RUNNING HEAD: Marketing and Society 1

Topic Marketing and Society

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1. Discuss the difference between market segmentation and targeting. Analyse audience

segmentation in relation to the case study?

While working on the market process, there is two primary processes that came into the

section, and they are market segmentation and target market. This is the two function that makes

the same marketing process and its function. In the target market process, there is lot of some

critical element is used to develop the company needs and the business. They have to identify the

target first and make the segmentation for that process. The main difference between the market

segmentation and segment is they create market, and the business needs go through the process it

is the kind of the analytical procedure to satisfy all the consumer and the same products. The

consumer has different interest, and their all needs to be done. Four main ways are present for

the market segmentation and them re demographic, geographic, behavioural and psychographic.

In the demographic process most of the primary segment is done, and the business

process is carried in the group based on the age and another personal status. In the geographic

process, the consumer place and the purchasing ration are calculated. It is also found the climate,

population and another method too. In the behavioural process, the way of the people behaviour

towards the service and the product are calculated. In the psychographic process the consumer

lifestyle acts as the one of the critical parts and their values are seen and evaluate the business.

In the market target, it is very critical to understand the consumer and their target market.

There are people in the business is can make the difference between the product and the service.

They used to understand the needs and make the target process. There are different types of

market strategy us there, and some of them are mass marketing, differentiated marketing, niche

marketing and micromarketing. So the difference between the market segmentation and target

market are dull. They do the analyse about the consumer in the market is called market
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segmentation, and they make the product according to the people need is called target market.

(Ahmed, 2019)

In the case study first the NHSC is used to do the market segmentation on the doctors for

removing the old doctors they do search on the Physicians, dentist, primary care, nurse and other

professions and make the recruitment is the one of the market segmentation processes. Next they

did the target process by doing the attraction on the medical student who recently graduated and

offer them the scholarship and give the student loan payment. They do all this process for the

medical student to work for them at least two years under them and get salary from their site is

the is one of the target market strategies. In the year of 2009, 3600 people act as the NHSC

member and produce make profit for them. They did the market segmentation well and also; they

achieve the target market on time. (Otero, 2015)

2. Explain the factors that contributed to the higher-than-average response rates and the

final results of the marketing effort in the case?

In the part of the marketing analysis, the did the better understanding program there is lot

of operation is carried by NHSC to get lot of attention among the doctors. The intuits also form

the HRSA do the examiner on their market process and do the promotion and support the

program of NHSC. The actives of the organisation are watched internally and externally and see

the function of the NHSC competitors. They review the data and the purpose of the organisation

and find all the market process that done by them, and the analysis revealed that the NHSC was

primarily made by the government and the non-financial programmers. The make the value for

the position and understand the algorithm is the vital process. The own members from the

organisation make the healthcare process and try to seek it from the attract. There are some

additional process is carried that is impersonal, and the Bureau tic was acted as the program and
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make them to realize that NHSC is done lot of marketing function and do the attraction for all the

student, but most of the student said that they do not hear about the program and never

participate in it. So form the student point of view they have not heard, and they think that all are

the informal service and it should be emulated by the government. NHSC is now considering as

the key phrase, and the new process is done in the loan repayment. From the final process the

product is being sold, and the analysis showed the potential of the NHSC. They propose values

high and the shortage of the health profession is used to create impact for the government. So,

the government is used to provide money for the service and make the patient relationship well.

In the result, the focusing on the segmentation and the target process by 4P’s operation and

make the market reliable on time. The audience segmentation also drives the process pf the

HRSA and the disciplines of the process are changed in the high demand and its function. From

the above all process and regulation NHSC is used to form all the benefit for the clinic’s

member. They make the proposition and find the interest in the market service is one of the good

things, the three main marketing barrier that created by the HRSA are simple, and they are

 the impersonal, personality bureaucratic

 the application of the cumbersome process and the unresponsive support for the customer

 the isolation of the sense and the abandonment is not accepted by the program.

This is the barriers that created by the HRSA, but the pricing strategy is used to aim the brand

humanise and the application process of the organisation is changed. Then the HRSA needs to be

the partner of the for the NHSC, and the stakeholder resources are transformed on time.

In the final result the marketing process acted as the one of the effective one and the US

department of health and service are act as the one of the most significant members for the NHC
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and there are more than 10000 healthcare process is provided by them, and they also do service

for the other country. This is act as the three-time large number when compared to the first three-

year service, so in final they win the market and process and get permanent place in the market.

(Otero, 2015)

3. Discuss the marketing mix employed by NHSC, including its merits and demerits.

Analyse how the marketing mix led to success or failure in achieving its objectives?

In the service of the doctors, there is lot of advantage and disadvantage process. The

NHSC is used to care for their members and they all the features for all the clinical program that

their personal stories of the doctor are watched to provide better benefit for this service. They

used to make the refresh process and give all the proposition that needed for the people are

given. They also make opportunity for the employee to commit in the award service and do the

professional development. They still use to make the repayment of the loan and allow the people

to do the scholarship. They don’t want to create limited access to the healthcare, and they also

don’t want to stop the members added. This is act as the one of the reasons for the market mix.

The merit in this process is they allow members to participate in the team and also make the

reward for the people who perform well. (Otero, 2015) The demerits are they do lot of market

segmentation process and used to target lot of young people and offer lot of internships. The

chief punishment is they offer loan repayment, and also they form the program function nest

main one is they allow HRSA to act as the, member and let them to do the business in their

organisation this all act as the demerit for the NHSC. (Otero, 2015)

There are six main reasons is present for the market fall or the success, and some of them are no

strategy at all, believing tactics instead of strategy, marketing strategy is not meeting the need of

the buyer the misalign of the market strategy and cooperate strategy. Misalign of product
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strategy. In the no plan at all process many of the marketers don’t have to same market strategy

there is nearly 21 per cent of the people who dent have a procedure to follow, they used to run

the business based on the luck than anything else. So, there are lot client is used to change their

business function. Next one is tactics many if the people are used to believe tactic instead of

strategy. There is some complication is present for this kid o system. Not all the time the market

is developed based on the tactic they have to learn something about the market. Next one is same

strategy that followed by the organisation like the competition, and not every product needs to be

unique. There are some complicated reason us present for this strategyand is followed by

everyone should change. Next, the buyer is not able to focus on the strategy or the tactics. If the

marketing process makes them fail means the tactics will help, but the customer will get

frustrated, and the needs are changed for the product is happening. Next process is misaligned of

the market function all the department should concentration on the market process is to make the

view and the do help for the sales and growth of the organisation. The final process is unusual

market strategy if they praise their product with other product is act as the one the impact for, the

growth of the organisation and also it used to affect the profitability. So that process they suggest

main sim studies and they are segmentation, planning, enjambment, organisation, execution the

support. This all will make the market mix to stop and help the organisation to stay away from

fail. (Kennady, 2015)

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Bibliography

Ahmed, A. (2019, September 27). Difference Between Market Segmentation and Target Market.

Retrieved from https://bizfluent.com: https://bizfluent.com/facts-6931581-target-

marketing-strategy-.html

Kennady. (2015, November 10). Six Reasons Your Marketing Strategy is Failing [and How to

Fix It]. Retrieved from http://blog.conversionconference.com:

http://blog.conversionconference.com/six-reasons-your-marketing-strategy-is-failing-

and-how-to-fix-it/

Otero, M. (2015). National Health Service Corps: Putting members first drives enrollment’. Case

Study, 1-10.