Republic of the Philippines

CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE

Impig, Sipocot, Camarines Sur 4408
www.cbsua.edu.ph

Activity 19

Name Dineros, Ella Mae, C. Course: BSED-SCIENCE Yr / Section: 1A

Answer:

a) From among the presented literary criticism approaches, which do you think would

you be most comfortable to use? Why?

 Of the literary criticism approaches presented, I believe formalist criticism is

the most user-friendly. Because it considers the overall form of the work, as

well as the individual forms of characters, settings, tone, point of view, diction,

and all other textual aspects that come together to produce a single text. This

method can also be used without conducting research, and it underlines the

worth of literature outside of its context. It allows the readers to appreciate

and comprehend a work for its intrinsic value as a work of literary art.

b. Make a short analysis of a Pinoy TV commercial/advertisement which you considered

weird or bizarre. Explain why you considered it as such. Suggest ways on how to improve

such commercial.

RC Cola “BASTA” Advertisement Short Analysis

Republic of the Philippines
CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE
Impig, Sipocot, Camarines Sur 4408
www.cbsua.edu.ph

RC Cola, a soft drink company, launched a weird film in late November 2020 that quickly

gained traction and entered Philippine mainstream culture “Basta RC Cola Masarap” was

the title. RC Cola is out! With tears running down his cheeks, the son removes his bag to

expose four drinking glasses growing from his back, which he had been teased about at

school. 'We've kept this hidden from you for so long,' the mother sobs, before revealing

herself to be a gigantic bottle of RC Cola. The commercial concludes with the mother

pouring cola from her neck into the glasses and the entire family drinking from the back of

the boy with straws.

The Family ad encapsulates the big idea of the campaign, which is targeted toward

Millennials. It was a fresh take on the message that we wanted to deliver: How Millennials

live in the moment and how they don’t need a host of reasons before doing something. The

ad also showed an analogy to everyday life—self-doubt, unconditional acceptance, truth,

family, togetherness, and having fun with the people we love.

The drinking part in the body was the weirdest part in this advertisement, because even me,

the first time I saw it I feel like it was weird. The should’ve think twice that most of the

television viewers are kids. They could’ve change it into something fun but not brutal.