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Soc. Sci. Med. Vol. 47, No. 9, pp.

1351±1359, 1998
# 1998 Elsevier Science Ltd. All rights reserved
PII: S0277-9536(98)00213-5 Printed in Great Britain
0277-9536/98 $19.00 + 0.00

THE MEANING OF PATIENT SATISFACTION: AN


EXPLANATION OF HIGH REPORTED LEVELS
BRIAN WILLIAMS,1* JOANNE COYLE2 and DAVID HEALY3
1
Department of Epidemiology and Public Health, Ninewells Hospital and Medical School, Dundee
DD1 9SY, U.K., 2Department of Management and Social Sciences, Queen Margaret College,
Edinburgh, U.K. and 3Department of Psychological Medicine, Hergest Unit, Ysbyty Gwynedd, Bangor,
Gwynedd, U.K.

AbstractÐThe social policy background to the proliferation of patient satisfaction surveys is a desire
for increased patient representation and participation. Within this context, it is assumed that satisfac-
tion surveys embody patients' evaluations of services. However, as most surveys report high satisfaction
levels, the interpretation of satisfaction as the outcome of an active evaluation has been called into
question. The aim of this study is to identify whether and how service users evaluate services. This was
made possible through unstructured in-depth interviews with users of mental health services and
through more structured discussion around their responses on a patient satisfaction questionnaire (CSQ
18B) whose psychometric properties has been well documented. Twenty-nine people with current or
recent contact with mental health services within the British National Health Service were interviewed.
The data revealed that service users frequently described their experiences in positive or negative terms.
However, the process by which these experiences were transformed into ``evaluations'' of the service
was complex. Consequently, many expressions of ``satisfaction'' on the CSQ 18B hid a variety of
reported negative experiences. An explanation for this lack of correspondence is outlined. # 1998 Else-
vier Science Ltd. All rights reserved

Key wordsÐpatient satisfaction, consumer satisfaction, lay evaluation, mental health

BACKGROUND fulness in generating change in health service pro-


Over the past ten years consumer satisfaction has vision has also been questioned.
Locker and Dunt (1978) ®rst pointed to a lack of
gained widespread recognition as a measure of
any theoretical underpinning for the concept of
quality in many public sector services. This has
patient satisfaction and the methods used to collate
been particularly true in the British National
it. Fifteen years later the same criticism was still
Health Service (NHS) since the publication of the
being voiced (Fitzpatrick, 1993). While more atten-
1983 NHS Management Inquiry's call for the col- tion has been paid to the relationship between ex-
lation of user opinion (Department of Health, 1984) pectations and satisfaction (Linder-Pelz, 1982a,b;
and the general shift towards a more consumerist Joos et al., 1993; Thompson and Sunol, 1995) a
ethos within public services (Bury, 1997). consensus is still lacking on the mechanisms which
The call for an acquisition of the ``experience and produce expressions of ``satisfaction''. At the root
perceptions'' of patients has subsequently developed of these problems is the concept of ``satisfaction''
into a call for a people-centred service (Welsh itself. The meaning of the concept has seldom been
Oce, 1993) and public involvement in planning explicitly de®ned and therefore the development of
(Department of Health, 1991). Thus the collation of tools to measure it have been highly problematic.
users' evaluations has involved a diverse array of DeVaus (1986) has commented:
methodologies including in-depth interviews, focus-
Concepts are simply tools which ful®l a useful shorthand
discussion groups, panels, consultation of voluntary function: they are abstract summaries of a whole set of
groups, and analyses of complaints and surveys behaviours, attitudes and characteristics which we see as
(Welsh Oce, 1992). Nonetheless, although a var- having something in common. Concepts do not have some
sort of independence existence ``out there''... it is for us to
iety of methods are available ad hoc satisfaction
®rst de®ne what we mean by the concept and then develop
surveys continue to ¯ourish (Department of Health, indicators for the concept as it has been de®ned. By their
1998). very nature de®nitions are neither true nor false: they are
Despite their widespread use satisfaction surveys only more useful or less useful. (DeVaus, 1986, p. 40)
have been frequently criticised on both theoretical
``Satisfaction'' is either implicitly or explicitly
and methodological grounds; in addition their use-
de®ned as an ``evaluation based on the ful®lment of
expectations'' (Williams, 1994). If this broad de®-
*Author for correspondence. nition is taken, it is possible to examine whether the
1351
1352 B. Williams et al.

