LA-BLESENCE

For Your Hand-In Your Hand-By Our Hand

UNIVERSITY OF THE FRASER VALLEY (INDIA)

SECTOR 32C, GGDSD COLLEGE, chandigarh (india)

BUSINESS PLAN

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Table of Contents
LA-Blesence................................................................................................................................................................ 1
COVER LETTER...................................................................................................................................................... 4
BUSINESS OVERVIEW............................................................................................................................................ 5
EXECUTIVE SUMMARY .................................................................................................................................... 7
Strategic Direction and Milestones ...................................................................................................................... 7
MISSION STATEMENT: ..................................................................................................................................... 8
VISION STATEMENT: ....................................................................................................................................... 8
VALUES: -................................................................................................................................................................ 8
Product Mix ................................................................................................................................................................ 9
Bar Soaps ............................................................................................................................................................. 10
Liquid Soaps: - ................................................................................................................................................... 12
Future products: - ............................................................................................................................................ 14
By-Laws .................................................................................................................................................................... 15
ARTICLE I: PURPOSE........................................................................................................................................... 15
ARTICLE II: BOARD OF DIRECTORS ................................................................................................................. 15
ARTICLE IV: COMMITTEES................................................................................................................................ 15
ARTICLE III: CHAIN OF COMMAND ................................................................................................................ 16
ARTICLE IV: HOW TO STEP DOWN? .............................................................................................................. 17
ARTICLE V: HOW TO FILL A VANCANCY? ............................................................................................... 17
ARTICLE VI: MEETINGS...................................................................................................................................... 17
ARTICLE VII: how to amend by laws? ........................................................................................................... 18
ARTICLE VII: CONSEQUENCES if one leaves the company? ................................................................... 18
ARTICLE IX: COLLECTION OF SHARES ........................................................................................................... 18
ARTICLE X: reimbursements............................................................................................................................ 18
ARTICLE XI: FISCAL TERM ................................................................................................................................... 19
ARTICLE XII: liquidation..................................................................................................................................... 19
HUMAN RESOURCE DEpartment ................................................................................................................... 20
Marketing Analsyis and Research ................................................................................................................... 24
Marketing Strategy ................................................................................................................................................. 29
Situational Analysis – ..................................................................................................................................... 32
Packaging Department ....................................................................................................................................... 33
INVENTORY DEPARTMENT ........................................................................................................................ 36
CUSTOMER Support department .................................................................................................................... 42
Finance ....................................................................................................................................................................... 46
APPENDIX ................................................................................................................................................................ 51
Organizational structure............................................................................................................................... 51
Job descriptions ................................................................................................................................................ 52
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Financial statements....................................................................................................................................... 63

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 COVER LETTER
Dear Investors,

We, the students of University of The Fraser valley are incorporating a company named La-
Blesence under the aegis of Student Life and industry Engagement Department. The company
strongly believes in the motto “Think globally, act locally “and aims to collectively incorporate,
operate and liquidate a venture that is driven by excellence through innovation.

The USP of our product offering can be found in our handmade natural soaps which upon usage
will provide a new definition to hand wash. The product offering presented by the company will
cater to a broad spectrum of premium audiences with different preferences. The following are the
products that our company would be primarily dealing in:

 Bar Soaps
 Liquid Soaps
 Foam Soaps

The primary goal of our company is not to gain huge profits, but to provide premium quality
products to our customers at justified prices whilst gaining experience and having a glimpse of how
real businesses function. Our company would be targeting the people residing in the tri-city area,
more specifically various schools and colleges of the tri-city. The procurement of all the products
will be done from various cities in North India. The procurement will hence be a carefully planned
mixture of physical retailers and wholesalers as well as online sellers. All the procurement would
be done at prices significantly lower than the market prices keeping in mind the quality of the
products being procured.

Our company plans on raising INR 22,000 share capital by issuing shares as INR 20 per share as
well as debentures priced the same. The totality of the capital will thus be divided into debt and
owner’s equity. It must be noted that the debentures will be strictly sold to only the promoters of
La-blesence and not to the general public.

51% of the shares will remain with the members of La-Blesence, whereas 49% shares will be issued
to people of and outside University of the Fraser Valley. (Certain limits will also be set as to how
many shares can a single person buy from the 49% available to the public).

We, at La-Blesence believe in the determination and sincerity of our fellow members and possess
a strong will to achieve the promised ROI of 75% through running a venture that will benefit the
totality of stakeholders involved.

Regards,

Rohan Singh
Chief Executive Officer

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 BUSINESS OVERVIEW
La Blesence is an association of young minds at UFV India, who are keen to learn
about practicality of the corporate world. The company its operations on March
6, 2019 and the endeavor will run for a course of six months. The main
operations of the company will include manufacturing, packaging and sale of
testified natural and handmade soaps. The company has thus decided to
manufacture traditional bar soaps as well as liquid soaps. Five mutual variants
have been decided upon after conducting a market research with a sample
space of 150 respondents.

 Coffee
 Neem
 Rose
 Aloe Vera
 Lemon/Orange

The organizational structure of the company has taken a hybrid approach and
thus been divided into seven departments. The company has a strength of 23
members divided amongst the following departments and the management.

 Production
 Marketing and Sales
 Finance and Accounts
 Human Resource
 Packaging
 Inventory
 Customer support and Research

The soaps will be produced, packaged by the company members itself. There is
a separate department for production and packaging that will be manufacturing
and packing the product through a predetermined assembly line. The inventory
department will be responsible for maintaining the stock of raw materials as
well as timely purchasing it.

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The main platform to market these products would be exhibitions along with
promotion at fares of different schools, colleges, and exhibitions and events
being held in tri-city in general.
The marketing department will be employing the traditional pillars of sales in
order to boost revenue

 Personal Selling
 Sales Promotion
 Publicity
 Advertisement

It must be noted that the selling price of the soaps position us in the luxury
sector of the market. Thus, the marketing efforts will be altered accordingly.
The company has an exclusive customer service department to render efficient
after sales services and aiding customer grievances in order to achieve this
objective. The department will additionally be providing feedback to the
production and the marketing department with the aim of overcoming the
shortcomings.

La Blesence has an exclusive department for managing accounts and finance

that will be responsible for managing all inflows and outflows of cash. The
accounting and finance department will also shoulder the responsibility of
raising the initial capital through the issue of shares to students, faculty and staff
members of UFV India along with other interested investors. We will be raising
an initial share capital of INR 22000 and 51% of the stock will be owned by
members of the company. Furthermore, the company will be issuing
debentures worth 4600 to the promoters which would be liable to be paid back
at the end of the company’s tenure with an interest of 5%.
The company’s competitive advantage lies in the fact that the product being
offered is very high quality but is priced relatively less as compared to its
counterparts. It must be noted our soaps not only wash /clean the user’s
hands but cleanses them through moisturizing them while naturally
disinfecting them.

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 EXECUTIVE SUMMARY
La Blesence is an associative venture which aspires to become the most
optimistic and versatile company when it comes to natural products. The
company aims to instill in its members’ the knowledge, experience and
skills of entrepreneurship by making them run an actual business. The
strategy of targeting the market with 100% natural product made in
hygienic and egalitarian environment, we envision to ensure the best
possible ethical as well corporate experience to the members along with
extreme customer satiation.
The major products of La Blesence include bar soaps that are available in
five different varieties (the varieties can vary according to the demand),
liquid soaps and foam soaps are also available in five different varieties to
the customers. Our unique competitive advantage is 100% natural product
for the users that is testified by a reliable source. With our collection of
products, we seek to target household as well as organizational buyers in
and around Tri-city. We also aim at targeting young adults and business
associates as our prospective customers.
To effectively maintain the activities of this business, there is a sure
measure of monetary speculation required. According to the investigation
led, the all-out prerequisite of money would be close to INR 22,000. This
whole sum is set to be raised through the issue of offers as well as
debentures. The control of the organization would stay among the company
members with a stake hold of 51%, the remaining amount would be in the
hands of the personnel and staff of UFV, the understudies of UFV, and other
intrigued financial specialists. This speculation would be essentially
utilized for the acquirement of the item and its bundling. Alongside that, a
piece of raised capital will likewise be set aside as a save for vulnerabilities
that may happen amid the residency of La Blesence. The hazard associated
with this business is exceptionally low as there would be no deals made on
layaway premise and there would be low putting away of stock.
Another perspective that makes our business increasingly appealing is the
support of the organization individuals in the production of the item, along
these lines helping us accomplish the fundamental point of this program,
which is to encounter the dynamic shades of the colossal corporate world.

