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Evidence: Advertising

Create an ad for a product and answer the questionnaire. Then, make a


television commercial in a video bearing in mind your answers and the
importance of media literacy through critical thinking.

Product A wrist watch

Message They can have time in a fashionable way

TimeWatch
Advertiser

Identification Time in your hands


Technique

Generalization It’s beautiful, powewrful, graceful and


technique useful

Emotional appeal Makes people feel happy


technique
Celebrity endorsement
technique James Rodriguez, football player

Ideology Makes feel the people elegant, beautiful,


happy and powerful.

When you finish your work, send the file to your instructor through the platform as
follows:

1. Click the title of this evidence.


2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning


guide in order to know if you have done all the assigned activities, know how to
develop

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