Professional Documents
Culture Documents
A Business Plan Submitted to the Faculty of Joji Ilagan International School of Hotel
and Tourism Management, General Santos City
By
ALADIN M. IBRAHIM, DM
Adviser
SEPTEMBER 2022
Executive Summary
Many Filipinos specifically, in General Santos City loves anime and Japanese
culture which can be observed in various cosplay events that are being held here in
General Santos City. Moreover, there are a lot of sushi businesses and stores that
offers sushi that also shows a lot of demand for it. Through our product we had found
an innovative way to make the sushi became a Filipino dish.
Our group has thought that we must create a sushi made of Filipino foods
which includes Longganisa, Tapa, Adobo, Bulad, Adobo flakes, salted egg, salted
tomato, pickled cucumber and quail egg. To specify it an innovative Filipino sushi is
composed of various layers the first layer is the Nori, then followed by a rice that
envelops the Filipino viands such as Adobo flakes, Tapa and such. These Filipino
viands will be put in a minimal size to ensure that the food can be eaten without any
problem and also so that each components will be intact and will not scatter.
Through this innovative Filipino sushi we are able to have an easier access in
food because the sushi will be two in one which is composed of rice and viands.
Through this all the customers will be full and will enjoy the new innovative food with
wonders and fulfillment in their stomach. Therefore, the prices , ideas and the
innovation of the products will surely be enjoyed by customers.
This project will help the economy to have more economic sales, stable
economic income, provide new valuable products that will surely enjoy by the
citizens. In addition, through this kind of project this will provide new jobs that will
help the economy to stabilize. Moreover, this kind of businesses or also known as
small business create a new path for innovation. By having new innovation people
will think of it as another way to encourage people to have innovations that will surely
help the economic growth and income. These small businesses become larger
someday which will surely benefit the economy in long-term basis.
SECTION 1
The Maki Ni Inang is a maki bar located in Lagao along Digos – Makar Road fronting
Mcdonalds, Lagao, General Santos City. The design of the maki bar projects
traditional Japanese sushi bar with hint of Filipino culture atmosphere for customers.
The aesthetic of the maki bar depicts an interior industrial environment. The
company chose darker tones and hard materials to complement light timber and
natural bamboo, and an open kitchen concept overlooking the restaurant that allows
customers to watch the sushi chef at work. House of Maki offers Filipino Japanese
fusion maki. It is a maki made of Filipino dishes which includes pork longganisa, beef
tapa, adobo flakes, and pork tocino. To specify it is an innovative Filipino maki,
composed of various layers. The first layer is the Nori, then followed by Jasmine rice
that envelops the Filipino viands such as the adobo flakes, tapa, and such. These
Filipino viands will be put in a minimal size to ensure that the food can be eaten
without any problem and that each component will be intact and not scatter. The
company is a partnership among a group of friends that started with an idea to start
a business.
The Maki Ni Inang’s product has a distinct twist. The company incorporated
traditional Filipino breakfast into Japanese Maki. The Pinoy innovative maki differs
from its competitors in that it is paired with Filipino dishes that are well-loved by
Filipinos. With this, it has its own edge and Filipino style that will undoubtedly be
will ensure high quality ingredients are used in the product. Maki Ni Inang intends to
sell it at a lower price than other maki/sushi competitors. Vendors who compete for
the same potential market by selling the same goods to the same customers are said
1.3 Location
The business will be located in Barangay. Lagao along Digos – Makar Road fronting
Mcdonalds, Lagao, General Santos City. This location was chosen for the following
reasons: the production operation can be easily checked and observed by the
Geographic Segmentation
market to their target audience. Owners of “Maki Ni Inangi” plans to locate their
Santos City. Maki Ni Inang will also distribute its product near Joji Ilagan
International School of Hotel and Tourism Management. This area has been
selected because: (1) Maki Ni Inang target market are passersby along the road (2)
It is beneficial to the store because it offers products that will surely love by the
students, passersby, and other customers especially those who loves to eat sushi.
