1

INTRODUCTION

Background of the Study

Today, the world is embracing the advancements in

communication technology which has reduced the limitations of
communication through “Information and Communication Technologies”,
also known as ICTs. Modern Technology has turned the world into a “global
village”. But like a coin, technology has both its negative and positive sides.
Technology helps people to be informed and updated with current
phenomena and world development. It exposes mankind to a more simple
and efficient way of doing things. The various social networking sites include:
Twitter, Skype, Yahoo, and Facebook. These social networking sites are
commonly used to interact with old and new friends, whether they are real or
online (Asemah & Edegoh, 2012). The world has been changed rapidly by
the evolution of technology; this has resulted into the reliability to technology
as the best way to discover the area of information (Osharive, 2015).

According to Osharive (2015), internet technology is considered

as the best way of communication because of its rapid development.
Whereby, more than half of the world’s internet population use social
networking or blogging sites as a tool for communication. Social networking
sites are online groups of internet users who want to communicate with other
users about the same interests, whether it may be from a business,
academic, or personal perspective (William, Boyd, Densten, Chin, Diamond,
& Morgenthaler, 2009). These social networking sites have brought the idea
of a global village into a reality, in which billions of people communicate and
connect to each other through the use of internet technology.

Academic performance plays an important role in the placement of an

individual, either in academic institutions or job placement. Because of this,
many people are attempting to enhance their academic performance. The
contribution of academic performance as one of the factors of an individual’s
 2

successfulness as well as the level of employability in one’s profession is

unavoidable (Kyoshaba, 2009).

Academic performance, which is measured through quizzes and

examinations, is one of the main goals of an academic institution. Hoyle
(1986) stated that schools are formed with the aim of sharing knowledge and
skills to those who go through them and improving the academic
performance of their scholars.

An immediate relationship exists between social media usage and

the academic performance of students in academic institutions. The darker
side of technological evolution has resulted in issues such as the distraction
to real values of life especially among students who inhabit the majority of
users of social networking sites. Social networking sites concentrate on
building social groups or communities among individuals sharing similar
interests. With the ample quantity of these social networking sites, students
are often tempted to procrastinate and abandon their homework in
preference to chatting their friends online. Many students are addicted to
social media and are being distracted from their studies because of it
(Osharive, 2015).

Social networking sites has been perceived as a vital resource for

education today, however, studies show that students use social networking
sites such as Facebook for fun, to chat old friends, kill time, or to make new
friends (Ellison, Steinfield, and Lampe, 2007). Even though many students
invest a lot of their time on participating in social networking activities, they
are blaming the use of social networking sites for the consistent decrease in
their evaluations. Although this is the case, a few numbers of scholars know
of the academic and professional uses that have been introduced by these
social networking sites (Kimberly, Jeong, & Lee,2009).

The purpose of the study is to investigate the impact of social media

usage to the student’s academic performance in Bukidnon National School
of Home Industries.
 3

Objectives of the Study

The study will examine the impact of social media to the students of
Senior High School Grade-12 Humanities and Social Sciences Track of
Bukidnon National School of Home Industries.

Specifically, it seeks to answer the following questions:

1. To determine the significant relationship between social media usage

and student’s academic performance.
2. To determine the significant difference among gender with regards to
social media and academic performance.
3. To assess the possible numbers of student’s utilizing social media.
4. To Identify the common social media networking sites used by the
students.

Significance of the Study

The study can benefit the following individuals: the students; the
study would give them information that would help them improve their
academic performance, the teachers; the study would help the teachers
to implement and encourage to their students to improve their academic
performance through social media, future researcher as basis and be a
guide for their future research and investigation.

Scope and Limitation of the Study

The study focused on phenomenological study of the impact of

social media to Bukidnon National School of Home Industries Senior
 4

High School (SHS) G12 student’s life. The study is conducted in

Bukidnon National School of Home Industries located at Purok 2, North
Población, Maramag Bukidnon.For the overall population of 12-
HUMSS students from different sections only 20% are being collected
of data.

