ASSIGNMENT 2 FRONT SHEET

Qualification BTEC Level 4 HND Diploma in Business

Unit number and title Unit 2. Marketing Essentials

Submission date Date Received 1st submission

Re-submission Date Date Received 2nd submission

Student names & codes Final scores Signatures

1. Doan Nguyen Xuan Quynh – TBS20043 Doan Nguyen Xuan Quynh

2. Nguyen Thi Ngoc Mai - TBS21004 Nguyen Thi Ngoc Mai

Group number:
3. Le Thuy Ngoc Nhi - GBS16314 Le Thuy Ngoc Nhi

4.

5.

Class Assessor name Zhangozina Aigerim

Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that making a false declaration is
a form of malpractice.

P3 P4 M3 M4 D2

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 OBSERVATION RECORD
Student 1 Le Thuy Ngoc Nhi

Description of activity undertaken

- PEST Analysis
- SWOT Analysis

Assessment & grading criteria

How the activity meets the requireNhi -ts of the criteria

Student
Le Thuy Ngoc Nhi Date: 18-03-2021
signature:

Assessor
Date:
signature:

Assessor
name:

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Student 2 Doan Nguyen Xuan Quynh

Description of activity undertaken

- Segmentation, Targeting and Positioning

- Marketing Mix
- Introduction
- Conclusion
- Excutive Summary

Assessment & grading criteria

How the activity meets the requirements of the criteria

Student
Doan Nguyen Xuan Quynh Date: 18-03-2021
signature:

Assessor
Date:
signature:

Assessor
name:

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Student 3 Nguyen Thi Ngoc Mai

Description of activity undertaken

- Action Program
- Budget
- Control

Assessment & grading criteria

How the activity meets the requirements of the criteria

Student
Nguyen Thi Ngoc Mai Date: 18-03-2021
signature:

Assessor
Date:
signature:

Assessor
name:

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Student 4

Description of activity undertaken

Assessment & grading criteria

How the activity meets the requirements of the criteria

Student
Date:
signature:

Assessor
Date:
signature:

Assessor
name:

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Student 5

Description of activity undertaken

Assessment & grading criteria

How the activity meets the requirements of the criteria

Student
Date:
signature:

Assessor
Date:
signature:

Assessor
name:

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r Summative Feedback: r Resubmission Feedback:

Grade: Assessor Signature: Date:

Internal Verifier’s Comments:

Signature & Date:

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Executive Summary
This paper dedicates the marketing plan of the Skin Recovery - QYL company first entering the market of
Vietnam. With the mission of bringing Vietnamese people the product lines from ecology-clean, organic,
high quality raw materials with reasonable prices, QYL Company decided to launch the Skin Recovery
product line - skin improvement, beautiful lightning lift to help women have healthy skin. Vietnam's
natural product market is assessed to be very potential, and consumers are willing to pay high prices with
corresponding quality expectations. However, there are still few Vietnamese products and brands that
meet these criteria. Skin Recovery is produced on the most advanced technology line from Korea, 100%
natural herbal ingredients, without side effects, which experts have verified.

The project comprises the analysis of PEST and SWOT, segmentations, targeting, positioning and
customer approaching tools for the cream products with natural ingredients. As the product's brand is
the new player in such a competitive market of Vietnamese Cosmetic industry, there are difficulties and
disadvantages of experience, market share and brand recognition. Nevertheless, the brand is benefited
from the formula differences and organic ingredients, which is environmentally friendly. The cream is
expected to be sold in three segmentations with three different age group and all potential buyers are
people living in urban areas and highly demanding for daily skincare. Skin Recovery Cream is positioned
as an affordable with higher-medium quality product. The team chose the mark-up pricing methods for
the shoes model, with an affordable price of 790 thousand VND. Due to a limited source of budget, the
marketing plan focuses on two main tools: online marketing and sales promotions. The selective
distribution is our strategy with direct sales from our website and retail. The purposes aim to approach at
least 800 to 2000 potential online shoppers and sell at least 200 units per month.

