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  • Assignment - 3: MBAEX - 8105 Marketing Management

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    SANDEEPAN NAYAK
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    This document contains positioning statements for three clothing brands: Louis Philippe targets urban upper middle class men seeking luxury formal wear and symbolizes elegance, class, status, and a luxurious lifestyle. Its positioning statement is "Rise above the Rest." Arrow is a professional apparel brand known for professionalism. Its customers value freedom, adventure, individual expression, and style. Its positioning statement is "The Bold New Professional." Park Avenue provides formal work wear for young urban professionals with premium, stylish, and innovative designs. Its positioning statement is "Work Play Celebrate."

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    assignment 2

    Original Title

    Marketing Assignment 2

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    This document contains positioning statements for three clothing brands: Louis Philippe targets urban upper middle class men seeking luxury formal wear and symbolizes elegance, class, status, and a luxurious lifestyle. Its positioning statement is "Rise above the Rest." Arrow is a professional apparel brand known for professionalism. Its customers value freedom, adventure, individual expression, and style. Its positioning statement is "The Bold New Professional." Park Avenue provides formal work wear for young urban professionals with premium, stylish, and innovative designs. Its positioning statement is "Work Play Celebrate."

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    3 views2 pages

    Assignment - 3: MBAEX - 8105 Marketing Management

    Uploaded by

    SANDEEPAN NAYAK
    This document contains positioning statements for three clothing brands: Louis Philippe targets urban upper middle class men seeking luxury formal wear and symbolizes elegance, class, status, and a luxurious lifestyle. Its positioning statement is "Rise above the Rest." Arrow is a professional apparel brand known for professionalism. Its customers value freedom, adventure, individual expression, and style. Its positioning statement is "The Bold New Professional." Park Avenue provides formal work wear for young urban professionals with premium, stylish, and innovative designs. Its positioning statement is "Work Play Celebrate."

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    MBAEX - 8105 Marketing Management

    Assignment - 3
    Positioning Statement

    Marketing Group - 5

    Name Roll No:

    Anil Chahal S005

    Jaiprakash Singh S022

    Netaji Sandipan Nayak S039

    Sameekha Raina S057

    Varun Aggarwal S074


    Louis Philippe:
    Louis Philippe clothing line for Men who prefer luxury formal wear. Targeting urban upper middle class
    Men. Also For the style-conscious contemporary male, Symbolizes elegance, class, status, and a lifestyle
    that is distinctly majestic and opulent.

    Positioning Statement: Rise above the Rest

    Arrow (Madura Garments):


    Arrow, the apparel brand from Arvind Lifestyle. This has always been synonymous with
    ‘Professionalism. Arrow customer continues to represent great values such as freedom, adventure,
    individual expression, and style throughout the world.

    Positioning Statement: The Bold New Professional

    Park Avenue:
    Park Avenue Formal wears for men and women of Young urban corporates with a taste of Premium
    Stylish and innovative work wear

    Positioning Statement: Work Play Celebrate

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