Conceptual Framework

Social media has changed lots of former procedures in this modern era
like expanding the capacity to the area of teaching and learning. The research
study seeks to identify the impact of social media and how advantageous
social media is to them, their awareness on social media, effects of social
networks in studies of the students and their usage patterns. The research
findings and recommendation could be adopted and implemented to benefit
the area of teaching and learning in school.

Conceptual Paradigm

Independent Variable Dependent Variable

 5

1. Social Media Academic Performance

Usage
2. Time  Grades of
3. Types of Social Students
media
 Facebook
 Twitter
Instagram
Snapchat
FIGURE.1 Systematic diagram shows the relationship between
variables.

Research Hypothesis

In this study, it is hypothesized that

1. There is no significant relationship between social media and academic

performance.
2. There is no significant difference among gender with regards to social
media and academic performance
3. There is no significant possible benefit with social media use to their
academic performance.

Definition of Term

Academic performance is the extent to which a student, teacher or institution

has achieved their short- or long-term educational goals.
 6

Addiction is a disease in which a person finds themselves unable to stop using

a substance or engaging in a behaviour.
Blogging is a discussion or informational website published on the World Wide
Web consisting of discrete, often informal diary-style text entries. Post are
typically displayed in reverse chronological order, so that the most recent post
appears first, at the top of the page.
Communication is the imparting or exchange of information or news.
Influence the capacity to have an effect on the character development a
behavior of someone or something or the effect itself.
Internet is a global wide area network that connects computer systems across
the world. If there is no internet you cannot access social media and other sites
you want to surf.
Social Media is a websites and applications that enable users to create and
share content or to participate in social networking.
Social Networking is a way that helps people feel they belong to a community.
Its increased popularity has raised concern over how the time spent and student
activities on these sites could impact their performance in school.

REVIEW OF RELATED LITERATURE

 7

The internet is an interconnected computer networks that use the

standard internet protocol suite to serve billions of users worldwide. It consists
of millions of private, public, academic, business and government networks that
range from local to global scope that are linked by a broad array of electronic,
wireless and optical networking technologies. The advancement of media
technology has had a great influence on the way people now communicate on
a daily basis. The use of the social media among the youth of today is growing
by the day and gaining more and more popularity among students. It is a way
to make connections, not only on campus but with friends outside of school.
Social networking is a way that helps people feel they belong to a community.
Its increased popularity has raised concern over how the time spent and student
activities on these sites could impact their performance in school.

Several studies have been carried out by different researchers to assess

how the use of social media impact student academic performance. Choney
(2010), MehMood & Taswir (2013), Kist (2008), Jacobsen & Forste, (2011),
believe that the use of technology such as internet is one of the most important
factors that can influence educational performance of students positively or
negatively. It stated that many parents and guardians are worried that students
now spend too much time on facebook and other social media sites and do not
have enough time to study.

Owusu-Acheaw, & Larson (2015) did a study to assess students’ use of

social media and its effect on academic performance of tertiary institutions
students in Ghana with a focus on Koforidua Polytechnic students.
Questionnaire was used for collecting data. The study revealed that majority of
the respondents had mobile phones which also had Internet facility on them
and had knowledge of the existence of many media sites. The study further
confirmed that most of the respondents visit their social media sites using their
phones and spend between thirty minutes to three hours per day. In addition,
the study revealed that the use of social media sites had affect- ed academic
performance of the respondents negatively and that there was direct
relationship between the use of social media sites and academic performance.
 8

Hasnain, et al (2015) carried out a research to study the relationship

between the use of social media and students’ academic performance in
Pakistan. The results suggest, social media has an inverse relationship with
academic performance. Social media platform used in a positive manner it can
help students and youth in gaining knowledge that can be used to enhance their
academic performance.

Emeka & Nyeche (2016) also did a study on the Impact of Internet Usage
on Academic performance of under- graduate students using University of
Abuja, Nigeria as a case study. Survey method using questionnaires as the
instrument for data collection was adopted. The result revealed that the use of
Internet is a beneficial tool to students and enhances their skills and capability
which will assist them in studies and professional life.

