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St.

Paul University Philippines


Tuguegarao City, Cagayan 3500

Table of Contents

Title Page

Table of Contents……………………………………………………………………………………………… i

Table of Contents……………………………………………………………………………………………… ii

Chapter 1 THE PROBLEM AND REVIEW OF RELATED LITERATURE

Introduction………………………………………………………………………………… 1

Related Literature and Studies………………………………… 3

Conceptual Framework…………………………………………………………… 25

Research Paradigm…………………………………………………………………… 27

Statement of the Problem………………………………………………… 28

Hypothesis……………………………………………………………………………………… 29

Significance of the Study……………………………………………… 29

Scope and Limitation…………………………………………………………… 30

Definition of Terms……………………………………………………………… 31

Chapter 2 METHODS AND PROCEDURES

Research Design………………………………………………………………………… 33

Participants of the Study ……………………………………………… 33

Instrumentation………………………………………………………………………… 33

Data Gathering Procedure………………………………………………… 34

Data Analysis……………………………………………………………………………… 35

Chapter 3 RESULTS AND DISCUSSION

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St. Paul University Philippines
Tuguegarao City, Cagayan 3500

Profile Variables of the Participants ……………… 37

Participants’ Food Preparation and Handling


Practices………………………………………………………………………………………… 41

Significant Difference on the Participants’


Food Preparation and Handling Practices………… 44

Problems Encountered, Comments, Recommendation


and Suggestions of the Participants……………………… 50

Chapter 4 SUMMARY OF FINDINGS, CONCLUSION AND


RECOMMENDATION…………………………………………………………………………… 54
Appendices

References

Curriculum Vitae

Senior High School-Accountancy and Business Management


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CORPORATE SOCIAL RESPONSIBILITY OF THE DIFFERENT


PHOTO STUDIOS IN TUGUEGARAO CITY, CAGAYAN
_______________

A Thesis Presented to the Faculty of the


Senior High School
St. Paul University Philippines
Tuguegarao City, Cagayan
___________________

In Partial Fulfillment of the Requirements for


Research in Daily Life 1
_____________________

By:
Divine C. Suyu

Allen Mae Lim

Morin Cardenas

Senior High School-Accountancy and Business Management


St. Paul University Philippines
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Chapter 1

THE PROBLEM AND REVIEW OF RELATED LITERATURE

Introduction

Why do businesses exist? Primarily the answer may be

to earn profit. But if we go deeper and try to get real

reasons, we certainly come to the conclusion that in a

company a group of people get together so that they are

able to accomplish something collectively that they could

not get separately and they contribute to the society.

A Business is an organization or enterprising entity

engaged in commercial and industrial activities. It is

responsible for the provision of goods or services as

exchange to money.

According to Merriam-Webster Dictionary, it is the

activity of making, buying, or selling goods or providing

services in exchange for money.

Every business requires some form of investment and

enough customers in order to make a profit. Businesses can

be privately owned or state owned depending on the interest

of the owner.

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Businesses cannot exist unless customers exist.

Businesses run as long as the customers are satisfied.

Gaining satisfaction of the customers in the long run

does not end in ensuring quality products and services

itself. Today’s society expects more from a business.

Since businesses can earn profit only if society

consumes its products, society expects that a part of the

profit should be spent for the betterment of the society at

large.

Businesses should operate without jeopardizing the

fate of the future generation. And for that, business needs

to think for the society, environment, economy and

stakeholders of it. Long run relationship with the

stakeholders can ensure long run sustainability of a

business. This is the reason why corporate social

responsibility currently has gained so much importance.

Corporate social responsibility (CSR) is the

continuing commitment by business to behave according to

business ethics and contribute to economic development

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while improving the quality of the life of the workforce

and their families as well as the local community and

society at large.

The meaning of CSR is analyzing the interdependent

relationships that exist between corporations and economic

systems and the societies and also discussing the level of

any obligations of a business has to its immediate society;

a way of proposing policy ideas on how those obligations

can be met as well as a tool by which the benefits to a

business for meeting those obligations can be identified.

Corporate social responsibility has generated a great

deal of debate in business as well as in corporate circles

in recent times. This debate centered around two major

issues: The primary issue is concerned with the extent to

which corporations should be involved in social

responsibility. The secondary issue is whether corporate

social responsibility is a developed country trend and if

corporations operating in developing countries have any or

different types of obligations to CSR.

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Many experts differ in their views of the nature and

extent of corporate social responsibility. Some perceive

corporate social responsibility in a narrow sense and

thereby view CSR in terms of supply of goods and services

to society at a profit within a regulatory framework

(Friedman, 1970).

More specifically, CSR involves a business identifying

its stakeholder groups and incorporating their needs and

values within the strategic and day-to-day decision-making

process.

Therefore, CSR is not a threat to achievement of

economic goals of a corporation; rather CSR is an

opportunity and can be the basis of economic development of

firms in terms of competitive advantage in global market.

A Photographic studio is a business owned and

represented by one or more photographers, possibly

accompanied by assistants who create and sell their own and

sometimes others’ photographs.

A Photographic studio is often used as a place for

customers to have their portraits taken professionally,

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often with an available selection of backgrounds, props,

and costuming.

It can also be a place for developing, altering,

printing, and duplicating photographic works, whether on

film or in digital media.

Today many studios have sprung up to serve the ever

growing media industry. Some of these studios have a full-

time resident photographer while others operate mainly as a

space for hire.

In this connection, the researchers conducted the

study to gain knowledge and be aware about the Corporate

Social Responsibility of Photo Studio in Tuguegarao City,

Cagayan. The researchers also conducted the study for them

to be able to motivate other businesses to implement

Corporate Social Responsibility.

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Review of Related Literature and Studies

This part contains related Literature and Studies that

have direct bearing on the present study after the in-depth

search done by the researchers. The following topics or

studies will be discussed chronologically.

1. Photo Studios in the Philippines

Photo Studios are the workplace where a customer

can develop, duplicate and print any forms of

Photographs. It is a business owned by mostly

photographers. Today, many Photo Studios have sprung

up to serve the growing demand in photography.

Photography was introduced in the Philippines

during the Spanish colonization in the year 1840s.

