KOL Identification & Profiling

Capabilities
Company Overview

Austere Analytics is one of the upcoming Information & Business

Research, Data Management and Analytics company.
We are specialized in Thought/Opinion Leader Identification and Profiling, Business Research
(Traditional and Social Media), Media Monitoring Services, Software technology and Data
Management & Analytics.

Vision
We believe in the simple not the complex that how we define ourselves.

Mission
We are group of well-qualified professionals with a long-time goal to provide outstanding
services to the clients, Our team works relentlessly to give the clients the best possible
experience. Our philosophy: Offer the client the best service and solution, valuable insights &
recommendations, quality and value.

People
We believe that our people are the biggest asset. We have a huge bunch of intellectuals with
different skill sets that will exactly suit the client’s need and value add beyond their needs.
Key Identification Leaders (KOL)
Service Offerings
Type of KOL Services Area’s of KOL Support to Global Pharma and
Healthcare Industry

Scientific

1 Identification
Healthcare and Commercial
Advocacy
2 Profiling
Regulatory/
Market Access
3 Mapping

4 Insights

Multiple Delivery Efficiency through Flexibility and Customized data

Platforms technology Scalability solutions
KOL Process Stages

KOL Identification KOL Profiling KOL Analytics

KOL Identification KOL Profiling Analysis

•Identifying and Ranking potential KOLs with
the help of Positional and Bibliometric
Analysis.
• Profiling KOLs across various categories
from data sources available in the public
domain
•Tracking & updating the profiles from time
to time to keep them in line with the
dynamic nature of the market /
environment.
• Develop a customized
rating model (if not provided by client)
• Segmentation & Trend Analysis
• Customized, On demand Reports
• Reports based on models as desired by
the client
Our Unique Approach For
KOL Identification Process
1 - Frequency Analysis 2 - Bibliometric Analysis

Formulate medical terms (MeSH

Identify Sources to collect KOL
Terms) by using ‘Pubmed.com’
Information

Collect all articles (results) from

different sources for MeSH Terms
Capture Depth of Information
from each Source
Identify Authors with high presen
ce (First & Last Author or Co-Aut
hor)

Consolidation across sources

Consolidation across Authors

Provide a score for each OL

Provide a score for each Author
based on frequency of
based on their presence
appearance in each source

3 - Listing
Top OLs from Frequency Analysis
+
Top Authors from Bibliometric Analysis
=
A Consolidated List of Top OLs
KOL Discovery Approach

Manual /
Sl.No. Steps Source Details
Automated
Sources like Associations, leading journals,
Identification of data
1 Sources
Open internet Congress, Guidelines, leading Hospitals, Manual
Patient groups
Identification of physicians Identified Links from Name collection of the physicians from
2 (Potential KOLs) Step 1 sources collected from step 1
Manual

Identification of physicians Austere team has an automated setup. Mix of manual,

2.1 (Potential KOLs)
Clinical Trials.gov
Collection of relevant clinical trails for TA. automated

Identification of physicians From Publications Austere team has an automated setup. Mix of manual,
2.2 (Potential KOLs) (Pubmed) Collection of relevant publications for TA. automated
Removing the duplicates, consistency,
Mix of manual,
3 Physicians Names cleaning Feed from 2 incorrect information etc. and creation
automated
of ranking sheet.

Mini profiling is done for the top KOLs.

Generally for 1-2% of the top doctors. This
4 Basic profiling Feed from 3
is also done as per the clients request for x
Manual
number of top KOLs.
Weightage Methodology
Austere team provides rating to the KOLs based on mutually agreed weightages. Weightage can be
revised based on client requirement

Weightage in Sub criteria Normalized Sub criteria Sc Total KOL

Criteria Sub criteria
final score Value Score ore Score (5)

Publication Count 15% 200 5 0.5

Publications
Authorship Position 10% 50 1 0.3

Clinical Trials Count 15% 25 5 0.6

Clinical Trials
Role 5% 10 3 0.25

Events Events Count 20% 50 4 0.75

Affiliations Advisory Positions 15% 5 4 0.5 4.5

Journals Editorial Board 5% 5 5 0.5

Guidelines Membership 5% 2 1 0.6

Competitive Competitive Products pa

10% 10 5 0.5
Intelligence rticipation
KOL Ranking Methodology

KOL Ranking

Activities Articles Advocacy Activity

Participated Published Positions Speaker

Weightage xx% xx% xx% xx%

Score assigned Score assigned Score assigned Score assigned

according to according to according to according to
Score parameter parameter parameter parameter
performance performance performance performance

Parameter
Value Parameter Value calculated on basis of the formula : Score * Weightage

Aggregated
Value KOL Ranking: The top scorers in terms of the overall score are the Top KOLs.