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 Table of Contents
INTRODUCTION ................................................................................................................................... 11
PEST ANALYSIS of SKIN RECOVERY ....................................................................................................... 11
Political .......................................................................................................................................................... 11
Economic ....................................................................................................................................................... 11
Social Trending .............................................................................................................................................. 12
Technology .................................................................................................................................................... 12

SWOT ANALYSIS .................................................................................................................................. 12

Strenghts ....................................................................................................................................................... 12
Weaknesses ................................................................................................................................................... 13
Opportunities ................................................................................................................................................ 13
Threats .......................................................................................................................................................... 14

SEGMENTATION, TARGETING and POSITIONING.................................................................................. 14

Segmentation ................................................................................................................................................ 14
Targeting ....................................................................................................................................................... 16
Positioning ..................................................................................................................................................... 17

MARKETING MIX ................................................................................................................................. 18

Product .......................................................................................................................................................... 18
Pricing............................................................................................................................................................ 18
Place .............................................................................................................................................................. 19
Promotion ..................................................................................................................................................... 21

ACTION PLAN ...................................................................................................................................... 23

Task ............................................................................................................................................................... 23
Timeline ......................................................................................................................................................... 23
The person in charge ...................................................................................................................................... 24

BUDGET .............................................................................................................................................. 24
CONTROL............................................................................................................................................. 25
CONCLUSION ....................................................................................................................................... 25
REFERENCES ........................................................................................................................................ 25

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INTRODUCTION
QYL Cosmetic is a Vietnamese young and emerging cosmetic brand with the mission of bringing organic
products and the vision of improving quality life of Vietnamese people. Being invented more than 2
years, the Skin Recovery Cream has created a trend and reputation in the home market of Vietnam for
satisfying demands and balancing the organic. Our brand is different from others by participating in the
trend of environmentally sustainable organic skincare to create natural product ready to conquer the
world. The value expressed to the customers and the society would create a new chance for the product
success in such an important transition time in the green consumption trends.

PEST ANALYSIS of SKIN RECOVERY

Political

In Vietnam, the president is elected as the head of state and commander in chief of the military, whilst
the top minister is the head of government. It is a us of a the place the role of the Communist Party of
Vietnam is affirmed in nearly all areas of life. However, many analysts agree with that even though
Vietnam follows a socialist orientation from the point of view of political philosophy, many financial
policies of Vietnam have applied the capitalist principle.

Vietnam pursues a coverage of building and retaining proper family members with any us of a in the
world regardless of their political views on international issues. It is a member of the United Nations, the
World Trade Organization (WTO), the Association of Southeast Asian Nations (ASEAN), the Non-Aligned
Movement (NAM), and quite a few different prestigious organizations. Although Vietnam has a bitter
history with the United States, family members between the two international locations have
accelerated pretty a bit over the past 20 years.

Economic

Vietnam is the forty sixth greatest economic system in the world. Its nominal GDP in 2018 is really worth
$245 and is expected to reach $265 billion by way of the stop of 2020 (Trade Economy, 2020). The usa
has made remarkable strides in poverty discount and lifted 45 million people out of poverty between
2002 and 2018 (World Bank Group, 2020). Its monetary outlook for the subsequent few years is superb
and strong. Interestingly, Vietnam has come to be one of the biggest beneficiaries of the trade dispute
between China and the United States. However, it is additionally really worth noting that Vietnam has
struggled with high charge will increase for many years.

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The traditional company income tax charge (CIT) in Vietnam is 20%. However, the tax rate varies from
32% to 50% for agencies working in the oil and gasoline industry. On the other hand, the non-public
income tax price (PIT) ranges from 5% to 35% (PwC, 2020).

Social Trending

The next element to discuss in the PESTEL evaluation of Vietnam is the social environment. As of
February 2020, the total population of Vietnam is about 97 million people (Worldmeter, 2020). Buddhism
is the predominant religion, and Vietnamese is the major language in the country. Life expectancy for
guys is 93 years, while for girls it is 81 years (BBC, 2019).