STRATEGIC DIRECTION AND MILESTONES

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MISSION STATEMENT: - Our mission is to deliver organic products that
support wellness of the consumer as well as the environment with 100%
customer satisfaction.
VISION STATEMENT: - Our vision is to make the experience of utilizing
soaps pleasant through constantly offering products that are natural
and quality driven and, ultimately develop an understanding that is
mutually beneficial to the totality of stakeholders involved

VALUES: -

 Be egalitarian – Giving everyone equal rights and treating everyone

fairly.
 Team work – Dividing tasks among members in a systematic manner.
 Optimism – Hoping for the best and, taking pride in every task.
 Ethical business practices – Doing every task in an ethical and just
manner.
 Accountability – Fixing responsibility about something on each and
every one.

TAG LINE: - For your hand- In your hand- By our hand

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 PRODUCT MIX

The company is manufacturing, packaging and selling soaps in two forms i.e. Bar and liquid.
The following diagram showcases the complete product mix of the company.

Coffee
Neem
Bar
Soaps Aloe Vera
Liquid
Lemon
Rose

Bar and liquid soaps have three main ingredients in common

 Glycerin Soap Base– Glycerin is a component of fats and oils. Glycerin is a

hydrophobic substance which shoots micelles to capture the dirt which can be
expelled by the water.

 Essential oils and fragrances- Natural Products add a pungent smell to the
product.

 Glycerine Solution- Glycerine Solution is very helpful in removing excess oil

from skin and acts as a moisturizer. It is very beneficial for the acne prone skins
and provides a soothing effect. It is a very good hydrating agent. It locks the
moisture in the skin to keep it hydrated.

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 BAR SOAPS

La Blesence will focus on producing the best bar soaps which are made from natural
ingredients. The company produces natural soap which are beautifully crafted by hand. The
team plans to procure the best natural extracts to provide the best washing experience.

The bar soaps will weigh 95-100 grams depending on the molds that are being used. The
company has currently decided to introduce bar soaps in three shapes and subsequent
designs. The following ingredients are used in the production of a bar soap.

Ingredient Quantity
 Glycerin soap base 100 Grams

 Glycerin solution 4 ml

 Natural color 1 ml

 Tea tree oil/coconut oil 2.5 ml

 Sodium chloride slurry 7.5 Gram

 Essence/Fragrance 7.5-10 ml

The samples of the products supplied are tested before they are dispatched to the market.
The lab tests we carry out on our final product include pH test and total fatty matter. These
lab tests give a confirmation of how safe our product is for every skin type.

pH test: The pH of our soap is set between 9.5-10.5. The Soap is important for healthcare
professionals to prevent the spread of infectious diseases. So, keeping that in mind this is
the range between which the Ph of our soap should be.

Total fatty matter: This is one of the most important characteristics describing the quality
of the soap. Our soaps contain above 70% total fatty matter, which qualifies them in Grade 1
soaps.

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 The process of producing bar soaps of five variants can be found below

Procedure For making Bar Soap

 Turn on the induction and boil water in

a pan at 160◦ c or 320 F.

 Place an empty pan over the former

pan to start an indirect heating.
 Lower the heat to 100◦ c.

 Place the soap base(100gm) into the

empty pan and stir it with a spatula
 Let the soap base melt.

Note: don’t increase temperature too high, as

the melt will form bubbles.

 Pour 5 ml of
Glycerin solution
 Pour 5 ml of  Add 3-5 ml of rose
 Pour 5 ml of
Glycerin solution perfume in your
Glycerin solution
 Add 3-5 ml of mix.
 Add green color
lemon perfume in  Add pink color
 Add neem essential
your mix.  Add rose essential
oil
 Add color  Add rose petals
 Add lemon (dried)
essential oil  oils

 Pour 5 ml of Glycerin solution  Pour 5 ml of Glycerin solution

 Add 3-5 ml of perfume in your mix.  Add 3-5 ml of perfume in your mix.
 Add green color  Add 30 grams of spent coffee grounds
 Add aloe Vera extract.

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  Pour the mix in the mould for 20
minutes and demould.

Note:

Temperature at which you have to add:

 Essential oil: 60◦

 Perfume: 40◦

LIQUID SOAPS: -

The company plans to produce liquid soaps in five variants similar to the bar soaps. The liquid
soap will be bottled in a 250 ml dispenser. The process of making the liquid soaps is
comparatively more time consuming as “curing “is part of the process.

The following ingredients are required in order to make

Ingredient Quantity
 Glycerin soap base 50-60 Grams
 Glycerin solution 4 Ml
 Natural color 1 Ml
 Tea tree oil/coconut oil 2.5 Ml
 Distilled Water 150 Ml
 Essence/Fragrance 7.5-10 Ml

As mentioned above, the soap will be tested for Ph levels as well as fatty level matter.

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 The process of making the five variants of liquid soaps can be found below

Procedure for making Lemon Liquid Soap

 Turn on the induction and gently

simmer 400 ml water in a pan at 160◦ c
or 320F.

 Place an empty pan over the former

pan to start an indirect heating.
 Lower the heat to 100◦ c.

 Add 50 ML of water
 Add 50 ML of water and
and gently simmer
gently simmer
 Pour in the glycerine
 Pour in the glycerine
solution, Light Green
solution, Yellow Natural
Natural colour and
colour and Lemon Essence
Aloe Vera Essence as
 Gently simmer for 15
well as Gel.
minutes
 Gently simmer for 15
minutes
 Add 50 ML of water and gently
simmer
 Pour in the glycerine solution, Spent
Coffee Ground and coffee
concentration.
 Gently simmer for 15 minutes and
pass through sieve.

 Add 50 ML of water and  Add 50 ML of water and

gently simmer gently simmer
 Pour in the glycerine solution,  Pour in the glycerine
Pink Natural colour and Rose solution, Dark Green
Essence Natural colour and Neem
 Gently simmer for 15 minutes Powder
 Gently simmer for 15
minutes and pass mixture
through sieve.

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 Add
Glycerin
base

 Cool down and cure for minimum of 4-

6 Hours in an enclosed container.

 Incorporate air into the “cured mixture

“by beating it till elastic.
 Gently dilute the mixture with distilled
water until the right consistency is
achieved.

Note:

 The curing mix must be made at a

very low heat.
 Unneeded foam must be taken out
and reused in the next batch.

FUTURE PRODUCTS: -

The company plans to introduce foam soaps, liquid and foam refills, as well as 20 grams bar
soaps after break even has been achieved. After thorough research, the company came to a
conclusion that there lies tremendous potential in foam soaps. The process of foam and
liquid soaps different in terms of the consistency of the final product as well as the
dispenser.

It must be noted that the company will introduce the products mentioned above after
taking into consideration the response that the operational product offering receives from
the target audience.

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 BY-LAWS

ARTICLE I: PURPOSE

The name of the company shall be La Blesence and our purpose is to deliver products
that support wellness of the consumer as well as the environment with 100% customer
satisfaction.

ARTICLE II: BOARD OF DIRECTORS

o General Powers: The Board of Directors (“the Board”) shall be responsible for
governance, the ongoing process of due diligence to assure the health and
effectiveness of the corporation. The Board shall have the power to govern the affairs
and property of the corporation, in keeping with policies it establishes that define the
Board’s scope of authority and limitations.

o Number of Directors: The Board shall consist of at least 3 and no more than 5
members, as determined from time to time by the Board. All Directors shall have the
same rights and responsibilities.

o Board Members: Members of the Board of Directors shall adhere to all policies and
procedures established by the Board.

o Composition of the Board of Directors: Board members shall be sought who reflect
the qualifications and diversity determined by the Board in its policies.

o Resignation: A Director may resign at any time by filing a written resignation with the
President of the Board.

ARTICLE IV: COMMITTEES 1

Establishment and Operation of Committees: The Board of Directors shall establish such
committees and task forces as advisable to assist with governance, without
compromising the Board’s authority and in keeping with the policies established by the
Board.

1 Some organizations decide not to have any standing committees – except the Governance Committee – preferring
instead to establish committees as necessary. The Governance Committee is another name for the typical nominating
committee, but with an expanded scope of work. Sometimes this committee is called Board Development or Committee
on Directorship / Trusteeship. You won’t see any reference to an executive committee in my bylaws. I’m on a worldwide
mission to destroy them all.
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ARTICLE III: CHAIN OF COMMAND

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 ARTICLE IV: HOW TO STEP DOWN?

Resigning from the post

A formal letter to the Vice President of the Human Resource Department cc’ing the Chief
Executive Officer must be sent stating the reason for resignation. The decision will be
made by the Chief Executive Officer after taking into consideration the opinion of human
resource department

Resigning from the post of CEO

A formal letter written by the Chief Executive Officer must be sent to the chairman of the
Board of Directors.

Resigning from the company

A formal letter to the Board of Directors cc’ing the Chief Executive Officer stating the
reason for resignation. An interview with the Board of directors will be conducted to
understand employee’s perspective of the situation. Before making any decision the
Board of Directors Chief Executive Officer’s preferences will be considered .

Notice period: 3 working days

ARTICLE V: HOW TO FILL A VANCANCY?