Most photographers during those times are not

Filipinos. One of the Filipino photographers was Felix

Laureano. He focuses on the Philippine culture like

cockfights, bullfights and human forms. The first

camera known historically used here in the Philippines

was a daguerreotype camera in 1841, it was seen in the

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first studio in the Philippines, a studio owned

by Albert Honnis.

The pioneers of photography in the Philippines

were Western photographers, mostly from Europe. The

practice of taking photographs and the opening of the

first photo studios in Philippines were driven by the

following reasons: photographs were used as a medium

of news and information about the colony, as a tool

for tourism, as an instrument for anthropology, as a

means for asserting social status, as an implement for

historical documentation, as a device for

communication, as materials for propaganda, and as a

source of ideas for illustrations and engravings.

(http://photojournalism101.blogspot.com/2014/02/brief-

history-of-photography-in.html)

COMMERCIAL PHOTOGRAPHY

Year 1840 when two preserved photographs of

Intramuros, Manila and a photographer named W.W. Wood

respectively, were taken, when the beginning of

photography in the Philippines.

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Sinibaldo de Mas a Spaniard traveler, diplomat

and poet wrote a book in 1843 where the first written

record of the employ of photography in the Philippines

was mentioned. It is believed that he used a

daguerreotype camera in 1841. From 1860 onwards, the

use of photography became more common in Manila and

the rest of the Philippines.

The first known actively operational photo studio

was a British photographer Albert Honnis, although the

first photography studios were opened in the

Philippines in 1850s.

(https://en.wikipedia.org/wiki/Photography_in_the_Philip

pines)

2. Corporate Social Responsibility

Corporate social responsibility (CSR) refers to

business practices involving initiatives that benefit

society. A business's CSR can encompass a wide variety

of tactics, from giving away a portion of a company's

proceeds to charity, to implementing "greener"

business operations.

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There are a few broad categories of social

responsibility that many of today's businesses are

practicing:

1. Environmental efforts: One primary focus of

corporate social responsibility is the environment.

Businesses regardless of size have a large carbon

footprint. Any steps they can take to reduce those

footprints are considered both good for the company

and society as a whole.

2. Philanthropy: Businesses also practice social

responsibility by donating to national and local

charities. Businesses have a lot of resources that can

benefit charities and local community programs.

3. Ethical labor practices: By treating employees

fairly and ethically, companies can also demonstrate

their corporate social responsibility. This is

especially true of businesses that operate in

international locations with labor laws that differ

from those in the United States.

4. Volunteering: Attending volunteer events says

a lot about a company's sincerity. By doing good deeds

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without expecting anything in return, companies are

able to express their concern for specific issues and

support for certain organizations.

(http://www.businessnewsdaily.com/4679-corporate-

social-responsibility.html)

Corporate social responsibility (CSR) promotes a

vision of business accountability to a wide range of

stakeholders, besides shareholders and investors. Key

areas of concern are environmental protection and the

wellbeing of employees, the community and civil

society in general, both now and in the future.

The concept of CSR is underpinned by the idea

that corporations can no longer act as isolated

economic entities operating in detachment from broader

society. Traditional views about competitiveness,

survival and profitability are being swept away.

Some of the drivers pushing business towards CSR

include:

1. The shrinking role of government

In the past, governments have relied on

legislation and regulation to deliver social and

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environmental objectives in the business sector.

Shrinking government resources, coupled with a

distrust of regulations, has led to the exploration of

voluntary and non-regulatory initiatives instead.

2. Demands for greater disclosure

There is a growing demand for corporate

disclosure from stakeholders, including customers,

suppliers, employees, communities, investors, and

activist organizations.

3. Increased customer interest

There is evidence that the ethical conduct of

companies exerts a growing influence on the purchasing

decisions of customers. In a recent survey

by Environics International, more than one in five

consumers reported having either rewarded or punished

companies based on their perceived social performance.

4. Growing investor pressure

Investors are changing the way they assess

companies' performance, and are making decisions based

on criteria that include ethical concerns. The Social

Investment Forum reports that in the US in 1999, there

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was more than $2 trillion worth of assets invested in

portfolios that used screens linked to the environment

and social responsibility. A separate survey

by Environics International revealed that more than a

quarter of share-owning Americans took into account

ethical considerations when buying and selling stocks.

5. Competitive labour markets

Employees are increasingly looking beyond

paychecks and benefits, and seeking out employers

whose philosophies and operating practices match their

own principles. In order to hire and retain skilled

employees, companies are being forced to improve

working conditions.

6. Supplier relations

As stakeholders are becoming increasingly

interested in business affairs, many companies are

taking steps to ensure that their partners conduct

themselves in a socially responsible manner. Some are

introducing codes of conduct for their suppliers, to

ensure that other companies' policies or practices do

not tarnish their reputation.

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Some of the positive outcomes that can arise when

businesses adopt a policy of social responsibility

include:

1. Company benefits:

 Improved financial performance;

 Lower operating costs;

 Enhanced brand image and reputation;

 Increased sales and customer loyalty;

 Greater productivity and quality;

 More ability to attract and retain

employees;

 Reduced regulatory oversight;

 Access to capital;

 Workforce diversity;

 Product safety and decreased liability.

2. Benefits to the community and the general public:

 Charitable contributions;

 Employee volunteer programmes;

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 Corporate involvement in community

education, employment and homelessness

programmes;

 Product safety and quality.

3. Environmental benefits:

 Greater material recyclability;

 Better product durability and functionality;

 Greater use of renewable resources;

 Integration of environmental management

tools into business plans, including life-cycle

assessment and costing, environmental management

standards, and eco-labelling.

Nevertheless, many companies continue to overlook

CSR in the supply chain - for example by importing and

retailing timber that has been illegally harvested.

While governments can impose embargos and penalties on

offending companies, the organizations themselves can

make a commitment to sustainability by being more

discerning in their choice of suppliers.

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The concept of corporate social responsibility is

now firmly rooted on the global business agenda. But

in order to move from theory to concrete action, many

obstacles need to be overcome.

A key challenge facing business is the need for

more reliable indicators of progress in the field of

CSR, along with the dissemination of CSR strategies.