The rising middle category is growing unexpectedly in the usa and is anticipated to attain 26% by way of
2026 (World Bank Group, 2020). Vietnamese human beings are generally friendly. Many vacationers have
shared their fascinating and memorable encounters online with locals. However, many tourists
additionally bitch about being troubled through locals, overcharging and being mistreated. Although
Vietnam has made super monetary growth over the years, concerns are growing about the distribution of
wealth. The hole between the prosperous and the poor is very extensive and increasing. Another social
task going through is its getting old population.

Technology

A thriving startup culture, global investment, low cost, government initiatives and an educated staff have
been riding revolution in Vietnam for a lengthy time. . The us of a has a number of high-tech parks such
as Da Nang Hi-Tech Park and Saigon Hi-Tech Park, with workplaces and factories for extra than 700
companies, which includes 220 foreign corporations specializing in IT and engineering. software,
manufacturing hardware and infrastructure. develop. Vietnam is presently the eighth greatest IT service
company in the world. In particular, the superior manufacturing line with contemporary gear and
machines is an necessary criterion to determine the dimension of the company.

SWOT ANALYSIS
Strenghts

Brand strengths come from interior capabilities and product differentiation. QYL is a newly hooked up
business for two years in the market, but the merchandise they aim to continually prefer to deliver nice
to consumers' fitness as their personal business name. Founded and run by way of passionate individuals,

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the enterprise is increasingly more regarded in the home market thanks to its early stage of success and
product specialization. Enterprises are always geared up to accompany and assist customers when having
troubles when the usage of products. QYL ensures to continually definitely country the source of the
product as well as the technique to make certain the protection and hygiene with imported materials and
formulation from Korea, clients can be assured to use. For women, cosmetics also show style,

Staff are well-trained, knowledgeable about products, how to use and have know-how of beauty, so
customers want recommendation on what to propose immediately.

With the cash spent on advertising, because they understand they can do greater for their loyal
customers (promotions, presents...), QYL invests in perfecting the product line and ensures different
products. for the lifestyles of a precise sales staff.

Weaknesses

The names of QLY beauty products and brands are nonetheless unfamiliar to many users due to the fact
they have no longer invested in advertising, promotion brands widely. Most girls use Vietnamese
cosmetics because it is cheap, similar quality. Stable and of natural origin, appropriate for the location of
nearly all Vietnamese pores and skin types. The pleasant of the product is genuinely correct is not
enough if the enterprise does not prove and strongly promote widely, because the fee is quite high, the
customers are now not assured sufficient to spend that money to strive the product. . The cosmetics
market is always incredibly competitive because this market is developing strongly, so it is vital to have
more powerful promotions for customers to access the products. In the beauty industry, most companies
have to buy raw substances from some fundamental place, for example importing chemical raw
materials from Germany, natural essential oils from France, or components from plants, grass, vegetation
... from India, Philippines. The rest is due to the preparation, know-how and method of each business,
however Vietnamese girls do no longer have a good deal belief in cosmetics in Vietnam, most of the
cosmetics they use are from abroad.

Opportunities

In the contrast of initial sensitiveness, the new brand with natural ingredients of QYL has a chance to
attract curious customers, who want to try new products. In the Vietnam, the percentage of people
prefer to try new brands is really high. Only a very small percentage of people who are loyal to buy the
traditional brands. Moreover, forecasts that the beauty market nonetheless has a lot of practicable for

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development, there are plans to proceed to extend the enterprise system. According to businesses
running in the industry, the cosmetics market is growing improved than what they expected. newspaper
and beforehand collected. In 2016, the market reached a turnover of about 1.2 billion USD, a end result
that until now the Association of Cosmetics, Fragrances and Essential oils of Vietnam forecasted to be till
2020 to achieve.

Threats

If the import and export tax returns to 0% in the coming years, it is in all likelihood to create more new
modifications in the cosmetics market, especially when the earnings is nevertheless attractive.