The target audience for Maki Ni Inang is anyone aged 20 to 49 who is passing
through Lagoa, General Santos City on the Pan-Philippines Highway. Our company
sells a delicious Filipino - Japanese sushi fusion for those who enjoy sushi and want
to try our sushi at a reasonable price. We intend to sell our sushi to people who
enjoy sushi, such as students and employees who rush to get to school and work.
They will enjoy our sushi because, as we all know, students nowadays enjoy
watching Japanese dramas and anime. For this reason, students will become
interested in sushi, especially now that we have combined it with other Filipino
dishes. Students are always pressed for time and have little time to eat, and we all
know how simple and quick sushi is to make. Also eating sushi is not messy, you
can eat it in one bite. Somehow students can get small nutrients in sushi. our
packaging is easy to carry when you’re on work or school. Sushi is also not messy;
you can eat it in one bite. Sushi contains trace nutrients that students can obtain.
will be 267, 403 people aged 20 to 49 in the City of General Santos. Only 5% of the
total demographic size will be accumulated. Maki Ni Inang has only around 13,
The business gathered a small survey. The result of the survey is that 2 out of the 10
people will not try to eat sushi. Now they apply the idea of the small survey to the
total demand. The total population of the General Santos City is 267,403 aging from
20 to 49. They are assuming that 30% are the one who interested in sushi nor the
one who haven’t tried sushi. The 30% is 80,221 but we cannot say that all of that
they have a lot of competitors. They are targeting the 5% of that 30%. The 5% is only
4813 people around the General Santos City but we cannot say that 5% will go to
the said establishments. They estimated that in a month, 155 people per day will go
According to the total demand of Maki sold every day, there are 781 maki sold every
day in General Santos City. Maki Ni Inang has yet to establish a brand, the
total of 37 pieces. Maki Ni Inang has only around 37 sushi every day because others
Maki Ni Inang is affordable but still delicious, even though the pricing varies
depending on what flavor or toppings they want to eat. A 5% profit mark up on the
profit mark up on the total product cost is sufficient the standard price starts in 100 to
150 pesos.
1.9 Sales Forecast
If the total demand per day is 744 orders and the projected potential market size is
5%, the result would lead us to a potential market size of 37 orders per day, that is
744 orders x 0.5/100. To give an allowance for possible errors, only 80% of the
projected market size is being used for the first month of operation. That is, 37
Furthermore, the company estimated that the number of orders will increase by 15%
every month. Since, the product is classified into sushi with one flavor and multiple
flavors, the estimated allocation is 60% and 40% of the total orders, respectively.
Feb 1,035 414 311 207 104 41,400 34,832 23,805 12,688
Mar 1,190 476 357 238 119 47,600 39,984 27,370 14,518
Apr 1,369 548 411 274 137 54,800 46,032 31,510 16,714
May 1,575 630 473 315 158 63,000 52,976 36,225 19,276
The promotional measures that the business will use to promote Maki Ni Inang to
customers will include the use of social media, personal promotion, and advertising.
To make the actions that will be used in promotional measures that can help in
marketing the product known to the customers, we will be giving out flyers, using
posters, and regularly posting updates in social media platforms such as Facebook
and Instagram, as well as offering delivery service so that customers who can't visit
the store physically can still get the chance to try the product.
a) Product Strategy – it has cost reduction; it will use lower cost of ingredients
but
has the but still has high quality products and services
manufacturing process.
product
work skills
competitors
and
- Delivery distribution
Maki Ni Inang will have a large budget to promote and distribute the company's
product to customers. It will primarily rely on the use of social media platforms to
promote the product through satisfied customers' feedback and other promotional
advertisements that can help the business be known to the customers. As a result,
expensive.
