2.

1 Coca cola Marketing Mix

The marketing mix of coca cola has been changing over time with more and more product being
added such that today it has 3300 product many different way of advertising all those product. But
because of this Coca cola s the brand equity.

The 4Ps of marketing: Product, Price, Place, Promotion

Product

This company has the widest rang up beverages of 3300 product. The beverages are divided in too
many groups with individual product in this group. These are: deity category 100% fruit juices, fruit
drinks, water, energy drinks, tea, coffee and more. Coca Cola is not brand in sparkling beverages,
juice and retail packaged water. Coca cola has it market presence around 200 countries. Coca Cola’s
other brand are Fanta, Maaza, Lima, sprite, Thums up, Minute Maid, Nimbu Fresh, Nested Iced Tea
and many more.

Price

Product of the availability of the many different products the pricing is done according to the market
and geographic segment. Each different brand the competitors pricing, PEPSI is the main
competitors to COKE. Beverage market is said to be an oligopoly market [Few seller and large
buyers], that’s way the form in to cartel contract to ensure a mutual balance in pricing between the
seller

Place

Coca Cola is the worlds most favourite and is available all over the world, you can find all the
favourite little shops like corner shops.

Promotion

Coca Cola uses various advertising and promotional strategies to create and increased in the market.
They do this by associating coca cola with life style and behaviour and mainly targeting value based
advertising. You are more likely to see a coke ad for a particular festival such as Advertising on TV&
Radio advertisement, within the Internet. Sales Promotion such as Promotion Campaign, Free goods
and also Publicity & PR such as Sponsorship, Annual Reported, Entertament and Seminar