The second way is to deliver beauty brands to the market circuitously thru a franchise. Shiseido is
common for this method. This is a well-known Japanese cosmetic manufacturer that has been allotted in
Vietnam via Thuy Loc Company on the grounds that 1997. This brand has progressively dominated the
Vietnamese beauty market thru the expanded retail shop system. in predominant cities across the
country, the focus is in Hanoi and Ho Chi Minh City. After that, many small traders in Vietnam also
participated in the development of this product retail system under the path of Thuy Loc. Export in
Vietnam has created many stipulations for market access. However, through 2015, underneath a variety
of agreements that Vietnam have to comply with such as the ASEAN Free Trade Area Agreement (ATIGA),
the ASEAN-China Free Trade Area Agreement (ACFTA), the ASEAN Free Trade Area Agreement -Korea
(AKFTA), ASEAN-India Free Trade Area Agreement (AIFTA), or Vietnam-Japan Comprehensive Economic
Partnership Agreement (VJEPA), taxes on most imported items will need to be decreased to 0-5%. Then,
funding incentives for the cosmetics enterprise will no longer be beautiful due to the fact of the large
investment costs.

In addition, to be able to improve excessive value-added products requires sturdy capital, modern
technological know-how strains to extract herbal essences from raw substances and create high-end
product lines. Meanwhile, the obstacles on production scale, technology, and investment capital of QYL
organizations cannot be multiplied in a quick time.

SEGMENTATION, TARGETING and POSITIONING

Segmentation

• Demographics

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Based on spending on skin care and makeup products in the provinces of Vietnam, it can be seen that Ho
Chi Minh has a higher market share compared to other cities. Moreover, the company's headquarters is
located in Ho Chi Minh City, so it will focus on selling offline in this area and selling online to all regions of
Vietnam (Thảo, P., 2020).

Source: Report on cosmetic consumption trends in Vietnam 2020

• Age and Income

For this analysis, we focus only on the female market. The market is segmented into three different age
groups. All information is presented in the following table:

SEGNMENTATION CRITERIA

Young people with a desire to
prevent premature skin aging
and have healthy skin
• Aged 20-29 years-old, focus on students or people
who work with middle - low income:
- 2020 average gross income of 20-22: VND
75,253,333
- 2020 average gross income of 22-26: VND
187,623,129
- 2020 average gross income of 22-29: VND

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 384,486,602

Middle youth women who • Aged 30-45 years old

during the reproductive period
and this rate of aging in the long
run will happen faster so they
want a good and effective
improvement product
- 2020 average gross income of 35-39: VND
518,146,600
- 2020 average gross income of 40-44: VND
648,896,119
• Aged 45-60 years old
- 2020 average gross income of 45-60: VND
814,454,427

The rest are looking for a • Aged 60 years old and above
hygienic product that is safe and
After the population aging period begins in 2011 with 9.9%
with natural ingredients
of the population aged 60 and over, Vietnam will go
through the aging population from 2026 - 2054 when the
proportion of people aged 65 and over. accounting for 10-
19.9%.

- 2020 average gross income of 60-64: VND

669,500,000
- 2020 average gross income of 65+: VND
500,000,000

Targeting

The middle youth group is the targeting segmentation for SKIN RECOVERY due to several reasonable
factors. Firstly, a large majority of people of this segment are commuters, who earn stable income.
Furthermore, they live and work in urban environments, and their access to products will be more
convenient than in suburban areas. Secondly, women in this period often focus on postpartum women
that cause their skin to age faster, appear freckles, so people need products with strong effects, effective.
high but healthy. They take more demands to increase the organical awareness and focus more on their
quality of life. Moreover, the demand for natural products in Vietnam is increasing strongly. Vietnamese
consumers are aware that high-end goods often meet high quality criteria (65%), outstanding functions

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(58%), sustainable materials (55%), natural ingredients (50%). unique (49%). In addition, Vietnamese
people are also willing to spend more strongly than currently, spend 20-50% higher than average to own
luxury goods. Notably, a majority of the survey respondents had the opinion that natural products are
the best (Mai, B., 2019).