Marketing Budget
Semi-Annual Marketing Budget (2022)
Promotion Strategies
Social Media Websites
6,000
Flyers
8.00/pc x 1000 pcs 8,000
Posters
50.00/pcs x 100 pcs 5,000
Product Strategies
Kitchen Equipment 5,000
Trainings and Workshop for Employees
2,000/person 4,000
Packaging
Design and Printing Package 7,000
Place/Distribution Strategies
Delivery Distribution
8,000
Total Marketing Budget 43,000
SECTION 2
1. In a small bowl, combine the rice vinegar, sugar, and salt then stir well
until all the ingredients will be dissolved.
2. Pour the vinegar-sugar-salt mixture on the sushi rice then mix well. Set
aside.
3. Lay one sushinori (shiny side down) on a flat surface
4. Scoop some sushi rice and spread over the sushinori (make sure to
distribute the rice evenly)
5. Cover the mat (or bamboo mat) with plastic (such as cling wrap)
6. Place the mat on a flat surface then put the sushinori with rice over the
mat. The part that has the rice should be facing down.
7. Arrange the crabstick, cucumber, carrot, mango, and the desired Filipino
dish (adobo flakes, toccino, beef tapa, etc.) in the center of the sheet
8. Grab the edge of the mat, keeping the fillings in place with your fingers,
and roll it into a tight cylinder, using the mat to shape the cylinder. Set
aside.
9. Continue doing the process until all the rice are used.
10. Trim the edge of the rolled sushi then cut the cylinder in half using a sharp
knife
11. Slice each maki in equal sizes.
12. Place in a serving plate then serve with soy sauce and wasabi.
2.2 Fixed Capital
Per Month
Php
Stall Rent 3000
The equipment needed for production will have a capacity of 92kg and the
equipment will be the rice cooker, bamboo mat, and frying pan. The equipment
needed for production will have a capacity of 92kg per day or 1,840 kg per month,
The life of the stall rent is 20 years and for the equipment, because of its regular
contact with heat and chemicals, five years. The depreciation charge will be 5% on
The annual depreciation cost, assuming no scrap value, will therefore be:
repairs can be dined in nearest maintenance shops. The equipment will be produced
and bought one of the prominent malls in General Santos City. Any repairs and
until then the mall can still replace the equipment bought in the mall.
The Maki Ni Inang will entrust its equipment to various provider. The cost of facilities
and equipment is expected to be at least Php 476,899.00. All the equipment will be
bought from nearby shopping mall and local shops that sells high quality products.
100% of the equipment will be utilized and will be working 12 hours a day, 5 times a
week.
Machines and equipment should be used properly, maintain its quality, and should
be used as much as possible. This keeps the business work properly and steady.
Crisis and other dangerous unlucky times, it should be fix quickly as possible. This is
to avoid big issues and unpleasant scenarios; this also can improve the development
In running and preparing for the different items in the menu, the company needs to
purchase equipment for daily operations. The company will purchase this equipment
installation plan. Payment will be made in installments. The company will make an
initial down payment and pays balance plus interest in installments. With this
possession of the equipment is given to the buyer immediately. The company will
pay a certain amount every month for the said equipment that was purchased. The
length of payment will be finished until the last installment will be settled.
The company is a maki bar located in Lagao along Digos – Makar Road fronting
Mcdonalds, Lagao, General Santos City.