instruments being used are valid or not (i.e. are The data are drawn from a wider study
they measuring what they intended to measure viz. (Williams, 1996) concerned with exploring the ex-
patients' evaluations of services). There is now a perience, beliefs and social position of individuals
growing literature suggesting that, at best, most seeking help from a community mental health team
tools are not validated (Avis et al., 1995; (CMHT) in order to inform the development of a
Leimkuhler and Muller, 1996) and at worst many more ``person-centred'' mental health service (Welsh
expressions of satisfaction may not be evaluations Oce, 1993; Williams and Grant, 1998). Patients'
at all (Williams, 1994; Owens and Batchelor, 1996). views of the services they had received were an im-
Research shows that there is little consistent portant element within this exploration.
empirical evidence to support the assumption that The study was set within a rural region of North
expressions of satisfaction result from the ful®lment Wales, U.K. The area is served by a multi-disciplin-
of expectations. In some situations, it is debatable ary community mental health team. Local general
whether expectations exist at all (West, 1976). Even practitioners refer clients on to the team who decide
when they do exist studies have thrown doubt on which team member is most appropriate to deal
whether it is their ful®lment persee that results in with the individual.
satisfaction (Fitzpatrick and Hopkins, 1983; The theoretical stance underlying the study is a
Bramadat and Driedger, 1993). The expectations- perspective which regards people as social actors
ful®lment model is logically inadequate because it who interpret stimuli and strive to make sense of
predicts that any experience which is congruent experience. Individuals construct the social world in
with that expected will result in satisfaction and any which they live and through these make sense of it
which di€ers will result in dissatisfaction. Some and interpret it; such constructions can be seen as
research has shown that what is important to self-sustaining and self-renewing (Guba and
patient's perception of satisfaction is not the con- Lincoln, 1989). Thus in order to understand the
gruency between expectations and experience, but process underpinning expressions of satisfaction,
whether or not the experience was better or worse the research needed to explore actor's constructions
than expected (Driedger, 1991). Similarly, Linder- and de®nitions of situations.
Pelz (1982a) found that expectations prior to con-
sultations were the main determinant of subsequent Interviewees and theoretical sampling
satisfaction irrespective of whether they were ful- Fifteen new referrals to a CMHT with no known
®lled. Consequently, the research suggests that ser- history of mental health problems were interviewed
vice changes may fail to have any impact on prior to a ®rst appointment and again within two
satisfaction ratings unless the mechanisms underpin- weeks after the appointment Table 1. No other
ning expressions of satisfaction are more clearly exclusion criteria were used although none of those
understood. interviewed presented psychotic symptoms or were
Since the raison d'eÃtre for satisfaction surveys is later given a diagnosis of psychosis. As interviews
a desire for patient representation (Department of were transcribed and analysed it became apparent
Health, 1984; Williams, 1995) de®ning concepts and that some emerging issues required further, more
validating measurement tools which accurately col- detailed examination. Consequently, other individ-
late patients' evaluations is extremely important. uals were sampled according to their likely ability
Whit®eld and Baker have recently commented: to cast light on these issues; this involved 5 non-ser-
Poor questionnaires act as a form of censorship imposed vice users (i.e. with no mental health problems) and
on patients. They give misleading results, limit the oppor- 8 clients who had ceased contact with the CMHT
tunity of patients to express their concerns about di€erent within the previous eight months. A ``theoretical
aspects of care, and can encourage professionals to believe sampling'' strategy and rationale was therefore
that patients are satis®ed when they are highly discon-
tented. (Whit®eld and Baker, 1992, p. 152) employed (Glaser, 1978; Strauss and Corbin, 1990).