Positioning

Natural Cosmetic Brands in Vietnamese Market Perception Map

For many years, the Vietnamese cosmetics market has been dominated by high-quality imports from
many parts of the world, mainly Korea and Japan. QYL is a brand that produces not only high-quality,
reasonably priced specialty products but also extracts of natural ingredients, which will bring to the
Vietnamese market development of high standards. Our market position will be in the lower quartile of
high-quality natural products. Well-known cosmetic brands in Vietnam such as Korean brands (Innisfree,
Natural Republic, and SKII), international brands (Kiehl’s, Estee Lauder, Clinique, etc.), or the high-end
luxury with medicine brands (Obagi) are a common choice of customers, and each brand has its effects
and functions. This is why Skin Recovery was created from the beginning. Our brand provided is not only
affordable, high quality but also practical.

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MARKETING MIX
Product

SKIN RECOVERY is a skin cream product produced by QYL company based on Korean cosmetic formula
with completely natural ingredients, benign for all skin types. The products will help to fade dark spots,
pigmentation, brown spots, and remove freckles. Prevent and treat acne effectively, help tighten pores,
heal concave scars, support skin recovery. Enhances skin firmness, repels wrinkles thanks to Hyaluronic
Acid. Supplementing with fresh Collagen helps to balance pigmentation, moisturize and fill the skin,
prevent the development of melanin to help smooth, pink and white skin. Vitamins A, C, and E work
together to reduce irritation, anti-inflammatory, antioxidant and discoloration. Helps balance hormones,
increase blood circulation, restore skin safely.

Pricing

The pricing applied for this shoes model is the mark-up and the competitors’ price method. The average
total cost for each unit arranges 1.580.000 thousands VND. Although the product is newly launched, the
price is higher than the market of the new product due to several reasons. Firstly, the product contains
ginseng ingredients imported from Korea, the company must pay for the importing and operational
expenses, which is higher than other brands. Other reason is the competitor’s model price starts from at
least 690 thousands VND. Therefore, we set the price of 1.580.000 VND, which is reasonable for the
company and affordable for the customers.

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Place

Brand awareness diagram

• Run Social Media Ads

There is no doubt that catching potential buyers on social media platform is one of the most attractive
methods for every single product. The country common social networks are Facebook (100%), Zalo
(94.3%), Twitter (71.6%) and Instagram (78.3%) and the rest, according to Vinaresearch. It is believed
that nearly 8 of 10 Vietnam residents have registered a Facebook account and the 20-34 age group
accounted for the biggest portion with nearly two- third (Business Culture). Despite the variety of
websites, the QYL marketing plan only focuses on two main applications, which are Facebook and
Instagram due mainly to the increasing user growth rates and potential buyers in the target
segmentation. The amount of money used for these activities is distributed depending on the activeness
of each app at some specific time, but basically 60% for Facebook and 40% for Instagram. Most of the
spending is for posts and videos advertisements. With the budget of 40 million VND per year, we expect
to attract 5000 to 7000 cosmetic shoppers every month.

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 • Website Management

Besides social media platform, it is quite important to run a business website on which not only the
products information but also the company contacts is displayed in the most professional way. Currently,
on the company's website (https://skin-recovery-01.qyl.com.vn/), however, to reach more customers,
English language will be added so that foreigners can read and understand. Therefore, the plan is able to
save the cost of designing and content of a new page. To make the web be active, QYL company only
pays for monthly maintenance services fee and others minority such as SEO.

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 • Distribution Strategy

QYL is a natural cosmetic brand and sold as an affordable price but good quality in Vietnam. Therefore,
selective distribution is an appropriate strategy to bring the product to the customer in the most
convenient, comfortable way and the company is able to control quality from buyers’ feedback. Based on
the customer's demand, QYL will be sold on the website and at retail stores. The customers who are busy
at their work can purchase the product by ordering online directly. It is convenient and saves time. For
some customer want to have direct experience before purchasing, we choose Guadian Vietnam to be the
QYL distributors. Guardian belongs to Dairy Farm Group - Asia's leading retailer of health and beauty
stores. Currently, the Guardian chain has more than 500 reputable brands of health care and beauty,
proud to be a shopping place "for everyone," can "buy everything," and easily choose favorite products
like the system of 99 "covered everywhere" stores in big cities such as Ho Chi Minh, Hanoi, Bien Hoa,
Vung Tau, Da Nang, with online shopping channel: Shopee, Grabmart, Eshop deliver nationwide. Hence
customers can buy and at these stores.

