COLOR WHEEL

Red – danger, passion, excitement, energy

Meanings: Red has a number of different contextual associations and in branding can deliver
a highly visible punch. It has the ability to rev desire; and not surprisingly when it is the color
of fire, danger, and blood on one hand; and love, sexuality and passion on the other. It is a
bold, energetic and lively color that can symbolize strength, confidence and power.

Red Orange – health and vitality

As its name suggests, red orange is a cross between the two hues. More red than orange, it
is bright and exciting and associated with physical energy. It is playful, energetic, and
engaging. Red orange can also symbolize health and vitality.

Orange – fresh, youthful, creative, adventurous

Meanings: Blending the warmth of red and the optimism of yellow, orange communicates
activity and energy. And of course it’s hard not to go past orange as the color of, well, oranges,
and all their vitamin c by products, which immediately makes orange feel fresh and healthy.
Orange is not for everyone (it was certainly the color of the decade in the 1970s) and can
therefore tap into associations of youthfulness, creativity and adventure.

Yellow – Orange - happiness, excitement and enthusiasm

Meaning: Yellow orange is warm shade midway between yellow and orange. ust like the two
hues it’s made up of, yellow orange conveys happiness, excitement and enthusiasm. As it is
the color of sunshine, it’s likely to be associated with warmth and energy. Its likeness to the
color of autumn leaves means it could also be linked with the change of seasons.
Yellow and orange are the two brightest, most visible hues on the color wheel. In the 20th
century, they’re commonly used by vehicles and items that want to stand out for safety or
hazard reasons—road signs, life jackets and school buses are all bright orange or yellow hues.
By extension, yellow orange might also be associated with hazards.

Yellow – optimistic, cheerful, playful, happy

Meanings: Being the color of sunshine, yellow puts a smile on the dial. It is the most visible
color from a distance (which is why it’s used for street signs) and communicates cheerfulness,
friendliness, joy and energy (who doesn’t need more yellow in their life?) It can also be
associated with mental clarity and intellect (again, who doesn’t need more yellow?) However,
yellow is also a cautionary color used in life vests, police cordoning tape and hazardous areas.

Yellow-Green – joy and cheeriness

Meaning: Also known as chartreuse, yellow green lies between green and yellow in the
color wheel. Yellow green is an exciting and vibrant shade that evokes feelings of joy and
cheeriness.

Green – natural, vitality, prestige, wealth

Meanings: Green has two very common meanings that are quite paradoxical; one being
nature and the environment, and the other being finance and wealth. When it comes to nature,
green represents plant life and growth and is consequently used to convey being ‘green’ in
the environmental, sustainable, organic, natural sense of the word. And of course green is, as
the saying goes, ‘the color of money’ (US money, that is) and therefore associated with wealth
and stability.

Blue – communicative, trustworthy, calming, depressed

Meanings: Blue is the most universally preferred color, perhaps for its very versatile qualities.
It is a favorite color for companies that wish to convey reliability, trustworthiness, and
communication (I’m looking at you Facebook, Twitter and Samsung) and for expressing the
authority and officialdom of organizations (oh, hey there Constable). It is also appreciated for
it’s calming and harmonious qualities being associated with the sea and sky. However, being
associated with the emotional feeling of being ‘blue’ it is also used to express sadness or
depression.
Blue-Green
Meaning: Communication and self expression. Stimulates ability to communicate one's
deepest truths.
Blue-violet
Meaning: Blue-violet is a type of violet color. In its meaning, violet is associated with mystery,
feminine qualities, magic, and royalty.

Violet – royalty, majesty, spiritual, mysterious

Meanings: Purple is a low arousal color. It is traditionally associated with royalty, majesty or
nobility as well as having a spiritual or mysterious quality. Darker shades often represent
luxury or opulence while lighter lavender shades are quite feminine, sentimental and even
nostalgic.

Red Violet - wine

Meaning: Red-violet is used to represent wine (especially in advertising and in animated
films), and thus is associated with the Greek god Dionysus and with celebrations, parties, night
clubs and the theatre in general (In Greek mythology, Dionysus was the god of the theatre as
well as of wine).

HOW TO TIE A KNOT

1. Tie an overhand knot. Overhand knots are probably the easiest, and first, knot that
people learn to tie.
 Make a loop that looks like the loop of a roller coaster. Insert one end of the
string into the loop. Pull both ends in opposite directions so that the knot
becomes tight.

