Assignment 2 Front Sheet: Qualification BTEC Level 4 HND Diploma in Business

ASSIGNMENT 2 FRONT SHEET
Qualification BTEC Level 4 HND Diploma in Business
Unit number and

Unit 2. Marketing Essentials
title
Submission date 27/10/2021 Date Received 1st submission
Date Received 2nd

Re-submission Date
submission
Student names & codes Final scores Signatures
1.Nguyen Minh Duc - GBH190409
2. Bui Duc Toan - GBH190266

Group number:
3. Nguyen Huong Ly - GBH190160
4. Tran Minh Dung - GCH190207
5.Nguyen Xuan Tung - GBH200022
Class GBH 1001RE Assessor name Dang Son Tung
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that making a false
declaration is a form of malpractice.
1
P3 P4 M3 M4 D2
2
OBSERVATION RECORD
Student 1 Nguyen Minh Duc
Description of activity undertaken
Assessment & grading criteria
How the activity meets the requirements of the criteria
Student
Date:
signature:
Assessor
Date:
signature:
Assessor
name:
3
Student 2 Bui Duc Toan
Student
Date:
signature:
Assessor
Date:
signature:
Assessor
name:
4
Student 3 Nguyen Huong Ly
Student
Date:
signature:
Assessor
Date:
signature:
Assessor
name:
5
Student 4 Tran Minh Dung
Student
Date:
signature:
Assessor
Date:
signature:
Assessor
name:
6
Student 5 Nguyen Xuan Tung
Student
Date:
signature:
Assessor
Date:
signature:
Assessor
name:
7
 Summative Feedback:  Resubmission Feedback:
Grade: Assessor Signature: Date:

Internal Verifier’s Comments:
Signature & Date:
8
I. INTRODUTION
1. Report overview
CoCaCola’s selection report is a case study for doing research, development,
and plans for a new product called “Detox Healthy Boost+”. The micro- and
macro-environments, as well as their influence on CoCaCoLa's company, are
examined in the study. The study then examines the SWOT analysis, the
exclusive marketing strategy, and the activities, expenses, KPIs, etc. that are
expected for the new product " Detox Healthy Boost+" using the Smart and 7Ps
criteria in the marketing mix.
2. Company overview
Coca-Cola is one of Vietnam's most well-known foreign brands. Coca-Cola
Vietnam has manufacturing facilities in Ho Chi Minh City, Da Nang, and Hanoi.
The firm is continuously developing and delivering a wide range of quality and
diversified beverages, including low-sugar and sugar-free product lines, while
diversifying models and extending business coverage everywhere, with the goal
of becoming a comprehensive, consumer-oriented beverage company.
3. Executivesummary
Cocacola chose Detox Healthy Boost+ as the new product to market. The
report will go into Situation Analysis, which first analyzes Pepsi's business
environment including micro and macro environments; maket information,
analyze customers and competitors; in addition, CocaCola's SWOT analysis
shows its strengths, weaknesses, opportunities and challenges as well as new
products. Besides, the report makes predictions, actions, new product control.
II. SITUATION ANALYSIS
2.1. Marketing Environment
Since the emergence of the Covid-19 epidemic, nations all over the world,
including Vietnam, have been badly impacted, generating significant economic
loss. Coca-Cola Vietnam is no exception. As a result, firms must have a
business plan that is appropriate for the current circumstances. Business plans
may be easily altered in response to changes in the marketing environment.
9
Impact of microenvironment on the company
The Company: Throughout Coca-25-year Cola's presence in Vietnam, the

company has always prioritized human resource development, ensuring that all
workers have the opportunity to reach their full potential. Coca-Cola, as a worldwide
corporation, sees human resource development as critical to achieving its long-term
growth plan in all markets. The main priority is the people. Coca-Cola has long
encouraged efforts to recruit talented individuals, focus on training, and offer a
distinctive environment for employees to enjoy, recognizing that human resources
are the deciding factor for success in all operations. produced in a thorough and
inventive manner. (San, 2021)
Coca-Cola prioritizes strengthening local human capacity by assembling a team

of high-quality experts who adhere to global standards. Out of a total of roughly
4,000 employees in Vietnam, Coca-Cola employs 99 percent Vietnamese
employees. Every year, businesses in the nation spend more than 1.4 million USD
(equal to more than 30 billion VND) on recruiting and human resource development.
(San, 2021)
Customer: Clients are one of the most fundamental components to think about
when fostering a complete showcasing plan. Any publicizing or advertising
procedure is based on this premise. The Coca-Cola refreshment brand has been
unmistakable to most of Vietnamese clients for a long time, as indicated by
VitaminHouse (2021). Likewise, the variety of tastes presented by imported Coca-
Cola product offerings draws in an enormous number of clients. Coca-Cola has for
some time been worshiped and recalled in the hearts of Vietnamese individuals. The
Coca-Cola Company is proceeding to draw in with clients in various entrancing and
energizing ways, from the fruitful dispatch of new items and containers with
remarkable components to the effective presentation of new products and jugs with
creative elements. (House, 2021)
Essentially, to build deals in a serious market, it utilizes a blend of mass and

concentrated advertising strategies for specific things. Cola is valued by individuals
10
of any age everywhere, while Diet Coke sodas take into account the wellbeing
cognizant market. (House, 2021)
Competitor: Coca-Cola and Pepsi have become two perceived refreshment brands
to Vietnamese customers, as indicated by Vnexpress (2018), after over 20 years
available. Pepsi has solid rivalry from Coca-Cola items, which have a wide scope of
product offerings. Coca-Cola Vietnam sells an assortment of non-cocktails, going
from carbonated beverages like Coca-Cola, Sprite, and Fanta to caffeinated drinks
like Samurai, Aquarius sports water, and Dasani mineral water, to give some
examples. (Sơn, 2018)
Despite the fact that the selling cost of every item is two or three thousand dong,
Coca-Cola Vietnam produces billions of dong in pay every year. PepsiCo has
enough brands to contend with Coca-Cola as far as brands, going from Pepsi to
Coca-Cola, Mirinda to Fanta, Revive to Aquarius, Aquafina to Dasani, and Sting to
Samurai. Furthermore, with the assistance of a joint endeavor with Suntory, this firm
formed into packaged tea under the name TEA+. Suntory PepsiCo by and by has the
second-biggest piece of the pie in packaged tea, after just Tan Hiep Phat. As per NH
(2011), Coca-Cola has the advantage over Pepsi in the overall market because of
their showcasing and promoting endeavors. (Linh, 2011)
Pepsi masterminded a "soccer day" with a TV advertisement including Vietnamese

football players, gaining by the Vietnamese individuals' energy of football and public
pride. Top choice of the time, performing "throwing the ball" close by the best players
on the planet. Pepsi instituted the slogan "Drinking Pepsi is to help the Vietnamese
public group's excursion to the world stage" simultaneously. (Linh, 2011)
Pepsi has encountered snapshots of strength in the Vietnamese market, having the
advantage of being quick to advertise. The Coca-Cola versus Pepsi struggle in
Vietnam, then again, has never stopped and won't ever wrap up. (Linh, 2011)
11
Supperliers: Coca-Cola presently has more than 225 packaging accomplices all
through the world. The securing of unrefined substances and water is the initial
phase in the store network. The most fundamental components, as water and sugar,
are locally accessible; accomplices may just pick the kind of sugar to utilize. Sugar
from beets is utilized in Europe, natural sweetener is utilized in Asia, and corn syrup
is utilized in the Americas. The creation of a syrup concentrate utilizing a highly
confidential equation was one of the underlying stages in Coca-supply Cola's chain.
The bottler bundles, advances, and disperses the last drink to staple shops, eateries,
theaters, and different areas whenever it has been blended.Thus, overseeing
associations with providers and Continuous checking of providers is vital to the
organization. (Tuyet, 2021)
Intermediaries: Coca-Cola started as a small beverage shop, with the essential plan
of action being immediate deals to clients. Following that, Coca-drink Cola's turned
out to be more famous with clients, deals climbed quick, and Coca-scale Cola's
developed also. Coca-branches Cola's have continuously expanded from that point
forward. Coca-Cola later created different appropriation methods, like specialists,
grocery stores, and wholesalers, with the target of quickly giving items to clients. The
immediate dissemination approach, then again, is continually targeted.Coca-Cola
currently sells its items straightforwardly to clients in the accompanying
arrangements: On business sites, there are online deals. Coca-Cola is presently
working on deals pages on Facebook, Google, and electronic applications to more
readily contact buyers over the web. A candy machine framework is likewise
included. Coca-Cola candy machines can be found at eateries, diversion settings,
clinics, and schools, among different spots. Coca-Cola makes billions of dollars
consistently attributable to its "steady" machines. (Thịnh, 2019)
Direct selling focuses are the place where you might sell your items. Coca-Cola is
extending its menu at direct deals focuses to incorporate carbonated refreshments,
energy supplements, milk, plant-based juices, sports drinks, mineral water, and
prepared to-drink espresso and tea.
12
Maybe than selling straightforwardly to clients, Coca-Cola has scattered items
through grocery stores, organizations, retail locations, and different outlets so that
individuals know about the brand. Accordingly, Coke drank a great deal of
refreshments in a brief time of time.Coca-Cola is currently a drink accessible in all
major and little grocery stores, including Big C, Vinmart, Eon, Coopmart, Mega
Market, Lotte Mart, Emart, and others.... Coca-Cola knows about the brain research
of customers who often walk around the store prior to continuing to the checkout line.
Accordingly, Coca-Cola is constantly loaded at various situations in general stores to
drive purchaser interest.
Shareholder: Coca-Cola has an assortment of drink marks that allure for a wide
scope of buyers. These brands are, all in all, genuinely fruitful. In spite of the way
that it faces various considerable contenders, Coca-Cola has unparalleled brand
force and showcasing. Genuine and long haul upper hands (the firm burned through
$10.3 billion on selling, general, and regulatory uses in 2018) Coca-Cola will keep on
making critical pay and benefits as long as there is a business opportunity for the
drink, fulfilling financial backers looking for security and soundness in their ventures.
Notwithstanding the current scourge, the organization's most noteworthy investor,
Warren Buffett's Berkshire Hathaway, keeps on trusting in it, holding 400 million
offers, or 9.3 percent of extraordinary offers. In 1988, Buffett paid somewhat about
$1.3 billion for these offers. The speculation is presently worth around $18.15 billion.
Berkshire likewise acquires $656 million in yearly profits, or the greater part of the
organization's underlying expense base, with yearly payouts of $1.64 per share
.(Kiều, 2020)
General public: EKOCENTER is Coca-overall Cola's manageability project, as