Transparency and dialogue can help to make a business

appear more trustworthy, and push up the standards of

other organizations at the same time.

The Global Reporting Initiative is an

international, multi-stakeholder effort to create a

common framework for voluntary reporting of the

economic, environmental, and social impact of

organization-level activity. Its mission is to improve

the comparability and credibility of sustainability

reporting worldwide.

There is increasing recognition of the importance

of public-private partnerships in CSR. Private

enterprise is beginning to reach out to other members

of civil society such as non-governmental

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organizations, the United Nations, and national and

regional governments.

(https://www.iisd.org/business/issues/sr.aspx)

3. Three Dimensional Aspects of Corporate Social

Responsibility

The purpose of corporate social responsibility

(CSR) is to make corporate business activity and

corporate culture sustainable in three aspects:

 Economic aspects

 Social aspects.

 Environmental and Ecological aspects.

Economic aspects of CSR

The economic aspects of CSR consist of

understanding the economic impacts of the company’s

operations. Economic issues have long been overlooked

in the discussion on corporate social responsibility.

For many years, the aspect has been widely assumed to

be well managed. However, it is actually the least

understood by many of those shaping the corporate and

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public policy agendas, and underrepresented the

corporate responsibility agenda.

The economic aspects of CSR is often mistakenly

considered to be synonymous with financial issues,

which is why it has been assumed easier to implement

than the other two pillars of the temple. However, the

economic responsibility is not simply a matter of

companies being financially accountable, recording

employment figures and debts in their latest corporate

responsibility report. The economic dimension of the

sustainability agenda should rather consider the

direct and indirect economic impacts that the

organization’s operations have on the surrounding

community and on the company’s stakeholders. That is

what makes up corporate economic responsibility.

a) The Multiplier Effect

The economic performance of a company has direct

and indirect impacts on all of its stakeholders –

including its employees, local governments, non-profit

organizations, customers, suppliers, and the

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communities in which the companies operates. For

example: a good economic performance makes it possible

to develop operations for the long term and to invest

in development and the well-being of employees. The

employees of the company get good salaries, from which

they purchase goods and services as well as pay taxes.

These activities fuel the local service industry,

government programs and the community activities. This

multiplier effect becomes all the more important if

the company is one of the largest employers in the

communities.

b) Contribution through taxes

Companies are major contributors to the well-

being of the area surrounding their operations, for

example through the local tax base. Therefore, the

question arises: is it responsible for a business to

see corporate taxes purely as to cost be avoided,

rather than part of their social contract with

society? Taxes have a significant impact on the

creation and distribution of wealth: tax avoidance,

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though perfectly legal, deprives the community in the

area of the company’s operation of well-being.

c) Avoiding Actions that Damage Trust

A company’s license to operate depends upon the

trust and support of the local communities where it

operates. The shift in power from the public the

private sector emphasizes the importance of this trust

– and the obligations and responsibilities that come

with it. Some company activities are potentially very

destructive to the trust earned from the community or

otherwise cannot be regarded as economically

responsible. These should be avoided or at least

carefully considered. Example of such harmful company

behavior include: bribery and corruption, tax

avoidance: and concentration of rewards and incentives

of the company’s performance to few individuals only

instead of fairer distribution among the personnel.

The company should also stop to consider the economic

effects of changes in locations and/or operations to

the community.

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Social Aspects of CSR

Social responsibility is the newest of the three

dimensions of corporate social responsibility and it

is getting more attention than it has previously had.

Many organizations are becoming increasingly active in

addressing social concerns social responsibility means

being accountable for the social effects the company

has on people - even indirectly. This includes the

people within the company, in the supply chain of the

company, in the community the company is in and as

customers of the company which means the whole lot of

stakeholder. It refers to the management’s obligation

to make choices and take actions that will contribute

to the well fare and interests of society as well as

those of the organization. The following aspects have

been found to be key the social aspects of CSR for an

organization:

a) Responsibility towards Customers

The idea of treating customers with respect and

attention is not new to business: often being

responsible to customers has a direct positive effect

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on the company’s profits. There are, however, broader

social responsibilities including providing good value

for money. These responsibilities may include such

issues as the safety and durability of products or

services; standard or after sales service; prompt and

courteous attention to queries and complaints;

adequate supply of products or services; fair

standards of advertising and trading; and full and

unambiguous information to potential customers.

b) Responsibility towards Employees

Businesses are major contributors to the

employment generation of the community. However,

social responsibility to employees extends beyond

terms and conditions of the formal contract of

employment. Companies need to come up with wider

expectations that today’s employees have for the

quality of their working life. Such expectations

include taking care of the personnel’s welfare and

safety at work and upholding their skills and

motivation for the work. Beyond these expectations, a

socially responsible company secures a just treatment

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and equal opportunities for all its employees,

regardless of gender, age, race, or religion.

c) Responsibility towards the Community

Companies depend on the health, stability, and

prosperity of the communities in which they operate.

Often majority of the company’s employees and

customers come from the surroundings area – especially

so for SME’s. The reputation of a company at it s

location, its image as an employer and producer, but

also as an actor in the local scene, certainly

influences its competitiveness. Many companies become

involved in community causes, for example by providing

additional vocational training places, recruiting

socially excluded people, sponsoring local sports and

cultural events, and through partnerships with

communities or donations to charitable activities.

Environmental and Ecological aspects of CSR

Environmental concern and sustainable development

is a key pillar of the corporate social

responsibility. Environmental and ecological issues

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have been an important topic of discussion for the

past thirty years in the business world – the longest

time of the three dimensions corporate social

responsibility. The knowledge and issues within the

dimensions have progressed across a landscape of

changing business realities. Environmental aspects put

in place in the 1970s with the first real

understanding of the environmental impacts of

business. Now, in the 21st century, we are faced with

new challenges.

a) Environmental Impact

Corporate activity may have many types of effects

on the environment. Usually environmental impact

refers to the negative effects occurring in the

surrounding natural environmental due to business

operations. Such impacts may include: overuse of

natural, non-renewable resources of energy, pollution

wastage, degeneration of biodiversity, climate change,

deforestation etc. Since many business – related

environmental problem transcend national boundaries,

most companies are thus actors in global environment.

