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(HEALTHY AIR
HEALTHY YOU)
ACKNOWLEDGEMENT
 We would like to express our special thanks of
gratitude to our teacher Prof. Sonam Dutta Ma’am . She
gave us the golden opportunity to do this wonderful
project on the entrepreneurship skills which also
helped us in doing a lot of Research and we came to
know about so many new things. we are really thankful
to them.
 OVERVIEW
 By stuyding and analyzing todays environment we have
seen the increase in current pollution level in our
environment.This air pollution causes various health
problems .
 We often hear about the dangers of outdoor air
pollution that are caused by factories, automobiles,
power plants. It’s less often that we hear about the real
dangers of indoor air pollution. Many people are
unaware that indoor air pollution is typically worse
than outdoor air pollution. In fact, indoor air quality
can be two to five times more polluted than outdoor air.
WHAT IS THE PROBLEM?
We have also seen that in
today’s fast paced life nobody
has time to look at your plants
and your garden. And we have
also seen that many people does
not have that proper knowledge
about how to maintain plants.
So then we look out for a
gardener but finding gardener
in your locality is a bit difficult
task.
WHAT OUR BUSINESS DOES?
 We install variety of NASA recommed indoor plants that
can purify and remove harmful pollutants from the air
effectively. We provide our services to
households,hospitals,corporate offices and educational
institutes.We install plants according to your space
requirements .
 We also provides a complete plant protection policy to in
your homes, educationational institutes,hospitals.
 Under this comphrensive protection policy we will
provide a type of insurance to your plants so that even if
your plant get destroyed during this policy we will
replace that plant for you.
SOLUTIONS FOR CONTROLLING INDOOR
AIR POLLUTION
 Only nature can help to get rid of these problems. We
install variety of plants that can purify and remove
harmful pollutants from air effectively. We help you to
breathe healthy air.
 Some of the plants that are recommend by the NASA
Study are:
 1.ARECA PALM
 2.PEACE LILY
 3.SPIDER PLANT
 4.ENGLISH IVY
 5.SNAKE PLANT
CAPITAL STRUCTURE
Initally we don’t need a huge capital for starting of our
business . So will lookout for following sources of finance:

Personal
Investment Bank Loan
(Bootstrapped)
Personal Bank Loan
Investment
10%Loan from SBI of Rs.
Sangam 40,000 1,80,000
Nishant 40,000
Sameer 40,000
1,20,000
REVENUE MODELS
 Subscription revenue model
In subscription based revenue model we will offer our
customer a complete plant protection policy subscription
based service. That service is usually month to month or
even year to year.

 Transactional revenue model

In transactional revenue model this is one of the most
direct ways of generating revenue because it entails our
company will provide product and the customer are
paying for them.
MARKETING STRATEGIES
 Create an social campaign in which only detailed
content like (videos) related to plants, gardening will be
promoted to create an awareness among people about
how to take care of your plants, ,importance and its
uses etc.That leads into brand awareness and helps in
building trust of customer.
 We will do promotional events in societies,
malls,spreading awareness regarding plants and plants
care etc.
 We will do social media marketing to target specific age
group.
 We also look out for the PPC(pay per click)which helps
in landing our website on top on google search this PPC
will help in paying for only those who land up on our
website rather than using traditional way of advertising
like distributing pamphelets which is more costly as
compared to PPC.
COMPETITORS
Mybageecha.com

 These mybageecha.com provides only plants and

other gardening materials but we can easily take
lead in offline competition because we also
provide plants along with the gardening services
and we provide personal assistant at your
doorstep also.
COMPETITIVE EDGE
HOW WE ARE UNIQUE FROM OTHERS
 We the team of professionals have done an indepth
research on maintaining plants which is scientifically
proven.This gives us the edge over the local gardeners.
 We give customers a complete insurance to their plants
so they sit back and breathe healthy.
 We also provide all gardening services under single
roof so that a green fingered enthusiast need to only
point and choose and we take care of rest.