2020 Strategy

Calendar
MAY APR MAR FEB JAN
• Hundreds of Expedition small groups begin. Registration for 200 alumni
begins for The Heart of a Warrior Advance. 50 men will guide others during
Advance with the mission to return with new men at Encounter.

• First glimpses of King Me (men’s book), More (women’s book), and

The Rendezvous Project (marriage video series). Marketing campaigns
begin through email, direct mail, social media, and live webinars.

• Promote national Small Group and Conference Strategy, and recruit.

• Valentine’s Day promotion - free sample clip from The Rendezvous Project.
Open product pre-registration for purchasers.

• Launch devotionals based on new books on YouVersion Bible App,

iDisciple, and BibleGateway. Launch pre-order websites for both books.

• March 19-22: The Heart of a Warrior Allies Advance at

Rockbridge YoungLife Camp, VA - 200 alumni, with a new
Alumni and Allies journey for deeper healing and training.
Featuring new content, including material from King Me,
and emphasizing the mission to fight for the hearts of other
men and advance the Kingdom “in your community.”

• April 30-May 3: The Heart of a Warrior Encounter at

Rockbridge YoungLife Camp, VA - 350 men, including 50
“medics” from Advance. Featuring new content from King
Me, More, and The Rendezvous Project.

• Formal release of King Me, More, and The Rendezvous Project at

Encounter and online to equip men and women with new resources,
tools, and weapons to change the landscape of Christianity.

• Mother’s Day promotion - discounts, offers, and/or free

sample from women’s book More.

PO Box 52441, Durham, NC 27717 zoweh.org

 • Allies Advance, Encounter, and The Deepening Weekend

DEC NOV OCT SEP AUG JUL JUN alumni summer small groups begin The Heart of a Warrior,
King Me, More, and The Rendezvous Project.
• Father’s Day promotion - free content from The Heart of a
Warrior and King Me.

• Registration opens for Encounter West and The Deepening

Weekend fall conferences.
• Promote fall small groups with all resources.

• Release of all journal workbooks, leader’s guides, and

other small group resources for King Me, More, and The
Rendezvous Project, including video content for King Me
and More.

• Tentative: The Deepening Weekend, featuring content from

More. Encourage women to start small groups around the
book and supporting material.
• Launch Women’s Allies Initiative.

• Tentative: The Heart of a Warrior Encounter West. Continue

equipping men with King Me, More, and The Rendezvous
Project. Encourage men to journey with their wives and fall
semester small groups through books & videos.

• Heavy focus on End-of-Year development initatives.

• Black Friday/Cyber Monday promotions & discounts
on King Me, More, and The Rendezvous Project (and
accompanying group resources).

• Continue End-of-Year development initatives.

• Giving Tuesday development appeal.
• Promote King Me, More, and The Rendezvous Project for
spring small groups.