2. Tie a bowline knot. This knot, also called a bowline hitch, makes a fixed loop at the
end of a rope or string. The loop can be secured over an object like a post or passed
through a ring or hole before the knot is tied.
 Hold one end of the string in each hand. Make a loop with the end of the string
in your left hand. The end should be under the main portion of the string.
 Put the end of the string that is in your right hand through the loop that you
have made with your left. The right hand end should come towards you as it
goes through the loop.
  Bring the right end up and around the left end (that should be pointing up since
you created the loop with it.)
 Pull the right end back through the loop. This time the end should go away from
you. Pull the two ends away from each other so that the knot is tight.

3. Tie a square knot. Square knots are also called reef knots. The square knot is a
simple, handy knot for temporary ties.
 Hold an end of the rope in each hand. Cross the end in your right hand (end A)
over the end in your left hand (end B) so that the rope forms an X.
 Wrap end A so that it goes under end B and comes up again. Bring end A back
over end B to form a half-knot.
 Place the top of end A over the top of end B. Bring end A back over end B to
form an overhand knot. Pull tightly on all four ‘ends’ coming out of the knot. The
result should be a knot that looks like a loop stuck in another loop.

4. Tie sheet bend knots. Sheet bend knots are used to tie two ropes together.
 Form a loop (also called a bight) out of one rope (rope A) and hold the loop
together with your hand. Take the other rope (rope B) and run one of its ends
through the loop.
 Pull the end of rope B so that it goes up through the loop and wraps under both
parts of the loop.
 Take the end of rope B and pull it up and under itself where it comes up out of
the loop. Pull both ropes away from each other to secure the knot.
8 BASIC CLASSES OF PERFUMES

Citrus
Infused with the tangy essence of citrus fruits, these perfumes are lively and energetic. They
are best enjoyed as a daytime delight, just the thing to wake you up in the morning before
you've had that second coffee. Wear a citrus perfume to meet your girlfriends for brunch,
brighten a baby shower, or ride your bicycle to the organic market.

Floral
Sweet and romantic, these scents are the "good girls" of the fragrance aisle. Florals are
sometimes single note, but generally, combine the scents of various flowers to create a classic
feminine appeal. Spritz on a floral when you want to show off (or fake) your sweet-and-girly
side — when meeting your boyfriend's parents comes to mind. These scents are also
appropriate at church, the ballet, or your best friend's wedding, especially if you've got your
eye on an eligible groomsman.

Fruity
Like a cheerleader with a wicked side, fruity perfumes are fresh and spicy. These fragrances
please the nose with the bright and familiar smells of apple, peach, berry, mango and other
juicy fruits, often blended with florals to create a compelling aroma. Pretty without being
overwhelming, these perfumes are ideal for a movie-and-dinner first date. Just apply sparingly.

Green
Smelling of fresh leaves and newly-mown grass, the green fragrances are a natural and
energetic group. These scents tend toward the unisex, so are best left on the shelf when you're
dressing to impress a hot date. Save them for daytime instead, when their sporty, modern
appeal makes them a great fit for any casual or outdoor gathering. Wear one to cheer on your
favorite football team, at the golfing range, or on a flea market amble with friends.

Oceanic
Oceanic perfumes are a modern invention, first appearing with Christian Dior's Dune in 1991.
These scents use a blend of synthetic compounds to evoke natural aromas such as mountain
air, ocean spray or clean linen. Crisp and fresh, they are an ideal choice for job interviews,
when you want your perfume to say, "I'm clean, efficient and won't stink up the joint if hired."

Oriental
Think of oriental perfumes as the fragrance equivalent of cleavage and a killer pair of stilettos.
Exotic and distinctly feminine, these sensual blends feature an earthy, animalistic base scent
such as musk or ambergris, often combined with warm notes such as amber. When combined
with florals, these scents are called "florientals". The effect is a bold yet mysterious perfume
that makes a big entrance, tosses back a few martinis, and leaves with phone numbers in her
pocket. Wear one when you want to seduce, whether it's a third date or just a rare night out
without the kids.

Spicy
Sugar and spice and everything nice, that's what these perfumes smell like. Uncap one and
be transported to your mom's kitchen — if your mom was the type who baked cinnamon rolls
and gingerbread from scratch. With notes of cloves, ginger, cinnamon, cardamom, and
pepper, spicy perfumes are comforting and alluring in an old-fashioned way. Wear one to your
next parent-teacher meeting, or at lunch with that handsome officemate who you wouldn't
mind sharing pastry with.

Woody (Chypre)
Woody scents are built on base notes of bark and moss, conjuring winding forest paths. While
more unisex than other fragrance categories, that's not to say these scents are masculine.
They evoke a particular brand of no-nonsense femininity. Think Marion in Raiders of the Lost
Ark, or Katharine Hepburn in any movie. This strong and classic appeal translates well to the
corporate office, too. Wear one to your next performance review.

