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RACQUETBALL MARKET ANALYSIS

Variable Cost of Production 0.52


Industry Expetation
Regarding Growth in 10%
Number of Players

Number of
Retail Price Ball Sold
Year Players
(per ball) (miilions)
(Thousand)
2004 600 $1.75 5.932
2005 635 $1.75 6.229
2006 655 $1.80 6.506
2007 700 $1.90 6.82
2008 730 $1.90 7.161
2009 762 $1.90 7.895
2010 812 $2.00 7.895
2011 831 $2.20 8.224
2012 877 $2.45 8.584
2013 931 $2.45 9.026
2014 967 $2.60 9.491
2015 1,020 $2.55 9.996
2016 1,077 $2.50 10.465
2017 1,139 $2.50 10.981
Percent Who
Price Ratio Would Buy New
Ball
0.5 0
1.0 11
1.5 41
2.0 76
2.5 95
3.0 100
*Price of Woodrow ball /
Price of new ball.

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