Welcome to The World of

Swiss International

The Hotel Company with

Swiss Values at its core
Swiss International Hospitality Commons International Service Center: Al Jazeera - Al Hamra, Ras Al Khaimah
www.swissinternationalhotels.com
 PRESENT, PAST & FUTURE

Foundation of Swiss Acquisition of the brand

International Hotels as name by some members
a global association of of the association
Swiss Hoteliers

1980 1995 2003 2010

Creation of Swiss
Swiss International Hotels International Hotels & Resorts
becomes part of Swissair
 PRESENT, PAST & FUTURE

Expansion to the Further expansion to

Netherlands, Italy and Eastern Europe, Middle
Asia (China & India) East and Africa

2011 2013 2016 2020

HQ moves from CH 150 Hotels

to the UAE
worldwide
COMPANY ORGANIZATION
 COMPANY
ORGANIZATION

Swiss
International
Hospitality
Commons

Alpha
Hospitality
Management
Services

Swiss
Swiss Swiss
International Hotels on the
International International
Hospitality Shelve
Service AG Participations
Management
 GLOBAL OFFICES

International Hotels
& Resorts
Ras Al Khaimah

Asia Europe
MENA
Shanghai, Delhi, Switzerland, Benelux,
UAE, Lagos, Tunis Italy, Turkey
Dhaka
 CEO, President
Henri Kennedie ORGANIZATION
E-Commerce Distribution Loyalty Prog. License Fin. Hotel Dev.
Clive Figaro Clive Figaro Bridget Services Controlling Henri
Kambari Safa Sameer TBA Kennedie

West Africa
Wasiu
Babalola

Middle East
Naji Al Shiha

Turkey
Bengü Tuzel

India
Kapil Shingal

Benelux
Wim Snellaars

Russia
René Coltof
 Winning with Swiss International!

Excellent positioning in the market with a portfolio and growth in both

Global Presence developed and emerging markets globally.

Leading Brands & Established and sound Brands & Concepts being made stronger to penetrate
Concepts the ever growing hospitality industry.

Industry leading Commercial Value drivers for hotels to maximize their

Powerful
financial results (Loyalty Program, Central Reservation System and its
Systems interfaces, Reputation Management, Revenue Management)

Swiss International offers a robust business model to hotels on either a

Right Model franchise, manchise or a management agreement.

Our people are key components in driving performance and results for our
The People hotels. With the continuous training and “Yes we can” attitude, optimal service
delivery is guaranteed.

International Quality – Local Affinity

 Winning with Swiss International!

COMPANY VALUES
 MISSION

“Proud of Swiss Swiss International makes the

Quality” difference through best-in-class
hospitality and the Swiss
philosophy.
 MISSION

“Proud of Swiss The company has distilled its core

Quality” values from Swiss culture and
these core values will be woven
into the fabric of all Swiss
International Hotels as they grow
worldwide.
 COMPANY VALUES

 Efficient
 Accurate
 Innovative
 Courteous
 Anticipating
 Ethical
 Committed
 Sustainable
At Swiss International, we are
consistent in all that we do!!
ORGANIZATIONAL CULTURE

=
Swiss International DNA
 SWISS INTERNATIONAL &
YOU

Swiss International YOU! Guest Experience

The Brands
Swiss International Hospitality
Commons and its brands
stand for
 Shared Swiss Values
But Swiss International
Hospitality Commons and
its brands also stand for
also for GOP & ROI!!!

 Consistency

 International Quality – Local

Affinity
SWISS INTERNATIONAL
BUSINESS MODEL
 Swiss
International
License

The Operating The Support

The Brand
Systems Systems

Market Commercial Operational

Positioning Value Drivers Value Drivers
SWISS INTERNATIONAL BRAND
VALUE PROPOSITION
 BRAND HEALTH

“A brand must be relevant,

consistent and well-positioned
to achieve sustainable results
in today’s highly competitive
marketplace”.
 BRAND HEALTH

Differentiation Relevance: Esteem: Reputation:

USP: Market Delivery of Overall

Penetration Promises & Customer
Swiss Global Overall Experience,
Quality presence in Consistency
Trust
Swiss 10 countries
Values

Swiss International Swiss International

Brand Strength Brand Status
 BRAND VALUE PROPOSITION

Happy owner

Definition of a
great Hotel? Happy Guests

Happy
Employees
 •Optimal
Happy Owner Financial Results

•Great Product
Happy Guest
•Loyalty Program

•Operational
Happy Excellence
Employee •Strong Brand

23
 BRAND VALUE PROPOSITION

1.Cutting edge technology and

expertise to manage complex world
of hotel reservations SWISS-REZ
2.OTA’s, Wholesalers
Maximized Revenue 3.Modern and user friendly Website
Optimal Financial 4.Revenue Management through
Results SWISS-REV
Operational Excellence
Great Product
5.Commercial Business Support
Strong Brand 6. SWISS-SELECT guest loyalty
program
6. Interfaced SWISS-PMS
7. SWISS-RFP
8. Mobile Apps
9. SWISS- REP
 BRAND VALUE PROPOSITION

