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    Tanya Prasad
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    The document discusses how a business's socio-cultural environment can influence its marketing strategies. It notes that a business should understand the population, culture, language, religion, education and preferences of its socio-cultural environment to effectively formulate marketing strategies. As an example, it summarizes how KFC has adapted to the Japanese socio-cultural environment by offering rice dishes, using anime in advertisements, and delivering food via company-branded motorbikes to cater to local customs and tastes.

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    The document discusses how a business's socio-cultural environment can influence its marketing strategies. It notes that a business should understand the population, culture, language, religion, education and preferences of its socio-cultural environment to effectively formulate marketing strategies. As an example, it summarizes how KFC has adapted to the Japanese socio-cultural environment by offering rice dishes, using anime in advertisements, and delivering food via company-branded motorbikes to cater to local customs and tastes.

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    31 views9 pages

    Untitled 2 PDF

    Uploaded by

    Tanya Prasad
    The document discusses how a business's socio-cultural environment can influence its marketing strategies. It notes that a business should understand the population, culture, language, religion, education and preferences of its socio-cultural environment to effectively formulate marketing strategies. As an example, it summarizes how KFC has adapted to the Japanese socio-cultural environment by offering rice dishes, using anime in advertisements, and delivering food via company-branded motorbikes to cater to local customs and tastes.

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    © All Rights Reserved
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    of 9

    Effects of Socio cultural

    environment on business

    Presented by:-
    Tanya Prasad

    https://dl-mail.ymail.com/ws/download/mailboxes/@.id==VjN-gIkIwXFW-uDCpNM6ahYUHW_m…CyO0I5S-HnBEdJJ-kJE4mOSWfqkDlOHLKsbhL3RHItB1wZC21iWf6KbhBLnz2bZQufgc5_eQwIX- 29/08/19, 11b39 PM


    Page 1 of 9
    Introduction
    • A set of beliefs, customs, practices and behaviour that exists within a
    population. Any enterprise is in a certain social and cultural
    environment, and the marketing activities of enterprises are bound
    to be influenced and restricted by social and cultural environment.
    Therefore, enterprises should understand and analyse the social and
    cultural environment, formulate different marketing strategies and
    organize different marketing activities according to socio cultural
    environment.

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    Page 2 of 9
    Factors
    Population Culture Language Religion Education Preferences

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    Page 3 of 9
    JAPAN BUSINESS CULTURE
    Japan is the land of peace and harmony that continues to
    evolve in a positive unification of tradition and
    modernisation. With its elaborate and colourful history and
    culture, Japan has formed a distinct model of hierarchy,
    honour and etiquette that is still reflected in many social
    and business practices today.
    -So if any organisation is planning to conduct business in
    Japan following points should be considered:-
    • When arranging a business appointment, making a
    personal call will be more effective than sending a letter
    and seen as good manners.
    •Punctuality is essential in Japan; lateness is as sign of
    disrespect. Arriving 5 minutes prior to an appointment is
    good practice.

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    Page 4 of 9
    • Greeting-Bowing is more used to greet someone as it shows respect and
    appreciation
    • Japanese people are fan of innovative ideas, impressive customs, fancy designs
    and futuristic technology
    • Food habit - Japanese people prefer healthy diet such rice, fish, miso soup, seafood
    and vegetables.
    • Gift receiving and giving during business meetups is common and is taken as a
    sign of gratitude.
    • Language-People in Japan usually use Japanese language for communication.
    They are not fluent in English.

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    Page 5 of 9
    Case Study-How KFC in
    Japan is different from
    the rest of the world
    ● KFC workers in Japan wear white uniforms as a
    tribute to the colonel Sanders(Founder of KFC)
    ● On Christmas eating KFC food has become a custom
    for Japanese people.
    ● Rice is featured prominently on the menu so as cater
    the local taste .Example Rice bowl with
    Chicken/Shrimp.
    ● Advertisement- KFC use anime based theme for
    advertisement on T.V, Posters ,Newspaper etc

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    Page 6 of 9
    Promotion-They offer free gifts to their customers eg keyboard or
    computer mouse based on KFC theme
    KFC menu-To cater the local taste KFC offer meals that are only
    available in Japan example- Panko fried salmon sandwhich, Sesame and
    soy sauce flavorfried chicken, Yuzu dry spiced fried chicken

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    Page 7 of 9
    ● It’s way more expensive to eat there-
    Japanese customers are willing to pay
    premium for the American fast food
    experience.
    ● Delivery-In big cities people usually
    order food. KFC has made special
    efforts by delivering their food on their
    company themed motorbikes
    ● Customer service is renowned-
    Customers are considered as a god and
    KFC workers go through special
    training to serve them.

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    Page 8 of 9
    THANK
    YOU!

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    Page 9 of 9

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