GENERAL USAGE UNDERSTANDING

MOBILE
eir smartp
th h
martp

on
as

search o

e daily
ho

62%
CONSUMER
own

ne

44%

es
s the in
BEHAVIOR
Smartphones have become an

t to acc

te
66%

rnet da
indispensable part of our daily lives
and have transformed core consumer

ei
ily
us
behavior. The growing use of
smartphones to search, shop, keep
h
in t e la
entertained and look for local
information creates new opportunities
ps used

st
30 days

11 for marketers to reach the constantly

connected consumer.
ap

Source: Google/Ipsos 2012

REACHING
MOBILE
CONSUMERS MOBILE LOCAL
al
r loc info
fo ir smart rm
k he ph
t

at ne
on o
lo

ion
o
n
mobotice
94%
ile a
ds

sear iness, eit se peop

of se ch as a us fter a lo h hoon as a r le
e r a er al search i

ac t
ad ( ing an esult
visit the b

ta ult
of

es
t
c
online,

TV, of in-store

ke
billb maga fline
oard zine,
, etc
.)
66% 90%
or

only
l
f i r s oo k at
seart page the
on t ch res of
heir ul t s
pho
ne

make purchases
use their smartphone on their smartphone
while watching TV

change their minds about buying a product while in

store as a result of reseaching on their smartphone

research a product or service

on their smartphone
use their smartphone while
consuming other media
MOBILE
use their smartphone
while listening to music
SHOPPING

MULTI-TASKING
MOBILE & MEDIA thinkwithgoogle.com/mobileplanet