Mensah & Nizam (2016) carried out a study to examine the impact of
use of social media on students’ academic performance in Malaysian Tertiary
Institution. In other to measure social media platforms a questionnaire was
developed based on past literatures. The variables considered were time
appropriateness, time duration, Nature of Usage, Health Addiction, Friend-
People connection, security/privacy problems and student academic
performance. This research adopted descriptive research design. Data was
collected with questionnaires. The sample of 102 students from Erican College
was selected using convenient sampling method. The data collected was
analyzed using description means and regression via SPSS 21. The Pearson’s
correlation coefficients of four independent are correlated with student’s
academic performance while two are not. However, using the regression
analysis four variables is significant which include: Time appropriateness,
people-friend connection, nature of Usage and health addiction while Time
duration and security/privacy problems are not significant.

Raut & Patil (2016) highlights how social media influenced education
sector the study revealed various positive and negative impacts of social media
on education or students. It also highlighted measure to minimize the negative
impact of social media on students’ academic performances such as;
 9

moderating their access to social media sites, reducing the amount of time
spent on social network sites.

Zahid, et al (2016) did a study to determine the effect of growing use of

social media sites on the academic performance of the students of universities
and colleges. On the basis of random sampling, 300 students were selected.
Questionnaire was used as the instrument for data collection. The
questionnaire received from respondents were analyzed with descriptive
statistic. Results indicate that the effect of social media can be positive.

Tamayo & dela Cruz (2014) studied relationship between the use of
Social Media sites and the Academic Performance of the students of Bachelor
of Science in Information Technology at Centro Escolar University- Malolos.
The study shows that using Social Media impedes student’s learning and
directly affects the students’ attendance at school. The result of the analysis
was plotted in a scatter diagram to show a clear view of correlation or
relationship between the variables. Social Media and Academic Performance
has effect to each other. It only means that when a student gets too involve with
the use of Social Media it effects his performance in class activities and overall
academic performance.

Khan (2012) explore the impact of social networking websites on

students. A research questionnaire was de- signed to determine the factors of
social networking websites that have impact on students. Variables identified
are age, gender, education, social influence and academic performance. The
result of the study shows that Respondents whose Age ranges between 15 to
25 mostly use social networking website, an individual whose age is between15
to 25 generally uses social networking websites for entertainment while Gender
analysis shows that male mostly uses social networking websites.
 10

METHODOLOGY

Research Design

This paper uses qualitative design which consists of a fixed survey

questionnaire distributes on a random sampling method. The aim of this study
is to analyze the meaning behind these experiences for each participant, rather
than generalizing to a bigger population. This design covers the relationship
between the impact of social media usage to the academic performance of
Humanities and social science students In Bukidnon National School of Home
Industries.

Locale of the Study

This study will be conducted in Bukidnon National School of Home

Industries, Purok 2A, North Poblacion, Maramag Buk, this place is selected
since the respondents are HUMMS-12 students.

Participants of the Study

The participants of this study are the Grade 12 Humanities and Social
Sciences students of Bukidnon National School of Home Industries. The
researcher uses Slovin’s Formula to identify the sample size to be collected of
data.
 11

Research Instrument

This study utilizes a fixed questionnaire to obtain the needed data from
the selected participants of the study. The questionnaire has 11 questions that
seek to explain the relationship of the usage of social media to the academic
performance of the Grade 12 HUMMS students of the senior high school
department in Bukidnon National School of Home Industries.

Statistical Treatment

This study will analyze the data collected through quantitative analysis.
Because statistical analysis gives the researcher the chance to get expressive
information through mean output. Percentage will help to survey if the mean is
in line with the view.

Research Procedure

In this study, the researchers utilize the random sampling method. The
participants will be chosen randomly from the different sections of Grade 12
Humanities and Social Sciences Strand of the senior high school department
in Bukidnon National School of Home Industries.
 12

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

This chapter presents the data, interpretation of the result of the study. The
order of presentation followed the sequence of presenting the problems of the
study.