For daily production level of the following raw materials are required:
Garlic 0.25kg
Beef tapa 1kg
Chicken 1kg
Cucumber 1kg
Black pepper 0.25kg
Garlic powder 0.25kg
Cornstarch 0.25kg
Carrots 1kg
Jasmine rice 3kg
Mango 2kg
Crabstick 1kg
Toccino 1kg
Longganisa 1kg
13kg
Oil 41/kg
Beef Tapa 140/kg
Chicken Adobo 130/kg
Cucumber 36/kg
Carrots 48/kg
Jasmine Rice 25/kg
Mango 143/kg
Crabstick 95/pack
Eggs 30/pcs
Chorizo 37/kg
Garlic 55/kg
Toccino 130/kg
Longganisa 79/kg
Nori Sheet 139/pack
The owners of the business have contacted a direct source of rice, Filipino dishes,
Japanese ingredients, and other ingredients that are needed in the city, and because
this product can easily be found, consistent availability is ensured. To maintain the
kilograms per day x 24days per month, or 24 kilograms of rice necessary to run the
aforementioned, whilst the Filipino dishes (longganisa, beef tapa, adobo flakes,
chorizo) equates 1 kilogram each per day x 24 days per month, or 24 kilograms for
2.13 Labor
Maki Ni Inang hire 2 part time workers to assist and with the production and oversee
the operations. The owners of Maki Ni Inang will also participate in the productions
themselves and will manage and produce the products that will be served to the
customers. Furthermore, the 2 part time workers will be paid for their labor service.
The owners of the business will pay their selves a wage of Php 500 and will pay the
part timers a Php 450 per day as a salary for their assistance and service in the
business.
Indirect Labor:
Owners/ Manager 500
Direct Labor:
2 Part timer workers @ 400 each 800
Total Cost of Labor 1,400
2.15 Labor Availability
Finding enough people with light skills to meet rising demand for an economy's
goods and services. The number of available trained and skilled workers. This
means that the demand for skilled trades is increasing, and other companies are
looking for candidates who have the skills required to complete the job requirements.
Labor costs vary depending on job location, availability of skilled labor, contract
wage regulations, labor requirements, general market condition, and if labor is not
available locally, as is often the case in remote areas, then labor must be imported
Workers will be more motivated if they can see a clear path to advancement.
Employees spend a significant amount of their lives at work. So, make the office as
likely the simplest thing you can do with your employee, as some have a short
attention span. Creating a break and outing plan for employees twice a year will
relieve stress and allow them to relax. Maintain regular meetings to keep employees
Labor 800
Materials 2000
Equipment 5000
Ingredients 10,000
Transportation 2000
Total Overhead per Month 19,900
2.18 Production Cost
Production cost for a kilo of maki can be calculated as follows:
1. Raw Materials per month (Step 2.11)
The company is a partnership among a group of friends that started with an idea to
rights, obligations, and profit and loss allocation. A business partnership agreement
outlines each partner’s responsibilities and gives clear guidelines for how the
company will operate. The agreement also specifies the general partnership terms,
OWNER
MANAGER
Labor 1 Labor 2
In order to start and run a business, the business owners must be skilled,
knowledgeable, and familiar with the industry. By ensuring that the business
proponents are skilled and knowledgeable, they can maintain a stable and overcome
various challenges that may arise during the business process. For a business or
institution to survive and grow, the people who run it must have the necessary
should have skills and knowledge in a specific field before entering the business
world. Here are the things they must do before being hired and beginning their life as
an entrepreneur.
We have listed down the following flow of the tasks/ activities to be undertaken
emergency loans and contacting the supplier of the equipment and raw materials.
Training of workers is not necessary since the food production is simple and it only
requires basic cooking skills. The owners of the business have basic skills and
cooking and is convenient to produce the maki. Some costs will be used in business
registrations and conducting some survey to determine and compare the difference
between the company and the competitors. These costs are as it follows:
Maki Ni Inang is a fully equipped bar that provides the highest quality of service and
product to its customers. Chairs, tables, appliances, kitchen tools and equipment,
sinks, storage racks and shelving, storage containers, ranges and ventilations, food
preparation counters, safety equipment, washing equipment, and gas and stoves will
be provided. These items are required in order to produce, service, and satisfy
customers.
3.7 Administrative Expenses
SECTION 4
Php
Ms. Balili plans to contribute Php 16,000 covering the cost of the stall rent,
machinery equipment and the pre-operating expenses. A loan will be required
for the rest of the project cost.