The development of an instrument which can Nature and location of interviews


accurately embody patients' evaluations must be Where possible interviews were carried out at
founded on an understanding of whether and how people's homes. It was hoped that this would set
they evaluate services. This should facilitate instru- clients at their ease and increase their sense of con-
ment development and guide the interpretation of trol over the nature and content of the conversa-
results. tion. It was also felt that interviews carried out in a
clinical setting might result in interviewees framing
their conversation in terms of a medical discourse
METHOD
and only raise those issues believed to be relevant
in a clinical encounter. The researcher pointed out
The aim of this study was to determine whether that he had no medical quali®cations. An attempt
people in recent receipt of mental health services was made to avoid the interview taking the form of
actually evaluate those services, and if so, identify a medical consultation and create a situation in
what mechanisms are involved in the process. which a lay discourse could develop.
The meaning of patient satisfaction 1353

Table 1. Final number of interviews from theoretical sampling strategy


Pilot People with past
interviews New referrals to the CMHT Non-patients experience

No. of interviews per person 1 11  2 interviews, 1  3 interviews, 3  1 interviews 1 1


No. of people interviewed 6 15 5 8
Total number of people interviewed: 34.
Total number of interviews conducted: 47.

Since little is known of how and whether patients Analysis


evaluate services it was decided that each interview Analysis was in line with a grounded theory
with both current and recent service users should approach. The process of data collection and analy-
consist of two parts. The ®rst section of the inter- sis formed a dynamic deductive±inductive cycle
view consisted of an unstructured discussion of the (Strauss and Corbin, 1990). As data collection pro-
user's experience and their views of the service they ceeded, the analysis was checked, compared and
had received. The second section consisted of a revised, by returning to participants, exploring the
more structured discussion in which the intervie- literature and theoretically sampling for new partici-
wee's responses on a patient satisfaction question- pants. Preliminary analysis informed the sampling
naire (completed prior to the interview strategy and raised issues which were explored in
commencing) formed the basis of the discussion. subsequent interviews. Second interviews (post
The questionnaire was used simply as an extra tool appointment) were used to check the validity of the
to facilitate in-depth discussion about each user's initial analysis by feeding back the interviewer's
views. It was hoped that the use of these two phases understanding of the client's beliefs. Changes and
of the interview would increase the ability of the clari®cations were made where appropriate.
researcher to identify any evaluation processes Transcription and analysis were aided by the use of
which might exist. While the evaluation process the Ethnograph computer program (Seidel et al.,
which was ®nally identi®ed casts doubt on the val- 1988).
idity of the questionnaire it should be stressed that
the questionnaire was included only as a tool to fa-
cilitate discussion. The study did not set out to test RESULTS
the validity of the questionnaire.
The patient satisfaction questionnaire used in this In order to examine whether, and if so, how
study was the Client Satisfaction Questionnaire 18B patients evaluate services, it was ®rst of all necess-
(CSQ 18B). The questionnaire is one of the few ary to de®ne the term ``evaluation''. The Oxford
instruments which has well established psychometric English Dictionary de®nes ``evaluate'' as ``to ®nd or
properties (Tuan et al., 1984) and has been used state amount or value of...''. Consequently, an
widely. ``evaluation'' can be said to exist where a value is
Interviews were relatively unstructured although attributed to an object, person or service. A state-
it soon became apparent that the most e€ective way ment of value and an attribution to an object must
to proceed in initial interviews (i.e. prior to their exist.
®rst consultation with the psychiatrist) was to ask Interviews with current and recent clients were
individuals to explain how they had arrived at their heavily laden with descriptions couched in positive
current situation. This produced a narrative which or negative terms. Consider the following two com-
the researcher was able to document. Later in each ments:
interview issues which had been raised by the indi- Andy: I've got to get this right see, because I'm not sitting
vidual were examined in more detail by the inter- here trying to watch the telly, the wife crying and I'm sit-
viewer. This process meant that the patient had ting here thinking ``Oh, my God, what's wrong with me.''
almost free reign over the ®rst half of the interview Why should I? I'm fed up with it. I'm not ill. I'm not de-
pressed, I'm crying because I've had enough of feeling this
while the interviewer had predominant control over way, you know... I'm just crying because I'm pissed o€
the second half. This produced an overall discourse feeling this way.
in which the agenda was determined by the client
Gillian: I was very upset actually by the way it (a letter
and then examined and explored by the interviewer. she had received from her psychiatrist) was worded, and
In interviews after the appointment with a psy- taught me a lot really Ð when you are writing a letter
chiatrist had taken place clients were asked to com- you have to think who is reading it and I felt as though I
plete the CSQ-18B prior to a discussion of how was being treated as a mental patient, perhaps who
wouldn't understand the letter.
they felt the appointment had gone. Towards the
end of the interview discussion centred on the re- In both these situations the clients described par-
sponses clients had made on the satisfaction ques- ticular experiences negatively; the ®rst describes his
tionnaire. The meanings of these responses were illness and the second a letter she had received.
explored in order to identify any underlying evalu- Such descriptions (although relating to various
ation process. topics) were common throughout the study. If an
1354 B. Williams et al.