The employee who leaves the company has the responsibility to shortlist someone for
the interview

1. Interview will be taken by the department head

2. If the Vice President leaves CEO, will take the interview
3. If the Chief executive officer leaves, he has the responsibility to elect a new CEO
taking in consideration the preference of Board of Directors.

ARTICLE VI: MEETINGS

Notification for meetings:

Everyone will be notified about the meeting 10 hours prior the scheduled time.Every
time meeting scheduled must be conveyed in the assigned WhatsApp group and an
email in UFV mail as well.

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Rules to be followed

1. All Phones should be turned to silent mode.

2. No one shall be allowed to leave the meeting in between. In case of any
emergencies in between the meeting, the concerned must take permission from
company secretary to leave
3. Formals are compulsory when informed

ARTICLE VII: HOW TO AMEND BY LAWS?

These Bylaws may be amended at General Meeting by two-thirds vote of all Directors then
in office, if notice of the proposed amendment, together with a copy thereof, shall be
distributed to each Director at least fifteen (15) days prior to the meeting at which the
amendment is to be considered.

Voting rights rests with all the company members. There has to be a 2/3rd majority for any
amendment. Board of directors have the veto power i.e. they can overrule a decision

ARTICLE VII: CONSEQUENCES IF ONE LEAVES THE COMPANY?

1. Voting rights of that person will be diminished as soon as he/she resigns.

2. One shall get the principle amount without any dividend.

ARTICLE IX: COLLECTION OF SHARES

The company will wait for 7 working days after the declaration of dividends, if not
collected the amount will be re-invested into the company.

ARTICLE X: REIMBURSEMENTS
Any reimbursement will only be made if any expense is approved by the Vice President of
the Finance Department before incurring it.

Reimbursement Policy: -

Travel Expenses: The most economical way to commute must be preferred with a prior
approval.

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 ARTICLE XI: FISCAL TERM

The fiscal term of the organization shall begin on 1st March 2019 and terminate in
August.

ARTICLE XII: LIQUIDATION

In the event of the dilution of La Blesence, and after the payment of all debts, all
assets shall be distributed, selected by the Board of Directors, and reflective of the
La Blesence’s mission.

Liquidation Process –

Step 1) Sell Fixed Assets: this is the initial step in dilution where company will sell
off all its fixed assets.

Step 2) We pay the creditors in order of priority i.e. secured creditors will be played
off firstly, all other expenses such as unsecured creditors, salaries to the employees,
any other debt will be then paid off.

Step 3) The company will then distribute any surplus funds (if available) to the
shareholders as ROI.

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 HUMAN RESOURCE DEPARTMENT
HR Policies
Employee code of conduct – An employee conduct policy establishes the
duties and responsibilities that each employee must adhere to as a
condition of employment. Conduct policies are in place as a guideline for
appropriate employee behavior, and they outline things such as proper
dress code, workplace safety procedures, harassment policies and policies
regarding computer and internet usage. Such policies also outline the
procedures employers may utilize/use to discipline inappropriate behavior,
including warnings or employee termination.
Policy elements – Company employees are bound by their contract to follow
The Employee Code of Conduct while performing their duties.
Dress code - The dress code our company follows would be casual attire
unless informed by the HR Department in advance. If an employee goes out
to represent the company in a formal event or there is a guest in a meeting,
then formal attire is mandatory. The company assigned T-shirt and batch/
ID-Card are also compulsory to wear when informed.
Compliance with the law – All employees must safeguard the company’s
legality. They should comply with all environmental, safety and fair dealing
laws. The company expect employees to be ethical and responsible when
dealing with the company’s finances, products, partnerships and public
image.
Respect in the workplace – All employees should respect their colleagues.
We won’t allow any kind of discriminatory behavior, harassment or
victimization. Employees should conform with our equal opportunity policy
in all aspects of their work, from recruitment and performance evaluation to
interpersonal relations.
Job duties and authority – All employees should fulfill their job duties with
integrity and with respect towards the customers, stakeholders and the
community. Supervisors and managers must not abuse their authority. They
agreed them to delegate duties to their team members considering their
competences and workload. Likewise, the management expects team
members to follow team leaders’ instructions and complete their duties in

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an efficient and in a timely manner. The company encourages mentoring
throughout our company.
Conflict of interest – A conflict of interest exists when an individual’s
commitment to the company may be compromised by personal benefits.
Employees are expected to avoid situations or activities that could interfere
with their unencumbered exercise of judgment in the best interests of La
Blesence.
In addition, it is considered inappropriate for employees to make use of
company property or other resources, including time, to advance personal
interests or activities during the course of their employment at La Blesence.
Collaboration – Employees should be friendly and collaborative. They should
try not to disrupt the workplace or present obstacles to their colleagues’
work and help them in every way possible.
Communication – All employees must be open for communication with their
colleagues, supervisors and team members.
Disciplinary action – Our company may have to take disciplinary action
against employees who repeatedly or intentionally fail to follow our code of
conduct. Disciplinary actions will vary depending on the violation.
Possible consequences include:
• Demotion
• Reprimand
• Suspension or termination for more serious offences
• Detraction of benefits for a definite or indefinite time.
Drug and Alcohol policy – La Blesence’ policy on drugs and alcohol in the
workplace is designed to address concern for the health and well-being of its
employees, and to ensure that La Blesence complies with the federal Drug-
Free Workplace Act of 1988 and the Drug-Free Schools and Communities
Act Amendments of 1989. Penalties for violations of these policies, or for
violations of the laws regarding controlled substances or alcohol, range from
warning to permanent termination from the Company depending on the
seriousness of the infraction and the degree to which violation of the policy
adversely affects the well-being of the company or the fulfilment of the
company's educational mission.
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Leave policy – An employee is deemed absent when he/she is unavailable
for work as assigned/scheduled and such time off was not
scheduled/approved in advance as required by department notification
procedure. Everyone working in the organization during their tenure can
take one leave within four weeks. Furthermore, the company expects every
member to be punctual to the meetings. In case the employee is late by
more than 15 minutes to any of the meetings, he/she will be marked absent
for the meeting.
Before taking any leaves, there is a procedure that needs to be followed:
• Managers - If a manager must take leave, he/she needs to take permission
from his/her department head, and if he/she grants him/her the leave then
he/she must inform the Human Resource department via email
(divleen@student.ufv.ca) and cc the CEO.
• Vice Presidents - If the Vice President of a department must take leave,
he/she needs to take permission from the Chief Executive Officer via email
and cc VP–HR Department (divleen@student.ufv.ca).
• CEO - If the CEO must take a leave, he needs to take permission from the
director and cc VP-HR department.
• COO and CS - If the COO and CS must take a leave, they must take
permission from the CEO and cc the HR department.
Remunerations, Duties & Fines – The salary will be given in cash. Salaries are
reviewed monthly after a continuous and continuous evaluation of the
members performance. Company members are required to perform all the
duties of your position faithfully, skillfully and efficiently. They shall comply
with all Employer policies, procedures, rules and regulations, both written
and oral, as are announced from time to time. It is also understood and
agreed by the Employee that the assignment, duties and responsibilities,
and reporting arrangements may be changed time to time according to your
skills and abilities. Members may be required to work extra hours whenever
circumstances arise.
Amongst all of the above listed policies fines can be applied up to INR 50
depending on the seriousness of the infraction and the degree of policy
violation as decided by the HR Department. Fines will be deducted from the
monthly salary.

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 Grievance Solution Process: • The HR Department is responsible to handle
any grievances that might be faced by any employee of any department. •
The HR Department is completely responsible to supervise all the
department members. • Proper hierarchical structure will be followed in
each issue faced by the company. • In case of any issues, the Vice-President
of each department is responsible to inform the HR Department. • HR
department will directly supervise the Vice-presidents of each department.
1. Employee of the Month

Every month an employee would be chosen among all the departments as

“The Employee of the Month.” He/ She would be chosen on the basis of:
▪ If they have received an appreciation letter. Didn’t receive any Warning
Letter in that month. Has shown punctuality, hard work, efficiency and a
proper dress and attendance code in all the meetings.
Employee of the Month would receive applause and, may also get some
bonus rewards.
2. Appreciation Letters

Appreciation Letters would be given to all the employees who follow the
rules and policies, are punctual, work hard, are efficient, follow proper dress
code, show appropriate work behavior and attend all the meetings.
These letters would later enhance the evaluation one would receive at the
end of his/ her tenure as a student company program employee.
3. How we celebrate birthdays!

For each employee, a member of our senior management writes a

customized note to indicate how important they are to the team by sending
a personalized birthday card. The rest of the team in the office signs as well.

