Professional Documents
Culture Documents
mAKE IN INDIA PDF
mAKE IN INDIA PDF
HISTORY
The major objective behind the initiative is to focus on job creation and skill
enhancement in 25 sectors of the economy. The initiative also aims at high
quality standards and minimising the impact on the environment. The
initiative hopes to attract capital and technological investment in India.
• Under the initiative, brochures on the 25 sectors and a web portal were
released. Before the initiative was launched, foreign equity caps in various
sectors had been relaxed. The application for licences was made available
online and the validity of licences was increased to three years. Various other
norms and procedures were also relaxed.
MAKE IN INDIA CAMPAIGN OBJECTIVE
1. Job creation
2. Economic development
PROGRAM
Make in India was launched by Prime Minister Modi against the backdrop of
this crisis, and quickly became a rallying cry for India’s innumerable
stakeholders and partners. It was a powerful, galvanising call to action to
India’s citizens and business leaders, and an invitation to potential partners
and investors around the world. But, Make in India is much more than an
inspiring slogan. It represents a comprehensive and unprecedented overhaul
of out-dated processes and policies. Most importantly, it represents a
complete change of the Government’s mindset – a shift from issuing
authority to business partner, in keeping with Prime Minister Modi’s tenet of
‘Minimum Government, Maximum Governance’.
PLAN
To start a movement, you need a strategy that inspires, empowers and enables
in equal measure. Make in India needed a different kind of campaign: instead
of the typical statistics-laden newspaper advertisements, this exercise
required messaging that was informative, well-packaged and most
importantly, credible. It had to (a) inspire confidence in India’s capabilities
amongst potential partners abroad, the Indian business community and
citizens at large; (b) provide a framework for a vast amount of technical
information on 25 industry sectors; and (c) reach out to a vast local and
global audience via social media and constantly keep them updated about
opportunities, reforms, etc.
The Department of Industrial Policy & Promotion (DIPP) worked with a
group of highly specialised agencies to build brand new infrastructure,
including a dedicated help desk and a mobile-first website that packed a wide
array of information into a simple, sleek menu. Designed primarily for
mobile screens, the site’s architecture ensured that exhaustive levels of detail
are neatly tucked away so as not to overwhelm the user. 25 sector brochures
were also developed: Contents included key facts and figures, policies and
initiatives and sector-specific contact details, all of which was made available
in print and on site.
PARTNERSHIPS
The Make in India program has been built on layers of collaborative effort.
DIPP initiated this process by inviting participation from Union Ministers,
Secretaries to the Government of India, state governments, industry leaders,
and various knowledge partners. Next, a National Workshop on sector
specific industries in December 2014 brought Secretaries to the Government
of India and industry leaders together to debate and formulate an action plan
for the next three years, aimed at raising the contribution of the
manufacturing sector to 25% of the GDP by 2020. This plan was presented to
the Prime Minister, Union Ministers, industry associations and industry
leaders by the Secretaries to the Union Government and the Chief Secretary,
Maharashtra on behalf of state governments.
These exercises resulted in a road map for the single largest manufacturing
initiative undertaken by a nation in recent history. They also demonstrated the
transformational power of public-private partnership, and have become a
hallmark of the Make in India program. This collaborative model has also
been successfully extended to include India’s global partners, as evidenced by
the recent in-depth interactions between India and the United States of
America.
PROGRESS
In a short space of time, the obsolete and obstructive frameworks of the past
have been dismantled and replaced with a transparent and user-friendly
system that is helping drive investment, foster innovation, develop skills,
protect IP and build best-in-class manufacturing infrastructure. The most
striking indicator of progress is the unprecedented opening up of key sectors
– including Railways, Defence, Insurance and Medical Devices – to
dramatically higher levels of Foreign Direct Investment.
Various sectors have been opened up for investments like Defence, Railways,
Space, etc. Also, the regulatory policies have been relaxed to facilitate
investments and ease of doing business.
Six industrial corridors are being developed across various regions of the
country. Industrial Cities will also come up along these corridors.
Make in India campaign is at loggerheads with the Make in China ideal that
has gained momentum over the past decade. China is a major rival to India
when it comes to the outsourcing, manufacturing, and services business.
