Market Research Questionnaire

PART I: CLIENT INFORMATION

1. Client Name (Name of the person completing the form) 2. Company Name

3. Telephone 4. Email
Primary
5. Street Address/PO Box 6. City 7. State 8. Zip

9. Market research to be performed for (please check) SBIR STTR Other

If you are applying for SBIR/STTR, which agency and what is the application deadline?

10. Client Signature 11. Date:

PART II: MARKET INFO (Please answer to the best of your knowledge)

SECTION I: General Information About Your Market

12. Briefly describe your idea/technology:

12a. What is the customer need (is there a need for your invention/product)?

12b. Who is your target market (who will be buying/using your product/service)?

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12c. What is the estimated market size (dollars and units if known)?

12d. What is estimated market growth?

12e. Are there any other potential existing markets and/or possible emerging markets?

SECTION II: Competition (For each of the competition type listed below, please describe what is their product/strategy and what
stage their product is in i.e. development, production, on the market)

13a. Who is your direct competition?

13b. Who is your indirect competition?

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13c. Who is your future competition?

SECTION III: Competitive Advantage

14a. What is your competitive advantage?

14b. What are the barriers to entry?

14c. How are you protecting your Intellectual Property?

SECTION IV: Industry Trends

15a. Industry Structure:

Concentration (rivalry among competitors) Many firms A few firms Two firms One firm

Entry and Exit Barriers (Threat of new entrants and substitutes) No barriers Significant barriers High barriers

15b. List factors that affect industry growth:

15c. Are there any governmental and/or legal regulations?

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15d. Is the industry sensitive to economics fluctuations?

PART III: BUSINESS OR COMMERCIALIZATION STRATEGY

SECTION I: Business or Commercialization Strategy

16. What is your business or commercialization strategy?

PART IV: MARKET RESEARCH QUESTIONS

17. What would you like to know more about?

IMPORTANT! BEFORE YOU CLOSE FILE

1. SAVE completed form to your computer (File  Save As  Pick folder  Name file Reset Form
2. ATTACH saved file to email and send to: jnicholcaddy@unomaha.edu
3. If you have a problem using form or do not hear from a consultant within five business days, call 402-554-4092

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