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 MARKETING ANALSYIS AND RESEARCH

Marketing analysis summary: -

There is tremendous potential for a product that provides supervisors and
parents with the control to monitor and encourage hand washing.
Considering the large scope of our potential markets, we feel it is
imperative to focus our limited resources on a geographic region where we
can establish demand for our product. The company plans to target the
students in UFV and subsequently SD before venturing out for individual as
well as organizational buyers.
Industry consumers are typically focused on the scent and moisturizing
capabilities of the product they are considering for purchase. These
characteristics are typically heralded as the most influential to potential
consumers. In recent times consumers have started to become more aware
of the ingredients in soap and bath products. Due to this awareness they
are demanding products with natural and organic compositions.
The market for traditional bar soaps is considered mature, while the
markets for newer bath products and natural and antibacterial soaps
presents significant growth potentially. Soap and bath retailers that
previously resided firmly in niche markets are rapidly moving to the
forefront of the soap and bath products industry. We plan to be the bearer
of the new age soaps which according to us must not only was your hands
but improve them.
Competition exists in this industry between various big-name corporations
who have manufactured soap and bath products for extensive periods of
time and newer niche companies that are become increasingly popular
with consumers. Demand in the soap and bath product industry is typically
driven by the evolving age composition within the general public, as well as
consumer income. Additionally, the soap and bath products industry are
creating products geared toward the aging process, and products geared
specifically towards children. Keeping this in mind, the company decided to
introduce five flavours of bar soaps as well as liquid soaps. By doing this, it
is hopeful that a larger and specific target audience can be reached.

24
According to the down to earth organisation, as far as 1036 people tested
positive for the H1N1 virus in January,2019. The H1N1 virus has been on
the rise on the Indian subcontinent for the last five years, as far as 2375
people contacted swine flu in 2018 alone. Thus, it must be noted that the
soap products have seen a sharp increase in demand partly due to
increased awareness amongst the general public. The company plans to
start a campaign to reinforce the awareness on how to combat swine flu in
order to highlight the issue at hand.
Soap as a FMCG product has the highest market penetration in the nation.
It has penetrated more than 80% in the urban and rural market. Total
annual soap sales by companies marketing their brands at national or state
levels is estimated at 14,000 tonnes of a total soap market considered to be
about 126,000 tonnes. Today in the Indian economy the popular segments
are 4/5ths of the entire soaps market. India today is one of the largest
producers of soaps in the world. Today, the per capita consumption of
soaps in India is 800 grams. (NSSO)
It can hence be seen that at a national level, the soap industry holds
immense financial potential. The market size that the company considers
consists of Tri-city and neighbouring cities such as Ludhiana, Ambala and
Yamuna-Nagar.
Market segmentation and Target Audience: -
The company is offering handmade natural soaps hence the pricing will be
relatively higher than the traditional soaps from the likes of Dettol and its
counterparts.
The company envisions the potential individual consumer to be highly
aware about the drawbacks of using chemical soaps and one who is
attracted towards the aesthetics of using soaps in context to the shape as
well as designing.
Breaking down the segmentation, the company plans to sell bar soaps as
well as liquid soaps to the following potential customers
 Affluent residential areas in and around Tri-city
 Universities and schools
 Hospitals and clinics
 Small scale retailers
 Day Care centres
25
  Small scale private hotels and complexes
It must be noted the products being offered by the company are handmade
and 10-15% more expensive if compared to giants such as Dettol, Khadi
and Patanjali but relatively less expensive if compared to handmade
natural soaps offered by other small-scale soap makers.
Market Need: -
At present, the Indian Soap Industry is mainly divided into the Premium,
Popular and Economy / Sub popular segments. The FMCG can further be
divided into the organized and unorganized sector.
The products being offered by the company are for the organized FMCG
market and situated under the premium category. However, with increase
in disposable incomes, growth in rural demand is expected to increase
because the consumers are moving up towards premium products.
The company fully acknowledges the fact that it must not compete with
brands such as Dettol, Patanjali and Khadi on the price. The company must
compete with them on standardisation of quality. Thus, after proper
consideration, the company has decided to market its products to the
higher income class through offering hand-crafted high-quality soaps. The
difference in price between the traditional soaps and our soaps will be
weighed by the aesthetics as well as quality of our products.
The creativity in the soap industry has only marginally grown in the past
few years, foam soaps were only recently introduced in the Indian and that
too by a single seller. Furthermore, aesthetically attractive bar soaps are
available to the consumers and more specifically not penetrated the
market as one would have expected. The standard design of bar soaps as
pushed by the market leaders have integrated into the minds of the
consumers. The product being offered by the company has been
specifically designed to not only be aesthetically attractive but also of the
highest quality.

26
Competition: -
As mentioned above, the company does not plan to compete with the
market leaders on price but on quality in terms of aesthetics and user
experience. The company faces competition from market leaders like
Patanjali, Lifebuoy, Khadi, Dettol, Pears and Medimix. The brands
mentioned here lead the Indian soap industry. We believe that the ever-
increasing competition in the soap making business means that we achieve
the JND i.e. just noticeable difference status amongst the eye of the
customer with the standing price range. We plan to achieve that by
creating a memorable, professional and appealing brand. We not only
ensure efficient and effective of cleaning of hands but also vitality
improvement upon usage.
Survey Results: -
The company further conducted a market research with a sample of 100
respondents and drew the following conclusions
 65% of the people would purchase liquid soaps and 35% of the
people would purchase bar soaps.
 The market is incredibly price sensitive, 51% of people preferred to
buy bar soaps between the price range of INR 50-75, 22% agreed to
pay INR 80-90 and the remaining 12% agreed to paying INR 100-110.
 In the case of liquid soaps, 44% of people preferred to buy liquid
soaps are between the range of INR 90-100, 30% agreed to pay INR
100-110, 14% agreed to pay INR 150-170 and the remaining 7%
agreed to pay INR 190-200.
 38% of the respondents prefer a 100-gram sized bar soap, 33%
prefer 80 grams, 50% prefer 50 grams and the remaining 8% prefer
95 grams.
 In the case of liquid soaps, 38% of the respondents prefer 250Ml
bottling of liquid soaps, 28% prefer 200Ml, 17% prefer 150Ml and the
remaining 15% prefer 180Ml.
 Lemon Is the most demanded bar soap followed by rose, aloe Vera,
neem and Coffee respectively.
 In the case of liquid soaps, lemon is the most demanded liquid soap
followed respectively by rose, aloe Vera, coffee and neem.

27
 50% of small-scale private retailers stated that soaps are changed on
a monthly basis in their establishments.

28
 MARKETING STRATEGY
Strategy and implementation summary: -
It is important to have unique and compelling marketing strategies to
reach new customers and distinguish our business from the
competition. Handmade natural products have a niche market, so it is
important that the company puts a focus on its target audience and
develop marketing strategies to reach them. The company’s marketing
strategy will revolve around the fact that high-quality natural
ingredients are used in order to produce soaps that provide a unique
user experience while being aesthetically attractive simultaneously.

Marketing efforts will at first be directed towards targeting University

students by creating awareness in and around the campus. Gradually, the
company plans to broaden its marketing efforts spanning over the target
audience situated in Tri-city areas. The objective of marketing efforts
concerning bar soaps would be “sales maximization” whereas liquid soap’s
marketing efforts would be inclined towards “profit maximization “. As
mentioned in the marketing analysis, the value proposition of the product
offering lies in the fact that the products not only do the traditional task of
cleaning your hands but goes one step beyond that and improves the
vitality of the hands to a certain extent.
The company’s executive team will build loyalty for the products
with decision-level managers of the organizations in the target markets
and create awareness and support of the benefits of the innovative
attributes of the product offering.
Strategy pyramid: -
Our ultimate strategy is to build the company’s products into the standard
for home and workplace hand washing safety and cleanliness.
Our tactics to increase compliance using our product include continual and
progressive expansion into new markets of consumer as well as
organisational buyers and subsequently run a strong branding campaign
revolving around “H1N1 awareness” along with “Bharat Ke Veer”.
The company plans to set up stalls throughout Tri-city areas in order to
achieve maximum exposure through high footfall rate and intensify brand
awareness through social median platforms as well as traditional paper
back printing of banners, business cards, catalogues and posters.
29
Competitive edge: -
Soap is a common and familiar commodity to every company. Traditional
soaps employ pleasant scents and dyes to encourage hand washing
compliance. However, there is no way to verify if hand washing has
occurred and traditional soaps do little beyond the pleasant scents to
encourage hand washing.
Through successful branding, constant product evolution, excellent
distribution and proprietary position of the company, La-Blesence plans to
develop brand recognition at a regional level.
As a small company, we are aware of the disadvantage we have in
brand loyalty setting, as we face more resourceful and efficient
competitors. The company plans to overcome this by offering a huge
variety of scents in the existing product offering and gradually introduce
products such as foam soaps and subsequently refills.
Marketing Strategy: -
For our initial target market, the company will implement two parallel
marketing efforts, aimed respectively at individual consumers, and
organisational buyers. We will create a push factor by effectively
convincing the decision-level managers within the organizations that our
product provides an ideal solution to the hand washing compliance.
Individual consumers will be convinced through effective personal selling
tactics via door to door as well as through stalls.
Positioning Statement: -
The blend of different scents offered by the company through its product
offering caters to a broad spectrum of customers with different
preferences. The company expects the bar soaps to sell more in households
and retailers while liquid soaps to sell more in private hotels and places
with professional setting.
Pricing Strategy: -
The pricing of the product offering has been set by following a hybrid
function of “value based” and “cost based “pricing. A hundred-gram soap
will cost INR 85 whereas a 250 ml bottle of liquid soap will cost INR 150 to
our customers. The company as mentioned above plans to introduce foam
soaps as well as refill bottles after the first quarter. It must be noted that
the company is selling its products at 10-15% premium as compared to