evaluation involves both a value and an attribution classi®ed as a speci®c type of expectation which rep-
to some object or person then it is clear that the resents not simply what individuals expect is likely
comments above both include ``evaluations''. In the to happen but rather what should happen. This con-
®rst comment the man attributes a negative value cept falls between Freidson's concepts of ``practi-
to what he is experiencing (the mental health pro- cal'' (what is likely to happen) and ``ideal''
blem for which he is seeking help). In the second expectations (what the client would most prefer)
example one might immediately assume that a nega- (Freidson, 1975).
tive value is being attributed to the letter; however, The following woman had been feeling depressed
this is not the case. The woman concerned is for some time and su€ered from agoraphobia. She
describing her attitude and feelings towards the described going out of the house as extremely dis-
letter and it is these which are described as negative, tressing and that it was therefore a major hurdle to
and not the letter itself. It may be the case that this have to leave the house for her appointment with
woman also believed the letter to be of extremely the psychiatrist. Because of her agoraphobia she
poor quality and would attribute a negative value would have preferred a home visit; however, she
to it but this cannot be demonstrated from the data did not request one because she did not perceive
given here. this as a particular responsibility of the service. She
Positive and negative descriptions always appear perceived the ``duty'' of the service in relatively
to involve an attribution (the object of the descrip- narrow terms: the removal or alleviation of her ex-
tion). Confusion arises, however, in knowing what perience. In terms of the service's purpose she saw
the description is being attributed to. In the ma- her request for a home visit as trivial despite the
jority of circumstances clients provided value fact that it was important to her.
descriptions of their experiences of the service; how- Int: You mentioned that you would rather have had a
ever, these are not value descriptions (or therefore home visit but you haven't mentioned it (to the sta€). Is
``evaluations'') of the service itself. An explanation there any reason why you didn't?
for this is found if the concept and process of attri- Angela: Well, because everyone would probably think it
bution of value is explored in more detail. was so trivial. I know I think it's trivial to ask for a home
visit.
Do service users evaluate services?
Int: It's quite important to you though, obviously. Because
In moving from a description of a positive or you do sound as though you get quite worked up before
negative experience to a description of the service in going out.
positive or negative terms (i.e. an evaluation of the Angela: Yes, I do.
service) two concepts appeared to be involved.
These are: In this situation a negative experience (having to
The perception of the ``duty'' of a service or any leave the house for her appointment) cannot be
of its constituent parts or members. transformed into a negative evaluation of the ser-
The perception of the ``culpability'' of a service vice. It was clear during the interview with the
or any of its constituent parts or members. above client that she did not regard the lack of a
When service users believe that they are being home visit as a negative re¯ection on the service;
asked to evaluate a service their responses appear she would have liked one but this did not mean
to be guided by beliefs about what the service that it was not doing its job properly. She did not
``should'' and ``should not'' do (``duty'') and perceive a home visit as falling within the ``duty'' of
whether or not the service is to ``blame'' if it does the service.
things it shouldn't or fails to do things it should The duty of a community mental health team
(``culpability''). Consequently, there may be no would most commonly be thought of in terms of
direct relationship between an individual's positively the removal and/or alleviation of mental health pro-
or negatively described experiences and whether the blems. However, duty can also be seen at an inter-
user evaluates the service positively or negatively. personal level in that the behaviour of members of
Every experience of contact (e.g. each consultation) a service may be subject to mundane norms and
with the service might be described negatively and rules. For example, it is still the duty of a psychia-
yet the person's evaluation of the service might still trist to be polite and not o€ensive to a service user
be positive. ``Duty'' and ``culpability'' will be as the following comments illustrate.
explored in more detail by returning to the inter- Helen: He (the psychiatrist) was not as sympathetic as I
view data. thought he would be after what I'd been through... He
Perceived ``duty''. The concept of ``duty'' refers to was quite abrupt two or three times with me. Once es-
pecially when I didn't quite understand and... I mean he
the service user's perception of what are and what should realise that I've gone through all these things and
are not the roles and obligations of a service or any I've come to see him at this late stage in my life... he must
of its constituent parts to the service user. The cor- realise that I'm feeling apprehensive.
ollary of this is that ``duty'' represents the indivi- I've been uncomfortable about being in this room (lack of
dual's perceptions of his or her rights in relation to privacy) and therefore I'm not going to understand every-
the service. Consequently perceived ``duty'' can be thing clearly straight away and he suggested something to
The meaning of patient satisfaction 1355