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To obey CSR in case of environmental aspects

corporations can take the following steps:

Measuring Environmental Impact: Environmental

impacts can be measured in several ways through

environmentally extended input-output tables, material

input per service unit (MIPS) calculations, ecological

footprint and life cycle assessment, to name a few.

Ecological footprint measures the amount of nature’s

resources consumed in a given year, and compares it to

the resources available in the world. Life cycle

assessment (LCA or eco-balance) is used to assess the

environmental performance of a product from raw

materials in the beginning of the production process

all the way to disposal at the end of use. The MIPS

value is calculated by dividing the amount of material

the product or service causes to move – e.g. the

amount of earth moved in mining , not just the metal

used – during its entire life – span by the amount of

benefits and value its brings.

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Environmental Management: To truly commit to its

environmental responsibilities a company should change

its traditional modes operation towards a more

environmentally oriented one. The environmentally more

responsible perspective could include such issues as

an emphasis on increased resource productivity,

cleaner production and active dialogue with the

company’s stakeholders. Many businesses have found

that establishing an environmental management system

is the best basis for good environmental performance.

Quality, health and safety issues can also be

integrated into the same management system.

b) The Win-Win of Environmental Responsibility

Several individual companies have found that

improving environmental performance may also have

beneficial effects on the company itself. Using less

material and streamlining processes to create less

waste may lower the costs of operation significantly.

Moreover, the close review of operations, which is

needed to improve the environmental performance, may

reveal other improvement points, such as risk and

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material loss. A responsible public image may also

attract more customers. These kinds of improvements as

well as the investments behind them are often referred

to as win-win – good for both the environment and

profitability of the company. The principle of win-win

situations has been established for a number of years

and most recently recognized in the commission’s 6th

Environmental Action program. The program explains,

how the European Union and member State governments

can fulfill their role in helping business to identify

market opportunities and undertake win-win

investments, the action program also set out a number

of other measures aimed at business: establishment of

a compliance assistance program to help business

understand the environmental requirements of the

European Community; development of national, but

harmonized, company environmental performance reward

schemes that identify and reward good performers and

encourage voluntary commitments and agreements.

(http://www.kantakji.com/media/3450/z111.pdf)

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4. Problems and Challenges encountered in the

Implementation of Corporate Social Responsibility

Corporate responsibility programs can help

businesses entice customers, attract and retain

talent, assure investors, reduce operating costs,

improve employee morale and enhance a company's

reputation. However, business owners should understand

the benefits and limitations of corporate

responsibility programs in order to choose an

initiative that benefits the community and the

company.

 Resource Investment

Convincing shareholders or other financial decision

makers to allocate resources to a program designed to

benefit something other than the company's bottom line

can be the first obstacle a small business owner must

overcome. To sway reluctant company leaders or

employees, a small business owner can explain that

customer buying decisions are influenced by company

behavior. For example, a 2009 research study conducted

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by the Richard Ivey School of Business found that

consumers expect steep discounts from companies with

questionable production policies. In addition,

corporate responsibility programs can lower costs by

reducing waste. In an post written for the Center for

Corporate Citizenship at the Boston College Carroll

School of Management, Bob Langert, McDonald's

corporate vice president for social responsibility,

explained how corporate responsibility helped

McDonald's use less water and energy and reduce waste.

 Company Integration

To be successful, corporate responsibility

programs must be embraced and supported by top

management and woven into company culture and

operations. Stakeholders will soon become skeptical of

one-time initiatives or programs that come and go.

Timing also can be a problem. Corporate responsibility

programs introduced to sway public opinion immediately

after a company crisis can do more reputation damage

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if they are perceived by customers and stakeholders as

insincere.

 Communication

Small businesses owners should not assume that

customers and community members know about the

company's investment in socially responsible programs.

They should not only explain the company's actions but

how these actions are helping improve the community,

Langert explains. Including a description of company

initiatives in an annual report or taking pictures of

an employee volunteer effort and posting to a

company's website are strategies for communicating a

company's corporate responsibility efforts.

 Identifying Benefits

The business benefits of corporate

responsibility programs are not always immediately

tangible. For example, while it's difficult to link

investments in corporate responsibility programs to

increased profits, there is evidence that these

programs can protect the reputation of an

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organization during times of company crisis, noted

Freek Vermeulen, associate professor at London

Business School writing for the Harvard Business

Review Blog Network. Other benefits include increased

brand and customer loyalty, according to the

International Institute for Sustainable Development.

(http://smallbusiness.chron.com/problems-businesses-

face-social-responsibility-25692.html)

Conceptual Framework of the Study

A conceptual framework is used to outline possible

courses of action or to present a preferred approach to an

idea or thought. The interconnection of this block

completes the framework for certain expected outcomes.

For this study, the researchers came up with a

conceptual framework, which can further affirm the findings

of the study. Through this conceptual framework, the

researchers believe that the Corporate Social

Responsibility of Photo would be more understood and be

more evaluated. The framework follows the diagram of input,

process, and output.

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Research Paradigm

INPUT PROCESS OUTPUT


 Profile of the In-depth Ascertained
Participants. analysis on perception in
 Profile of the
the Corporate the Corporate
Business.
 Extent on the
Social Respon- Social Respon-
implementation sibility of sibility of
of Corporate Photo Studios Photo Studios
Social in Tuguegarao in Tuguegarao
Responsibility
in the different
City, Cagayan. City, Cagayan.
aspects.
 Challenges and
problems
encountered by
the participants
in the
implementation
of Corporate
Social
Responsibility.

FEEDBACK

The paradigm show how the researchers were guided in

conducting the study. The framework shows the input-

process-output model.

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The input includes the Profile of the Participants,

Profile of the Business, extent on the implementation of

Corporate Social Responsibility in the different aspects

and lastly, the challenges and problems encountered by the

participants in the implementation of Corporate Social

Responsibility.

The process phase is an in-depth analysis and the

assessment of the Corporate Social Responsibility of Photo

Studios in Tuguegarao City, Cagayan.

The output phase is the determined Corporate Social

Responsibility of Photo Studios in Tuguegarao City,

Cagayan.

