Damien Dawson Secrets Your Peers Won't

Tell You About Lead Generation

Damien Dawson Specialized tips provider. You now want

to master lead generation. You've searched and searched
and have come across this article. Read on to learn helpful
tips and suggestions, and pay attention to everything
offered.

Try a fax campaign to increase your lead generation. Fax

may seem very 1980s in terms of business
communication, but most companies still rely on these
machines. So many people have ignored the fax machine
in the 21st century. But that only means that you have less
clutter to battle. Your message will be more likely to hit!

Be more active on niche-relevant forums and discussion

boards to generate easy leads. If you hang out where
consumers ask questions, you can gather trust, brand
yourself and be a go-to source for them. Not only will
they appreciate your assistance, they will also most likely
visit your site for more info or to make purchases!

Open up your business to the world. There are events such

as Doors Open at which businesses allow customers to
come in and see how they work. Even if you're an
architect or real estate agent, you can let potential
customers in to see how organized and authentic you
really are, which can generate leads.

See if you can sponsor local events in any way. Maybe

you can buy uniforms for a Little League team, or have a
banner at a church garage sale. If so, be sure to show up at
the event yourself so you can shake hands and get face
time with potential leads.

Career fairs are a great place to generate leads if your

business has a downline. While you do have to invest in a
table, you will have a most captive audience. Be sure to
stand out from the crowd by offering something more
than just brochures and your pretty face.
Be sure to maximize your use of social media. If you don't
have enough followers, you can hold a giveaway to boost
your numbers. While those people may not be interested
in what you're selling, their friends who are may see your
posts on their feed and follow you themselves.

Don't be afraid to pick up the phone. A lot of people get

scared of making a call to generate a lead. They think it's
akin to annoying telemarketing. But if you've got a
solution to a problem a company is having, you'll
definitely get phone time with someone. Even if it's not a
long call, pitch it and get a meeting to continue the
conversation.

Find out if any local publications available for free fit

within your niche. For example, real estate agents can get
into the local "New Homes" guides found in boxes around
the city. If you are a dentist, you could get an ad in a free
kids' magazine which details local attractions.
You will accomplish success by going after individuals
who show an interest in or express a need for what you
offer. Getting generic leads is good if you only want to
cover a broad spectrum. Target people who can benefit
from your product or service.

If you have kids in school, trade referrals with other

parents. For example, if your child is in karate classes,
talk to the parents there and ask them what they do for a
living. If you can trade referrals for each other, you might
just start seeing some leads come in.

Damien Dawson Proficient tips provider. People love the

word "free." Free spreads by word of mouth and social
media as well as in other ways. Free can mean free
giveaways, free trials, free consultations and more. So,
think about how you can incorporate the word free into
your business objectives and goals for generating new
leads.

Customer referrals are one thing, and a referral program

can definitely work. But, take things a step further by
asking your customer base to provide testimonials. This
can really work out for you, as people read through these
reviews often to determine if they want to do business
with a company.

Research any company that is going to sell you a lead.

You can easily get swayed by a great deal; however, it can
be too good to be true. The key is to make sure that the
lead purchase will focus on leads that fit your
demographic needs and customer base.

In order to grow your mailing list, hold a contest. You can

do this on your website, on Facebook or Twitter, or even
locally if your company is locally-focused. Just ask for an
email address and name in return for an entry into your
contest, and you can even give bonus entries to those who
refer their friends.

Develop strong call-to-actions in your marketing. It

doesn't matter if its traditional advertising, email
marketing or social media advertising - you need a strong
call-to-action to generate leads. If you simply advertise
your name with no desired action, all you are doing is
brand building. You aren't at all developing the
opportunity for generating leads.

Use your website to convert leads. Many people that visit

your product site may not buy. The key is to find ways to
gather some information and target them in the future. It
is important to remember, they were on your site for a
reason. Gathering information means you can target them
in the future and convert to a sale.

Damien Dawson Certified tips provider. Keep lead

gathering simple. Do not force your potential lead to fill
out endless amounts of information. Use simplicity such
as name and email gathering at first and as they look
further ask for more. Your initial info gathering gets you a
potential lead, but the further information you gain will
allow for qualifying potential.
Offer up freebies in return for contact information. For
example, create a giveaway of a product you sell for those
who submit their email address. You could give away a
free ebook or a free consultation while building your
email mailing list and generating a ton of new leads.

Now that you have finished this article, you know what
you need to generate leads. The next step is to make use
of these techniques. Using the tips outlined in this article,
your business will gain customers and your business goals
will become more reachable.