Promotion

• Direct Sales Promotion

With the available expenditure for the promotion of 250 millions VND, the QYL is able to make boost-
sales programs direct to the official price of the Face cream. Specifically, a half amount of this partial
budget is used for regular sales with the value of 10% of the shoes. One-third of the portion is for 20%

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sales in medium events such as Mid-Season sales, Winter Sales, etc. The smallest part is for a special
promotion with 50% price in the annual biggest event of Black Friday. The promotion is applicable for
both direct sales at distributors and online orders but different from percentage depending on
marketplace.

• Inno Gialuron Serum give away bonus

To increase the effectiv of the cream, running a promotion of giving

serum samples is such an effective ways, not only increasing product
effectiveness and skin health, but also creating friendly brand
recognitions as well. Inno Gialuron Serum uses advanced technology
and leading nutrients in the anti-aging skin of women. Additionally, Inno
Gialuron also plays a role in restoring the skin, providing collagen and
elastin, smooth, fade wrinkles, lift muscles, make the face firmer.
Products are made from natural ingredients to help your skin become smooth and youthful. By one box
of SKIN RECOVERY purchased, customers will be given a Inno Gialuron Serum sample (5ml). The
promotion will apply for the first 1000 cream boxes sold.

• Free ship for online orders

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Vietnam is reported as one of the most growing market in term of E-commerce in Asia. According to the
eConomy SEA 2019 report published by Google and Temasek, the size of Vietnam's e-commerce market
in early 2020 reached 5 billion USD, the growth rate was up to 81%. In accordance with Research data,
Vietnamese people spend more and more to purchase cosmetics via online websites or applications with
a 2.5 times percentage rise in the cosmetic distribution of ecommerce channel (39,9 millions people in
2019, up 11. 8% compared to 2018 and nearly doubled after just 3 years). Therefore, running a free-ship
promotion for online orders will speed up the purchasement process of online buyers and eliminate the
initial price and quality sensitiveness when they first look to QYL products. The cost per one shipment is
estimated from 15 to 20 thousands VND. With the estimate of 80 to 100 units sold per month, the
program would costa around 80 millions VND annually.

ACTION PLAN
Task

+ Start employee training program, to provide full product information and guide them on how to use, as
well as the main ingredients of the product.

+ Inform production and packaging department about new product's models to prepare.

+ Start running ads on Social media, Website

+ Product: Select a product launch date and hold pre-order on the website

+ Create discount events on some special occasions such as International Women's day, Tet holidays,
Valentine's Day.

+ Held a giveaway for 1000 first customers

+ Launch a free ship bonus for consumers who order online

Timeline

+ Organize a meeting to inform all employees about product launches and advertising projects: 19/03

+ Inform the production department of the quantity: 21/03

+ Run ads to announce Skin Covery products on social medias, Shopee: 28/03

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+ Post articles about pre-order and sales policy: 30/03

+ Collect customer feedback on new products and employee services: 28/04

+ Running discount campaigns and freeship for online orders: 10/05

+ Running discount ads for holidays: Tet holidays, International Women’s day,…

The person in charge

+ Take and select good photos of Skin Covery to run ads: Quynh

+ Write the content of the advertising post: Quynh

+ Running ads: Mai

+ Feedbacks evaluating process: Nhi

+ Sales monitoring in the store: Mai

+ Check all order messages and the package before shipping: Nhi

+ Check out all post which related to discounts during the holidays: Nhi

BUDGET
No Types of Promotion Duration Estimated cost (VND)

1 Social media ads running annual 300 million

2 Website running annual 100 million

3 Sales Promotion on holidays Maximum 5 times 80 million

4 Bonus 1000 samples serum Out of give away 5 million

5 Free ship for pre- orders 3 days 5 million

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CONTROL
- Running ads on YouTube, Facebook: reach approximately 20.000 social audiences, 12.000 Shopee
buyers on March 30th.

