CHAPTER IV

PRESENTATION, ANALYSIS INTERPRETATION OF DATA

Introduction

This chapter of the paper presents the data gathered from the selected junior high and senior
high school students of Sta. Rosa National High School who served as respondents of this research.
This study aims to determine the attitude of consumer toward advertising. It also provides the
analysis and interpretation of data that has been organized to the research questions enumerated in
the statement of the problem. The analytical procedures are arrange according to the sequence of
specific questions.

Table 1.1 shows the Advertising is a valuable source of information about sales.

60%

50%

40%

30%

20%

10%

0%
Strongly Agree (%) Neutral (%) Disagree (%) Strongly
Agree (%) Disagree (%)

Table 1.1 shows that they agree, that Advertising is a valuable source in information about
sales. It shows in the table that 57% answered that they agree and 40% says that they are strongly
agree for the said question. There are 3% who answered Neutral for they can’t decide if it is
valuable or not.
Table 1.2 shows the Advertising tells them which brands have the features they were looking
for.
 35%

30%

25%

20%

15%

10%

5%

0%

Strongly Agree (%) Agree (%) Neutral (%) Disagree (%) Strongly Disagree (%)

Table 1.2 shows that the respondents answered that advertising tells them the brands have the
features they were looking for. For which both strongly agree and agree got 33% and there were
also 23% who can’t decide for this question and 10% answered that they disagree into this
question.

Table 1.3