Internal Factor Evaluation Matrix (IFE)

Key Internal Factors

Strength Weighted Rating Weighted Score

1. Nestle brand is a quality image 0.10 4 0.40
high standard and quality
product
2. Loyalty and trust from customer 0.09 4 0.36
worldwide
3. Nestle provide solutions for 0.08 3 0.24
good tasting foods and
beverages that bring nutrition,
health and wellness to
consumers.
4. Always adapt for a new 0.05 3 0.15
technology and continuously
introducing new products
5. Strong support from its parent 0.06 3 0.18
company
6. Excellent management staff, 0.05 4 0.20
great research and development
team
7. Offering diversified product. 0.05 3 0.15
and brands
8. Has worldwide distribution line 0.06 3 0.18
 Weaknesses Weight Rating Weighted Score
1 Nestle does not aim equally at 0.07 1 0.10
all products.
2 Distribution cost is very high. 0.06
3 Complex supply chain 0.06
management 2 0.14
4 Not much margin for retailers 0.05
to prefer its sales.
5 Growth in their organic food 0.07 1 0.05
sales division was flat in 2008,
even though the industry grew 0.05 2 0.14
8.9%
6. Compete in many markets 0.05 1 0.05
7. Weak in customer services 0.05

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Key Internal Factors