Gingoog City Colleges

Paz Village, Gingoog City

A Business Plan

Presented to the Senior High School Department

In partial fulfillment of the Grade 12 ABM-A Practical Research 2-(Research in

Daily Life)

Kharel Blance Hiludo Jasper Tinago

Rayna Maria Fatima J. Lacang Diether M. Veloz

John Richard Luspo John Louie Renopal

Deepsea Calope Mike John Examinada

Rey John Pulgo

October 23, 2019

 ACKNOWLEDGEMENT

The researchers would like to express their profound appreciation and

special thanks of gratitude, to all the people who able to guide, support and

assist our project. To complete our project and to improve this humble work.

Our debt of gratitude and utmost thanks to the following:

TITA G. GARRIDO, School President of Gingoog City Colleges, for the deep

concern and moral support accorded the researchers while in the journey of

writing the paper.

MRS. MELLISA S. APOLINAR, former Principal of Gingoog City Colleges

for the inspiration and understanding unselfishly shared with the researchers;

MR. MARK VINCENT ABLETES LPT, the research adviser for the

guidance and brilliant direction from the initial phase to the final phase of the

undertaking;

The RESEARCHERS’ FAMILIES, for the love, understanding and

financial support that this humble piece of work a reality;

To all the RESEARCHERS’ FRIENDS, for the inspiration and laughter

shared during the time-pressured moments; and

Most importantly, to Dear GOD ALMIGHTY, for the love, strength and

wisdom bestowed to the researchers for the completion of the paper.

 Table of Contents

ACKNOWLEDGEMENT ………………………………………………………….

EXECUTIVE SUMMARY

a. Objectives …………………………………………………………………………

b. Mission ……………………………………………………………………………

c. Keys to success …………………………………………………………………

COMPANY SUMMARY

a. Company Location and Facilities ……………………………………………

b. Company Ownership ……………………………………………………………

c. Start-Up Summary ………………………………………………………………

PRODUCTS/SERVICE

a. Product and Service Description ……………………………………………

b. Competitive Edge …………………………………………………………………

c. Sales Literature …………………………………………………………………

d. Sourcing …………………………………………………………………………

e. Technology …………………………………………………………………………

f. Future Products and Services …………………………………………………

MARKET ANALYSIS SUMMARY

a. Market Segmentation …………………………………………………………

b. Target Market Segment Strategy ………………………………………………

c. Market Growth ………………………………………………………………………

d. Industry Analysis …………………………………………………………………

e. Industry Participants ……………………………………………………………

f. Distribution Patterns ………………………………………………………………

g. Competition and Buying Patterns ………………………………………………

SALES AND MARKETING

a. Marketing Strategy …………………………………………………………………

b. Promotion Strategy ………………………………………………………………

c. Distribution ………………………………………………………………………

d. Sales Strategy ……………………………………………………………………

e. Sales Forecast and Milestone …………………………………………………

MANAGEMENT SUMMARY

a. Organizational Structure ………………………………………………………

b. Management Team ………………………………………………………………

c. Personal Plan ……………………………………………………………………

FINANCIAL PLAN

a. Important Assumptions ……………………………………………………

b. Projected Profit and Loss ………………………………………………………

c. Projected Cash Flow ………………………………………………………………

d. Projected Balance Sheet …………………………………………………………