me and I said ``Well, how would I do that?'' not meaning Diane: I'm saying that I did get an appointment, it was
you haven't told me and he said ``Well, if you let me I will within the standard government waiting time that you
®nish'' and his hand movement and everything was quite expect for appointments... you've got to be realistic about
harsh and it just took me back a bit and I thought that's these things. The waiting turned out to be what you
not very nice. would expect, so in that respect I don't think that I was
unfairly treated, I think, you know, how the system goes,
this is the best you can expect from the system. I've got
While perceived duty may vary between users it
the best you can expect from the system.
also depends on whether the duty being referred to
is that of the service as a whole or one of its con- Although she would clearly have liked to be seen
stituent parts. A client's perception of the duty (the much quicker she believed that the service did not
role and obligation to the client) of a receptionist fail in its duty and does not therefore evaluate it
will di€er from the perceived duties of a psychia- negatively Ð she believes she was ``fairly treated''.
trist. This means that in the collation of users' A negative experience did not lead to a negative
views of a service each question must be speci®c to evaluation of the service.
the aspect of the service being evaluated. Some This example highlights a central problem. In
patient satisfaction studies have attempted to do order to develop more person-centred services infor-
this, for example, Coyle et al. (1992) in a study of mation on users' experiences of the service is
users views of GP services devised questions which required. Do people have good or bad experiences
related speci®cally to GPs, to practice nurses or to in relation to the service they receive? However,
receptionists. In the context of mental health ser- many negative experiences may not be reported
vices, someone might be happy with the psychiatrist because the user does not believe that the service or
but unhappy with the wider service. Although the a constituent part has failed in its ``duty'' (i.e. that
activity might fall outside of the realm of the psy- it should or should not have done something).
chiatrist it may remain within the duty of the ser- An example of this is the following man's experi-
vice as a whole. The following comments from a ence. He had been depressed for the past two years
middle aged man demonstrates a distinction and had been seeing a psychiatrist throughout that
between the duty of the psychiatrist and that of the period. Despite the fact that he did not feel much
CPN. better he did not regard his psychiatrist in a nega-
tive manner. The comments below reveal that the
George: He (the psychiatrist) is in medicine so he pre- reason for this was that he did not regard ``curing''
scribes Ð I don't think he's the one for listening to your
problems, I think he's the one that looks at you and
as the duty of the psychiatrist. Rather, he saw it as
thinks right I'm giving you such and such a tablet. Not his own responsibility. This view re¯ects a culturally
motivating, getting you to build up your con®dence... the sanctioned way of talking about illness. Studies
CPN Ð group therapy. have found themes of self responsibility are particu-
larly strong in people's accounts of their chronic
Because of this man's perception of ``duty'' he is conditions (Blaxter and Patterson, 1982; Robinson,
unlikely to evaluate a psychiatrist negatively if he 1990; Pollock, 1993). However, it is worth noting
does not spend a great deal of time listening to that the notion of self responsibility is less promi-
him. Consequently, whether a negative experience nent in accounts of mental illness (Pollock, 1993).
results in a negative evaluation of an aspect of a This may be because with some mental health pro-
service depends on the user's perceived allocation of blems the concept of the self as autonomous and
duty within that service. self directing is more precarious. The metaphor of
Although the above examples portray duties as a ®ghting or curing illness, may not feel appropriate
set of perceived obligations and user's rights, the if the individual does not sense they have control
duty of a service or its constituents may best be over their thoughts and actions. This was not how-
characterised as a continuum. In many instances ever, the case with George (quoted below).
service users are unsure of the duties attributed to
George: It doesn't matter what people say about psychia-
various professionals or other aspects of the service.
trists, they are there to help you, believe me, there is noth-
Consequently, perceived duty varies along a conti- ing wrong with them. They are good people, which they
nuum of certainty. This is apparent in the latter are in all fairness. They have a hard job to do, it is a hard
quote; the patient is not only revealing a perception job and they can't cure you Ð I don't think they can
of duty but, with reference to his own past experi- cure, they can help, but I don't think Ð the only person
that can cure you is yourself, really, but it's not as easy as
ence, is actively attempting to discover what the people make out.
duties of psychiatrists and CPNs ``actually'' are.
Another example of the role of duty in evaluation Culpability. A further important ®lter through
was demonstrated when one woman made reference which positive or negative experiences may ¯ow
to ``standard government waiting time'' in her before becoming evaluations of the service is the
assessment of the amount of time she had had to ``culpability'' of the service for a particular event or
wait for an appointment with a psychiatrist. It is non-event. Put simply, most individuals will not
worth noting that this woman waited for three evaluate a service negatively, even if it has produced
months for an appointment. a negative experience (and failed in its duty), if
1356 B. Williams et al.

