EVIDENCE INTRODUCING YOUR PRODUCT OR SERVICE

PRODUCED BY:
MARISOL ROJAS SANABRIA

TECHNOLOGY MANAGEMENT MARKETS

NATIONAL LEARNING SERVICE SENA
2016
 EVIDENCE INTRODUCING YOUR PRODUCT OR SERVICE
1. POPULATION OF THE CITY DESCRIBED BY ALBERT ROBERTS

TOTAL POPULATION AND COMPOSITION FOR GROUPS AND

GENDER
TOTAL DISTRIBUTION OF POPULATION BY AGE
POPULATION
8,000,000 POPULATION
37.5% 3.000.000
BETWEEN 60 AND
INHABITANTS 90 YEARS OF
AGE

POPULATION
BETWEEN 35 AND
25% 2.000.000
59 YEARS OF
AGE

POPULATION
BETWEEN 20 AND
25% 2.000.000
34 YEARS OF
AGE

POPULATION
BETWEEN 13 AND
6.25% 500.000
19 YEARS OF
AGE

CHILDREN
UNDER 12 YEARS
6.25% 500.000
OF AGE

DISTRIBUTION OF POPULATION
BY GENDER H M
MENS WOMEN
40% 60% 40% 60%
3.200.000 4.800.000 3.200.000 4.800.000
 2. PRESENTATION OF OUR PRODUCT
The goal for our product in this case population is described by Mr. Albert
Roberts, which it has an approximate number of inhabitants to 8 million of
which 3 million are between 60 and 90 years, 2 million between 35 and 59,
2 million are young people between 20 and 34 years and the rest of the
population are children under 12 years of age; 60% of older adults are
pensioners, 50% of adults are professionals, 20% of the population is poor,
50% have incomes that allow you to have good living conditions and 30%
is rich.
This city is known for its great development because it has several shopping
centers, amusement parks, amusement parks, convenient stores that make
it more attractive and innovative for the population.
Our project idea incorporated in that city is creating a new and sophisticated
establishment that provide services and products with high quality
standards, services and products that meet the needs of our customers, it
is called Ice Cream Self Dulce Amor, whose products offer as its name
implies will be ice cream, fruit salads, juices, etc. in all its forms. In this
setting the client will have the privilege of making your own product
translating into it whatever your imagination and wish lips, this place also
offer fun games as bowling, table games, slot machines, making our
company a unique and unforgettable place ideal for sharing with family.
Our property is located at a strategic point of the city described by Albert
Roberts, It will be located in the center of the city which is the most visited
place for its inhabitants thanks to the large gym located at this point. Our
products and services are as follows: For the population at home
celebrating important dates are comfortable and provide affordable, for the
adult population is mostly pensioned and that very likely go to the gym
products basically would offer fruit salads and juices, for the working
population to door service is provided making our products reach their
workplaces.
This will be a successful place because their services and products are
innovative and attractive, where customers purchase measured according
to money held by, guests can enjoy family friendly spaces, the customer
consume products with high nutritional value, services are provided at
home, this company has all the statistics needed to be a successful place.