30
market leaders in order to cover its costs and with the aim of bringing
luxury handmade soaps under the INR 100 bracket. The value of our
product will not be attractive to extremely price sensitive customers. The
market for soap is generally inelastic, but our product offers significant
differentiating benefits over current soaps that justify the price difference.
Promotion Strategy: -
One of the most important aspects of a successful launch is positive
publicity for our product. We will develop an awareness campaign to
promote our product through several avenues. Buzz will be developed in
social hubs by distributing samples to parties with potential interest. We
will also attempt to capitalize on the novelty of the solutions provided by
our product by actively seeking attention through awareness posters
spread throughout the Tri-city universities and schools.
Distribution Strategy: -
Our initial distribution strategy will involve a combination of distributor
and direct sales. Relationships with local distributors will be established
to increase promotional reach and potential users. The first orders will be
available immediately through direct delivery by our executive team.
Marketing Programmes: -
Our most important marketing program is our branding program, aimed
initially at regional chain and franchise managers. This program is
intended to penetrate the target markets and establish La-
Blesence’s products as the soap of choice.
Emphasizing the risks associated with hand washing non-compliance, our
marketing program will employ the fear of disease and costs of illness
extensively. Written materials will convey urgency, connect users to the
underlying problem and suggest La-Blesence products as the optimal
solution to the problem.
Sales Strategy: -
Sales strategy will initially address local and regional managers with
ordering authority for the establishments in that area. The prospective
clients will be supplied with a professional product information packet and
moved into the sales funnel to begin closing prospect, followed up with a
direct mail brochure and a phone call.

31
There will be no initial direct compensation or commission for closed sales.
Proceeds from sales will be invested back into developing and expanding
the business. As the company begins to increase its initial sales force,
commission-based incentive programs will be implemented.
As mentioned above, the sales team will be divided into two branches. One
will be focussing its efforts towards individual consumers whereas the
second branch will be focussing its towards reaching potential
organisational buyers.

SITUATIONAL ANALYSIS –

32
 PACKAGING DEPARTMENT
 Business and Objectives

“Design creates Culture”, To make imagination visual, packaging is the first

thing that contributes to the user experience, it can set the stage for a great
user experience or damage the user's product satisfaction before they've even
used your product.

Our packaging strategy fulfils six functions:

 Unique,
 Functional,
 Safe,
 Easy to remove,
 Promote Product Benefits and
 Reinforce the brand.

An effective packaging strategy can contribute to the firm's competitive

advantage so we will try our level best to provide the best service to our
valuable customers.

We have also designed labels which contain our Company name,

Ingredients, Disclaimer, Precaution, MRP and Bar codes.

LABEL DESIGNS
33
The bar codes will be as follows:
B – for Bar Soap
L – for Liquid Soap
F – for Foam Soap
For further differentiating the product like in Bar soap we will be
using:
C – for coffee
R – for Rose
AV – for Aloe Vera
L – for Lavender
Le – for Lemon
N – for Neem
And the remaining will be followed by the serial number. So, the final bar
code for coffee bar soap will be B_C-1, and for Aloe Vera liquid soap will
be L_AV-1 and so on the other products.

Operational Plans
Supplier 1:
Organisation:
1) Mohan Paper Mart
 Sector 22
 0172-2703532, 9872307976
 Service Provided:
 Supplies different types of crafting sheets
Supplier 2:
Organisation:
2) Modern Book Store
 Service provided:
 Providing stationery tools

Procedures –
34
Procedure for making paper cartons:

Procedure of net pockets:

 Wrap the soap in a butter paper to protect it from dirt.
 Wrap it in a cellophane sheet and then the dyed net piece.
 Tie it around with a ribbon.

BUDGET AND COSTING

Equipment Qty Est. Price

35
Big scissors 2 60
Small Scissors 1 20
Glossy sheet
(4-6 boxes are made out of one) 1 70
Green Handmade Sheet 1 30
Cellophane Sheet (Colored) 4 20
Net (0.5m) (4 pockets) 1 30
Ribbon roll 1 20
Hot Glue Gun 1 20
Cutter 1 10

Total Estimated Cost = INR 280 – 350

Cost per packaging- 5 to 7 Rs. Per packaging

INVENTORY DEPARTMENT
Inventory Management
36
Inventory Management is the supervision of the non-capitalized assets and
stock items. It involves keeping track of a company’s stocked goods. It
monitors specifications like weight, dimensions, amounts and location. This
helps the management know when to replenish products or buy more
materials to manufacture them.
If inventory management is not handled properly it can result in a business
either losing money on potential sales that can’t be done or wasting
resources by stocking too much inventory. They are also responsible for
ensuring smooth process flow within the company, which includes service to
internal customers from other departments and levels of leadership.

Evaluating Suppliers
Supplier evaluation can be applied to current suppliers in order to measure
and monitor their performance for the purposes of ensuring, reducing costs,
mitigating risk and making continuous improvement.

Supplier evaluation can help identify and remove hidden cost drivers in the
supply chain. Suppliers will be evaluated in terms of quality and price of the
product, timely delivery of product and consistency of supply.

Inventory Management System

We aim to minimize our costs and increase our revenue through sales and
by delivering best quality products. We are planning to use First In - First Out
(FIFO). The FIFO method is used to place an accounting value on inventory.
The FIFO method operates under the assumption that the first item of
inventory purchased is the first one sold so that there is no dead stock and
we can provide quality goods. We plan to use 2 cupboards in our college to
be used as a warehouse for our inventory. Using space at our college will be
more convenient to us in many ways as it provides ready stock of inventory.

Data Management
To manage inventory efficiently we plan to operate in a very systematic way
so that there is no chance for errors and we operate on a good profit
throughout the tenure. After the products have been procured, they will be
37
recorded on Excel Sheets (google drive) and Written records in form of an
inventory register. After every sale is performed, proper records would be
maintained on all platforms so that there is no scope of errors and there is a
check on the leftover stock. The company also plans to have separate labels
for each product to ease in recording.

Vendors’ list
La Blesence will be dealing with the best quality and effective vendors
during the duration of the Company Program 2019. After a lot of research
and progress the company has selected mainly 4 vendors to which the
company would deal on a regular basis. Also, the purchase manager will
assure that the quality of the products is met, and that all the agreements
mentioned in the Vendors contract are duly met.

Responsibilities
The inventory manager will be responsible for maintaining a proper stock of
goods, purchased and sold and leftover stock. All necessary information must
be conveyed to the concerned vice- presidents. Also, the inventory department
must also communicate with the finance and accounting department to
maintain regular records of inventory.

Risks Associated with Inventory Procurement -

The purchase manager should ensure that the purchased/rented product
matches the predetermined requirements. This ensures consistency of
quality of products and results in increased efficiency and speedy
38
operations. The purchase manager should maintain regular contacts with
the supplier and maintain honest relationships. All procurement activities
carry some potential risks. The concerned manager should account of these
risks to ensure company success.

Issuing Procedure –
1) Procurer can contact the inventory department either through mail
or directly.
2) The procurer will need to specify his need & quantity for the product
beforehand.
3) After all requirements are met, the procurer will need to sign his
name on the inventory register and specify details such as, time of
borrowing, condition of product and estimated time of return and other
details if necessary.
4) The inventory manager will sign on the inventory register as the
mark of authenticity.
5) After the document is signed, the responsibility is be transferred to
his/her department’s VP. Inventory department will not be responsible
for the product after the signatures.

Return Policy/ Procedure –

1) The procurer when returning would directly contact either the

inventory manager or the purchase manager.
2) The manager will enter details of return, sign the document, check
the condition of the product.
3) All return details will be entered in the inventory register and the
excel sheets. The procurer will again sign his/her name.
4) After signatures of the form, authority will be transferred to the
inventory manager.

Initial Procurement Procedure -

1) The product when initially purchased or rented by the company

would need to register with the inventory department.
39
 2) The department will then identify and product and check its
condition.
3) After all procedures, the department will label the product to link it
enter all valid information in the purchase inventory register.
4) The department will then store the product under its supervision.

General Inventory Policies –

Damage Policy –
The condition of every item will be checked before issue and return. If the
condition is not met at the time of return, the inventory department will not
accept the product. If the item is damaged when under the control of
inventory department, the inventory department will be responsible. The
department responsible for damage must pay a replacement fee for the
damaged item which can be up to 100% of the total cost of the item from
their personal pocket.