1.Clear guidelines and training for

management by corporate to reach
budgeted results as a percentage of
revenues
2. Application of Uniform System of
Maximized Revenue
Accounts
Optimal Financial
Results 3.Coaching in financial management
Operational Excellence 4.F&B concepts maximizing profitability.
Great Product 5.Guest loyalty program (Swiss Select)
Strong Brand
minimizing distribution cost whilst
encouraging repeat business
(reducing bookings via OTAs)
6.Collective purchasing power
7.Offering of various brands in most
popular and profitable hotel
segments. 25
 BRAND VALUE PROPOSITION

1. International hospitality standards

provided through SOP’s.
2. Service and Hospitality Training directed
by Swiss Hospitality Academy
3. Training budget of 1% provided for in
agreements.
Maximized Revenue
4. Easy usage of SWISS-PMS.
Optimal Financial Results
Operational 5. Central and Area Operational Support
Excellence Teams.
Great Product 6. Efficient communication between hotels
Strong Brand and corporate support teams through the
Operations Portal and in-house
communication system SWISS-COM.
7. Immediate access to online guest
comments via SWISS-REP
 BRAND VALUE PROPOSITION

1.Seasoned Hotel Integration Team

with an efficient integration process.
2.Actively managing Hotel Reputation
through Swiss Rep and Mystery Guest
Maximized Revenue Program
Operational Excellence 3.Access to “Hotel on the Shelf”
Optimal Financial
Results 4.Successful SWISS-SELECT
Great Product 5.Increased online promotions
Strong Brand 6.Professional coaching in Complaint
Handling

27
 BRAND VALUE PROPOSITION

1.Clear measurable targets with BPI and

Maximized Revenue
ROI
Operational Excellence
Optimal Financial 2.SWISS Values running through our DNA
Results 3.International Standards, Local Affinity
Great Product 4.Open minded and Flexible mindset
Strong Brand
5.Efficient and entrepreneurial corporate
structure supporting hotels.

28
 BRAND VALUE PROPOSITION

SWISS-FLEX
Web Booking
Corporate/ Leisure

INTERFACES
Groups

DIRECT

SWISS-REP

GDS

EFFECTIVE USAGE OF
GUESTS

PRODUCTS &
Transient/ Corporate/ Leisure

SWISS-RFP
SYSTEMS
SWISS-REZ
SWISS-PMS
Hotel

OPTIMIZE VALUE FOR

Individual

SWISS-OTA/
CCX THE HOTELS
WHOLESALERS SWISS-REV

BPI = 45% – 65%

Swiss Select
&
Bookers Program
OPERATING SYSTEMS
OPERATING SYSTEMS
 BRAND PERFORMANCE
INDICATOR

The BPI is an index that measures the added value a hotel

gains through capitalizing on Swiss International’s
Commercial Value Drivers and is expressed as a % of Net
Room Revenue

SWISS-REZ +SWISS-SELECT + Bookers Club

---------------------------------------------------= BPI%
Net Room Revenue
SWISS INTERNATIONAL
BRANDS & CONCEPTS
 The Brands & Concepts

Food & Beverage

Hotel Brands Concepts Meeting & Events
Concepts

Leisure Concept

International Quality – Local Affinity

Embraceable you: The philosophy
of Royal Swiss is to provide the
guests with an outstanding level of
anticipating service in a luxury
environment offering supreme
comfort beyond expectation to the
high demanding guest.
‘Invisibly Visible’ Personal
Service based on Swiss Quality
Standards | Superior Elegance &
Convenience |Consistent High
Value | Sophisticated & State-of-
the-Art Technology |Comfortable
| De Luxe Amenities
Showcases with exclusive
luxury Swiss branded retail
items for sale:
Situated in key locations, the philosophy of
Swiss International Hotels & Resorts is to offer
most elegant & luxurious facilities and a De
Luxe level of comfort & personal service to the
savvy business and leisure traveler in an
elegant yet functional environment
Stylish | Elegant |Swiss Quality Service|
Consistent Value | Sophisticated &
State-of-the-Art Technology
|Comfortable | De Luxe Amenities
Showcases with exclusive
luxury Swiss branded retail
items for sale:
THE RESIDENCES By Swiss
International addresses the
growing need for extended stay
accommodation for today’s
business travelers.
Functional/ Elegant yet Cozy/
offering the guests a home
away from home./unexpected
treats and indulgences that
are desired in their daily lives.
Spacious and fully furnished
apartments
 Smart TV & DVD Player
 Free Wi-Fi
 IDD Telephone
 Laptop size Safety Deposit Box
 Fully equipped kitchen
 Washing Machine
 Iron & Ironing Board
.
SWISS-MARKET is a concept, carefully
designed to cater for THE RESIDENCES By
Swiss International’s customers, who are in
search of their individuality during their stay.

SWISS-MARKET is ideally located beside the

reception and the purchased items are
charged to the guests’ room.