indicated by Cocacolavietnam.com (2019). It is fixated on giving four fundamental
benefits to neighborhood networks: clean drinking water, engaging ladies, creating
social and otherworldly life, and waste answers for protect the climate. EKOCENTER
was made by Coca-Cola fully intent on upgrading individuals' personal satisfaction
and monetary independence while creating viable qualities for the economy, culture,
and society. It was the main exhaustive Community Support Center drive in Vietnam
13
loaded up with neighborhood social person. Tending to concerns encompassing
water utilization and the ramifications of environmental change is one of the
venture's most huge results. Before the finish of 2018, the venture has assisted with
giving 2 billion liters of clean water to more than 70,000 individuals while likewise
assisting with protecting and reestablish 450 hectares of floodplain land. Coca-Cola
Vietnam has as of late collaborated with the Vietnam Red Cross Society to give
clinical faculty, doctors, and pandemic anticipation and control powers in Hanoi, Ho
Chi Minh City, Da Nang, and different locales of concentrated confinement. Clinical
gear and supplies incorporate 200,000 veils, 104,000 bars of cleanser, 18,000 jugs
of antibacterial hand sanitizer, 1,300 plastic jars of 5 liters of dry hand sanitizer, and
Coca-Cola Company drinking water items for individuals of Quang Ninh, Ninh Thuan,
Binh Thuan, and Hai Duong regions. Coca-Cola will keep on spreading the
EKOCENTER task's innate acceptable characteristics in the future by building more
EKOCENTER offices in different regions and taking part in more open occasions.
Coca-sympathetic Cola's and economical improvement way won't ever stop,
because of computerized advancements like internet based libraries and sound
books. (Staff, 2019)
Demographic environment: Demography is the investigation of populace

development, appropriation, age construction, birth and demise rates, workforce
structure, pay levels, schooling, and other financial viewpoints. The above segment
study's discoveries can be used to conjecture future item interest. Coca-Cola utilizes
age as one of the most basic models for separating their objective customer bunch
into two gatherings. Coca-merchandise Cola's are fundamentally focused on towards
youngsters matured 10 to 35 in the principal classification. Individuals with diabetes,
especially those beyond 40 years old, favor Coca-Cola diet items. Coca-Cola
requests to all kinds of people by and large, in spite of the fact that there is a
recognizable differentiation in inclinations and tastes between the genders. Coca
Light, for instance, is very well known among ladies, yet Coca Zero tastes really
more grounded that guys like. Coca-Cola sells its items in excess of 200 nations
across the world. They do, notwithstanding, have an unmistakable methodology for
every country in light of the fact that the requests of the objective clients in every
nation differ inferable from environment, pay, culture, and customs.
14
Political and legal environment: Changes in the legitimate and political
environment fundamentally affect advertising choices. The laws, government offices,
and tension gatherings that impact and tie all associations and people in the public
arena structure this climate. Laodong (2020) gives data on how Vietnam has
occupied with drives to reinforce associations with an assortment of countries, just
as bring new subjects into reciprocal collaboration and multilateral gatherings and
conversations on points, for example, water security, digital protection, and
improvement. Improvement that is long haul... These results have helped with the
formation of a quiet, stable, and gainful air for the nation's development, just as the
improvement of Vietnam's global standing. Vietnam has consented to three
significant exchange arrangements 2020, opening up a remarkably huge market,
including the Vietnam-European Union Free Trade Agreement (EVFTA), the
Comprehensive Economic Partnership Agreement (RCEP), and the UK-Vietnam
Free Trade Agreement (UKVFTA), bringing the absolute number of international
alliances Vietnam has endorsed to 15. Alongside a solid establishment, Vietnam has
created one of a kind binds with more than 30 countries (counting significant
accomplices like the United States and the United States), filling in as an
accomplice, a far reaching accomplice, or an essential accomplice. , Japan,
Russia...) advances the country's unfamiliar trade strength and comfort. Antitrust law,
licensed innovation freedoms, licenses, and other legitimate issues that impact firms
are turning out to be more pervasive. This will cultivate sound contest among
industry players. With the current development of shopper security gatherings,
organizations will confront a test since clients will have a more grounded voice,
expecting organizations to assume more noteworthy liability for their wellbeing. With
the current development of shopper security gatherings, organizations will confront a
test since clients will have a more grounded voice, expecting organizations to
assume more noteworthy liability for their wellbeing. products, honest and refined
promoting, thus forth.... With the advantages and difficulties recorded above, Coca-
Cola Company should make and present outstanding products that are profoundly
aggressive and address the issues of clients. At the same time, they should stick to
item security leads just as legitimate necessities. The Coca-Cola Company
additionally has the legitimate right to make lawful moves to defend its own licensed
15
innovation privileges on Coca-Cola items, and is liable for securing the licensed
innovation freedoms of different associations and individuals in accordance with
Vietnamese laws. (Long, 2020)
Economic environment: Vietnam is presently a market with a young and ample work
supply; individuals' compensations have developed significantly, and their lives have
improved. Coca-Cola Vietnam has been and will keep on being committed to
creating openings, creating financial arrangement, and practicing social obligation to
help SMEs in entering the worldwide economy intensely and effectively throughout
the long term. Coca-Cola Vietnam's "confinement" methodology depends on the
organization's "worldwide image, nearby ability" way to deal with the inventory
network. As of now, homegrown organizations oversee up to 91 percent of Coca-
Cola Vietnam's providers. Coca-Cola has fostered various viable drives to develop a
solid production network organization, help seriousness, gain from one another's
SMEs' encounters, and extend Coca-conceivable outcomes Cola's to join the
worldwide production network. (Huỳnh, 2019)
Coca-Cola Vietnam has a significant financial effect notwithstanding the worth it

makes for SMEs. Coca-Cola Vietnam gives around VND3,500 billion to GDP each
year, as per current PwC information (from 2016 to 2018), giving in excess of 80,000
immediate and roundabout work for Vietnamese individuals. Coca-Cola spent more
than VND 3,332 billion on homegrown products buys in 2017, up 38 percent from the
earlier year.
Social environment: Most of Vietnamese clients are devoted, glad for their nation,
and like games, especially football. Vietnamese individuals are energetic with
regards to brands and like putting themselves out there. Mai (2018) contains data on
Coca-Cola Vietnam formally joined the VFF as an accomplice in the 2018-2019
season, helping public groups in accomplishing their objective of contending in the
World Cup later on. Sooner rather than later, this brand will help public football crews
in their groundwork for preparing and competitions, with obligations to be finished in
the years 2018-2019, including contending at ASIAD 2018. (public U23 group).
getting ready for territorial and mainland contests for the U16, U19 young men and
young ladies groups; contending in the 2018 Southeast Asian Championship; (public
16
men's group) to contend in the last round of the ASIAN Cup 2019; Tickets to the
2019 FIFA Women's World Cup (public ladies' soccer group) are available for
anyone.. (Hoa, 2018)
Technological environment: The mechanical climate might be viewed as an asset