Lost & Stolen Policy –

If any item issued is lost or stolen, then the department to whom it was
issued will be held responsible for the item regardless whosoever had it. A
replacement fee for the lost or stolen item would be charged to the
department responsible which can be up to 100% of the total cost of the
item which will be charged from their personal pocket.

Transfer of Responsibility –
Transfer of responsibility will be done based upon the possession. When the
issue form is signed by the inventory department and the procurer. During
return, responsibility will be transferred to the inventory department once
they have got possession of the product and the form is signed by both
parties.

Product Counting-
All products in the inventory will be manually counted by the concerned
manager every morning and before closing.

40
Label Policy -
All products held under the vision of inventory department would be
labelled. The label will specify the name of the product and the reference id
(RFID) which will be unique to every product. If in any case, the label is
damaged or missing on any product, the procurer’s department or the
accused will pay fine of Rs 20/-

41
 CUSTOMER SUPPORT DEPARTMENT

La Blesence take pride in keeping their customers at the center of all their
strategies and initiatives and they are always committed to deliver best in
class customer services to all their existing and new customers.
As a part of the team of La Blesence, Customer Support Department
promote “Excellence in Customer Expectations”

Feedback from valued customers forms an integral part of all decisions

taken by the organization. The company treats the feedbacks as an asset for
itself, evaluated and customized to improve the products and services.
This policy document showcases the various mechanisms available for
the customers to reach out to the team as well as the guarantees.

The following document also shows the Timelines by which the company
will try and ensure resolution to the customer concerns.

The Organization’s Key Principles:

 Customers remain the key focus for all initiatives and strategies
developed at La Blesence
 Customers and their feedbacks are treated as an asset for the
organization, forming the foundation for development and
innovation.
 “Delighted” customers are a necessity for the business’s growth and
survival.

42
The Organization’s Promises:

 All grievances will be dealt with, promptly and courteously.

 The Company promise to resolve any or all issues faced by their
customers effectively and within the communicated time frame.
 The Company has a dedicated customer engagement centre under
the Customer Support Department (CSD) to manage customer queries
and ease out grievances if any.

La Blesence values your Feedback!

After a brief discussion with the team, we’ve decided the following
platforms to be chosen for our Help-Desk.
The customers can send in their queries, requests or complaints in the
following ways:
o Phone – Customer Support Centre -
Customers can call on +91-7056180587 between 09:00AM –
08:00PM, all days (National Holidays included)
o Email – La Blesence Support Team
Email Id – lablesence@gmail.com
o Instagram Page – @La_Blesence
Customers can send a Direct-Message on the official Instagram
account and the Support Team will get in touch with the customers
thereon.
o Facebook- Lablesence
Customers can always see what new product the company is working
on and what are the upcoming product and offers.

These mechanisms are designed for redressing our customer

complaints, issues and providing online solution wherever possible
and capturing valuable feedback regarding the services.

On receiving customer feedback, the executives would reach out to

the customers and ensure that all grievances are redressed and
handled fairly.

43
If the complaint is not resolved within the given timelines or the response is
unsatisfactory, the customer can choose to take the concern further by
writing to us:

Customer Support Department,

La-Blesence,
University of the Fraser Valley,
Sector 32, Chandigarh
7056180587

Customer Resolution Timelines:

Complaint Type Estimated Timelines

Bill Payment related issues 2 Business Working Days
Problems with the product 2 Business Working Days
Delivery issues 1 Business Working Day

Acknowledgment of Grievances:

Customer Support team will acknowledge the grievance immediately on the

receipt of complaint in the form of:
a) Quick Responses through Email/Phone
b) Responses through Instagram & Facebook Account.

In all the scenarios a reference number would be provided for all future
communication around the complaint.

Department Decision – Feedback Platforms

44
After a brief discussion with the team, the company have decided that they
are going to collect customer information, details and relevant stuff
through:
Email’s:
They are going to use some Email marketing strategies to collect customer
information and other details.

Surveys:
Relevant surveys will provide the company with customer expectations so
that they could deliver on what the customers are expecting from the
brand.

We have decided not to use Survey Forms but instead use Google
Forms to conduct the surveys and act there upon.
https://docs.google.com/forms/d/14ZWN31XmFA8DltiililbiNaSRf_XA9rLHBA
L9PO0d0g/viewform?ts=5c5e90f1&edit_requested=true

Final Report

45
 FINANCE

The company plans to raise a total sum of INR 22,000 which can further be
divided into owner’s equity and debt. INR 17,400 will be raised through
owner’s equity whereas the remaining INR 4,600 will be raised through
debentures @ 5%.

Capital

Owner's Equity Debt@5%

( INR 17,400 ) ( INR 4,600 )

Promoters
( INR 9,200 )

General Public
( INR 8,200)

A total of 1,740 shares will be issued by the company out of which 920
shares will be reserved for the promoters i:e 52% and the remaining
920 shares for the outsiders. Furthermore, 460 debentures will be
reserved for the promoters priced at INR 10.
Start up cost:-
Particular Amount
Stationery 1500
Fixed Cost 1200
Advertisement 1815
Research and development 1000
Rent 250
Salary 1,370
Telephone (Sim card) 540
Preliminary Expenses 910
46
Total 8,585

Product cost: -
o Bar soap

o Coffee Soap
Particular Amount
Glycerin base (105 Grams) 21
Glycerin Solution (5 Ml) 5
Salt slurry (8 Gram) 1
Peppermint oil (0.25 Ml)/Tea tree oil 5/10
(0.5 Ml)
Packaging 6
Wages 8.5
Spent coffee grounds (15 gram) No cost
Total 46.5-51.5

o Neem soap
Particular Amount
Glycerin base (105 Grams) 21
Glycerin Solution (5 Ml) 5
Salt slurry (8 Gram) 1
Peppermint oil (0.25 Ml)/Tea tree oil 5/10
(0.5 Ml)
Packaging 6
Wages 8.5
Neem Oil (7.5 Ml) 5.5
Total 52-57

o Rose Soap
Particular Amount
Glycerin base (105 Grams) 21
Glycerin Solution (5 Ml) 5
47
 Salt slurry (8 Gram) 1
Peppermint oil (0.25 Ml)/Tea tree oil 5/10
(0.5 Ml)
Packaging 6
Wages 8.5
Rose essence (7.5 Ml) 8
Total 54.5-59.5

o Lemon Soap
Particular Amount
Glycerin base (105 Grams) 21
Glycerin Solution (5 Ml) 5
Salt slurry (8 Gram) 1
Peppermint oil (0.25 Ml)/Tea tree oil 5/10
(0.5 Ml)
Packaging 6
Wages 8.5
Lemon Essence (7.5 Ml) 8
Total 54.5-59.5

o Aloe Vera Soap

Particular Amount
Glycerin base (105 Grams) 21
Glycerin Solution (5 Ml) 5
Salt slurry (8 Gram) 1
Peppermint oil (0.25 Ml)/Tea tree oil 5/10
(0.5 Ml)
Packaging 6
Wages 8.5
Aloe Vera gel (7.5 Ml) 5
Total 51.5-56.5
o Liquid soaps

 Neem soap
Particular Amount
Glycerin base (85 Grams) 18
Glycerin Solution (5 Ml) 5
Salt (30 Gram) 1
48
Peppermint oil (0.25 Ml)/Tea tree oil 5/10
(0.5 Ml)
Packaging 17
Wages 10
Neem Oil (10 Ml) 7.5
Total 63.5-68.5

 Coffee Soap
Particular Amount
Glycerin base (85 Grams) 18
Glycerin Solution (5 Ml) 5
Salt (30 Gram) 1
Peppermint oil (0.25 Ml)/Tea tree oil 5/10
(0.5 Ml)
Packaging 17
Wages 10
Spent coffee grounds (35 gram) No cost
Total 55.5-60.5

 Rose Soap
Particular Amount
Glycerin base (85 Grams) 18
Glycerin Solution (5 Ml) 5
Salt (30 Gram) 1
Peppermint oil (0.25 Ml)/Tea tree oil 5/10
(0.5 Ml)
Packaging 17
Wages 10
Neem Oil (10 Ml) 10
Total 66-71

 Lemon Soap
Particular Amount
Glycerin base (85 Grams) 18
Glycerin Solution (30 Ml) 5
Salt (8 Gram) 1
Peppermint oil (0.25 Ml)/Tea tree oil 5/10
(0.5 Ml)
Packaging 17
Wages 10
49
 Lemon Oil (10 Ml) 10
Total 66-71