Statement of the Problem

This study aims to determine the Corporate Social

Responsibility (CSR) of the different Photo Studios in

Tuguegarao City, Cagayan.

Specifically, it will seek to answer the following

questions:

1. What is the profile of the participants in terms of:

1.1. age;

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1.2. sex;

1.3. highest educational attainment; and

1.4. civil status?

2. What is the profile of the business in terms of:

2.1. length of operation;

2.2. allotted annual budget for CSR?

3. What is the extent of implementation on CSR in the

following aspects:

3.1. economic aspect;

3.2. environmental aspect, and

3.3. social aspect?

4. Is there a significant difference in the participants’

extent of implementation on CSR of the above mentioned

variables when grouped according to profile variables?

5. What are the challenges/problems encountered by the

participants in the implementation of CSR?

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Significance of the Study

The findings of the study will be beneficial to the

following:

PHOTO STUDIO OWNERS AND MANAGERS. The study will help

the owners and managers of Photo Studios on how to manage a

business. It can help them know their Corporate Social

Responsibilty which can lead into success.

ACCOUNTANCY AND BUSINESS MANAGEMENT STUDENTS. The

study will help the students know the basic concepts and

the Corporate Social Responsibility of a business so that

they are equipped with knowledge on how they manage a

successful business.

RESEARCHERS. The conduct of the study will be

beneficial to the researchers in providing them knowledge

about the Corporate Social Responsibility of a business.

FUTURE RESEARCHERS. The study can help the future

researchers in providing them information about the

Corporate Social Responsibility of a business and basic

concepts in running a business.

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Scope and Limitation of the Study

This study is limited to determine the Corporate

Social Responsibility of the different Photo Studios in

Tuguegarao City, Cagayan.

The participants of the study were the owners,

managers and the employees of the different Photo Studios

in Tuguegarao City Cagayan. The participants were requested

to answer the given questionnaire for the researchers to

gain the data that have been analyzed to derive with

appropriate conclusions and relevant recommendations.

Definition of Terms

For clearer understanding of the terms used in this

study, the following terms were defined:

Business. An organization or enterprising entity

engaged in commercial and industrial activities.

Corporate. Corporate means relating to a corporation,

especially a large company or group.

Corporate Social Responsibility. Corporate social

responsibility (CSR) is a business approach that

contributes to sustainable development by delivering

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economic, social and environmental benefits for all

stakeholders.

Daguerreotype. An old type of photograph that was

made on a piece of silver or a piece of copper covered in

silver.

Entrepreneur. A person who starts a business and is

willing to risk loss in order to make money.

Jeopardize. To expose to danger or risk.

Photo Studios. Photo Studios are the workplace where

a customer can develop, duplicate and print any forms of

Photographs.

Photography. The art or practice of taking and

processing photographs.

Profit. A financial gain, especially the difference

between the amount earned and the amount spent in buying,

operating, or producing something.

Stakeholder. A person entrusted with the stakes of

bettors.

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Chapter 2

METHODS

The chapter presents the methodology and procedures

used in the present study. It contains the research design,

the respondent of the study, instrumentation, data

gathering procedures and data analysis.

Research Design

The Descriptive Survey Research Design was used in

the study to determine the Corporate Social Responsibility

of Photo Studios in Tuguegarao City, Cagayan.

Participants of the Study

The participants of the study were the owners and

employees of the different Photo Studios located in the

different towns of Cagayan.

Instrumentation

The primary tool used in gathering data was a self-made

questionnaire that consists of the following parts:

I. Profile of the participants in terms of:

a. Age;

b. Sex;

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c. Educational attainment; and

d. Civil status.

II. Profile of the business in terms of:

a. Length of operation; and

b. Allotted annual budget for CSR.

III. Participants’ CSR practices in terms of:

a. Economic aspect;

b. Environmental aspect; and

c. Social aspect.

IV. Participants’ problems in implementing CSR.

Data Gathering Procedure

A letter of permission was given to the owners of the

different Photo Studios in Tuguegarao City, Cagayan to

seek their approval before the conduct of the study and

for the distribution of the questionnaire to the

participants.

The researchers personally distributed the

questionnaire to the participants to ensure more reliable

and valid response. After the participants answered the

questionnaires, the researchers gathered all the data and

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tallied it. After tallying, the researchers forwarded it to

the researchers’ adviser who will compute for the results

of the questionnaire.

Data Analysis

The data obtained through the questionnaires were

interpreted and analyzed using the statistical tool

described below:

1. Frequency Count and Percentage Distribution. This was

used to determine the profile of the participants.

2. Weighted Mean. This was used to determine the

participants’ CSR practices in terms of:

a. Economic aspect;

b. Environmental aspect;

c. Social aspect.

To analyze further the value of the weighted mean the

following scale was used:

Scale Qualitative Description


5 Very Great Extent
4 Great Extent
3 Moderate Extent
2 Little Extent
1 Very Little Extent

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3. Frequency and Rank Distribution. This was used to

determine the participants’ problems and challenges in

implementing CSR.

4. Analysis of Variance (ANOVA). This was used to determine

if there’s a significant difference of the participants’

level of perception on the implementation of CSR when

grouped according to profile variables.

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Chapter 3

RESULTS AND DISCUSSIONS

This chapter presents the analysis and interpretation

of data gathered in tabular and narrative forms. The data

gathered were organized through tables and treated with the

corresponding statistical tools necessary.

The following tables below present the frequency

counts and percentage distribution of the participants’

profile and their views on the different aspects of the

study.

1. Profile of the Participants

1.1 Age

Table 1. Frequency and Percentage Distribution of the

Participants when Grouped According to Age:

Age Frequency Percentage


Below 30 years old 14 82.40%
31 - 40 years old 1 5.90%
41 - 50 years old 2 11.80%
TOTAL: 17 100.0%

Table 1 presents the frequency count and percentage

distribution of the participants when grouped according to

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age. It shows that 82.40% of the participants are ages 30

years old and below, 11.80% of the participants are ages

41-50 years old and 5.90% of the participants are ages 31-

40 years old. The data implies that majority of the

participants are ages 30 years old and below.