The items on sale include sandwiches, snacks,

medium size bottle of drinks including wine;
batteries, razors, telephone/ laptop chargers
etc.
Swiss International Boutique are high
standard hotel accommodations with
excellent furnishings, in configurations of
hotel rooms and suites, attracting an
upscale market.
Swiss International Boutique are fully
serviced hotels with 15 – 50 rooms,
providing high level of services
comparable to Swiss International Hotels
& Resorts and are located in key cities
worldwide.
The philosophy of Swiss Spirit Inn is to
surprise the guest with excellent service and
hospitality in a flexible, functional and relaxing
environment. Exceptional design value for an
unbelievable price, no fringes but quality!

Cheerful employees of Swiss Spirit Inns take

care of the guests 24 hours a day in an
informal yet professional way.
Modern | Stylish | Design | Functional |
Young | Unexpected value proposition |
Comfortable | Dynamic
Showcases with exclusive
luxury Swiss branded retail
items for sale:
YES INN By Swiss International are high
standard short or extended stay
accommodations with excellent furnishings, in
configurations of either studios; or shared
rooms, with or without bathrooms attracting a
Budget market
Modern | Stylish | Young | Functional |
Comfortable | Dynamic | Unexpected
Value
• Spacious shared rooms (20-24 square
meters with or without bathrooms)
• 24 Hour Reception Services
• SWISS-MARKET
• Free High Speed Internet
• Private Parking
• Ted & Co Bar and Lounge
• Bi-Weekly Housekeeping services
• Security Surveillance
• Transfers & Car rental Services
• Business Services
• Games Room (combined with Ted & Co Bar
and Lounge)
SWISS-MARKET is a concept, carefully
designed to cater for YES INN By Swiss
International’s customers, who are in search
of their individuality during their stay.

SWISS-MARKET is ideally located beside the

reception and the purchased items are
charged to the guests’ room.

The items on sale include sandwiches, snacks,

medium size bottle of drinks including wine;
batteries, razors, telephone/ laptop chargers
etc.
 RESTAURANT CONCEPTS

Informal & Relaxed Athmosphere |

Stylish |Intertwinement of Bar,
Restaurant & Lounge Area| Large
Reading Tables | Live Jazz Music |
Impeccable Service | Dynamic Staff |
 RESTAURANT CONCEPTS

•Oversized high and traditional low dining

tables
• Sofas, comfortable chairs & upholstered
fauteuils
• Light Jazz music, either life or as
background music
• Oversized Swiss Vintage posters grouped
together by themes on walls
RESTAURANT CONCEPTS
RESTAURANT CONCEPTS
 RESTAURANT CONCEPTS

Fresh & Healthy Food| Optional Portion

Sizes | All Day Dining | Swiss Signature
Dishes| Fresh Pizza | Pastas | Steaks |
Salads | Wok dishes | Sandwiches |
Swiss Café Mini Burgers |
 Food Cost max.
20 – 25%

Various Portion Sizes

NOODLES & RICE is the Asian Restaurant Concept of
Swiss International where popular Thai and Chinese
Dishes are served.

The Food is Fresh, Tasty & Easy to Prepare and to

Serve.
 RESTAURANT CONCEPTS

Signature Dishes from Italian Star

Cooks| Stylish & luxury, yet cosy
Interior | Extraordinary Hospitality &
Luscious Cooking| Fresh, upscale Italian
Cuisine|Blend of revisited traditional
regional culinary styles |
RESTAURANT CONCEPTS
 RESTAURANT CONCEPTS

Hippest Bar in Town | Stylish & Trendy |

Live broadcast sports programs &
uplifting beats | Live Jam Sessions|
Breath taking view
 Past, Presence & Future

Creative Cocktails | Extensive choice of

Whiskey| Tasty sandwiches with daily
carving | Classical American Food &
Asian Delights | Extended Happy Hour
with creative snacks| Cigar Tasting |
Extraordinary Hospitality
RESTAURANT CONCEPTS
 FOOD CONCEPT

The food concept of TED & CO is similar to the Swiss Café but
focuses in particular on dishes that can be shared
 BEVERAGE CONCEPT

The beverage concept of TED & CO is similar to the Swiss Café

but focuses in particular on signature cocktails

MOJITO

CAIPIRINHA
LONG ISLAND
MARGARITA ICED TEA
 RESTAURANT CONCEPTS

The State Room concept guarantees a

warm, unstuffy welcome and ensures an
extraordinary culinary experience for Royal
Swiss guests and walk-in diners.
The open kitchen offers a dynamic
atmosphere which is complemented by high
formal service standards that will make any
meal a special occasion.
RESTAURANT CONCEPTS
 RESTAURANT CONCEPTS

Best Shisha Lounge in Town| Stylish &

Trendy | Eclectic mix of Moroccan and
Middle Eastern Art| Relaxed and Ultra
Comfortable Setting| Classical Arabic
Food & Eastern Delights | Extended
Happy Hour with creative snacks|
Creative Cocktails| Extraordinary
Hospitality
RESTAURANT CONCEPTS
MENU ENGINEERING
MEETINGS & EVENTS
LEISURE
THANK YOU