there are sucient mitigating circumstances for the ered that she would rather the service had managed
service failure. Conversely, lack of mitigating fac- to see her quicker since she ``wasn't too pleased''.
tors which might explain the practitioner's beha- The most commonly mitigated negative experi-
viour make a negative evaluation more likely. This ence was the failure of the service to solve the
is evident in the following woman's report of her patient's mental health problem. Some clients
®rst appointment with a psychiatrist. regarded ``curing'' as outside the duty of the service;
Helen: It was last Wednesday. First I didn't see the con- however, even for those who did regard it as the
sultant; I saw a lady psychiatrist which threw me a little service's responsibility any failure to cure was often
bit because I was told I was seeing the consultant. I did mitigated by a perception that if the sta€ can't cure
mind actually being seen by someone else because it just but are doing the best that they can, the failure is
meant another person knowing my business Ð my secrets.
not due to the sta€ or service but to current limits
Int: So you did mind being seen by someone else? in the knowledge of the cause and cure of mental
Helen: Yes I did mind... This woman just came Ð and health problems. This is illustrated in the following
there was somebody else in the room where I was waiting comments made by a woman with depression.
Ð and she called my name, my full name, which I minded Helen: He (the psychiatrist) couldn't help me out, no.
as well. I'm there to be seen by a psychiatrist and she's Well, he did as much as he possibly could. He gave me
calling me by my full name. I minded that. I did tell her the tablets, he spoke to me nicely, explained everything he
at the time. I said ``If ever we have to go through this could explain to me, he will get me in touch with a coun-
again can you not refer to me by my surname because I sellor. There's not a lot else he can do... I have to help
do mind... myself at the end of the day because it's my depression. I
Int: So what was her reaction to that? know what's causing it. Part of it I know, and I've come
to the point where I can't rely on psychiatrists to help me,
Helen:... She just said ``Why?'' I thought well, being a psy- I have to help myself.
chiatrist I would have thought you would have under-
stood. Another man made similar comments.
Bernard: I've been seeing people for years now. I'm better
Helen's comments reveal the way in which the to some degree now but they've done their best for me so
service produced a negative experience for her, I can't blame them, they've been great.
through the psychiatrist's lack of regard for her
privacy. However, she goes further in implying that
this should not have happened. The doctor as a The relevance of ``duty'' and ``culpability'' for satis-
psychiatrist should have understood issues of con®- faction surveys
dentiality. Thus the client highlights the culpability All interviewees reported some negative experi-
of the psychiatrist by pointing out that her status as ences with regard to the service they had received.
a psychiatrist left the practitioner with no mitigat- However, in many instances responses to questions
ing factors which could explain her lack of sensi- on the satisfaction survey (which related to the
tivity for the privacy of the patient. aspects of the service involved in these negative ex-
On the other hand, while people may feel that periences) tended still to be either ``satis®ed'' or
the service has failed in its' duty, they may not hold ``very satis®ed''.
it responsible or evaluate it negatively, because they When the interviewer enquired about this discre-
accept that there are mitigating circumstances for pancy it became clear that the question on the sur-
this. The following quote from a woman discussing vey form was being interpreted as it was intended
how she felt about the time she had to wait for an Ð an evaluation of the service provided.
appointment, illustrates this: Consequently, many of those negative experiences
Int: How long did you have to wait? which were explained in terms of being outside the
``duty'' of the service or for which the service could
Rose: I think it was about six weeks all in all.
be excused were not translated into expressions of
Int: That's quite a long time isn't it after you've been feel- dissatisfaction.
ing down? On the survey form one man said that he was
Rose: Yes, um, well obviously if Christmas hadn't been in ``very satis®ed'' with the amount of help he had
between it wouldn't have been that long. received. His comments below, however, reveal that
Int: Were you surprised... when it took so long? this has absolutely nothing to do with the service
having done anything for him. Since he said he was
Rose: I was to begin with Ð Yes, but I thought perhaps ``very satis®ed'' it would be easy to infer that his
they've got a lot of other people that they need to see
®rst. I wasn't too pleased. problems had been dealt with when in fact they had
not.
Here, a negative experience is described (she had
Int: How satis®ed are you with the amount of help you
to wait six weeks while feeling very depressed). received? You've put ``very satis®ed'' but in a sense they
However, culpability is not imputed to the service haven't solved the problem.
since Christmas delayed things and she believed Mike: No, but I do understand that that's down to me
there to be other more ``needy'' individuals. Yet, really to solve the problem. There's no medication they
despite this lack of culpability we have still discov- can give me...
The meaning of patient satisfaction 1357