India's ailing infrastructure scenario and defunct logistics facilities make it
difficult for the country to achieve an elite status as a manufacturing hub. The
bureaucratic approach of former governments, lack of robust transport
networks, and widespread corruption makes it difficult for manufacturers to
achieve timely and adequate production. The Modi government has vowed to
remove these hurdles and make the nation an ideal destination for investors to
set up industries.
Description on logo
The logo for the Make In India campaign is an elegant lion, inspired by the
Ashoka Chakra and designed to represent India's success in all spheres.
Wheel denotes peaceful progress and dynamism. lion has been the official
emblem of India" and it stands for "courage, tenacity and wisdom -- all
Indian values The campaign was dedicated by the Prime Minister to the
eminent patriot, philosopher and political personality, Pandit Deen Dayal
Upadhyaya who had been born on the same date in 1916.
Some key takeaways from the Prime Minister’s speech at the launch
ceremony.
Expectations on make India: Make in India’ for Big Boost to Industry &
Employment:
For the Make in India campaign, the government of India has identified 25
priority sectors (table 2) hat shall be promoted adequately. These are the
sectors where likelihood of FDI (foreign direct investment) is the highest and
investment shall be promoted by the government of India. It is aimed the
development of these sectors would ensure that the world shall readily come
to Asia, particularly to India where the availability of both democratic
conditions and manufacturing superiority made it the best destinations,
especially when combined with the effective governance intended by his
administration.
Modi’s call to make in India has had things moving in the automobile sector.
Fiat Chrysler Automobiles has come up with a plan to manufacture a range of
Csegment Jeep brand premium sports utility vehicles in India and export
these SUVs to countries such as Australia, South Africa, and the United
Kingdom. This manufacturing (export) unit is likely to be up and running
within two years and shall bring in an investment of about INR 1,500-2,500
cr. The project has been called M6 or 556 and will see the production of the
first SUVs in the country. Fiat Chrysler has hitherto been sustaining losses
due to low sales numbers in their Indian operations and the exports are likely
to reverse this trend.
The NDA Government’s Make in India campaign has become the key
highlight at the Sweden India Nobel Memorial Week which is currently being
held across 10 different Indian cities – Ahmedabad, Bangalore, Chennai,
Delhi, Guwahati, Hyderabad, Indore, Kolkata, Mumbai and Pune. This is the
eighth such memorial week being held by the Swedish Embassy in India.
Swedish companies such as Tetrapak, Scania, Ericsson, and Volvo India have
committed to successfully participating in Make in India and strengthening
their decade old relationship with the Indian manufacturing sector.
Make in India is not only for foreign investors, says Modi. The Indian
healthcare industry must utilize the full potential of India’s burgeoning
manufacturing industry and produce world class medical devices
indigenously. This will bring quality healthcare to the doorstep of the poor
masses of the nation, he said at the inaugural ceremony of the HN Reliance
Foundation Hospital in Mumbai. Want of affordable primary healthcare is of
primary importance in a populous country like India, said the PM. The only
means to achieving this end is by cutting costs and manufacturing in
domestic units. With the help of technology and Digital India, the quality
standards of such products can be raised as well.
In January 2015, the Spice Group said it would start a mobile phone
manufacturing unit in Uttar Pradesh with an investment of 500 crore. A
memorandum of understanding was signed between the Spice Group
and the Government of Uttar Pradesh.
In January 2015, HyunChil Hong, the President and CEO of Samsung
South West Asia, met with Kalraj Mishra, Union Minister for Micro,
Small and Medium Enterprises (MSME), to discuss a joint initiative
under which 10 "MSME-Samsung Technical Schools" will be
established in India. In February, Samsung said that will manufacture
the Samsung Z1 in its plant in Noida.
In February 2015, Hitachi said it was committed to the initiative. It said
that it would increase its employees in India from 10,000 to 13,000 and
it would try to increase its revenues from India from ¥100 billion in
2013 to ¥210 billion. It said that an auto component plant will be set up
in Chennai in 2016.