SCENTS SECRETS
Secret Number One: Don’t commit to a scent until you smell the final note.
Secret Number Two: Learn which scent family you enjoy the most. You’re going to
be spending a lot of time together!
Secret Number Three: Keep a few different perfumes from different fragrance
families. It’s kind of lovely to switch up your signature scent according to season,
occasion, or mood that day! Floral and Sweet for daytime, and perhaps an
Oriental/Spicy scent for date night. In cooler weather, stronger scents can be worn
without overwhelming everyone around you. Conversely, lighter scents are better in
warmer weather. Think of how summer smells like fresh cut grass and scoops of
vanilla ice cream. December smells like evergreens and gingerbread. You can evoke
those same wonderful emotions and memories with your own aroma.
Secret Number Four: Spray it on a card first. After five or ten minutes, smell it
again. See if it still speaks to you. Then and only then, spray it on your skin.
Secret Number Five: Take your skin type into account. Is your skin dry or oily, or
in-between? If you’re drier, the scent will dissipate more quickly. And s o a highly
concentrated perfume will have more staying -power for you than an Eau de Toilette.
Secret Number Six: Our sense of smell is keener as the day wears on and also in
warmer weather. Shop later in the day so you can truly and best smell the differen t
perfumes.
Secret Number Seven: Don’t try out a bunch of different perfumes or colognes at
a time, no matter how persistent your spritzer is! Spread it out over a few different
trips to the perfume counter. Have you noticed how perfumeries have tiny jars of
coffee beans scattered here and there? Take a sniff. It serves the same purpose as
sorbet between dinner courses and cleanses your palate — or olfactory perception
— in between scents.
Secret Number Eight: Once you find your scent, choose complementary toiletries
that will coordinate perfectly and never clash.
Secret Number Nine: For optimum performance, perfume should be applied to your
pulse points: center of the neck, behind the ear, inner wrists, and behind the knee.
If you place perfume in one or more of these places, you won’t have to reapply it
during the day. For a lighter scent, try spritzing the perfume into the air and walking
through it. And try to only spray perfume on bare skin as there is a slight possibility
of it staining clothing.
Secret Number Ten: To keep perfume lasting longer on your skin, rub a bit of
petroleum jelly on your skin where you place the perfume. Or apply it immediately
after showering or bathing when skin pores are open and will be absorbed more
intensely into the skin
Secret Number Eleven: It must be said. Don’t overdo the spritzing! You don’t want
to be the one who walks in a room to be met with scrunched up noses. Or coughing.

THE 7 BASIC FACE SHAPES

OVAL
The oval face shape is longer than wide, with a jaw that is narrower than the cheekbones.
Because the oval shaped face is so proportional, this face shape looks good with about any
hair style. Any length of cut looks great! Congratulations! Add layers near the cheekbones,
lips, or chin to accentuate that feature.
ROUND
The round face shape is characterized by a wide hairline and fullness below the cheekbones.
These face shapes look great with longer hair that lengthens the face. Long layers are the
most flattering for this face shape, where short layers can accentuate the roundness of the
face. Side swept bangs can also add length to a round face.
SQUARE
The square face shape is characterized by a wide hairline and jawline. The square shaped
face need height on top and narrowness at the sides. Deep side parts, texture, and soft bangs
helps balance the square face shape. Longer length looks great with their more angular and
powerful jawline. This face shape should avoid straight lines.
DIAMOND
The diamond face shape is characterized by a narrow chin and forehead with wide
cheekbones. Hair styles that work best with this face shape have narrower sides and fullness
at the chin. A bob is a great haircut for this face shape. This face shape can also add straight
bangs to shorten the face. Also try tucking your hair behind your ears to accentuate your
prominent cheekbones!
HEART
This face shape is characterized by a wider forehead and narrower chin. Adding side swept
bangs to this style helps disguise the width of the forehead. Keeping the style fuller around
the jaw helps to add weight to the narrower chin.
PEAR
The pear face shape, which is also sometimes called a triangular face, is characterized by a
small or narrow forehead and a larger jawline. Longer styles can help disguise the prominence
of the jawline. When considering a shorter hair cut add volume to the top in order to add
fullness to the top of the face.
OBLONG
This face shape is characterized by a very long and narrow bone structure. Longer hair pulls
the face down making it appear even longer. If you have an oblong face keep your style shorter
or add shorter layers. Adding curls and body can make the face appear wider as well.