Names and scores of all the potential KOLs identified are consolidated into one final sheet and
the overall score (summation of all scores) is noted for each name.
Profiling Methodology
Once the sorting and ranking is completed, the results are consolidated into a single spreadshee
t and the top KOLs (thought leaders) are identified based on their overall score.

Building Medical Profile: Austere’s KOL Expertise:

Medical Profiles are built with the objective of providing a complete and well
rounded view on the KOL. Following are some of the data points that are
captured in a standard medical KOL profile:
• 100,000 KOL database

• Core team of min 6+ yrs

• Personal Information – Name, Bio summary, Areas of Interest, Specialty
of domain experience
• Contact Information
• Global Pharma KOLs
• Affiliation history
• Event participation history • 40 Therapeutic areas
• Publications history • 30+ Languages
• Clinical Trials history
• Robust KOL discovery
• Educational Background process
• Social Media Coverage
• Press Coverage received
Market Access Identification:
Going beyond the typical KOL identification

P&MA Stakeholder Mapping:

Finding the Decision-Makers’ Networks
▪ Desk Research:
▪ Pricing, Reimbursement & Market Access
Committees – committee members,
working groups and external experts
▪ Public & Private Payers
▪ HTA Guideline Committees – guideline
participants
▪ HTA committees – committee members, Guideline Influencers Advisors Decision
working groups and external experts Authors Makers
▪ Public Health Associations – executive
members and sub-committees
▪ Publications – Health & Pricing related
▪ Journals – editorial board and reviewers
▪ Government Advisory Boards
▪ Nomination survey.
Austere’s 30+ Therapeutic Area &
Language Profiling Expertise

Europe
Dutch | Greek | Spanish | German
Italian | Polish | Russian
Americas Turkish | French | Portuguese
English | Spanish Swedish
Portuguese | French | Italian Asia
Japanese | Chinese | Korean | Indian |
Malaysian | Filipino | Thai | Indonesian
Arabic | Taiwanese
Afrikaans
ANZ
English

30+ therapeutic areas across countries

Atrial Fibrillation | Diabetology | Endocrinology | Cardiology | Oncology | Pulmonology | CNS, Neurology & Pain management
Orthopedics | Genetics | Pathology | Visual Science | Nutrition | Dermatology | Transplantation | Epilepsy | Hepatitis Veterinary
Dental | Otolaryngology | General Surgery | Immunology | Weight Management | Wound care| Allergology | Andrology | Virology
Ophthalmology | Rheumatology | Urology | Metabolics | Infectious disease | Immunology
Our Additional Capabilities

• Physician Database
• Marketing Analytics
Management
• Social Media Analytics
• KOL Identification/
• Competitive
profiling Healthcare Analytics &
Intelligence
• Rising Star analysis Solutions Research
• Risk Analytics
• Network Mapping

• Data Entry Data Media • Media Monitoring

Management Monitoring
• Data Capturing • Crisis Media
• Data Cleansing • Event Media
• Standardization • Reputation Media
Value Addition
DOMAIN EXPERTISE
Our expertise in finding key opinion leaders
for specific diseases or health issues across
geographies – Americas, Asia & Europe,
has benefitted many a global clientele.
KOLs identified and ranked based on
primary and secondary research. Detailed
biographies for top KOLs.
COST EFFICIENCIES
Clients achieve cost efficiencies with
us on account of the Domain Expertise
Off shoring Capability, and Experience
in KOL engagements over the past
few years.
UPDATED PROFILES
Our team ensures that the KOL profiles are always up-to-date
• In-depth Influence Network Analyses KOLs for specific subsets of nominators
• Measures of network concentration
• Second-order effects (weighting of top KOLs, etc.)
QUALITY & DATA SECURITY
At Austere Analytics, we assure our clients of quality
KOL services. We provide our clients with complete
data security and privacy.
COMMUNICATION & FEEDBACK
VALUE ADD- Throughout the course of the engagement,
ITION we communicate with our clients to identify
their priorities, get their valuable feedback
and provide a comprehensive KOL list
Austere Analytics Solutions Pvt. Ltd.

1101, 3rd Floor, 24th Main

JP Nagar - 1st Phase
Bangalore, Karnataka - 560078
Tel: +91 98860 16190
www.austereanalytics.com

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