Doesn’t only involve your inner self but also your outward appearance i.e. physique.
Learning to think positively, be confident, develop a healthy body, having etiquette are some
of the things people do to improve their personality.

Some traits people often associate with a good personality are;

✔ Accepting responsibility for your mistakes
✔ Showing consideration by being polite, courteous and compassionate
✔ Never criticizing or complaining
✔ Smiling and being kind
✔ Being a good listener
✔ Giving honest and sincere appreciation
✔ Practicing humility
✔ Being enthusiastic about life

Importance of Personality Development

1. Ensures Continuous Improvement/Growth
- You should always aim to be better than you were yesterday.
2. Helps in Better Management
- Personality development helps you have the right personality and social skills. 
3. Builds Balance in Life
- Personality development can help you be more organized, punctual, a person who
keeps their word, etc.
4. Ensures Excellence in one’s Field
- If you are constantly developing yourself you will ultimately become the best version
of yourself.

Key benefits of developing personality:

a. Confidence
- Personality development gives more confidence to people.
b. Credibility
- Personality development makes people more credible.
c. Interaction
- Personality development encourages people to interact with others.
d. Leading and Motivating
- Personality development enhances the capacity to lead and motivate.
e. Curiosity
- A single wrong word can destroy a business relationship.
f. Communication skills
 - It improves your communication skills.

Module No. 2
Lesson Title IMPORTANCE OF PROFESSIONAL DEVELOPMENT IN HOSPITALITY AND
TOURISM INDUSTRY

Lecture Guide

What Is Professional Development?

● Professional development - refers to all training, certification and education that a worker needs
to succeed in his or her career. It's no secret that different jobs require different skills. Even if a
worker currently has the necessary skills, he or she may need additional skills in the future.
Through professional development, workers can learn these skills to become better, more
efficient workers.
● While job training is an essential part of professional development, this concept covers all forms
of education and learning that's intended to help a worker succeed. Other examples of
professional development include college studies, online training programs, industry
certifications, coaching, mentoring and consultation.
Benefits of Professional Development for Employers
● Employers can benefit from professional development in several ways. First, it promotes higher
employee retention rates. But employers who offer professional development will encourage
employees to stay with their business.
● Professional development also signals competency on behalf of the employer. Some industries
actually require workers to hold certifications.
● Professional development, however, can help workers obtain the necessary certification and
learning for their industry.

Benefits of Professional Development for Employees

● Of course, professional development is also beneficial for employees. Employees that engage in
professional development will feel more confident knowing that they have the skills needed to
succeed in their line of work. If an employee lacks a particular skill, he or she may question their
work.
● Employees will also become better workers through professional development. By learning the
right skills for their career, employees will be more productive and efficient, thus helping the
business for which they work succeed.
● Finally, professional development can open the doors to new opportunities for employees. If an
employee is struggling to get promoted to a higher, more lucrative position, professional
development may help him or her secure this promotion.

What is a Hospitality Professional?

● A hospitality professional isn't a specific job title. Rather, it refers to anyone who works within
the hospitality industry. Hospitality businesses are service-oriented businesses that include
 lodging, restaurants, cafes, resorts, clubs, bars, amusement parks, and even zoos. They are
considered hospitality businesses because they rely on creating and maintaining strong
relationships with their customers. The individuals who work for these businesses are known as
hospitality professionals.

Benefits of Becoming a Hospitality Professional

● Working in the hospitality industry offers a myriad of perks and benefits. First, it allows you to
meet and interact with new people on a regular basis. If you have an outgoing personality and
enjoy operating in social situations, there's no better industry in which to work. A hospitality job
allows you to leverage the power of your "people skills" to engage customers and foster long-
lasting relationships that ultimately increase sales and promote the business.

Requirements for Becoming a Hospitality Professional

● Because hospitality is such a large, broad industry, the requirements for becoming a hospitality
industry vary.

Example:
a. If you're applying for a job as a restaurant manager, for example, you may be required to have
two or more years of managerial experience in a restaurant or similar hospitality business.
b. If you're applying for a job as a travel company sales representative, the position may require
sales experience.
● Regardless of which type of hospitality job you are applying for, earning a hospitality
diploma can significantly increase your chances of getting hired for the position. When given
the option of hiring a candidate with a diploma or a candidate without a diploma, an
employer will most likely choose the former
● It's also worth noting that hospitality professionals with a diploma are typically compensated
well than their counterparts without a diploma. Therefore, anyone who's considering a
position as a hospitality professional should consider earning a hospitality diploma.

The Rising Need for Hospitality Professionals

● There's a strong demand for hospitality professionals in the United States -- a trend that isn't
expected to slow anytime soon. According to the Bureau of Labor Statistics (BLS), more than
50,000 new hospitality jobs will be created within the next year.
● With the hospitality industry exhibiting extreme growth and increasing demand for skilled
workers, this may be a perfect time to get started on your career. AHA World Campus offers
various professional development diplomas and certificate programs to help you get started on
your hospitality career today

Professional Development Guidance from Hospitality Experts

● The leisure and hospitality industry is expanding and is forecasted to see increasing job
opportunities even as other sectors slow.
● While there are many opportunities and career paths to pursue within this exciting industry, as
with most industries, the higher paying jobs are at the management level
● The Hospitality program at American Public University employs some of the best and brightest
industry professionals to serve as instructors for hospitality courses. We asked some of them
 about the advice they would give students and professionals looking to advance their careers.
The questions and excerpts from their responses follow.

What are some of the top professional development opportunities for lodging, food & beverage,
tourism, and event planning?

A. In the food and beverage industry, managers need to be more hands-on and interact with their
customers in order to get feedback of the services offered.

B. Take advantage of training and seminars.

C. Attend events or conferences that offer educational sessions.

D. There are a variety of organizations that students can join to learn more about the hospitality
industry.

What kind of professional development is available through attending conferences?

A. Aside from the opportunity for networking with like-minded individuals, attending
conferences allows professionals to connect with industry wide trends or developments.

B. By attending conferences, we are exposed to people in the industry who will share real life
experiences, industry challenges, industry standards that have evolved over a period of time,
or challenges that men and women experience in certain positions.

C. At these conferences, you have a chance to learn about the latest and greatest trends that can
help create innovation and of course, see where the industry is moving.

D. Students can attend industry conferences, participating in various training workshops,

seminars, etc. Students can build on this exposure and further their expertise by obtaining a
variety of industry specific certifications.

Tourism Officer
● The role of a tourism officer is a combination of marketing, public relations and management. It
also involves lots of planning and preparation.

Typical responsibilities of the job include:

● supervising staff
● preparing tourist or visitor information
● producing promotional material and displays
● managing budgets
● writing reports, business plans and press releases
 ● making presentations
● maintaining statistical and financial records
● undertaking day-to-day center management and administration
● liaising with local businesses and the media
● Market research.

Key skills for tourism officers

● Interpersonal skills
● Communication skills
● Organization skills
● IT skills
● Enthusiasm
● Adaptability
● Energy
● Resourcefulness
● Confidence