In February 2015, Huawei opened a new research and development
(R&D) campus in Bengaluru. It had invested US$170 million to
establish the research and development center.
In April 2015, Airbus said that it will manufacture its products in India
and invest $ 2 Billion US dollars.
Also in February, Marine Products Export Development Authority said
that it was interested in supplying shrimp eggs to shrimp farmers in
India under the initiative.
In May, 2015 Tata JLR (Jaguar Land-Rover) announced that it will
move its production of the Land Rover Defender to its Pune facility in
India in 2016.
Shiv Kumar Rungta, president, FTAPCCI, stressed on key sectors like
services (mainly in IT), mechanization of Agriculture sector for
achieving increased productivity, among others, for the success of
‘Make in India.
Ten crore account holders under the Pradhan Mantri Jan Dhan Yojana, is
certainly a great initiative that uplifts the spirit of the section it is intended
for. The young and old alike are happy to get rid of the travails of getting
things ‘attested’. Petrol and diesel prices are reduced, and inflation,
apparently controlled. On black money, the people are reconciled to the
reality of the situation. They are also watching how the Swachch Bharat
Abhiyan and the Clean Ganga Mission shape up.
What is being intensely and incisively discussed and debated is the most
ambitious of all initiatives: Make in India. It can open avenues for internal
and external investment, employment generation, and create a sense of self-
assurance and confidence amongst the youngsters of India. It could probably
rid the country of defence purchase scandals which began with the jeep
purchase scam in 1948, when VK Krishna Menon was India’s High
Commissioner to Britain. We remember how the ill-equipped Indian Armed
Forces,were mauled by the ‘unscrupulous’ Chinese in 1962.
Expectations from Make in India are high and not limited to the defence
sector. The Government has indicated the political will. The Prime Minister,
through his tireless efforts and initiatives in international diplomacy, has
created a new image of India that is determined to move ahead. Now, the
most arduous task for the Modi Government is to achieve a change of mind-
set. It must begin in schools and other educational institutions. These must
change over to an exemplary work culture. People should inculcate values of
patriotism and learn the benefits of hard work. Besides, they should promote
and nurture the values of love and brotherhood.
‘My nation’ became the buzz word. Young children were, at the right age,
initiated into the history of Japan — the need to internalise work culture that
alone could become the corner-stone of swift progress and development.
Hard work and love for the country transformed a devastated and
demoralised nation into one that now gets universal respect for quality and
excellence in its products.
The new Government appears conscious of the dismal situation and has
initiated steps to ensure the timely presence of its employees. Biometric
attendance systems have been installed in certain offices, but, innovative as
we all are, ways and means to circumvent it have also been found. One hopes
that slowly, Government employees will realise the motive and purpose of
this insistence on punctuality. School teachers and university professors can
play a positive role to help achieve the desired attitudinal change towards
punctuality, as they are role models for the young. To achieve this, we must
seek guidance from Mahatma Gandhi.
It is expect and think it is looking at the producer incentives that you realize
that we fall flat on our faces. All 4 factors mentioned above are a suspect.
Even if we say that the market would finally take notice of our quality and
pay the price for a Make in India product. Cheaper costs of production and
movement of goods alone will expose the lack of infrastructure in the
country. Raw materials have to maketheir way into the factory and finished
goods have to move out. In the middle of this the processing of materials into
goods would take water, electricity, realestate, clinics and hospitals to support
this facility. The lack of them obviously increases the costs of production. In
absence of electricity there is loss of production, or the alternative is to set up
your own unit and incur more costs on it. Some others depend on Diesel
generator sets to run factories. The current energy deficiency in India is
around 5 % according to the Central Energy Agency. Basically apart from the
west of the country and Gujarat in particular all regions are energy deficient.
This is despite India being the third largest producer of electricity in the
world and having one of the cheapest electricity rates per unit.
Water is another short resource and the indiscriminate use of ground water
and lack of perennial rivers especially in the Deccan is a major issue as well.
If we look at India’s industrial production over the last year, one notices that
there are variations. Please read this graph on the industrial output as a
reference. There are major variations across the same year. This could be due
to fluctuation in the demand but does not bode well for a project like ‘Make
in India’.