1.2 Sex

Table 2. Frequency and Percentage Distribution of the

Participants when Grouped According to Sex:

Sex Frequency Percentage


Female 7 41.20%
Male 10 58.80%
TOTAL: 17 100%
Table 2 presents the frequency count and percentage

distribution of the participants when grouped according to

sex. It shows that 58.80% of the participants are male

while 41.20% of the participants are female. The data

implies that majority of the participants are male.

1.3 Educational Attainment

Table 3. Frequency and Percentage Distribution of the

Participants when Grouped According to Educational

Attainment:

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Educational Frequency Percentage


Attainment
College 5 29.40%
Undergraduate
College Graduate 12 70.60%

TOTAL: 17 100%

Table 3 presents the frequency count and percentage

distribution of the participants when grouped according to

educational attainment. It shows that 70.60% of the

participants are college graduate and 29.40% of the

participants are college undergraduate. The data implies

that majority of the participants are college graduate.

1.4 Civil Status

Table 4. Frequency and Percentage Distribution of the

Participants when Grouped According to Civil Status:

Civil Status Frequency Percentage


Single 12 70.60%
Married 5 29.40%

TOTAL: 17 100%

Table 4 presents the frequency count and percentage

distribution of the participants when grouped according to

civil status. It shows that 70.60% of the participants are

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single and 29.40% of the participants are married. The data

implies that majority of the participants are single.

2. Profile of the Business

2.1 Length of Operation

Table 5. Frequency and Percentage Distribution of the

Respondents when Grouped According to Length of Operation:

Length of Operation Frequency Percentage


Below 5 years 7 41.20%
5 – 10 years 2 11.80%
Above 10 years 8 47.10%
TOTAL: 17 100%

Table 5 presents the frequency count and percentage

distribution of the respondents when grouped according to

length of operation. It shows that 47.10% of the

participants’ lengths of operation are above 10 years,

41.20% of the participants’ lengths of operation are below

5 years, and 11.80% of the participants’ lengths of

operation are 5-10 years. The data implies that most of the

participants’ length of operation is above 10 years.

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2.2 Allotted annual budget for CSR

Table 6. Frequency and Percentage Distribution of the

Respondents when grouped according to the Allotted Annual

Budget for CSR:

Allotted Annual Frequency Percentage


Budget
Below 10,000 12 70.60%
10,000 – 20,000 3 17.60%
Above 20, 000 2 11.80%
TOTAL: 17 100%

Table 6 presents the frequency count and percentage

distribution of the respondents when grouped according to

the allotted annual budget for CSR. It shows that 70.60% of

the participants’ allotted annual budget is below 10,000,

17.60% of the participants’ allotted annual budget is

10,000-20,000 and 11.80% of the participants’ allotted

annual budget is above 20,000. The data implies that

majority of the participants’ allotted annual budget is

below 10,000

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3. Participants’ CSR Practices

3.1 Economic Aspect

Table 7. Weighted Mean and Qualitative Description of the

Participants’ CSR Practices in terms of Economic

Aspect:

Items Weighted Qualitative


Mean Description
1. Our firm gives incentives to 3.88 Great
the employees. Extent
2. Our firm gives affordable 4 Great
prices in all services in the Extent
shop.
3. Our firm gives packages and 4.12 Great
discounts to the services. Extent
4. Our firm gives excellent 3.94 Great
quality services to the Extent
customers
5. Our firm displays donation 2.59 Little
boxes that are to be given to a Extent
chosen set of individuals.
Category Mean: 3.71 Great
Extent

The table above reveals that the participants’

implemented item 5 “ Our firm displays donation boxes that

are to be given to a chosen set of individuals” to a little

extent with the lowest mean of 2.59. However, the

participants implemented item 3 “ Our firm gives packages

and discounts to the services” with the highest mean of

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4.12. Generally, the participants implemented economic

aspect to a great extent with an overall mean of 3.71.

3.2 Environmental Aspect

Table 8. Weighted Mean and Qualitative Description of the

Participants’ CSR Practices in terms of Environmental

Aspect:

Items Weighted Qualitative


Mean Description
1. Our firm makes use of 3.53 Great
recyclable and eco-friendly Extent
materials as part of the
products’ packaging.
2. Our firm gives the 3.59 Great
environmental policy with Extent
employees.
3. Sorting and proper 3.76 Great
utilization of wastes. Extent
4. Providing environmental 3.29 Moderate
training for the employees. Extent
5. Our firm avoids excess 4.06 Great
packaging of products. Extent
6. Our firm tends to minimize 4.12 Great
its electrical consumption. Extent
7. Our firm ensures employee 3.76 Great
safety in terms of handling Extent
hazardous substances.
8. Our firm encourages employees 3.88 Great
to use public transport to Extent
lessen vehicle emission that
damages the environment.
Category Mean: 3.75 Great
Extent

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The table above reveals that the participants’

implemented item 4 “Providing environmental training for

the employees” to a moderate extent with the lowest mean of

3.29. However, the participants implemented item 6 “Our

firm tends to minimize its electrical consumption” to a

great extent with the highest mean of 4.12. Generally, the

participants implemented economic aspect to a great extent

with an overall mean of 3.75.

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3.3 Social Aspect

Table 9. Weighted Mean and Qualitative Description of the

Participants’ CSR Practices in terms of Social Aspect

Items Weighted Qualitative


Mean Description
1. Our firm gives donations 2.94 Moderate
(cash) to various barangays Extent
affected by natural disaster.

2. Our firm gives donations 2.88 Moderate


(clothes, food, medical Extent
supplies, etc.) to various
barangays affected by natural
disaster.

3. Our firm strongly encourages 3.18 Moderate


its employees to cooperate in Extent
helping the victims of
calamities.

4. Our firm conducts training 3.12 Moderate


programs to enhance the skills Extent
of our employees.

5. Our firm makes sure that its 3.71 Great


policies are for its employees’ Extent
best interests.

6. Our firm not only caters to 3.94 Great


every customers’ needs, but also Extent
to every employee as well.
7. Our firm conducts feeding 2.82 Moderate
programs. Extent
8.Our firm launches recreational 2.76 Moderate
activities for health and Extent
wellness of a particular group.