 Aloe Vera Soap

Particular Amount
Glycerin base (85 Grams) 18
Glycerin Solution (5 Ml) 5
Salt (30 Gram) 1
Peppermint oil (0.25 Ml)/Tea tree oil 5/10
(0.5 Ml)
Packaging 17
Wages 10
Aloe Vera Gel (10 Ml) 7
Total 63-68

o Margin per product

Ratio liquid bar

Cost Price 70 55
Margin 79% 55%
Selling Price 124.95 85

o Break-even Point

Share Capital 22,000

Ratio (Bar to Liquid) 5:5 6:4 7:3
Share Capital for Soaps 11,000 13,200 15,400
Share Capital for Liquid 11,000 88,00 6,600
Break Even for Bar soaps 366 440 513
Break even for Liquid Soaps 200 160 120

50
 APPENDIX

ORGANIZATIONAL STRUCTURE

Inventory Purchase
Manager Manager

Packaging Packaging
Manager Specialist

VP-Customer Customer support

Support Manager

VP-Human Human Resource

Resource Manager

Accounting
Manager
VP-Finance
Finance
CS
Manager
CEO
COO Marketing
Manager

Digital Media
Manager
VP-
Marketing&Sales
Event Manager
Sales Executive
Sales Manager

Manager of Bar
soaps

VP-Production Manager of
Liquid Soaps

Manager of Production
Foam Soaps Specialist

Name Designation
Rohan Singh CEO
Rohan Syal CS
Dinkey Verma COO
Shivam Vashisht VP – Production
Ekamjot Singh Manager of Bar Soaps
Shivjeet Majithia Manager of Liquid Soaps
Jahnavi Manager of Foam Soaps
Japneet Singh Sidhu Production Specialist
Ishant Mithrani Manager Marketing
Guneet Kaur Sales Manager
Jasman Singh Sahni Manager Digital Marketing

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 Harsifat Sales Executive
Preet Bhandari Event Manager
Aditya Setya VP – Accounting and Finance
Srishti Arora Manager Finance
Prerna Arora Manager Accounting
Divleen VP – Human Resources
Ekamdeep Singh Manager Human Resources
Aditya Sharma VP – Customer Support
Muskan Gupta Manager Customer Support
Simran Kaur Batra Packaging Manager
Anureet Kaur Kaurha Packaging Specialist
Tushar Malhotra Inventory Manager
Aryan Gulsia Purchase Manager

JOB DESCRIPTIONS

PROCUREMENT & INVENTORY HEAD

Job duties and responsibilities:

 Sourcing equipment, goods and services and managing vendors.

 Develop, lead and execute procurement strategies
 Track and report key functional metrics to reduce expenses and improve
effectiveness
 Craft negotiation strategies and close deals with optimal terms
 Partner with stakeholders to ensure clear requirements documentation
 Forecast price and market trends to identify changes of balance in buyer-
supplier power
 Perform cost and scenario analysis, and benchmarking
 Assess, manage and mitigate risks
 Seek and partner with reliable vendors and suppliers
 Determine quantity and timing of deliveries
 Monitor and forecast upcoming levels of demand.
 Manage overall direction, coordination, and evaluation of procurement for the
facility.

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  Perform all procurement and contracting activities including pre-qualification,
tender management, negotiation and preparation of contracts.
 Set policy and guidelines for delivering commercial and cost-effective
procuring process for the business.
 Develop key relationships with business stakeholders and strategic supply
partners to improve business.
 Analyze market and delivery trends to develop procurement technologies and
processes that support those trends.
 Conduct business review meetings with key stakeholders to assess risk, review
future strategies, and identify potential cost down and improvement
opportunities.
 Provide periodic reporting for management on purchasing, controls and
processes.
 Advise senior management improved procurement process, management of
company assets and replacement strategies.
 A knack for negotiation and networking
 Ability to gather and analyze data and to work with figures
 Solid judgment with ability to make good decisions
 Strong leadership capabilities

CHIEF FINANCIAL OFFICER
Job duties and responsibilities:

 Directing the fiscal functions of the corporation in accordance with generally

accepted accounting principles issued by the Financial Accounting Standards
Board, and in accordance with financial management techniques and practices
appropriate within the industry.
 Plan, develop, organize, implement, direct and evaluate the organization's fiscal
function and performance.
 Participate in the development of the corporation's plans and programs as a
strategic partner.
 Evaluate and advise on the impact of long-range planning, introduction of new
programs/strategies and regulatory action.

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  Develop credibility for the finance group by providing timely and accurate
analysis of budgets, financial reports and financial trends to assist the CEO, the
Board and other senior executives in performing their responsibilities.
 Enhance and/or develop, implement and enforce policies and procedures of the
organization by way of systems that will improve the overall operation and
effectiveness of the corporation.
 Establish credibility throughout the organization and with the Board as an
effective developer of solutions to business challenges.
 Provide technical financial advice and knowledge to others within the financial
discipline.
 Continual improvement of the budgeting process through education of
department managers on financial issues impacting department budgets.
 This position is responsible for the direct supervision of the controller and the
indirect supervision of all employees in the accounting and finance department.
 Optimize the handling of bank and deposit relationships and initiate appropriate
strategies to enhance cash position.
 Develop a reliable cash flow projection process and reporting mechanism that
includes minimum cash threshold to meet operating needs.
 Be an advisor from the financial perspective on any contracts into which the
corporation may enter.
 Evaluate the finance division structure and team plan for continual
improvement of the efficiency and effectiveness of the group as well as all the
employees.

ADMINSTRATIVE MANAGER
Job duties and responsibilities:

 Supports operations by supervising staff; planning, organizing, and

implementing administrative systems.
 Maintaining a safe and secure work environment.
 Accomplishes staff results by communicating job expectations; planning,
monitoring, and appraising job results; initiating, coordinating, and enforcing
systems, policies, and procedures.
 Provides supplies; establishing policies, procedures, and work schedules.
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  Provides communication systems by identifying needs; evaluating options
 Completes special projects by organizing and coordinating information and
requirements; planning, arranging, and meeting schedules; monitoring results.
 Provides historical reference by developing and utilizing filing and retrieval
systems.
 Improves program and service quality by devising new applications; updating
procedures; evaluating system results with users.
 Achieves financial objectives by anticipating requirements; monitoring costs;
analyzing variances.
 Maintains continuity among all teams by documenting and communicating
actions, irregularities, and continuing needs.
 Maintains professional and technical knowledge by attending educational
workshops; benchmarking professional standards; reviewing professional
publications; establishing personal networks.
 Contributes to team effort by accomplishing related results as needed.

CHIEF ACCOUNTING OFFICER

Job duties and responsibilities:

 General responsibilities for producing timely, accurate, Comprehensive analysis

and explanations of monthly results.
 Ensure completion of all required reports/schedules, both internal, Board.
 Oversee all reconciliations, schedules.
 Assist the financial planning and analysis group with various areas of budget
and forecast development, including balance sheet, cash flows, and other areas.
 Provide leadership to organization on all areas of accounting policy,
maintenance of internal controls, and manage fiduciary processes and
procedures.
 Supervise and develop staff.
 Establish priorities; plan, assign, and direct work.
 Ensure staff is completing required functions on a timely basis and developing
their technical and professional skills.
 Appraise performance; take appropriate recognition, and disciplinary action (IF
REQUIRED)
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  Provide leadership/management for improvements, process enhancements,
accounting structures for new business models and relationships.

CHIEF HUMAN RESOURCE MANAGER

Job duties and responsibilities:

 To develop and execute human resource strategy in support of the overall

business plan and strategic direction of the organization, specifically in the
areas of succession planning, talent management, change management,
organizational and performance management, training and development, and
compensation.
 Provides strategic leadership by articulating HR needs and plans to the
executive management team, shareholders and the board of directors.
 Establish and implement HR efforts that effectively communicate and support
the firm's mission and strategic vision.
 Develop HR plans and strategies to support the achievement of the overall
business operations objectives.
 Function as a strategic business advisor to the executive/senior management of
each business unit or specialty group regarding key organizational and
management issues.
 Work with the firm's executive management to establish a sound plan of
management succession that corresponds to the strategy and objectives of the
firm.
 Develop comprehensive strategic recruiting and retention plans to meet the
human capital needs of strategic goals.
 Develop and implement comprehensive compensation and benefits plans that
are competitive and cost-effective for the firm.
 Provide overall leadership and guidance to the HR function by overseeing talent
acquisition, career development, succession planning, retention, training,
leadership development, compensation and benefits globally.
 This position is directly responsible for leading managers of the division and
indirectly responsible for all employees within the division.
 This job operates in a professional office environment. This role routinely uses
standard office equipment.
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  The physical demands described here are representative of those that must be
met by an employee to successfully perform the essential functions of this job.
 While performing the duties of this job, the employee is regularly required to
talk or hear. The employee frequently is required to stand; walk; use hands to
finger, handle or feel; and reach with hands and arms for which employee must
be ready.