that assists with forming how the world, including organizations, capacities. After
quite a long time after year, innovative headways and their applications have brought
about products that are further developed and better satisfy the requests of
shoppers. As indicated by Vnexpress (2015), Coca-Cola Vietnam's natural
reasonable improvement plan, which started in the early long stretches of the
organization's presence, was facilitated when the organization vowed to put $300
million in Vietnam. The business has placed this cash into the development of new
foundation and assembling line frameworks for three plants in Hanoi, Da Nang, and
Ho Chi Minh City. (Sovy, 2019)
Coca-Cola has been ceaselessly presenting containers of different shapes and sizes
for over a century, with an accentuation on creating bottles that are simpler to deliver
and reuse. In excess of 200 nations, Coca-Cola bottles have become one of the
most famous things of the 20th century.As we enter the third decade of the twenty-
first century, Coca-Cola has started to bring to the table sodas in aluminum
bottles/jars just as recyclable plastic jugs to diminish the negative effect on the
world's defiled oceans.Natural environment: As of late, nations from one side of the
planet to the other have been progressively stressed over natural concerns. Water,
air, and land contamination are all at alarmingly significant levels in numerous areas,
especially in significant urban communities. An Earth-wide temperature boost is an
aftereffect of industrialization.
The amount of junk produced into the climate is rising and giving no indications of
dialing back as the populace develops and individuals' ways of life change. Coca-
fabricating Cola's lines are the most complex, yet additionally the most
environmentally amicable, permitting us to save 10% of power, 15% of steam, and
20% of water. Coca-Cola Vietnam predicts that by utilizing the new MBR (Membrane
Bio Reactor) innovation, it is ready to further develop the treatment productivity and
17
nature of wastewater prior to delivering it to nature. Indeed, even at businesses, this
water is used for water system, tree planting, fish rearing, etc. Coca-plant Cola's in
Ho Chi Minh City got LEED (Leadership in Energy and Environmental Design)
accreditation because of endeavors to save energy and water, diminish commotion,
squander water, and poisons, in addition to other things. Two Coca-Cola production
lines, one in Da Nang and the other in Hanoi, are additionally being refreshed to
satisfy the previously mentioned necessities. (Trí, 2015)
2.2. Marketplace Information
Industry research: With many bad conditions happening in the world such as air
pollution, water resources, global warming, dirty food, dirty water has spurred many
new trends, especially investment. health and healthy lifestyle. There is a "new
breeze" in the beverage market today, with detox product lines promising to open
up new opportunities. Detox products are usually only found in the form of pills or
supplements. This causes many difficulties in reaching users like children. The
creation of the Detox Healthy Boost+ product is a perfect solution that promises to
reach all users around the world. The government has advocated for the
implementation of a healthy diet of the people, followed by marketing from beverage
companies, along with awakening the health consciousness of consumers. We
found that the Detox Healthy Boost+ product is suitable for everyone, the elderly,
young people, children with easy-to-drink fruit flavors. The selected product is Detox
Healthy Boost+, pioneering a new industry named detox beverage, contrary to the
old meaning of a product containing a lot of sugar, causing many diseases such as
obesity and diabetes. This is a product that helps users both enjoy a cool can of
water with a fresh fruit flavor and support detoxification for the body. Detox Healthy
Boost+ is marketed as the exact opposite of traditional Coca-Cola. It has zero
calories and sugar, added vitamins and minerals, and detoxifies the body, making it
an appealing drink for those trying to improve their health. There is more and more
scientific evidence that people are absorbing a lot of toxins from nature, the
environment and food and drink every day. In the face of such opportunities and
potentials, the only problem is to build trust in the product, there are many antidote
18
products on the market that are already trusted but these products have a medicinal
taste so they are quite good. hard to drink. However, it is still difficult for users to
trust this new product, it is necessary to find ways to promote the product such as
collaborating with famous people in the food health industry, helping people have
more confidence in the choice.
2.3. Competition analysis:

➢ Product:
1) Food and Refreshments
2) Home Care
3) Beauty and Personal Care
It wasn't until the late twentieth century that the organization began to diversify from
producing oils and fats to growing its activities globally. It has undertaken a number
of company purchases, including Dove, Omo, Knorr, Lipton, Lux, Magnum,
Rexona/Degree, Sunsilk, and others. (Kissinger, 2017)
Unilever was formed in September 1929 by the combination of the Dutch firm
Margarine Unite with the British soap manufacturer Lever Brothers. The name
Unilever was created by combining the names of both corporations. It has grown to
become one of the largest consumer brands, with over 400 brands under its control.
It is most recognized for its diversity, with three primary segments. (Moolchandani,
2021)
The U-shaped emblem of Unilever is well-known. The current logo, created by Wolff
Olins, was introduced in 2004. The current logo is made up of 25 symbols, each
representing a different part of the business. (Moolchandani, 2021)
➢ People:
Unilever will mark ten years of the Sustainable Living Plan in 2020. The corporation
had pledged to provide sustainable living conditions for 8 billion people globally and
19
had resolved to combat social injustice and climate change. Despite the presence of
COVID-19, the firm did not abandon these objectives. (Moolchandani, 2021)
Unilever considered the long-term effects of global trends on its operations. As a

result, the implementation of the Sustainable Living Plan has been a game changer.
It recognized the significance of sustainability and accepted it as a path of cultural
transformation by incorporating the USLP objectives into its basic working processes
and procedures. (Moolchandani, 2021)
Unilever has always been devoted to gender equality at the business level. Women
will hold 50 percent of executive roles by 2020, up from 38 percent in 2010. In 2010,
the company declared a goal of having a 50/50 balance in employment and
introduced a women-leadership program. Every month, it gathered, examined, and
analyzed data from the previous ten years and utilized it to combat gender
stereotypes. Unilever focuses on eradicating global inequality by erasing prejudices
from its advertising and demonstrating how dads and spouses can contribute to
society. (Moolchandani, 2021)
➢ Promotion:
Unilever's finest business strategy is to blend its global plans with the local
community in order to attract consumers who are drawn to items that are well-known
throughout the world while retaining its local flavor. (Moolchandani, 2021)
For example, Hindustan Unilever, a Unilever affiliate in India, has established itself
as one of the most popular brands among Indian consumers. For decades, it has
been one among India's top five most valued corporations. HUL's (Hindustan
Unilever) success in the Indian market may be attributed to its affiliation with middle-
class ideals and an old-fashioned spirit. Although it has evolved through time, HUL's
concept has remained founded in the consumer's purpose and beliefs.
(Moolchandani, 2021)
Given the high degree of competition in the global consumer goods industry,
Unilever must advertise its products. This element of the marketing mix describes
the company's approach to promoting its products to target consumers. Unilever
uses the following promotional tactics, arranged according to significance:
20
• Advertising (primary)
• Sales Promotion
• Public Relations
• Personal Selling
• Direct Marketing
Unilever's products are mostly promoted through advertising. Many of the company's
brands have television and internet media commercials. Sales marketing, such as
discounts and product bundles, is also used on occasion by the company. Dove
soap bars, for example, are occasionally sold in three-packs at a reduced price. The
Unilever Foundation's initiatives improve business image and brand strength in terms
of public relations. (Kissinger, 2017)
➢ Physical Evidence:
The relationship between UVN and its domestic suppliers is especially strong,
considering that 60% of UVN's total volume of raw materials is supplied domestically,
and this percentage is growing. All packaging materials are sourced and
manufactured in the United States. UVN has also attempted to support the formation
of local firms to produce its inputs, which generates value-added revenue and
benefits UVN in the form of cheaper production costs, independence from imported
supplies, and more flexibility. (Huong, 2009)
Vietnamese partners have profited from new business prospects as a result of their
collaboration with UVN. UVN has inked processing contracts with eight domestic
firms that are VINACHEM affiliates. Figure 15 shows that outputs outsourced to
SMEs have expanded dramatically from 3,800 tons in 1995 to 284,600 tons in 2007,
an average annual increase of 43.4 percent. As the amount produced by SMEs
climbed faster than that of UVN's own facilities, the SMEs' share increased from 23.2
percent to 86 percent during the same time period. The SMEs today manufacture
OMO and VISO washing powder, Lifebuoy soap, Sunlight washing liquid, Comfort
softener, Yellow Label tea, and other products. (Huong, 2009)
The relationship between UVN and its domestic suppliers is especially strong,
considering that 60% of UVN's total volume of raw materials is supplied domestically,
21
and this percentage is growing. All packaging materials are sourced and
manufactured in the United States. UVN has also attempted to support the formation
of local firms to produce its inputs, which generates value-added revenue and
benefits UVN in the form of cheaper production costs, independence from imported
supplies, and more flexibility. (Huong, 2009)
➢ Price:
Given the breadth of its product offerings, Unilever maintains a wide range of pricing
points. This element of the marketing mix determines prices and appropriate pricing
strategies. In general, the following are the most important pricing strategies in
Unilever's consumer products business:
• Market-Oriented Pricing Strategy

• Premium Pricing Strategy
• Product Bundle Pricing Strategy
Setting price points based on consumer goods market characteristics is part of the
market-oriented pricing approach. Unilever, for example, utilizes rival pricing to
identify the most acceptable rates. The premium pricing approach, on the other side,
entails charging greater prices than rivals. Unilever, for example, charges somewhat
high pricing for items such as Dove, which correlate to the brand's premium quality.
In addition, the corporation from time to time sells items in bundles at discounted
pricing. This part of Unilever's marketing mix demonstrates a range of methods
tailored to the company's consumer goods and target markets. (Kissinger, 2017)
➢ Place:
Unilever's global operations show the company's enormous influence in the

consumer products sector. This portion of the marketing mix identifies the venues or
locations where the firm transacts with clients or target consumers. Unilever uses the
following places for distributing its products:
• Retailers (primary)
• Kiosks
• Stores
22
Unilever's products are mostly distributed through retailers. Walmart, for example, is
one of the largest merchants in charge of delivering these consumer items. Unilever
employs kiosks to offer items directly to customers on occasion, in addition to
personal selling. Through these kiosks, the corporation offers a restricted selection of
items in cooperation with shops. (Kissinger, 2017)
➢ Process:
Unilever's ecommerce sales increased by 61 percent in the most recent fiscal year,
as buyers went to the internet to purchase its hygiene and 'at home' food products
amid Covid-19 lockdowns. Unilever's five strategy options now include ecommerce
and digitization. It intends to "position our firm for future success in the channels of
the future, concentrating primarily on ecommerce and digitizing the dispersed trade,
anchored by enhanced shopper insight as the consumer and customer environment
evolves." (Brands, 2021)
Moving the sales process to e-commerce sites has come with strategic pledges to
move into high-growth categories, making our brands the driving force to achieve
strong sales., increasing in the US, India, and China, while establishing a
"purposeful, future-proof, and organizational" growth culture. (Brands, 2021)
2.4. Customer analysis:
The company's goods are sold in over 200 countries. They adopt a varied approach
based on the place, however, because the demands of potential customers vary
owing to climate, income, culture, or tradition. For example, consider America and
China: in America, Coca-Cola products are nearly mature, but in China, there is
significant development potential, but the demands and habits differ. Tea is more
often consumed in Asia than soft drinks. Furthermore, the Marketing Channels,
marketing, appearance, and flavor of the drink may all be completely different to
accommodate people's varying tastes. (Anders, 2011)
Segmentation:
Market segmentation is the practice of dividing a market into groups of potential