This ``very satis®ed'' response is simply a re¯ec- of a positive or negative experience to an evaluation
tion of the user's belief that the psychiatrist has a of the service is problematic.
valid excuse for not having solved his problem or Positive or negative experiences may only be cor-
that it is outside the duty of the service. While this related with positive or negative evaluations of ser-
may be interesting to note it does not help in the vices when the concepts of duty and culpability are
monitoring and evaluation of the service. We need taken into account. This gives rise to a process
to know whether the problem was addressed and/or where the link between positive and negative experi-
solved irrespective of the users' perception of duty ences and actual reported evaluations of a service is
or culpability (or lack of it). The patient might have as shown in Fig. 1.
been wrong in his perceptions and the failure to The above process may go some way to explain-
solve the problem might have been due to the psy- ing the continuously high levels of satisfaction
chiatrist's incompetence. reported (Lebow, 1983) and the apparent discre-
A similar situation occurred in relation to pancy between these and the detailed criticisms of
another woman who had seen a psychiatrist and medical encounters reported in qualitative studies
had been referred elsewhere. (Avis et al., 1997). Indeed Locker and Dunt (1978)
Int: (reading the questionnaire and answer) Overall, how and Calnan (1988) comment that people are gener-
satis®ed are you with the services you have received? You ally more critical of health services in qualitative
put ``Very Satis®ed''. That's despite the fact that they research. However, many of the ``criticisms''
haven't sorted you out. reported in qualitative studies may actually be
Rose: Yes, because they are doing the best that they can reports of negative experiences and not, technically,
at the moment and hopefully sending me to the right evaluations of the services at all. It is extremely
people.
easy for the interviewer to assume that the former
Another woman, who eventually received a diag- is the latter until the patient is actually asked to
nosis of ``obsessive compulsive disorder'', initially evaluate the service directly.
saw a junior doctor who she reported had done The concepts of ``duty'' and ``culpability'' have
nothing to help her. Nevertheless, the user said she been developed throughout this study and bear
was ``very satis®ed'' with the doctor. The inter- some relationship to the concepts of ``expectations''
viewer asked the patient about this apparent contra- mentioned frequently, with little explication, in past
diction. research papers. The nature of this relationship is
Int: I'm surprised you said that you were very satis®ed twofold. Firstly, ``perceived duty'' may be regarded
with this junior doctor you ®rst saw. From what you've as a form of expectations which embodies an indivi-
said so far she didn't do much for you? dual's perception of what his or her rights are in re-
Sally: Well, I think she had a cold at the time and was lation to the service, and what the service (or
feeling under the weather. component's) obligations are to him or her. This
di€ers from the previous dichotomy of ``practical''
In this instance an ``acceptable'' mitigating factor
and ``ideal'' expectations and suggests a more com-
is apparent. Clearly, the expression of satisfaction is
plex process of evaluation than the dichotomy
not a re¯ection of the user's view of the service or
allows for (Freidson, 1975).
what it did for her, but rather a perception of culp-
Secondly, past research has highlighted the ¯uid-
ability and the boundaries of duty.
ity of expectations and the ¯exibility by which they
are often characterised (West, 1976; Fitzpatrick and
Hopkins, 1983; Avis et al., 1997). Expectations are
CONCLUSION
seen as dependent on the context of the clinical
encounter and the past experience and knowledge
The interviews reported here demonstrate that of the patient. The data provided in this study show
when asked to report their experiences of the men- that expectations de®ned as rights (``duty'') may be
tal health services, users can provide detailed suspended or changed in situations where the
descriptions of their experiences and attribute a patient believes there are constraints on practitioner
value to those experiences. It was argued earlier behaviour or organisational practice. Thus by
that an underlying rationale for the collation of accepting mitigating factors, users acknowledge that
users' views is the desire to develop more ``person- the general and broad sets of expectations they hold
centred'' services. The development of such surveys may become inappropriate when applied to a
requires ®rst and foremost access to the experiences speci®c and complex situation. The introduction of
patients have and the meaning or value these have the concept of ``culpability'' and its separation from
for them. expectations in terms of ``duty'' may therefore help
This study has also highlighted that experiences to explain how and why expectations change and
described by users in positive or negative terms do are ¯exible.
not necessarily correlate with the user's evaluations The results of this study have consequences for
of the services which produced those experiences. the usefulness of satisfaction surveys. If expressions
Consequently the process of moving from a report of satisfaction do consist of an attribution to the
1358 B. Williams et al.