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9. Our firm exerts effort in 2.47 Little


spreading awareness to the Extent
public regarding the fund-
raising projects.
Category Mean: 3.09 Moderate
Extent
The table above reveals that the participants’

implemented item 9 “Our firm exerts effort in spreading

awareness to the public regarding the fund-raising

projects” to a little extent with the lowest mean of 2.47.

However, the participants implemented item 6 “Our firm not

only caters to every customers’ needs, but also to every

employee as well” to a great extent with the highest mean

of 3.94. Generally, the participants implemented economic

aspect to a moderate extent with an overall mean of 3.09.

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4. Significant difference in the participants’ extent of

implementation on CSR when grouped according to profile

variables.

4.1 Age

Table 10. Analysis of Variance on the Significant

Difference of the participants’ extent of implementation of

CSR when grouped according to Age:

Variable Age Mean F- Probabi Decision


ratio lity at .05
Value level

below 30
years old 3.8286
Economic 31 – 40 Accept
3.2000 .795 .471
Aspect years old HO
41 - 50
years old 3.1000

below 30
years old 3.8393
Environ- 31 – 40
mental years old 3.1250 .702 .512 Accept
Aspect HO
41 - 50
years old 3.4375

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below 30
years old 3.1111
Social 31 – 40 Accept
Aspect years old 2.4444 .724 .502 HO
41 - 50
years old 3.2778

Table 10 reveals that there is no significant

difference on the participants’ extent of implementation of

CSR when grouped according to age. These are supported by

the probability values of .471, .512 and .502 respectively,

which are all greater than .05 level of significance. Thus,

the null hypothesis is accepted.

4.2 Sex

Table 11. Analysis of Variance on the Significant

Difference of the participants’ extent on the

implementation of CSR when grouped according to Sex:

Variable Gender Mean F- Probability Decision


ratio Value at .05
level
Economic Female 3.7714 Accept
Aspect .065 .802 HO
Male 3.6600
Environmental Female 3.5000 1.614 .223 Accept

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Aspect Male HO
3.9250
Social Aspect Female 3.1111 Accept
.013 .911 HO
Male 3.0778

Table 11 reveals that there are no significant

differences on the participants’ extent on the

implementation of CSR when grouped according to Sex. These

are supported by the probability values of .802, .223 and

.911 respectively, which are all greater than .05 level of

significance. Thus, the null hypothesis is accepted.

4.3 Educational Attainment

Table 12. Analysis of Variance on the Significant

Difference of the participants’ extent on the

implementation of CSR when grouped according to Educational

Attainment:

Variable Educational Mean F- Probab Decision


Attainment ratio ility at .05
Value level

College
Economic Undergraduate 4.0000
Accept
Aspect .824 .378 HO
College
Graduate 3.5833

Accept
.737 .404 HO
Environ- College 3.5250

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mental Undergraduate
Aspect College
3.8438
Graduate

College 2.8222
Social Undergraduate Accept
Aspect 1.621 .222 HO
College 3.2037
Graduate

Table 12 reveals that there is no significant

difference on the participants’ extent on the

implementation of CSR when grouped according to Educational

Attainment. These are supported by the probability values

of .378, .404 and .222 respectively, which are all greater

than .05 level of significance. Thus, the null hypothesis

is accepted.

4.4 Civil Status

Table 13. Analysis of Variance on the Significant

Difference on the participants’ extent on the

implementation of CSR when grouped according to Civil

Status:

Variable Civil Mean F- Probability Decision

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Status ratio Value at .05


level
Economic Single 3.8167 Accept
Aspect .667 .427 HO
Married 3.4400
Environmental Single 3.8333 .576 .459 Accept
Aspect Married HO
3.5500
Social Aspect Single 3.0741
Accept
Married 3.1333 .035 .853 HO

Table 13 reveals that there are no significant

difference on the participants’ extent on the

implementation of CSR when grouped according to Civil

Status. These are supported by the probability values of

.427, .459 and .853 which are all greater than .05 level of

significance. Thus, the null hypothesis is accepted.

4.5 Length of Operation

Table 14. Analysis of Variance on the Significant

Difference of the participants’ extent on the

implementation of CSR when grouped according to Length of

Operation:

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Variable Length of Mean F- Probabili Decision at


Operation ratio ty Value .05 level
Below 5 3.3143
years
5 – 10
years 3.6000 1.59
Economic .237 Accept HO
Aspect 7
Above 10
years 4.0750

Below 5
years 3.8393
Environ- 5 – 10
mental years 3.8125 .125 .884 Accept HO
Aspect
Above 10
years 3.6563

Below 5
years 3.1429
Social 5 – 10
Aspect years 2.6667 Accept HO
.590 .567
Above 10
years 3.1528

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Table 14 reveals that there is no significant

difference on the participants’ extent on the

implementation of CSR when grouped according to Length of

Operation. These are supported by the probability values of

.237,.844 and .567 which are all greater than .05 level of

significance. Thus, the null hypothesis is accepted.

4.6 Allotted Annual Budget for CSR

Table 15. Analysis of Variance on the Significant

Difference of the participants’ extent on the

implementation of CSR when grouped according to the

Allotted Annual Budget for CSR:

Variable Allotted Mean F-ratio Probabi Decision


Annual lity at .05
Budget Value level
Economic Below 3. 2833
Aspect 10,000
10,000 – 4.6000 Reject
20,000 11.824 .001 HO
Above 4.9000
20,000
Environmental Below 3.5833
Aspect 10,000
10,000 – 3.7500 Accept
20,000 3.068 .079 HO
Above 4.7500
20,000
Social Aspect Below 3.0278 Accept
10,000 .924 .420 HO

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10,000 – 3.0000
20,000
Above 3.6111
20,000

Table 15 reveals that there is no significant

difference on the participants’ extent of implementation of

environmental and social aspect when grouped according to

Allotted Annual Budget. These are supported by the

probability values of .079 and .420 which are greater than

.05 level of significance. Thus, the null hypothesis is

accepted. However, there is a significant difference on the

participants’ extent of implementation of economic aspect

when grouped according to Allotted Annual Budget. This is

supported by the probability value of .001 which is less

than .05 level of significance. Thus, the null hypothesis

is rejected.