consumers who have similar demands and characteristics and are likely to behave
similarly in terms of purchasing. The goal of such a process is to evaluate and
23
comprehend the market, discover opportunities, and utilize or establish a competitive
advantage to profit on those possibilities. Customers are segmented by the Coca-
Cola Company based on the following factors.
➢ Geographic segmentation: Coca-Cola has segmented the global market based

on geography. For significant parts of the world, numerous divisions have been
formed, and the leaders of each division report to the firm. Each division is
allowed a lot of leeway in how it runs.
➢ Place of consumption: Coca-Cola divides the market based on the types of
goods that customers buy. The market is divided into two categories: cola
products and non-cola items. The majority of sales today are generated from
colas; however, the market share of non-cola products is expanding. Therefore,
the launch of a product like Detox Healthy Boost + will expand the market share
of non-cola products even more.
➢ Product type: Coca-Cola splits the market based on the types of goods
purchased by customers. The market is separated into two categories: cola
products and non-cola items. The majority of sales are now generated by cola
goods; however, the share of non-cola items is expanding.
➢ Demographics: Coca-Cola divides the market based on demographics. The
segmentation is based on both age and income.
Targeting
Coca-Cola uses several advertisements to target different segments. Coca-primary

Cola's market consists of persons aged 10 to 25, with the secondary market
consisting of those aged 25 to 40. Cola goods are marketed to the health-conscious
sub-segment.
Coca-Cola employs non-cola beverages to appeal to the health-conscious

consumer. Some items, such as Sprite, are aimed primarily towards teenagers and
college students, but others are aimed at the young working population.
Positioning
Coca-products Colas are marketed as refreshing and thirst-quenching. The goods

are believed to offer delight, as evidenced by Coca-new Cola's tagline, "Little drips of
joy." The items are connected with having fun with friends and family, as well as
24
enjoying everyday life. In addition, the items are touted as consistent and of excellent
quality.
Novaon Communication examined the trend of customers' health concerns in the

preceding piece. This interest is visible in F&B consumers' searches for terms
connected to healthy diets, such as 'keto diet' and 'eat clean menu.' Food-related
keywords such as 'what to eat in the gym' (300 percent), 'what to eat with acid reflux'
(300 percent), 'what to eat is excellent for bones and joints' (160 percent), and 'what
to eat to nourish the brain' (160 percent) were also greatly boosted (80 percent).
(Novaon, 2021)
Furthermore, customers prefer to seek for and investigate the applications of foods
as well as how to blend them in meals. The number of structured keywords: [food
name + 'what does it do'] grew by 40% compared to the same time previous year.
(Novaon, 2021)
2.5. Company’s internal capabilities:
Strength:
• Branding: The company has a very strong brand all around the world. Various
assessments undertaken by Interbrand, Businessweek, and other experts
have identified the brand as one of the world's leading brands. Aside from
Coca-Cola, the firm owns several other popular beverage brands, including
Fanta, Sprite, and Diet Coke. Over more than a century, the company has
spent enormous sums of money to create a brand that has great consumer
recall and is the most recognized. It also enables the company to expand its
brand and launch new types of beverages.
• Scale economies: The Coca-Cola Company is the world's biggest maker and
marketer of non-alcoholic drinks. The company's goods are sold in over 200
countries. The company's broad scale of operations implies that it may invest
in new areas and enjoy rewards when the firm becomes viable there.
25
• The Coca-Cola System: Coca-whole Cola's supply chain and bottling system
is a major strength for the corporation. It enables the corporation to target
diverse regions throughout the world while also gaining expertise about the
local market from bottlers. It also enables the organization to swiftly grow into
other markets without making a large initial expenditure.
Weakness:
Despite the company's enormous success, there are a number of vulnerabilities that
must be addressed. They are as follows:
• Health and environmental criticisms: The Coca-Cola Company's products are

said to be rich in calories and damaging to one's health. Various groups have
lobbied for non-carbonated drinks over carbonated ones. In 2006, the
Company was embroiled in a dispute in India after government organizations
claimed that Coca Cola contains pesticides and is hazardous to one's health.
Such unfavorable publicity may be extremely damaging to a firm, particularly
in foreign and rising markets.
• Dropping sales in multiple countries: The corporation has had zero or
negative growth in a number of significant markets in recent years. In recent
years, the company's performance in North America, its major market, has
been poor. The company's performance in Japan, Latin America, and South
East Asia has also been poor. This might discourage Coca-Cola from being
aggressive in marketing and, as a result, impede the corporation from growing
faster overall.
Opportunities:
• Inorganic Growth and Acquisitions: Over the last decade, The Coca-Cola
Company has aggressively acquired different local beverage firms. In
addition, the corporation has extended its holdings in significant bottling
facilities. This has given the corporation more control over the whole value
chain, allowing it to match the aims of these bottling operations with those of
26
the company. Other firms in practically every major market across the world
were bought by the corporation. Coca-Cola had a head start in international
markets as a result of these purchases, and the firm was able to diversify its
income source.
• Growing demand for healthy beverages and bottled water: The market for
carbonated beverages is becoming saturated in many Western nations, and
the trend is toward healthier beverages. Furthermore, the worldwide market
for bottled water is rapidly expanding. Coca-Cola has created and bought a
number of brands that appeal to these two markets. Coca-Cola can leverage
its strong brand position in carbonated water to expand its presence in other
beverage categories and capitalize on these expanding markets.
Threats:
• Changing trends: PepsiCo is Coca Cola's sole true competition in carbonated

beverages. However, the trend is toward healthier drinks, and Coca Cola
faces a significant threat of substitute. Coffee, tea, milk, juices, and energy
drinks are all possible replacements. The corporation has already begun to
address this issue by introducing goods in the field of healthy beverages.
• Dependence on third-party bottling partners: While the Coca-Cola system of
bottling partners is a strength for the firm, it can also be a threat. The
corporation does not control most of the bottling plants and earns money by
selling syrup to these enterprises. The Coca-Cola Company's interests may
differ with those of the bottling firms, since each seeks to maximize earnings.
The company's reliance on independent third-party providers poses a
significant danger. This danger is being handled by vertical integration and
long-term agreements with bottling businesses.
Competitive Advantages:
• Marketing and branding strategy:
Coca-Cola has leveraged its organizational strength to implement a glocal approach.

Gay et al. (2007) - maximizing marketing and distribution effectiveness by combining
central and local marketing tasks. Using this strategy, Coca-Cola maintains a strong
27
worldwide brand while incorporating local features into marketing to ensure that the
product image is consistent with local culture.
• Coca Cola’s global strategy:
According to Healey (2008), a brand is a guarantee of satisfaction, and excellent

branding reinforces reputation, promotes loyalty, and ensures quality. Few firms in
the world have built a brand as powerful as Coca-Cola. The corporation has
leveraged its marketing resources to establish a well-known brand that has become
the company's most significant competitive advantage. Coca-Cola has been effective
in instilling brand loyalty among its customers. This is the outcome of long-term
marketing initiatives that began in the early twentieth century.
• New Product Introductions:
Coca-Cola takes an in-house strategy when creating new products. Coca-Cola has
always chosen to take note of client preferences and create its goods accordingly,
rather than choosing an internal approach — the process of inventorying internal
assets and knowledge and leveraging them to make something that customers
would purchase. Based on them, the corporation either offers a new product or
acquires a company that manufactures the appropriate product. This is critical for
surviving in a changing market and modifying the product range to meet the needs
of customers
III. Objective and Issues:

Marketing Campaign Objectives and Issues
3.1. Objectives
In our first year on the market, we set ambitious but attainable goals for Detox
Healthy Boost+. The first purpose of a marketing campaign is to increase sales
volume and thereby profit. We hope to sell roughly $1 million worth of Detox Healthy
Boost+. With a 2$ average retail price, a sales target of 500,000 bottles is
achievable. A marketing campaign's other purpose is to involve the customer. This
campaign is aimed at a specific client group: young people who enjoy trying new
things and are concerned about their health. With the introduction of new beverage
product lines, Coca-Cola will be able to provide customers with additional options
28
when selecting Coca-Cola beverages, allowing the company to reach out to a wider
range of customers. to improve revenue and profitability for Coca-Cola. Coca-Cola
will benefit from a marketing effort for the Detox Healthy Boost+ series, which will
assist build new brand awareness. In Vietnam, it reflects the concept of a
contemporary, stylish, yet healthy and sustainable beverage brand. Within three
months of the product's official introduction, this goal can be measured by
conducting surveys and checking through communication channels such as Email,
Facebook, Instagram, Zalo, and others.
3.2. Issues
The challenge with competing with Coca-greatest Cola's competitor is the presence
of companies in the market that specialize in healthful Detox drinks. Competitors
own a significant market share in the category of healthy beverages, with many
years of experience and a long market presence than Coca-Cola, putting significant
pressure on Coca-Cola's Detox Healthy Boost+. Product and price are effective
instruments for dealing with competition. Coca-Cola prioritizes product quality, new
product development, and production technology advancement in its product
competition policy.
Because this is a new and health-promoting product line, the second issue is the
source of raw materials used in manufacture. It might be difficult to ensure that the
necessary materials are supplied and that quality and other criteria, such as GMP
manufacturing, are met. To address this issue, Coca-Cola is developing a strategy to
own 100% of the supply chain, maintain tight relationships with suppliers, and use
technology in the logistics process to be proactive at all stages of production. To cut
costs, boost worker productivity, and raise production and company efficiency.
The final issue is the new product line's distinction for customers. Coca-Cola has
long been known for its carbonated beverages and soft drinks, which come in a
variety of flavors and smells. Customers will have questions and misgivings about
using and buying new items if they are created to boost health and are completely
different from past ones. Furthermore, creating a market for a new detox product line
will necessitate Coca-Cola redefining new client categories for its products, ensuring
that Detox Healthy Boost+ becomes popular and well-known over time.
29
IV. Marketing strategy
Based on market analysis, we have selected the company's potential customers in
this product segment. The customer segment of this product is customers from 15-
40 years old and with low to moderate income. This is a potential customer group for
the product because they are a group of people who use bottled water a lot and will
be easily attracted by a product that is both convenient and beneficial for health.
4. Segmentation
4.1. Demographic
According to United Nations statistics, Vietnam's population currently accounts for

