Master Plan vs.

Strategic Plan vs.

Business Plan

This seminar was created for the live learning environment of the Athletic Business Conference & Expo.
Brailsford & Dunlavey has no financial interest/arrangement that would be considered a conflict of interest.
 Learning Objectives


 What If…


What If…
What If…
What If…
What If…
What If…
What If…
 Outline


 Br ailsford & Dunlavey


 Ann Drummie


 Br yan Slater


Par ticipants
Business Strategic
Plan Plan
• Organization chart • Core value session • SWOT analysis
• Pricing structure • Demographic • Compliance review
• Operations Pro Forma analysis
• Risk management plan • Operating paradigm
• Marketing plan analysis

• Mission/Visioning
session

• Capital cash flow • Action plans

demand model • Benchmarking
• Implementation
schedule

• Maps
• Existing conditions assessment
• Utilization analysis
• Capacity analysis
• Gap analysis
• Recommended program of spaces
• Site criteria chart
• Stakeholder interviews

Master Plan
 M aster Plan






 Program of Demand Consolidated Option/Site Plan 1
Total NASF MSF Phase I Phase 2 Arena sideline outdoor not
Quantity NASF Indoor Sideline Outdoor Notes (East) (West) accommodated

SOFTBALL
Locker Room
Single Tier 18" Lockers 20 7 140 140
Showers 6 27 162 162
Toilets/Urinals 4 23 94 94
Grooming Stations 2 15 30 30
Team Room 1 200 200 200
Office Suite
Head Coach 1 200 200 200
Assistant Coach 1 150 150 150
Practice
70' x 12' Batting/Pitching Tunnel 0 840 0 share with baseball
Batting cage - indoor 0 840 0 share with baseball
Softball Field 0 50,625 0 same as competition
Competition
Softball Field 1 50,625 50,625 50,625
Seating 1,000 7 7,000 Assumption: 7,000
Concessions 1 250 250 250

ts
io

ld
The 50m pool will be incorporated into

ur
Un

ie
Restrooms 2 50 100 100

Co

lF
Press Box 1 500 500 new structure 500

t
en

al
ni

op
i

ftb
um

nn
S
ud

llt
Storage Area - indoor 1 300 300 300

G
(Chase retrofit for rec programming).

So
Te
Weighting

St
Al

Hi
O
Storage Area - outdoor 1 300 300 300
total 1,276 8,150 50,625 Proximity to main part of campus 2 3 3 2 2 1 1
TENNIS
Men's Locker Room Proximate and sufficient parking at all times 3 -1 -1 3 2 3 2
Single Tier 18" Lockers 20 7 140 140
Showers 6 27 162 Enhances overall campus 162
parking scheme 3 -1 -1 3 2 2 1
Toilets/Urinals 4 23 94 94
Grooming Stations 2 15 30 30
Centralizes athletic department staff 3 2 3 3 3 3 3
Women's Locker Room
Single Tier 18" Lockers 20 7 140 140
Showers 6 27 162 Consolidates athletic training162room space 3 2 2 2 2 2 2
Toilets/Urinals 4 23 94 94
Grooming Stations 2 15 30 Reduces disruption to campus 30 during construction 2 -1 0 3 2 3 1
Team Room 1 200 200 200
Office Suite Maximizes utility and LEEDs efficiencies 2 2 1 1 2 1 1
Head Coach 1 200 200 200
Assistant Coach 1 150 150 150
Minimizes site prep 1 0 0 2 1 2 1
Practice
Outdoor Tennis Court 6 7,200 43,200 43,200
Indoor Tennis Court 6 7,200 43,200
Consistent with overall campus plans and landscaping 1
4 inside 200m, 2 not provided 43,200
1 1 2 2 2 0
Competition
Outdoor Tennis Court 6 7,200 43,200 Allows for easy access from local roads
hav e 6 practice courts also prox imate for dual meets
2 43,2002 1 3 3 0 1
Seating 100 7 700 700
Reduces disruption to neighboring properties 1 1 2 1 2 0 0

Maintains primary view corridors 1 2 1 3 3 3 2

Unweighted Total 12 12 28 26 22 15
Unweighted Rank 5 5 1 2 3 4
Weighted Total 22 23 59 53 47 35