- Launch new product: total sales reach 9.000 cups on April 27th.

- Gather customers’ feedback: receive approximately 5.000 feedbacks and inform the results: on April 29.

- Find out the shortcomings and come up with some solutions and keep running discounted ads for the
next 10 days.

- Reaching approximately at least 10.000 customers on May 10th.

CONCLUSION
The equal allocation of budget and activities for marketing is expected to support the company achieve
the initial Objectives. Although there are limits of information and team members experience shortage,
but our team believe that we have finished the marketing plan in the most enthusiastic and mindful way.
The data tranmissed in the whole plan is from reliable secondary sources and reasonable for the plan,
satisfies fundamental demands. With this marketing plan, the team believes and expects to earn
achievements for the QYL - SKIN RECOVERY in the reality and the company of QYL will be seen as not
only providing natural cosmetic but delivery the message of living green for a sustainable development of
the society.

REFERENCES
Hong, D., 2020. Thương mại điện tử trong phát triển kinh tế tại Việt Nam. [online] TapChiTaiChinh.
Available at: <https://tapchitaichinh.vn/tai-chinh-kinh-doanh/thuong-mai-dien-tu-trong-phat-trien-kinh-
te-tai-viet-nam-330340.html> [Accessed 17 March 2021].

Thảo, P., 2020. [BÁO CÁO] Xu hướng tiêu dùng mỹ phẩm tại Việt Nam 2020. [online] Marketing Admicro.
Available at: <https://marketingai.admicro.vn/bao-cao-xu-huong-tieu-dung-my-pham-tai-viet-nam-
2020/> [Accessed 15 March 2021].

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Mai, B., 2019. Người Việt tăng độ chịu chi cho sản phẩm có thành phần tự nhiên. [online] TUOI TRE
ONLINE. Available at: <https://tuoitre.vn/nguoi-viet-tang-do-chiu-chi-cho-san-pham-co-thanh-phan-tu-
nhien-20191122202134373.htm> [Accessed 15 March 2021].

Qyl.vn. n.d. Serum Innogialuron – Kem chống lão hóa – Xóa nám, tàn nhan – QYL.vn – Quality Your Life
JSC. [online] Available at: <https://qyl.vn/product/serum-innogialuron-kem-chong-lao-hoa-xoa-nam-tan-
nhan/> [Accessed 17 March 2021].

Skin-recovery-01.qyl.com.vn. n.d. Skin recovery. [online] Available at: <https://skin-recovery-

01.qyl.com.vn/> [Accessed 17 March 2021].

Vnhoinhap.com. 2020. Phân Tích Thị Trường Kinh Doanh Mỹ Phẩm ( P3 ) -. [online] Available at:
<http://vnhoinhap.com/phan-tich-thi-truong-kinh-doanh-my-pham-p3/?fbclid=IwAR1oaAEbABnhtt-
fFCCy0hMLypraVVq0KgCCE21H_NtIcIcU0XY78QhBi5c> [Accessed 17 March 2021].

Averagesalarysurvey.com. 2020. Vietnam | 2020/21 Average Salary Survey. [online] Available at:
<https://www.averagesalarysurvey.com/vietnam> [Accessed 18 March 2021].

Anh, L., 2020. Việt Nam đối mặt với dân số già. [online] TUOI TRE ONLINE. Available at:
<https://tuoitre.vn/viet-nam-doi-mat-voi-dan-so-gia-20201225081841061.htm> [Accessed 18 March
2021].

Guardian.com.vn. n.d. Giới thiệu Guardian Việt Nam. [online] Available at:
<https://www.guardian.com.vn/pages/about-us> [Accessed 18 March 2021].

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