Objectives of study

1. To understand the effectiveness of AI on the consumer.

2. To reveal the necessity of adapting it as a marketing strategy.

3. to study the perception of consumers towards Artificial Intelligence.

QUESTIONNAIRE

1. Are you aware about Artificial Intelligence in marketing?

a. Yes b. No

2. What Artificial Intelligence tools are you aware of?

a. Chatbots b. Automated mails c. Content analysers d.others____________

3. Have you ever interacted with a chatbot?

a. Yes b. No

4. On which of the following platform have you interacted with the chatbot?

a. Whatsapp b. Messenger c. Instagram Direct d. others _____________

5. What do you think is the benefit of Artificial Intelligence in marketing?

a. Less operating costs. b. Faster resolutions

c. Less manpower requirement d. others __________________

6 . What do you think is the drawback of ai in marketing?

___________________________

7. What do you like in interacting with chatbots?

a. Speed of reply. 2. Faster solving of issues. c. All time availibilty of the bot

d. others________
8. rate the level of satisfaction while interacting with a chatbot from 1-10? (1 is least satisfied & 10 is
highly satisfied)

_________________________

9. Do you get expected outcomes for your issue through chatbots?

a. Yes b. No c. Sometimes

10. What is your expectation from a chatbot?

a. ability to address a vast range of issues b. understanding keywords from regional language

c. ability to direct consumer towards accurate destination (webpage) d. other________________

11. what features do you expect from a chatbot?

_______________________

12. which of the below do you think is the most effective way of providing customer care?

a. Human Executive (voice or chat) b. Automated Chatbot

c. E-mail d. other

13. do you think that ai tools such as chatbots should be adopted by the companies instead of human
service associates? Comment

__________________________