LESSON PLAN IN MARKETING

I. OBJECTIVES: At the end of the lesson, 80% of the students could be able to:
A. Identify the different types of marketing strategies.
B. Apply the learned strategies to their planned businesses in the future.
C. Consider the advantages and disadvantages of the strategies to be applied in the
wellness of the consumers.
II. SUBJECT MATTER:

SKILL: Identifying the different types of marketing strategies

TOPIC: Types of Marketing Strategies

REFERENCE: https://www.google.com/typesofmarketingstrategies

MATERIALS: sample products or skills (to be used for marketing strategy)

III. LEARNING ACTIVITIES:

A. Preparatory Activity
1. Greetings
2. Opening Prayer
3. Checking of Attendance
B. Lesson Proper
1. Motivation
Showing pictures of a business man and a show business personality.
2. Presentation
o Let the students recite about their views on the story heard. Identify the
traits of the businessman towards becoming successful.
3. Discussion
o The teacher will introduce to students the following:
a. Different types of marketing strategies
b. Examples of strategies best applied in the Philippine businesses
c. The influence of social media on the existing strategies
 4. Practice Activity

o Divide the group into three.

o Using the sample products or skills they have, let the students gather their
member’s ideas on how they will sell the product using one strategy
discussed.
o They will be given 10 minutes to prepare and a five minute presentation
later.

5. Generalization

o Let the students recite what is the role of the marketing strategies to aid the
profitability of a business.
IV. EVALUATION
In a sheet of paper, ask the students their desired business in the next ten years.
Identify what strategy to be used and the advantages both to the business and the
consumers.
V. ASSIGNMENT
N/A

Prepared by:

ROSE V. BENAVENTE
Let-Law 2019