Weighted Rank 6 5 1 2 3 4

3 Site exceeds criteria Weight:

2 Site Meets criteria
1 Site partially meets criteria 3 = very important
0 Site does not meet criteria 2 = important
 -1 Site negatively affects criteria 1 = somewhat important
 ICE RINKS
Changing Locker Officials' SF Cost Impact
Seating Concessions Lobby
Amenities Rooms Rooms Rooms Impact $150
General Use 2 250 0 750 0 100 0 7 0 500 0 500 500 $75,000
Intramural League 4 250 0 750 0 100 0 7 0 500 0 500 1,000 $150,000
Club/Varsity Home Games 2 250 2 750 2 100 1,500 7 1 500 1 500 13,700 $2,055,000
Regional Championship Host 4 250 2 750 2 100 3,000 7 2 500 2 500 25,700 $3,855,000
NATATORIUMS
Rink Size buffer W buffer buffer L buffer SF Cost Impact Locker Meeting Officials' SF Cost Impact
Seating Concessions Lobby
Amenities Rooms Rooms Rooms Impact $250
ice rink (NHL) 6 85 6 6 200 6 20,564 $3,084,600
General Use 2 750 0 300 0 100 0 7 0 500 0 500 1,500 $375,000
ice rink (Olympic) 6 100 6 6 200 6 23,744 $3,561,600
Intramural League 2 750 0 300 0 100 0 7 0 500 0 500 1,500 $375,000
Club/Varsity Home Meets 2 750 2 300 1 100 700 7 1 500 1 500 8,100 $2,025,000
Regional Championship Host 2 750 2 300 1 100 1,000 7 2 500 2 500 11,200 $2,800,000
Scenario SF Cost Impact
Olympic rink for general use, intramurals, and club/varsity program 37,444 $5,616,600
Pool 50m 25x25 8 lane Subtotal tank Subtotal SF Cost Impact
Swimming - NCAA 25 yard x 8,000 0 8,000 $2,000,000
Swimming - Olympic 50m x 18,240 0 18,240 $4,560,000
Diving - 1m, 3m 0 x 4,193 4,193 $1,048,125
SCUBA x 8,000 0 8,000 $2,000,000
Water polo x 8,000 0 8,000 $2,000,000
Synchronized Swimming x 8,000 0 8,000 $2,000,000
INDOOR 200M TRACKS
Changing Meeting Officials' SF Cost Impact buffer W buffer buffer L buffer SF
Seating Concessions Lobby 50mImpact
x 25y pool $100 10 75 10 10 167 15 18,240
Amenities Rooms Rooms Rooms includes a 3' bulkhead

General Use 2 250 0 300 0 100 0 7 0 500 0 50025m x 25y pool $50,000
500 10 82 10 10 75 15 10,203
8 lane x 25y pool 10 60 10 10 75 15 8,000
Club/Varsity Home Meets 2 250 2 300 1 100 0 7 0 500 0 500 1,200 $120,000
diving tank 10 45 10 10 40 15 4,193
Regional Championship Host 2 250 2 300 2 100 1,000 7 1 500 1 500 9,300 $930,000

Preliminary Worksheet for Capacity and FF&E Budget of a Weight & Fitness Room
Track buffer W buffer buffer L buffer SF Cost Impact
indoor track 6 166 6 8 290 8 Equipment Type 54,468 $5,446,800 Area
% of Area SF allocation Number of units Average price Total cost
separate throwing area 6 50 6 6 80 6 Cardio 5,704 $570,400
10.0% 800 50 16 $6,200 $99,200
separate sprint lanes 6 24 6 8 250 8 Selectorized Exercise 9,576 0.0% $957,600 0 35 0 $2,800 $0
Plate Loaded Exercise 15.0% 1,200 60 20 $3,000 $60,000
Stand Alone Rack 15.0% 1,200 80 15 $2,600 $39,000
Rack on Platform 15.0% 1,200 150 8 $4,600 $36,800
Dumbbells 5.0% 400 70 6 $1,000 $5,714
Stretching/Plyometrics 20.0% 1,600 100 16 $40 $640
Circulation 20.0% 1,600


100.0% 8,000 81 $241,354




 • Mission/ M aster Plan
Visioning
session
• Capital cash flow • Action plans
demand model • Benchmarking
• Implementation
schedule
• Maps • Recommended
• Existing conditions program of spaces
assessment • Site criteria chart
• Utilization analysis • Stakeholder interviews
• Capacity analysis
• Gap analysis
 Str ategic Plan






 by Team
essment
io n al Facility Ass
Funct d )
(Weighte 70%
80%
90%

60%
50%
40%
30%
20%
10%
0%

Baseball

(M)
Basketball

Football
nt
t - Curre
% of Targe ility proje
ct
Golf
t - with fac
% of Targe
)
Soccer (M