1. H01There is no significant relationship between social media usage

and academic performance.

TABLE 1. CORRELATION BETWEEN SOCIAL MEDIA USAGE AND ACADEMIC PERFORMANCE

SM_USAGE GRADE

SM_USAGE Pearson Correlation 1 .137

Sig. (2-tailed) .303

N 59 59

GRADE Pearson Correlation .137 1

Sig. (2-tailed) .303

N 59 59

Table 1 shows the impact of social media usage on student academic

performance. The value obtained from T- statistic computed is 0.303 which is
greater than the 0.05 level of significance. This implies that there is no
significant relationship between the social media usage and students’
academic performance.
 13

2. H02 There is no significant difference among gender with regards to

social media usage.

TABLE 2. INDEPENTENT T-TEST OF THE DIFFERENCE AMONG GENDER TO SOCIAL MEDIA

USAGE

Levene's
Test for
Equality of
Variances t-test for Equality of Means

95%
Confidenc
Std. e Interval
Mea Erro of the
Sig. n r Difference
(2- Diffe Diffe
tailed renc renc Low Upp
F Sig. t df ) e e er er

SM_USAGE Equal
varianc - - -
.16 .68 .300 .54
es .19 57 .850 .057 .65
6 5 06 374
assum 0 11 796
ed

Equal
varianc - - -
53. .300 .54
es not .19 .850 .057 .65
555 43 534
assum 0 11 956
ed

Table 2. shows the analysis of the difference among gender with regards to
social media usage on student academic performance. The value obtained T-
statistics computed is 0.850 which is greater than the 0.05 level of significance.
This implies that there is no significant relationship between the gender to social
media usage.
 14

3. H03 There is no significant possible benefit with social media use to

their academic performance.

Table 3. CORRELATION OF POSSIBLE BENIFIT WITH SOCIAL MEDIA TO THEIR ACADEMIC

PERFORMANCE

SM_BENEFIT GRADE

SM_BENEFIT Pearson Correlation 1 -.037

Sig. (2-tailed) .780

N 59 59

GRADE Pearson Correlation -.037 1

Sig. (2-tailed) .780

N 59 59

Table 3 shows that the benefit with social media to their academic
performance. The value obtained T-statistic computed is 0.780 which is
greater than the 0.05 level of significance. This implies there is no
significant relationship between the possible benefit with social media
to their academic performance
 15

Figure 1. Social Media Users and Non-Social media users

FIGURE 1.

46.5

Social Media Users

Non-Social Media Users

55.7

Figure 1. shows that the social media users is 55.7% and the Non-social
media users is 46.5%
 16

Figure 2. List of the social media sites that the students use.

Twitter Twitter, 0

Instagram Instagram, 0

Messenger Messenger, 0

Facebook Facebook, 100

0 20 40 60 80 100 120

Figure 2. Shows that most of the students use Facebook

 17

SUMMARY, CONCLUSION AND RECOMMENDATION

Summary

This study investigated the relationship of social media to the academic

performance of senior high school students in Bukidnon National School of

Home Industries. The phenomenological research design was used in this

study. 12 students were taken as a representation of the HUMSS students of

the senior high school department in BNSHI. According to the result of the data

collected, the HUMSS Students of the senior high school department of BNSHI

are using social media because of various uses mainly for entertainment and

communication. Most of the respondents admit that they are a social media

addict. The negative effect of social media is its capability to distract the user

from his/her studies and would later lead to the decrease in their academic

performance. The positive effect of social media is its usefulness in a variety of

ways. It can be used as communication between two or more people without

being close to each other. It can also be used to access information that would

be difficult to achieve without social media.