Mr Soledad has an existing land where his water refilling station and the store are
situated. This has an appraised market value of Php 20,000. In addition, his father
has five hectares of untenanted land valued at Php 50,000. This land will be pledged
as security against the loan.
4.4 Profit and Loss Statement
Php
SALES: 120 kg per day x 20 days per month x 12 2,812,901
months x LC14, or unit selling price (step 1.9)
Less:
Raw Materials: Php 50,540 x 12 months (step 2.11) 606,480
Less:
Marketing (step 1.12) (Php 43,000 x 2) 86,000
Administrative Cost (step 3.7) (Php 9,300 x 12
months) 111,600 197,600
Y1 Y2 Y3 Y4 Y5 Y6
₱ ₱ ₱ ₱ ₱ ₱
2,812,901.0 3,234,836.1 3,720,061.5 4,278,070.8 4,919,781.4 5,657,748.6
Sales 0 5 7 1 3 4
1,209,28
1,354,852.0 1,522,260.0 1,714,779.0 1,936,176.0 2,190,782.0
0.00
COGS* 0 0 0 0 0
Y1 Y2 Y3 Y4 Y5 Y6
Direct Cost 970,480 ₱1,116,052.00 ₱1,283,459.80 ₱1,475,978.77 ₱1,697,375.59 ₱1,951,981.92
Overhead 238,800 238,800 238,800 238,800 238,800 238,800
*Cost of Goods Sold 1,209,280 1,354,852 1,522,260 1,714,779 1,936,176 2,190,782
(PHP)
Pre- YEAR
Particulars
Operatin
g
Period
1 2 3 4 5
CASH INFLOW
Other Income - - - - -
CASH OUTFLOW
NET CASH INFLOW (OUTFLOW) 115,840 1,399,019 1,676,783 1,996,000 2,362,892 2,784,605
Pre-Operating YEAR
Particulars
Period
1 2 3 4 5
ASSETS
Current Assets
Cash 115,840 1,514,859 3,191,642 5,187,642 7,550,534 10,335,139
LIABILITIES
Current Liabilities
Accounts Payable - - - - - -
Loans Payable - 23,628 23,628 23,628 23,628 23,628
Total Current Liabilities - 23,628 23,628 23,628 23,628 23,628
Long Term Liabilities
Loans Payable 120,440 120,440 120,440 120,440 120,440 120,440
Total Long Term Liabilities 120,440 120,440 120,440 120,440 120,440 120,440
OWNER’S EQUITY
Capital Beginning 17,000 17,000 17,000 17,000 17,000 17,000
Accumulated Capital - 698,647 1,592,931 2,657,464 3,917,674 5,402,797
Add: Net Profit after Tax - 397,356 905,981 1,511,433 2,228,177 3,072,839
Less: Withdrawal/Dividends - - - - - -
Total Owner’s Equity - 213,960 487,834 813,849 1,199,787 1,654,607
TOTAL LIABILITIES AND EQUITY 137,440 1,598,099 3,274,882 5,270,882 7,633,774 10,418,379
2,812,901
1. Annual Sales (step 4.4)
2,812,901 x 664,602
= Php 1,014,676
2,812,901 – 970,480
Dividing this figure by the selling price per unit or kg gives the BEP (Annual
Production).
1,014,676
= 10,147 kg of suhi
100
1,014,676
= 9,069 kg of suhi
112
1,014,676
= 8,823 kg of suhi
115
1,014,676
= 8,317 kg of suhi
122
This is 50% (60/120 kg per day) of the planned production capacity of 120 kg
per day. Or, it can also be calculated by BEP Percentage as the following:
664,602 x 100
= 30.07%
2,812,901 – 970,480
= 22%
ROI is, therefore, %.
The return on owner’s investment (ROI) is:
Considering the product of the business features, the estimate sales of the product,
estimated realistic cost sales, and the financial projection of the business is feasible.
The entrepreneurs of the business can foresee the vision of continuing the business
as it is stable and considered viable.