)
Tennis (M

(W)
Basketball

Lacrosse

)
Soccer (W

Softball

)
Tennis (W

Volleyball


Benchmarking Analysis – Facilities (Arena Seating Capacity)
Institutional
Average = 7,077
9,000
8,000
7,000
6,000 Transition
5,000 Average = 3,739
4,000
3,000
2,000
PBC Average =
1,000
3,640
0

*Christenberry Fieldhouse provides less seating than the average for each of the surveyed subgroups (3,026)

 Str ategic Plan

• Core value • SWOT analysis

session • Compliance review
• Demographic
analysis
• Operating
paradigm
analysis • Action plans
• Benchmarking
• Mission/
Visioning
session
 In other words

Amanda Braun
Director of Athletics
University of Wisconsin-Milwaukee
 In other words

Kathleen Hatch, RCRSP

Assistant Vice President, Campus Life
Executive Director, University Recreation
Washington State University
 Business Plan


 Business Plan


Operational Models: Access Levels and Associated Financial Performance

Highest

Public Model

Typical Public Access Levels

501(c)3 Non-Profit

Public-Private Partnership
• Private

•
•
Lowest

Negative Positive

• Typical Financial Performance

 Business Plan

 Business Plan


City Non-
Projected Resident Non-Resident Member Member
Resident Resident
Zumba 200 50 300
$52.00 $55.00 $39.00
Pilates 70 40 300
$65.00 $68.00 $55.00
Aqua Aumba 50 40 200
$48.00 $51.00 $38.00
Swimming Lessons 40 40 150
$75.00 $78.00 $55.00
Fit Mix 40 20 125
$50.00 $53.00 $38.00
Senior Spinning 40 20 125
$76.00 $79.00 $55.00
Silver Sneakers Aerobics 40 10 110
$65.00 $68.00 $55.00
Yogalates/Sculpt 20 10 40
$65.00 $68.00 $48.00
 Business Plan



 Business Plan






 Business Plan



 Business Plan


Non-
Activity Resident Members Total % Members
Residents
Aerobics/Fitness 987 488 1,514 2,989 51%
Aquatics 1,010 1,064 732 2,806 26%
Preschool 672 602 627 1,901 33%
Youth/Teen 168 145 176 489 36%
Adult Sports/Leisure 87 47 561 695 81%
Art 19 22 8 49 16%
Special Events 89 70 76 235 32%
Total 3,032 2,438 3,694 9,164
 Business Plan


Per Per Per

Activity Revenue Expenses Net
Participant Participant Participant
Aerobics/Fitness $140,267 $47 $72,465 $24 $67,802 $23
Aquatics $205,830 $73 $104,125 $37 $101,705 $36
Preschool $79,446 $42 $48,091 $25 $31,355 $16
Youth/Teen $44,623 $91 $31,888 $65 $12,735 $26
Adult Sports/Leisure $6,110 $9 $3,829 $6 $2,281 $3
Art $3,677 $75 $2,837 $58 $840 $17
Special Events $1,684 $7 $459 $2 $1,225 $5

Total $481,637 $263,694 $217,943

 Business Plan
• Core value session
• Demographic analysis
• Organization chart • Operating paradigm
• Pricing structure analysis
• Operations Pro Forma
• Risk management plan • Mission/
• Marketing plan Visioning
• Capital cash session
flow demand
model
• Implementation
schedule
 In other words

Jeff Hunt
Director of Campus Recreation
University of Maine
 In other words

Dave Edwards, ASI

Associate Executive Director/Director
USU and SRWC
CSU Long Beach
Evaluation Questions
 Learning Objectives


 Question 1

 

 

 
 Question 2

 

 

 
 Question 3


Questions
Business Strategic
Plan Plan
• Organization chart • Core value session • SWOT analysis
• Pricing structure • Demographic • Compliance review
• Operations Pro Forma analysis
• Risk management plan • Operating paradigm
• Marketing plan analysis

• Mission/Visioning
session

• Capital cash flow • Action plans

demand model • Benchmarking
• Implementation
schedule

• Maps
• Existing conditions assessment
• Utilization analysis
• Capacity analysis
• Gap analysis
• Recommended program of spaces
• Site criteria chart
• Stakeholder interviews

Master Plan
 Conclusion

Yogi Berra
Thank You!
 Master Plan vs.
Strategic Plan vs.
Business Plan

This seminar was created for the live learning environment of the Athletic Business Conference & Expo.
Brailsford & Dunlavey has no financial interest/arrangement that would be considered a conflict of interest.