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  • 2.written Case Analysis

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    The written case analysis format outlines a problem statement, objectives, situational analysis including a SWOT analysis and alternative courses of action. It recommends a preferred course of action with an implementation plan and budget. The situational analysis identifies critical factors and evaluates strategic and operational feasibility of alternative actions to overcome barriers to the company's success.

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    2.WRITTEN CASE ANALYSIS.docx

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    The written case analysis format outlines a problem statement, objectives, situational analysis including a SWOT analysis and alternative courses of action. It recommends a preferred course of action with an implementation plan and budget. The situational analysis identifies critical factors and evaluates strategic and operational feasibility of alternative actions to overcome barriers to the company's success.

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    15 views1 page

    2.written Case Analysis

    Uploaded by

    elyssa
    The written case analysis format outlines a problem statement, objectives, situational analysis including a SWOT analysis and alternative courses of action. It recommends a preferred course of action with an implementation plan and budget. The situational analysis identifies critical factors and evaluates strategic and operational feasibility of alternative actions to overcome barriers to the company's success.

    Copyright:

    © All Rights Reserved
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    WRITTEN CASE ANALYSIS (WAC)

    The format of the WAC shall include:

    A. Statement of the Problem

    - the primary, underlying business or marketing threat or barrier that the company
    must overcome in order to succeed.

    B. Objectives (Financial/Non Financial, Short, Mid & Long Terms)

    C. Situational Analysis

    i. Areas of Consideration

    - a SWOT type of analysis is suggested


    - identify and analyze the critical factors that are relevant to the problem at hand

    ii. Alternative Courses of Action

    - analyze the courses of action (4Ps) open to the company / management


    - evaluate the feasibility of each option (Pros & Cons)
    - discuss each option on the strategic level (competitive strategies) and elaborate
    further on the operational aspect

    D. Recommendation

    - focus should be made on actual implementation


    - discuss a step by step action plan with proposed budget.

    E. Conclusion

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