Fig. 1. Tree diagram showing process links between experiences and expressions of dis/satisfaction.

service through the ®lters of perceived duty and thought to be important to service users such as
culpability then survey results must be interpreted waiting times, by identifying other issues of import-
di€erently. High satisfaction ratings do not necess- ance especially in relation to illness-speci®c con-
arily mean that patients have had good experiences texts. Thus studies in speci®c service areas may be
in relation to the service; rather, expressions of sat- more appropriate than an all encompassing national
isfaction may more often re¯ect attitudes such as survey. However, understanding individual's experi-
``they are doing the best that they can'', or ``well, ences of health services and how they interact with
it's not really their job to do...''. their problems and aspirations is not an easy task,
If the underlying policy purpose of satisfaction and will require a more detailed understanding of
surveys is to provide patients with a voice in the people's social circumstances and health beliefs.
assessment and continuing development of services Subsequent quality monitoring could then be di-
then it is not adequate to utilise satisfaction survey rected towards monitoring whether speci®c events
results. E€ort must be put into designing methods did or did not occur and, separately, accessing
of accessing patients' experiences of services and the users' descriptions of their experiences.
meaning and value they attach to them, whether In such a quality monitoring activity patient ex-
these are positive or negative and whether they can pectations would have a reduced importance. In
be improved. Indeed, Cartwright (1983) reports a e€ect they would be replaced by research into what
number of surveys which include items focussing is and what is not important to patients. It is argu-
the reported experiences and events and less on able that within a strict consumerist model client's
respondents' evaluations of those events. These sen- expectations cannot be ``wrong'' (Potter, 1988).
timents are in some ways re¯ected in the consulta- However, in the context of the provision of public
tive document ``The New NHS'' (Department of sector services consumer sovereignty frequently
Health, 1998) which proposes an annual survey to breaks down (Shackley and Ryan, 1994); patients
``enable the health service to measure itself against are citizens as well as consumers (Clarke and
the aspirations and experiences of patients...'' Stewart, 1985; Barnes and Prior, 1995). The pro-
However, as McIver and Meredith (1998) point out vision of services to the individual will e€ect both
there is no ``o€-the-shelf'' questionnaire which can the community and other individuals.
satisfy the requirement to elicit patient views in all Consequently, some individuals' expectations may
service areas. Nonetheless, one fruitful approach be inappropriate.
might be to extend further the government's con- While the implication of this study's ®ndings for
cern with improving speci®c aspects of the service current satisfaction surveys is substantial, a more
The meaning of patient satisfaction 1359

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Science and Medicine 16, 583±589.
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Locker, D. and Dunt, D. (1978) Theoretical and methodo-
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