5. Participants’ Problems in implementing CSR

5.1 Problems encountered

Table 10. Frequency and Rank Distribution of the Problem in

Participants’ Problems in implementing CSR:

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Problems Frequency Rank


1. Our firm lacks fund for the 6 2nd
effective implementation of
Corporate Social Responsibility
in our projects and practices.
2. Our firm lacks cooperation
among members in its movement to 8 1st
incorporate Corporate Social
Responsibility in its every
endeavor.
3. Our firm lacks time in the
preparation of its Corporate 3 4th
Social Responsibility-based
projects.
4. Our firm lacks support from
government institutions as it 5 3rd
develops its Corporate Social
Responsibility-based projects.

The table above reveals that the first three (3)

problems encountered by the participants in implementing

CSR are the lack of cooperation among members in its

movement to incorporate Corporate Social Responsibility in

its every endeavor (8), lack of fund for the effective

implementation of Corporate Social Responsibility in

projects and practices (6), and lack of support from

government institutions as it develops its Corporate Social

Responsibility-based projects (5).

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CHAPTER 4

SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS

This chapter presents the summary of findings,

conclusions and recommendations that were drawn from the

results of the data gathered from the participants.

Summary of Findings

Based on the results of the data gathered, the

following findings were derived:

1. Profile of the Respondents

1.1 Age

Majority of the participants are ages 30 years

old and below.

1.2 Sex

Majority of the participants are male.

1.3 Highest Educational Attainment

Majority of the participants are college

graduate.

1.4 Civil Status

Majority of the participants are single.

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1.5 Length of Operation

Majority of the participants’ length of service

is above 10 years.

1.6 Allotted annual budget for CSR

Majority of the participants’ allotted annual

budget is below 10,000.

2. Participants’ CSR Practices

2.1 Economic Aspect

The participants’ implemented economic aspect to

a “GREAT EXTENT” with an overall mean 3.71.

2.2 Environmental Aspect

The participants’ implemented environmental

aspect to “GREAT EXTENT” with an overall mean of

3.75.

2.3 Social Aspect

The participants’ implemented social aspect to

“MODERATE EXTENT” with an overall mean of 3.09.

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3. Significant Difference on the participants’ extent of

implementation on CSR when grouped according to

profile variables.

3.1 Age

There is no significant difference on the

participants’ extent of implementation on CSR in

terms of economic, environmental, and social

aspects when grouped according to age.

3.2 Sex

There is no significant difference on the

participants’ extent of implementation on CSR in

terms of economic, environmental, and social

aspects when grouped according to sex.

3.3 Educational Attainment

There is no significant difference on the

participants’ extent of implementation on CSR in

terms of economic, environmental, and social

aspects when grouped according to Educational

attainment.

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3.4 Civil Status

There is no significant difference on the

participants’ extent of implementation on CSR in

terms of economic, environmental, and social

aspects when grouped according to Civil Status.

3.4 Length of Service

There is no significant difference on the

participants’ extent of implementation on CSR in

terms of economic, environmental, and social

aspects when grouped according to length of

operation.

3.5 Allotted annual budget for CSR

There is no significant difference on the

participants’ extent of implementation on CSR in

terms of environmental and social aspect when

grouped according to the allotted annual budget

for CSR. However, there is a significant

difference in the participants’ extent of

implementation on CSR in terms of Economic Aspect

when grouped according to the allotted annual

budget for CSR.

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4. Problems in implementing CSR

The 3 major problems that the respondents encountered

were;

1. Lack of cooperation among members in its

movement to incorporate CSR in its every

endeavor.

2. Lack of fund for the effective implementation

of CSR in projects and practices.

3. Lack of support from government institutions

as it develops its CSR based projects.

Conclusions

The following are the conclusions derived from the

Results of the study:

1. That the participants’ have conformed to the standard

of law to incorporate CSR in business.

2. That majority of Photo Studios in Tuguegarao City,

Cagayan are implementing CSR Practices in their

business.

3. That the participants also encounter problems

including the lack of cooperation, lack of fund and

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lack of support from government institutions as it

implement CSR projects and practices.


4.

Recommendations

In the light of the findings and conclusions drawn,

the following recommendations and suggestions are strongly

recommended:

1. Members and staffs of Photo Studios may create

movements to incorporate CSR in its every endeavor.

2. Photo Studios may increase their fund for the

implementation of CSR in projects and practices.

3. Photo Studios may approach government institutions to

gain support as it develops its CSR based projects.

4. Photo Studios may display donation boxes in front

of their stores for the implementation of CSR.

5. Photo Studio owners may provide environmental

training for the members and staffs.

6. Photo Studios may exert effort in spreading

awareness to the public regarding the fund-raising

projects.

Senior High School-Accountancy and Business Management


St. Paul University Philippines
Tuguegarao City, Cagayan 3500

7. Photo Studios may continually give packages and

discounts to the services.

8. Photo Studios may continually tend to minimize its

electrical consumption.

9. Photo Studios may continually cater not only to

every customer’s needs, but also to every employee

as well.

Senior High School-Accountancy and Business Management


St. Paul University Philippines
Tuguegarao City, Cagayan 3500

References:

 http://virtualphotographystudio.com/2008/04/photograph

y-focus-your-energy/

 http://www.joyofmarketing.com/blog/5-must-ask-

questions-open-photography-studio/

 http://photographyspark.com/how-to-start-a-

photography-business/

 http://digitaleducation.net/epa-web/visual-

artsftphotography/

 (http://photojournalism101.blogspot.com/2014/02/brief-

history-of-photography-in.html)

 (https://en.wikipedia.org/wiki/Photography_in_the_Philip

pines)

 (https://www.plagiarismtoday.com/2013/01/16/the-

challenge-faced-by-photographers/)

 (http://www.steves-digicams.com/knowledge-

center/howtos/becoming-a-professional

photographer/photo-studio-business-pros-and-cons.html)

 (http://www.fool.com/investing/general/2014/03/24/how-

kodak-is-recovering-from-bankruptcy.aspx)

Senior High School-Accountancy and Business Management

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