1.25% of the total world population. Vietnam has the 15th largest population in the
world. The average age of the current population of Vietnam is 32.9 years old. With
this data, it is easy to see that the customer segment between 15-40 years old of this
product is extremely potential for growth. For that reason, Coca-Cola captured this
segment to launch a bottled Detox product. Currently, the main trend of society is
products for health, for the environment, so in the following years, carbonated drinks
will be gradually replaced by healthy drinks. Therefore, when the product is launched
into the market, it is highly likely to become the main trend in the coming years.
Nowadays, people of all ages are very concerned about their health, so they will
choose convenient and refreshing products that are good for their health.
4.2. Geographic
Regarding Coca Cola products, it is distributed with a wide network spread over
many countries. Especially in Vietnam, the Coca Cola brand is spread across
provinces. However, with this product Coca Cola should only focus on developing in
big cities with high GDP and high population density such as Ho Chi Minh, Hanoi, Da
Nang, Hai Phong. Because small cities often do not have vending machines and
people because of the not really developed economy will not pay attention to healthy
bottled products. In addition, sometimes there are areas where there is an old-
fashioned concept that bottled water is just a beverage without any health benefits
30
as advertised. Therefore, focusing on big cities is focusing on places with high
intellectual population, from which product brands will grow to be able to develop into
niche markets.
4.3. Psychographic
The target customer file is 18-40 years old, people usually aim to be healthy, have a
good lifestyle. They are the ones who make up the majority of Vietnam's revenue, so
if in order to use a healthy product the price is not too high, plus the convenience in
buying and using it, their abandon Money out use is completely understandable.
They will not hesitate to spend money but gain great benefits in terms of health and
satisfy their needs.
4.4. Behavioral
Today, with the economy developing very quickly, people often have a rich economy,
and the next thing they naturally take care of their health. More and more diseases,
especially the most recent Covid epidemic, it has killed many people when infected.
However, people who have adequate substances and have strong antibodies, even
though they are infected, do not lose their lives. Because of that worry, Coca Cola
focuses on developing a product brand that hits the psychology of consumers. It can
be easily seen that, after the Covid epidemic, people's interest in health is increasing
and they are practicing healthy living habits during the time of social distancing to
start. for a new journey after social distancing. Due to the increasing amount of work,
but the daily time is very little, so the lack of fruit and nutrients for the body is very
little, but almost fast food. So the appearance of Detox Healthy Boost+ will make
everyone supplement beneficial substances for the body without losing time.
4.5. Targeting
The target customer segment of Detox Healthy Boost+ products is young to middle-
aged from 15-40 years old. In it, there will be advertising campaigns such as hiring
31
KOLs, making short videos, creating effects on the Tiktok platform. The slogan in this
campaign is "Vượt qua Cô Vy cùng sản phẩm Healthy". This is a slogan that affects
the age of the potential customer file. The keyword "Covid" is one of the hottest
keywords in Vietnam at the moment, the keyword "Healthy" creates a guarantee
about the product. The naming of the campaign both shows wit and humor suitable
for young people and attracts the attention of older customers. We will provide
product satisfaction surveys 7 days after running the campaign. Strategies set out to
enhance the brand for new products of Coca Cola.
4.6. Positioning
We launched the product Detox Healthy Boost + with the desire to create for those
who desire to improve their quality of life, and at the same time save time to use for
work or entertainment to make life more beautiful. Detox Healthy Boost+ will remove
the bad impression from all customers. Detox drinks emerge as a product made from
healthy vegetables and fruits, but they have an extremely difficult taste and often
take time to prepare and enjoy. However, Detox Healthy Boost+ will completely
erase those things because of its great taste, perfect quality along with unexpected
convenience. Detox Healthy Boost+ was born with the desire to improve everyone's
quality of life, giving customers a healthy, beautiful life to maintain and develop.
About Detox products on the market have appeared a lot, but that is completely
different from Coca Cola's bottled Detox. This is a product with extremely practical
applications
4.7. Differentation strategies
Based on the analysis results, Coca Cola's competitors in this industry are
numerous, typically PepsiCo, Nestle. However, Coca Cola still has advantages to
create a competitive advantage in this campaign. First, in Vietnam, Coca Cola holds
the largest market share in the bottled beverage industry and Coca Cola's biggest
competition in the industry is PepsiCo. However, Nestlé is a very strong competitor
in the field of tea, healthy drinks but they are not bottled. Therefore, when a new
32
product of Coca Cola is launched in the market, the competitiveness thanks to the
growth of the brand name and market share is extremely large. To promote
thoroughly, Coca Cola will launch this marketing campaign into the market as soon
as possible.
One of the next advantages of Coca Cola compared to two competitors is its
economic potential. In terms of infrastructure, Coca Cola will outperform PepsiCo or
Nestlé because Coca Cola has always been ahead of the two corporations in terms
of revenue, charter capital and worldwide market share. So having better
infrastructure is completely understandable. Based on Coca Cola's available
financial resources, promoting marketing campaigns and creating opportunities for
customers to interact with products will create great opportunities for Coca Cola to
capture market share in the functional beverage industry. health benefits. In addition,
Coca Cola has many distribution channels in Vietnam in particular and globally in
general to create competitive advantages and market coverage and generate
revenue.
The final difference lies in Coca Cola's Detox Healthy Boost+ product in this
campaign. First, PepsiCo launched a functional beverage product called Drift well.
However, this product of PepsiCo is simply aimed at target customers who are
sports people and most of them approach the product who have played a lot of
sports, so they understand their effects are beneficial. Mineral supplements for the
body after activity. Next, Nestlé also has Detox products with properties similar to
this product of Coca Cola. However, these are products in the form of tea bags, tea
bags and need boiling water to be able to drink. It will be inconvenient in terms of
preparation, usage. It requires users to be in an environment such as at home, in the
company to achieve the best taste. Finally, the Detox Healthy Boost+ product is a
combination of the two strengths of the two products above, which is both convenient
but not only supplemented with minerals but also many other beneficial substances
such as vitamins,... Of two PepsiCo’s, Detox Healthy Boost+ is a perfect functional
product in the present time to accompany customers to overcome Covid and spread
the message for customers to practice a healthy lifestyle together with their
companions. is Coca-Cola.
33
4.1.1. Suggest a marketing mix 7Ps for new product
a. Product
Meaning of the new product name “detox healthy boost“
Gently detoxify, protect the stomach, reduce fat to help digestion without chemical
ingredients, completely extracted from plants, 100% natural ingredients, non-GMO.
The goal is to help you lose weight, gently cleanse your colon, and reduce bloating.
Stay healthy and burn fat. The fact that this new product brings a joy in life, helps to
purify the body, this creates a euphoria in daily life that brings more joy and alertness
that is the effect of internal purification. inside of Coca Cola's dextoc bottled water
product. For example, products such as Coca-Cola's most popular healthy slimming
tea line - Cola Tea, Delicious cola tea with weight loss and detoxification effects.
Drinking 1-3 cups of slimming tea a day will have an amazing detox and weight loss
effect. It is very active, It can be used for colon cleansing, parasite clearance,
candida cleaning, blood purification and whole body detoxification.
Quality : High Quality
Ingredients: Most ingredients of the new product Green tea, lotus seed,
honeysuckle, senna, cassia seed, Gynostemia pentaphyllum, hawthorn, honey
(fragrance) This is a combination of natural ingredients that can help eliminate
harmful substances out of the body. Properly selected ingredients help improve the
function of the stomach, intestines and kidneys, as well as better absorption of
nutrients through the body. It helps with bowel movements.
Form of product: The product will be marketed in two forms: bottled and can be
prepared directly at the store
Target users: people who want to drink soft drinks but don't want to have but good
quality, people who believe in Coca cola products, students, students of all ages can
use
b. Place
34
As the leading large beverage company in the world, it is very easy for Coca Cola to
launch new healthy products to everyone. distribute the product in an accessible
place to the potential target. This often requires a deep understanding of the market.
From there, Coca-Cola will find distribution channels that can connect directly with
target customers. There are many strategies for Coca cola to distribute its new
products such as Intensive Distribution, Exclusive Distribution, Selective Distribution
Strategy, Franchise. The product needs to be available at the right distribution place
to bring the best revenue for Coca cola. Coca cola is a large and famous global
company that can distribute new products everywhere such as bringing the
distribution network to big shopping centers like Vinmart, BigC.... and then to agents.
, supermarkets, grocery stores and online distribution channels, Coca cola will also
distribute in the form of bottled water, then bring the product to vending machines at
large gathering places but the company, offices, and especially schools. that will
reach new products wider to people, all ages, bring good health to everyone.
First, we'll test in four big cities: Hanoi, Da Nang, Ho Chi Minh City, and Can Tho,
each with five outlets. Building stores in strategic locations, such as near companies,
schools, and even shopping malls, Vincom, etc. Following the trial period, chain
stores will be developed across the country in all provinces and cities.
Second, With the form of online distribution, Coca cola promotes sales on digital
platforms such as Shoppe Food, Shoppe, Grab Food, Loship and builds an online
distribution system such as setting up apps and websites. and works on platforms
like Facebook, Instagram, tik tok....
c. Price
In bottled form, the detox product of coca cola is 20,000 VND with a capacity of
450ml. With this price, it can completely compete with famous brands like nestle with
nestle detox bottled drinks. However, we are certain that the value we provide to our
consumers is well worth the money they spend. With great quality and a price
35
difference that is not excessive, this can be considered an acceptable price. With
direct processing in the store, we may provide the following product prices based on
different sizes. New Product Pricing Strategies and Competitive Pricing: Coca cola
As a market leader in carbonated beverages, but a rookie in bottled detox health
drinks, we choose price higher than the market. This is both profitable, and worthy of
quality and image, in line with brand positioning. At first, we offered a trial price for
the bottle of 15,000 VND. We will offer more price-appropriate winning programs to
reach customers with new Coca-Cola products. With good prices, healthy products
that no one expected will hit the consumer's mind in addition to that, competition can
even beat other famous beverage brands.
d. Promotion
Due to stiff competition in the soft drink industry, top brands spend heavily on
advertising to drive higher sales and revenue. For famous companies like Coca
Cola, promotions are indispensable. Coca-Cola implements an aggressive marketing
strategy through many channels such as TV, radio, print or sponsorship. By
sponsoring major events, the company increases brand awareness, visibility, and
customer loyalty. For new products, it is indispensable to advertise. advertising and
launching promotions for the purpose of spreading products, increasing awareness,
interest, increasing sales, and customer loyalty to the brand. The organization's
promotional efforts are aimed at attracting Vietnamese customers, with a focus on
office staff and modern students at local colleges, as well as international schools in
Vietnam. Famous personalities with matching items, such as actors and singers who
have to perform on a daily basis, for example singer Son Tung M-TP, Rapper Den
Vau, and top famous actors Vietnam, To promote the image of healthy beverage
goods, we will support a large charity trip. Hire well-known Vietnamese streamers
with large audiences to promote brands like Do Mixi and Misthy . Coordinate
advertising on several platforms, such as Facebook, YouTube and Instagram. Also,
combine creative advertising in such crowded locations when shopping malls and
movie theaters. Finally, run an experiment to get the most realistic feedback and
promote the store location. We will promote, buy 1 get 1 free. Simultaneously
produce advertising and coordinate advertising on a TV channel. We will sponsor a
big charity trip to promote the image of healthy detox drinks with a positive influence
36
to consumers. give more prizes, win prizes when using the product. not only good for
health but also bring home prizes.
e. People
Coca Cola is also a major employer focused on strategic human resource