 18

Conclusion

The use of social media has become very popular all around the world due to
a great development of technology in recent years. People across all walks of
life make use of social media sites. Many people have become so use to social
media that they can spend a good number of hours on the social media
particularly students. This study was conducted to investigate the impact of
social media on student academic performance. The findings revealed that the
there is no significant relationship between social media usage and academic
performance of students. Therefore, it is our suggestion that for students to be
more productive, the need to minimize the time they spend engaging on social
media activities.
 19

Recommendation

Based on the foregoing findings and conclusions, the following

recommendations are proposed:

1. Students should use social media moderately. Students should limit their
time in using social media because it will distract them from their studies
if not used in moderation.
2. Be aware of the information that you upload online. People should be
sensitive of other people even in their posts or comments on social
media.
3. Social media can be used not only for entertainment but also for
academic purposes. Students can use social media to submit
schoolwork, communicate with their teachers about their subject, and
learn new information.
4. If possible, use social media mainly for the purpose of gathering
information. Students can use social media to get the latest news and
access information for their schoolwork.
5. For researchers of the same topic but of different variables, they should
expand the subject matter of the correlation of the usage of social media
to the academic performance of students.
 20

BIBLIOGRAPHY

Boyd, D. M. (2008). Taken out of context: American teen sociality in networked

publics. University of Cali- fornia, Berkeley.

Choney, S. (2010). Facebook use can lower grades by 20 percent, study says.
Retrieved, 11(7), 2014.

Emeka, U. J., & Nyeche, O. S. (2016) Impact of Internet Usage on the Academic
Performance of Under- graduates Students: A case study of the University of
Abuja, Nigeria. International Journal of Scientific & Engineering Research,
Volume 7, Issue 10, 1018 - 1029 ISSN 2229-5518

Hasnain, H., Nasreen, A., & Ijaz, H. (2015). Impact of social media usage on
academic performance of uni- versity students. In 2nd International Research
Management & Innovation Conference (IRMIC).

Jacobsen, W. C., & Forste, R. (2011). The wired generation: Academic and
social outcomes of electronic media use among university students.
Cyberpsychology, Behavior, and Social Networking, 14(5), 275-280.

Khan, S. (2012). Impact of social networking websites on students. Abasyn

Journal of Social Sciences, 5(2), 56-77.

Kist, W. (2008). Digital literacies:“I gave up MySpace for Lent”: New

teachers and social networking sites. Journal of Adolescent & Adult Literacy,
52(3), 245-247.

Mehmood, S., & Taswir, T. (2013). The effects of social networking sites on the
academic performance of students in college of applied sciences, Nizwa,
Oman. International Journal of Arts and Commerce, 2(1),111-125.

Mensah, S. O., & Nizam, I. (2016) the Impact of Social Media on Students’
Academic Performance- A Case of Malaysia Tertiary Institution International
Journal of Education, Learning and Training Vol. 1 (No.1) Pp. 14-21 ISSN:
2289-6694
 21

Owusu-Acheaw, M., & Larson, A. G. (2015). Use of Social Media and Its Impact
on Academic Performance of Tertiary Institution Students: A Study of Students
of Koforidua Polytechnic, Ghana. Journal of Education and Practice, 6(6), 94-
101.

Raut, V. & Patil, P. (2016) Use of Social Media in Education: Positive and
Negative impact on the students.

International Journal on Recent and Innovation Trends in Computing and

CommunicationVolume:4IssuePp.28.www.ftms.edu.my/journals/index.php/jou
rnals/ijelt

Tamayo, J. D., & dela Cruz, G. S. G. (2014). The Relationship of Social Media
with the Academic Perfor- mance of Bachelor of Science in Information
Technology Students of Centro Escolar University- Malolos. International
Journal of Scientific and Research Publications, 4(5), 1-10.

Thuseethan, S., & Kuhanesan, S. (2014). Influence of facebook in academic

performance of Sri Lankan university students.

Zahid, A., Ahmad, M., Syed, R. H. & Faisal, H. (2016) Impact of Social Media
of Student’s Academic
 22

APPENDICES

1. Research Questionnaire
23
 24

DOCUMENTATION

1.Answering of research questionnaire

2.Collection of research questionnaire