HEAD PRINTING SERVICES

Job duties and responsibilities:

 Monitors the materials being produced by a printing company.

 controls print flow
 Checks schedules for printing, and essentially makes sure that the product will
be delivered at the given deadline, meeting the quality standards of both the
company and the client.
 Work mainly with other departments in the company. For instance, they work
with account managers to relay demands and standards set by the client.
 Often correspond with the production department to make sure that everything
is in order.

COMPANY SECRETARY
Job duties and responsibilities:

 Convening and servicing meetings and prepare a correct record of proceedings.

 Taking minutes
 Conveying decisions
 Providing support to committees and working parties
 Implementing procedural/administrative systems
 Handling correspondence before and after meetings
 Ensuring policies are kept current, are approved, and that company members
are aware of their implications.
 Writing reports
 Collating information

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  Providing legal/financial advice during and outside of meetings.
 To carry out all matters concerned with the allotment of shares, and issuance of
share certificates.
 Keeping a Statutory Share Register and liaising with them on behalf of the
company.
 To ensure compliance of the provisions of Companies Law and rules made
there-under and other statutes and bye-laws of the company.
 To ensure that business of the company is conducted in accordance with its
objects as contained in its memorandum of association.
 To prepare the agenda in consultation with the CEO and the other documents
for all the meetings.
 To prepare, approve, sign and seal agreements leases, legal forms, and other
official documents on the company’s behalf, when authorized by the board of
the directors or the executive responsible.
 To have custody of the seal of the company.

HEAD OF EVENTS
Job duties and responsibilities:

 Maximize business opportunities across all sites by creating and regularly

reviewing action plans to combat gaps in the business
 Review of sales and occupancy targets across the events department
 Work closely with the Marketing Team to develop sales strategies, business
development initiatives & client relationship solutions
 Co-ordinate the team to increase efficiencies across the department
 Daily management of how enquiries are received, handled and converted in line
with occupancy targets
 Practice thorough follow up techniques of bookings and open enquiries to
assess and maximize further business potential
 Regularly review methods of communication within the department to ensure
all event details are recorded, reported and displayed in a clear, concise manner
and delivered to exceed guest expectations

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  Regularly review relationship with venue coordinators to ensure active and
efficient communication
 Ensuring effective communication with operational and administrative
management throughout the event planning process ensuring management have
a full understanding of client requirements, across all departments
 Review and deliver training materials
 Manage and motivate pro-active sales manager and the sales team, ensuring
monthly targets are exceeded
 To lead departmental meetings and actively participate in interdepartmental
meetings to develop, share and improve operational systems and delivery
 Troubleshoot any client issues or concerns ensuring the highest level of
customer care is maintained and exceeded
 Initiate, organize, and manage trips and networking events

MANAGER, HUMAN RESOURCES

Job duties and responsibilities:

 Implementing and revising a company’s compensation program

 Creating and revising job descriptions
 Developing, analyzing, and updating the company’s salary budget
 Developing, analyzing and updating the company’s evaluation program
 Developing, revising, and recommending personnel policies and procedures
 Maintaining and revising the company’s handbook on policies and procedures
 Performing benefits administration
 Maintaining affirmative action programs
 Overseeing recruitment efforts for all personnel, including writing and placing
job ads
 Conducting new employee orientations and employee relations counselling
 Overseeing exit interviews
 Maintaining department records and reports
 Participating in administrative staff meetings
 Maintaining company directory and other organizational charts
 Recommending new policies, approaches, and procedures
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  Developing and administering human resources plans and procedures that relate
to company personnel
 Planning, organizing, and controlling the activities and actions of the HR
department
 Contributing to the development of HR department goals, objectives, and
systems

FINANCIAL MANAGER

Job duties and responsibilities:

 Collating, preparing and interpreting reports, budgets, accounts, commentaries

and financial statements
 Undertaking strategic analysis and assisting with strategic planning
 Producing long-term business plans
 Undertaking research into pricing, competitors and factors affecting
performance
 Controlling income
 Controlling cash flow
 Controlling expenditure
 Managing budgets
 Developing and managing financial systems/models
 Carrying out business modelling and risk assessments
 Supervising staff
 Liaising with managerial staff and other colleagues.
 Review the performance of competitors and report on key issues to
management
 Engage in benchmarking studies to establish areas of potential operational
improvement
 Interpret the company's financial results to management and recommend
improvement activities
 Review company bottlenecks and recommend changes to improve the overall
level of company throughput

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  Participate in target costing activities to create products that meeting
predetermined price goals
 Assist in the determination of product pricing in relation to features offered and
competitor pricing
 Compile key business metrics and report on them to management
 Create additional analyses and reports as requested by management

ACCOUNTING MANAGER

Job duties and responsibilities:

 Obtain and maintain a thorough understanding of the financial reporting and

general ledger structure.
 Ensure an accurate and timely monthly, quarterly and year end close.
 Ensure the timely reporting of all monthly financial information.
 Assist the Controller in the daily banking requirements.
 Ensure the accurate and timely processing of positive pay transactions.
 Ensure the monthly and quarterly Bank Compliance activities are performed in
a timely and accurate manner.
 Supports budget and forecasting activities.
 Collaborates with the other finance department managers to support overall
department goals and objectives.
 Monitors and analyzes department work to develop more efficient procedures
and use of resources while maintaining a high level of accuracy.
 Responds to inquiries from the Director of Finance, Controller, and other
finance and firm wide managers regarding financial results, special reporting
requests and the like.
 Supervise the general ledger group to ensure all financial reporting deadlines
are met.
 Assist in development and implementation of new procedures and features to
enhance the workflow of the department.
 Provide training to new and existing staff as needed.

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 Work with each direct report to establish goals and objectives for each month
and monitor and advise on the progress to enhance the professional
development of staff.
 Support Controller with special projects and workflow process improvements.

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 FINANCIAL STATEMENTS

SALES FORECAST

REVENUE AND PROFIT FORECAST

Share Capital 22000

Production Analysis
Ratio 2:1
Margin per bar
Soaps per month 80 soap 35
Margin per Liquid
Liquid per month 40 Soap 60

Assuming that we
produce the same
amount of soaps every
month and additional
cost doesn’t increase.

Share Capital for Soaps 14666.67

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 Share Capital for Liquid 7333.333

Break Even for Bar

soaps 419.0476
Break even for Liquid
Soaps 122.2222

W.C TURNOVER 100% INV SOLD

Share Capital 22000

Working Capital 12100
Initial Inventory for 1
month 10kg Cost Selling Price
Soaps Inventory for 1
month 80 Soap 50 85
Liquid Inventory for 1
month 40 Liquid 90 150

100% Inventory Sold Fixed Cost (Full Tenure)

Soap Liquid Total Salary 1370
Maximum Revenue 6800 6000 12800 Stationery 1500
Maximum Cost 4000 3600 7600 Cash Reserve 1000
Maximum Profit 5200 Int on Deb 230
Travelling 1500
Profit Left after Month's
FC 3962.5 Reimbursement 1300
Profit Left after 8 months 31700 Machinery 1500
Working Cap Turnover
after 1 month 16062.5 Rent 1500

Working Cap Turnover

after Full tenure 43800 Total 9900

Fixed Cost Per

month 1237.5

HR Department amoun Marketing amount Inventory amou Customer amoun

t Department Department nt Support t
bouquet 250 Ishant 410 glycerin base 1298 mobile 295
soap phone
chocolates(bday) 100 jasman 160 glycerin soap 1000 stationary 40
case
glossy print out 25 preet 175 essence and 772 total 335
colour
printing expense 135 aditya setya 380 soap base 230
sample

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total 510 total 1125 misc. 16
expenses
inventory 270
register
total 3586

Packaging amoun Production

t department
simran(travelling 641
)
anureet 340
total 981

W.C. TURNOVER 50% INV SOLD

Share
Capital 22000
Working
Capital 12100
Initial
Inventory Selling
for 1 month 10kg Cost Price
Bars
Bars Sold
Inventory in 1
for 1 month 80 month 40 Soap 50 85
Liquid
Liquid Sold
Inventory in 1
for 1 month 40 month 20 Liquid 90 150
50%%
Inventory Fixed Cost (Full
Sold Tenure)
Soap Liquid Total Salary 1370
Maximum
Revenue 3400 3000 6400 Stationery 1500
Maximum
Cost 2000 1800 3800 Cash Reserve 1000
Maximum
Profit 2600 Int on Deb 230
Travelling 1500
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Profit Left
after
Month's FC 1362.5 Reimbursement 1300
Profit Left
after 8
months 10900 Machinery 1500
Working Cap
Turnover
after 1
month 13462.5 Rent 1500
Working Cap
Turnover
after Full
tenure 23000 Total 9900
Fixed Cost Per
month 1237.5

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ROI 100% INV SOLD

Share Capital 22000

Working Capital 12100

Working Cap Tenure after full tenure 43800

ROI 99.09 (Trouble)

Sales Target For ROI 99 (Full Tenure)

Soaps 640
Liquid 320

Sales Target for 1 month

Soaps 80
Liquid 40

67