management to help its employees with career development and job satisfaction. In
2019, the total number of employees working in the Coca Cola system increased to
86,200 people, of which 10,100 people worked in the United States. Employees are
a source of competitive advantage in the 21st century. As a result, companies like
Coca Cola have implemented human resource management strategies that enable
employee empowerment and maximize job satisfaction. The company has also
established a reward and recognition system to promote higher employee retention
rates.
f. Process
The Coca Cola system includes the Coca Cola company and about 225 detox
bottling partners. The company's international business is supported by these
bottling partners as well as an extensive distribution network. The Coca Cola
Company sells new healthy products produced in concentrated operations to its
bottling partners. This is the main source for the company to generate net revenue
from operating activities. Coca Cola's bottling partners create the final product that is
sold to customers worldwide. new products that combine consumer-healthy
substances, depending on the product, to prepare, pack, sell and distribute the
finished beverage. Coca Cola's finished products activities mainly include the
bottling, sales and distribution activities owned or controlled by the company.
g. Physical Evidence
The actual operations of the new product are spread across the globe. The
company's physical infrastructure includes centralized manufacturing operations, as
well as headquarters and other regional offices in various parts of the globe.
Furthermore, we come across a lot of physical evidence regarding Coca Cola's
37
business on a daily basis. In addition to Coca Cola bottles and brochures, there is a
wide variety of merchandise inside the various retail stores that are also considered
physical evidence. The Coca Cola logo is visible on the packaging as well as on
advertisements and promotional materials. Globally, there is hardly an area where
you can't find some evidence of Coca Cola's business whether it's a large outdoor
advertisement or a small bottle of one of the beverages. Coca-Cola.
V. Action Program
We need to give a timeframe for minor tasks and modest goals to accomplish the
major ones for efficient job control. Check the schedule to determine if you can
accomplish the tasks on time or whether the schedule is adequate, and analyze and
alter your calendar to fit your tasks regularly after structuring the workgroups and
allocating the time to perform them properly. In addition, assign a time restriction to
each activity. The ultimate goal of getting things done will motivate us to avoid
procrastination. Furthermore, limiting work completion aids employees in focusing on
the task at hand and completing it properly.
The company is made up of leaders at all levels who, while working in parallel and
effectively, provide appropriate firm development paths depending on the country's
present economic circumstances. The procurement and sale of commodities is
primarily the responsibility of distributors (supermarkets, agents, e-commerce
platforms, and small merchants). On the flip side, Coca-human Cola's resource
structure eliminates the necessity for exporting costs and managing sales personnel.
Aside from that, there's the fault that buyers choose whether or not to buy Coca-Cola
items without being asked or introduced to them. When it comes to raising sales, a
company's only option is to invest in effective product promotion. The organizational
structure of Coca-Cola is suitable for enterprises in the food and beverage industry.
As a result, intermediaries working as distributors will handle the majority of product
management, with the corporation functioning as producers and advertisements.
Marketing control
The marketing control team will be responsible for maintaining the product ad
campaign's navigation and overseeing the plan's end-to-end performance once the
38
project is launched. This will help to ensure the retail chain stores' inherent income
as well as the promotion of new products to both potential and existing clients.
Unlike a business plan, which shows the entire organization's goal, objectives,
strategy, and resource allocation on a broad diagram, a showcasing plan has a more
limited scope. Its purpose is to document how the organization's major objectives will
be reached through specific procedures and strategies, starting with the client
(Kotler, 2013).
Marketing management is evaluating the outcomes of marketing tactics and

programs and taking corrective action to ensure that objectives are met. Controlling
advertising is a crucial task for the marketing department. It is critical to the success
of the marketing division in terms of achieving practical marketing goals and ongoing
improvement. Control instruments (or frameworks) can help prevent mistakes from
occurring as well as fix them if they do. It ensures that everything is running smoothly
and that the company is meeting its objectives. The entire office is still active and
exciting thanks to marketing control. Controlling any type of exercise or operation
involves the same steps: establishing measures, assessing actual execution results,
comparing actual results to measures, identifying factors responsible for the results,
and implementing corrective actions.
As a result, it can be defined as Marketing control is a strategy that combines real-

world marketing execution with benchmarks to determine our degree of deviation
and, if necessary, corrective actions.
As a result, we can deduce that sales are the primary criterion for marketing activity
regulation. Setting benchmarks, evaluating sales, and determining the degree of
departure when a product is issued to the market may be seen, as well as regulating
expected sales and making relevant modifications, which is known as marketing
control.
The marketing control that asks for authenticity and overseeing the marketing
activities of the program can be clearly stated through the summary, so navigating,
creating the proper navigation to ensure everything goes according to plan.
Marketing control serves as a preventative and corrective party, allowing for
immediate corrections in the event of a campaign error.
39
Operation Control (O.C)
Operating control, according to Kotler & Armstrong (2013), is comparing ongoing

performance to the annual plan and taking remedial action as appropriate. Its goal is
to ensure that the company meets its sales, profit, and other objectives outlined in its
annual plan.
Checking progress against the yearly plan and taking corrective action as needed
are all part of O.C. Its purpose is to ensure that the company meets the sales,
benefits, and other objectives outlined in its annual plan. Commanders at any
echelon at or below the level of combatant command will work out command
specialists. Combatant command (command specialist) is born with operational
control, which can be assigned inside the command. Operational control is the
specialist in charge of arranging and executing directions and powers, allocating
errands, establishing Objectives, and charting a clear track to complete the objective.
The OC segment provides the essential leadership instructions on the company's

direction, which are delivered to employees via legal documents signed by the
director, top HR managers, and subordinate management. OC gives the board of
directors and directors complete authority to achieve any goals that are deemed
necessary and require direct or indirect direction.
The unit manager's responsibilities include communicating with the personnel under
his or her command, as well as doing essential urging and personnel training.
Controlling how traditional business operations are carried out is part of operational
control, but it does not involve control over strategic business goals or high-level
company priorities.
Strategy Control
The goal of strategic control is to see if a company's important procedures meet its
potential. Promoting methods and programs can soon become obsolete, therefore
each organization should re-evaluate its overall strategy on a regular basis to
develop strategies and guarantee that the goals are reached (Kotler & Armstrong,
2013).
40
Determining if Coca-current Cola's business plans are in line with long-term aims is
an example of strategic control. It focuses on guiding the company in the future to
obtain greater outcomes by updating new development pathways and adjusting to
the local economy following this campaign. For example, if Coca-Cola's product
marketing strategy is followed, the question will not be "Have we done a good job
with this campaign?" but rather "Have we done a good job with this campaign?" "Is
the campaign performing well now?" and "Where can it be improved further?" will be
the question that will surface here.
The main purpose of Strategy Control is to provide the essential direction for the
company to expand in the right direction.
Strategic controls, like other control processes, require the use of one or more
"closed-loop" measures to ensure that any deviations in the process are identified,
allowing managers and specialists to intervene, correct, and perfect the company
strategies, and predictably unite them.
Because of the aforementioned circumstances, the Coca-Cola company's board of

directors, as well as senior managers and departments, must actively participate in
determining the company's present business model's decisive measures. This
makes the importance and benefits of having strategic control over a company's
investment and supply chain sectors easier to comprehend today.
Simultaneously, we find a strong reliance on top management organizational

structure, which complicates the management model in the existing style of business
management, and the benefits of simplifying management through financial controls
would be more prevalent and maybe more successful.
VI. Budget
Customer-oriented pricing focuses on the price-value equation: Value = Perceived

Benefit - Perceived Cost. To increase value, a business can either increase the
perceived benefit or decrease the perceived cost. Marketing today tends to prioritize
customer-oriented pricing because it prioritizes the customer and the customer's
perception of value. Therefore, the price of a bottle of Detox Healthy Boost + water
costs $ 2 (the price is very competitive with other types of Detox products on the
41
market). The price of this item is only $ 2 because Coca Cola wants to get the
experience from the market as quickly as possible. Due to the age that the people
using this product are from 15 to 40 years old and the world population in this age is
very large.
Such a valuation would also have an initial impact on some of Coca Cola's profit
categories. However, this has been carefully calculated to bring the best products to
consumers. Currently, a bottle of Detox Healthy Boost + will cost $1.50 to perfect the
product, but the benefits of drinks like Detox Healthy Boost are clear to the user. And
to reach the initial goal of selling 500,000 bottles, the production cost would be
$750,000 and the shipping cost to the point of sale would be around $200 for a
shipment of 50,000 bottles. And in total, to reach customers in the traditional way,
Coca Cola will lose $ 770,000 for each distribution of 50,000 bottles and lose $
7,700,000 for distribution of 500,000 bottles.
In addition, the message objectives also need to be promoted. Promotional items

during prime time also need to be done. Detox Healthy Boost ads will be advertised
on tv between 6 p.m., 8 p.m., 9 p.m., 7 a.m., 11 a.m. These time frames are usually
when people rest and recharge for a new one, so it is very reasonable to use them
for advertising. Next, digital platforms such as Instagram, Tik Tok, Zalo are used
more and more and tend to dominate Facebook's large market share, so the
promotion of the Detox brand is also easy to recognize. The KOLs, influential people
on these platforms are familiar with many viewers, so the slogan "Overcoming CoVy
with Healthy products" will create a certain attraction for Detox products that are
sold. strong growth. The amount spent on KOLs, influencers,.. will be about
3,000,000 USD for this campaign.
VII. Control
The most frequent method of watching all suggested plans while they are in action
and making a remedial step, based on the scenario, is to promote control.
42
Organizations will want to make sure that their marketing efforts are well-
coordinated. Control is inextricably linked to estimating, appraisal, and observation,
and therefore to the underlying concepts of advertising. Advertisers may compare
real-time mission execution to pre-set standards. When a corrective action is taken,
an investigation is required to determine why the problem occurred. The Coca-Cola
company has the ability to regulate plans in the following ways:
Control of product quality
Examining the pace of transformation
Collect feedback from customers who have used the product. Week, month, quarter,
and year marketing predictions
In terms of goods and administrations, we should have enough information on the

structure, content, benefits, and drawbacks of the item for customers to refer to, as
well as the benefits that customers may obtain. Recognize potential clients' traits,
practices, and personalities in the actual world, informal communities, companions,
people in their immediate vicinity, or competitors.
Connecting with clients is a business approach that entails learning about the client's
fundamental needs and assessing them. It will assist you in determining the optimal
approach for distributing goods and services. Make a detailed deal document with
citations, references, test pictures, business cards, and so forth. One of the
salesman's task measures is persuading clients and resolving difficulties, as well as
providing clients with a thorough understanding of the item outline.
43
REFERENCES:
San, G., 2021. KINH DOANH Coca-Cola chi hơn 1,4 triệu USD phát triển nhân sự
Việt mỗi năm. [online] Zingnews.vn. Available at: <https://zingnews.vn/coca-
cola-chi-hon-1-4-trieu-usd-phat-trien-nhan-su-viet-moi-nam-post948704.html>
[Accessed 15 October 2021].
House, v., 2021. Tại sao Coca Cola lại được nhiều người lựa chọn?. [online]
VITAMIN HOUSE. Available at: <https://www.vitaminhouse.vn/blogs/blog-
vitamin/tai-sao-coca-cola-lai-duoc-nhieu-nguoi-lua-chon> [Accessed 16
October 2021].
Sơn, M., 2018. Doanh thu tỷ đô ở Việt Nam của Coca-cola và Pepsi. [online]
vnexpress.net. Available at: <https://vnexpress.net/doanh-thu-ty-do-o-viet-
nam-cua-coca-cola-va-pepsi-3770719.html> [Accessed 16 October 2021].
Linh, B., 2011. Coca - Pepsi: Cuộc thư hùng tại thị trường Việt Nam. [online]
Cafef.vn. Available at: <https://cafef.vn/cau-chuyen-kinh-doanh/coca-pepsi-
cuoc-thu-hung-tai-thi-truong-viet-nam-20111226102127609.chn> [Accessed
16 October 2021].
Tuyet, T., 2021. CHUỖI CUNG ỨNG TUYỆT VỜI CỦA COCA-COLA. [online]
Tinhte.vn. Available at: <https://tinhte.vn/thread/chuoi-cung-ung-tuyet-voi-cua-
coca-cola.3286743/> [Accessed 16 October 2021].
Thịnh, N., 2019. Chiến lược phát triển hệ thống phân phối Coca cola tại Việt Nam.
[online] Dichvusieuthi.com. Available at:
<https://www.dichvusieuthi.com/2019/01/chien-luoc-phat-trien-he-thong-phan-
phoi-cocacola.html> [Accessed 16 October 2021].
Kiều, Đ., 2020. Cổ phiếu Coca Cola - ông vua thu nhập cổ tức. [online] Vnrebates.
Available at: <https://vnrebates.net/co-phieu-coca-cola.html> [Accessed 16
October 2021].
Staff, J., 2019. Tạo giá trị tích cực cho cộng đồng và xã hội, sáng kiến EKOCENTER
của Coca-Cola được vinh danh tại giải thưởng Én Xanh 2019. [online]
44
Cocacolavietnam.com. Available at:
<https://www.cocacolavietnam.com/news/tao-gia-tri-tich-cuc-cho-cong-dong-
va-xa-hoi-sang-kien-ekocenter-cua-coca-cola-duroc-vinh-danh-tai-giai-thong-
en-xanh-2019> [Accessed 16 October 2021].
Long, V., 2020. Những hiệp định thương mại lớn tạo bệ phóng cho xuất khẩu 2020.
[online] Laodong.vn. Available at: <https://laodong.vn/kinh-te/nhung-hiep-dinh-
thuong-mai-lon-tao-be-phong-cho-xuat-khau-2020-866882.ldo> [Accessed 16
October 2021].
Huỳnh, C., 2019. SMEs và khát khao gia nhập nền kinh tế toàn cầu. [online] Báo
Thanh Niên. Available at: <https://thanhnien.vn/smes-va-khat-khao-gia-nhap-
nen-kinh-te-toan-cau-post910296.html> [Accessed 16 October 2021].
Unilever.com.vn. 2021. Lipton | Unilever. [online] Available at:

<https://www.unilever.com.vn/brands/food-refreshment/lipton/> [Accessed 22
October 2021].
Hạnh, L., 2018. Lipton Ice Tea và câu chuyện tạo thành công từ chiến dịch quảng
cáo. [online] Marketing Admicro. Available at:
<https://marketingai.admicro.vn/lipton-ice-tea-va-chien-dich-quang-cao/>
Sovy, H., 2019. Sếp Coca-cola kể về “người bạn đồng hành” Việt Nam: 80% nhà
cung cấp của chúng tôi là doanh nghiệp Việt!. [online] Cafef.vn. Available at:
<https://cafef.vn/sep-coca-cola-ke-ve-nguoi-ban-dong-hanh-viet-nam-80-nha-
cung-cap-cua-chung-toi-la-doanh-nghiep-viet-20190409091747625.chn>
Trí, M., 2015. Coca-Cola đầu tư công nghệ thân thiện môi trường. [online]
vnexpress.net. Available at: <https://vnexpress.net/coca-cola-dau-tu-cong-
nghe-than-thien-moi-truong-3286880.html> [Accessed 16 October
2021].Brands. (2021, February 4). Unilever focuses strategy on ecommerce
as online sales grow by 61% during Covid-19 lockdown – but overall turnover
falls. InternetRetailing. Retrieved October 26, 2021, from
45
https://internetretailing.net/brands/brands/unilever-focuses-strategy-on-
ecommerce-as-online-sales-grow-by-61-during-covid-19-lockdown--but-
overall-turnover-falls-22659
Huong, P. L. (2009). A Case Study of Unilever Vietnam. Pham Lan Huong.
https://www.unilever.com/Images/sd-exploring-the-links-between-
international-businesses-and-socio-economic-developmen-of-vietnam-a-case-
study-of-unilever-vietnam-2009_tcm244-409773_en.pdf
Kissinger, D. (2017, February 21). Unilever’s Marketing Mix (4Ps) Analysis. Panmore
Institute. Retrieved October 26, 2021, from http://panmore.com/unilever-
marketing-mix-4ps-analysis
Moolchandani, K. (2021, May 18). Business Strategies that set FMCG giant
“Unilever” a class apart. TheStrategyStory. Retrieved October 26, 2021, from
https://thestrategystory.com/2021/05/19/unilever-business-strategy/
Novaon, C. (2021, January 9). Novaon Communication: Xu hướng người tiêu dùng
F&B 2020 và chiến lược Digital Marketing 2021. BRANDS VIETNAM.
Retrieved October 27, 2021, from
https://www.brandsvietnam.com/congdong/topic/28650-Novaon-
Communication-Xu-huong-nguoi-tieu-dung-FB-2020-va-chien-luoc-Digital-
Marketing-2021
Armstrong, P. K. a. G., 2012. Designing a Customer-Driven Strategy and Mix. 15 ed.
London: Pearson Education Limited.
San, G., 2021. KINH DOANH Coca-Cola chi hơn 1,4 triệu USD phát triển nhân sự
Việt mỗi năm. [online] Zingnews.vn. Available at: <https://zingnews.vn/coca-cola-chi-
hon-1-4-trieu-usd-phat-trien-nhan-su-viet-moi-nam-post948704.html> [Accessed 15
October 2021].
House, v., 2021. Tại sao Coca Cola lại được nhiều người lựa chọn?. [online]
VITAMIN HOUSE. Available at: <https://www.vitaminhouse.vn/blogs/blog-vitamin/tai-
sao-coca-cola-lai-duoc-nhieu-nguoi-lua-chon> [Accessed 16 October 2021].
Sơn, M., 2018. Doanh thu tỷ đô ở Việt Nam của Coca-cola và Pepsi. [online]
vnexpress.net. Available at: <https://vnexpress.net/doanh-thu-ty-do-o-viet-nam-cua-
coca-cola-va-pepsi-3770719.html> [Accessed 16 October 2021].
46
Linh, B., 2011. Coca - Pepsi: Cuộc thư hùng tại thị trường Việt Nam. [online]
Cafef.vn. Available at: <https://cafef.vn/cau-chuyen-kinh-doanh/coca-pepsi-cuoc-thu-
hung-tai-thi-truong-viet-nam-20111226102127609.chn> [Accessed 16 October
2021].
Tuyet, T., 2021. CHUỖI CUNG ỨNG TUYỆT VỜI CỦA COCA-COLA. [online]
Tinhte.vn. Available at: <https://tinhte.vn/thread/chuoi-cung-ung-tuyet-voi-cua-coca-
cola.3286743/> [Accessed 16 October 2021].
Thịnh, N., 2019. Chiến lược phát triển hệ thống phân phối Coca cola tại Việt Nam.
[online] Dichvusieuthi.com. Available at:
<https://www.dichvusieuthi.com/2019/01/chien-luoc-phat-trien-he-thong-phan-phoi-
cocacola.html> [Accessed 16 October 2021].
Kiều, Đ., 2020. Cổ phiếu Coca Cola - ông vua thu nhập cổ tức. [online] Vnrebates.
Available at: <https://vnrebates.net/co-phieu-coca-cola.html> [Accessed 16 October
2021].
Staff, J., 2019. Tạo giá trị tích cực cho cộng đồng và xã hội, sáng kiến EKOCENTER
của Coca-Cola được vinh danh tại giải thưởng Én Xanh 2019. [online]
Cocacolavietnam.com. Available at: <https://www.cocacolavietnam.com/news/tao-
gia-tri-tich-cuc-cho-cong-dong-va-xa-hoi-sang-kien-ekocenter-cua-coca-cola-duroc-
vinh-danh-tai-giai-thong-en-xanh-2019> [Accessed 16 October 2021].
Long, V., 2020. Những hiệp định thương mại lớn tạo bệ phóng cho xuất khẩu 2020.
[online] Laodong.vn. Available at: <https://laodong.vn/kinh-te/nhung-hiep-dinh-
thuong-mai-lon-tao-be-phong-cho-xuat-khau-2020-866882.ldo> [Accessed 16
October 2021].
Huỳnh, C., 2019. SMEs và khát khao gia nhập nền kinh tế toàn cầu. [online] Báo
Thanh Niên. Available at: <https://thanhnien.vn/smes-va-khat-khao-gia-nhap-nen-
kinh-te-toan-cau-post910296.html> [Accessed 16 October 2021].
47
Unilever.com.vn. 2021. Lipton | Unilever. [online] Available at:
<https://www.unilever.com.vn/brands/food-refreshment/lipton/> [Accessed 22
October 2021].
Hạnh, L., 2018. Lipton Ice Tea và câu chuyện tạo thành công từ chiến dịch quảng
cáo. [online] Marketing Admicro. Available at: <https://marketingai.admicro.vn/lipton-
ice-tea-va-chien-dich-quang-cao/> [Accessed 22 October 2021].
Sovy, H., 2019. Sếp Coca-cola kể về “người bạn đồng hành” Việt Nam: 80% nhà
cung cấp của chúng tôi là doanh nghiệp Việt!. [online] Cafef.vn. Available at:
<https://cafef.vn/sep-coca-cola-ke-ve-nguoi-ban-dong-hanh-viet-nam-80-nha-cung-
cap-cua-chung-toi-la-doanh-nghiep-viet-20190409091747625.chn> [Accessed 16
October 2021].
Trí, M., 2015. Coca-Cola đầu tư công nghệ thân thiện môi trường. [online]
vnexpress.net. Available at: <https://vnexpress.net/coca-cola-dau-tu-cong-nghe-
than-thien-moi-truong-3286880.html> [Accessed 16 October 2021].
48

Assignment 2 Front Sheet: Qualification BTEC Level 4 HND Diploma in Business

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Assignment 2 Front Sheet: Qualification BTEC Level 4 HND Diploma in Business

Uploaded by

Copyright:

Available Formats

ASSIGNMENT 2 FRONT SHEET

Qualification BTEC Level 4 HND Diploma in Business

Unit number and

Submission date 27/10/2021 Date Received 1st submission

Date Received 2nd

Student names & codes Final scores Signatures

1.Nguyen Minh Duc - GBH190409

2. Bui Duc Toan - GBH190266

4. Tran Minh Dung - GCH190207

5.Nguyen Xuan Tung - GBH200022

Class GBH 1001RE Assessor name Dang Son Tung

Description of activity undertaken

Assessment & grading criteria

How the activity meets the requirements of the criteria

Description of activity undertaken

Assessment & grading criteria

How the activity meets the requirements of the criteria

Description of activity undertaken

Assessment & grading criteria

How the activity meets the requirements of the criteria

Description of activity undertaken

Assessment & grading criteria

How the activity meets the requirements of the criteria

Description of activity undertaken

Assessment & grading criteria

How the activity meets the requirements of the criteria

Grade: Assessor Signature: Date:

Signature & Date:

The Company: Throughout Coca-25-year Cola's presence in Vietnam, the

Coca-Cola prioritizes strengthening local human capacity by assembling a team

Essentially, to build deals in a serious market, it utilizes a blend of mass and

Pepsi masterminded a "soccer day" with a TV advertisement including Vietnamese

General public: EKOCENTER is Coca-overall Cola's manageability project, as

Demographic environment: Demography is the investigation of populace

Coca-Cola Vietnam has a significant financial effect notwithstanding the worth it

Technological environment: The mechanical climate might be viewed as an asset

2.2. Marketplace Information

2.3. Competition analysis:

1) Food and Refreshments

3) Beauty and Personal Care

Unilever considered the long-term effects of global trends on its operations. As a

• Market-Oriented Pricing Strategy

Unilever's global operations show the company's enormous influence in the

2.4. Customer analysis:

Market segmentation is the practice of dividing a market into groups of potential

➢ Geographic segmentation: Coca-Cola has segmented the global market based

Coca-Cola uses several advertisements to target different segments. Coca-primary

Coca-Cola employs non-cola beverages to appeal to the health-conscious

Coca-products Colas are marketed as refreshing and thirst-quenching. The goods

Novaon Communication examined the trend of customers' health concerns in the

2.5. Company’s internal capabilities:

• Health and environmental criticisms: The Coca-Cola Company's products are

• Changing trends: PepsiCo is Coca Cola's sole true competition in carbonated

• Marketing and branding strategy:

Coca-Cola has leveraged its organizational strength to implement a glocal approach.

• Coca Cola’s global strategy:

According to Healey (2008), a brand is a guarantee of satisfaction, and excellent

• New Product Introductions:

III. Objective and Issues:

According to United Nations statistics, Vietnam's population currently accounts for

4.7. Differentation strategies

Meaning of the new product name “detox healthy boost“

Quality : High Quality