TUMAINI UNIVERSITY DAR ES SALAAM COLLEGE – TUDARCo

MASTERS OF BUSINESS ADMINISTRATION

COURSE NAME: ENTRPRENEURSHIP

COURSE CODE: ENBE 611

LECTURER: DR. HAWA UISO

TASK: GROUP WORK

GROUP NUMBER 2

STUDENT NAMES REG NUMBER

JUMA R KALEMERA MBA/022/004

DEBORAH P KIHAKO MBA/022/012

SALOME O MACHANGE MBA/022/016

LUCAS F MGANGA MBA/022/007
PHINA COMPANY LIMITED
CHAPTER ONE…………………………………………………………………………3

INTRODUCTION…………………………………………………………3

CHAPTER TWO………………………………………………………………………4

EXECUTIVE SUMMARY…………………………………………………………4

CHAPTERTHREE………………………………………………………4

MARKET ANALYSIS……………………………………………………………4

CHAPTER FOUR………………………………………………………………………5

COMPANY INFORMATION………………………………………………………5

CHAPTER FIVE……………………………………………………………………5

COMPANY ORGANIZATION………………………………………………………6

CHAPTER SIX…………………………………………………………………………6

COMPANY STRUCTURE………………………………………………………………6

CHAPTER SEVEN……………………………………………………………………7

MARKETING AND SALES……………………………………………………………………7

CHAPTER EIGHT……………………………………………………………………7

PRODUCTION DESCRIPTION…………………………………………………………7

CHAPTER NINE………………………………………………………………………8

FINANCIAL………………………………………………………………8
CHAPTER TEN…………………………………………………………………9

CONCLUSION…………………………………………………………9
 PHINA COMPANY LIMITED

(PCL)

NTRODUCTIONI:

PHINA COMPANY LIMITED is the company involving in making liquid soaps and

introduces our soap and brand through our website phl@limited.com. The

manufacturing of soap is the complex process that involves different activities and

processes. Back to around 2800 BC in Ancient Babylon discovered the basic method of

making soap (fats boiled with ashes and water) but due to introduction of technology

many industries are involving in production of liquid soap.

Our products range from all-purpose products to that are used for specific

requirements. Is the business that is established with the aim of competing favorably

with other leading soap and prevent communicable disease in hospitals, day cares,

schools, streets and restaurants.

EXECUTIVE SUMMARY:

PCL has designed a new product that provides managers with a quick, easy, and

affordable method to effectively monitor employee hand washing. Proper hand washing

is the most effectively preventive measure available to combat communicable disease.

 Improper hand washing contributes to more than 130,000 deaths in Tanzania each

year through a transfer of communicable disease in restaurants, day cares, schools and

hospitals.

Existing products offer no effective or affordable solutions for enforcing and

ensuring hand washing compliance, treatment of preventable but PCL is the first

producer that answers this problem and provides indisputable proof every time a person

washes his or her hands.

After washing occur, the unique dye in our soap remains on the hands fades to the

skin’s natural color in under six minutes.

No other product on the market offers such a high level of assurance of sanitation

compliance.

THE MARKET ANALYSIS:

The restaurants, hospitals, day cares and hospitals represent the best opportunity for

our market. Day cares are an ideal market because they have a vested interested in

reducing disease transfer amongst children and have adamant support from their

parents to create as clean an environment as possible. ‘Most day care centers are

sophisticated little germ factories, exchanging bacteria and viruses with the shake of a

hand or sharing of a toy. And many of those nasty bugs travel home where they can

infect the rest of the family.

THE COMPANY INFORMATION:

The PHINACompany Limited (PCL) is quite fragmented; distribution in the soap

industry is provided by regional providers. Total funding required to get the business

started is 5,000,000shs.

The key points are development of a working prototype funding of working capital

requirement and promotional materials for the principal operating activities of the

company, gaining patent approval, establishing a strong brand image early to position

ourselves in the market.

THE COMPANY ORGANIZATION:

PCL boasts a strong founding team so as to ensure that we put the right structure in

place that will support the kind of growth that we have in mind while setting up the

business. The Executive team will first target the Dar es Salaam regions and eventually

Coastal regions. We will ensure that we only hire people that are qualified, honest,

hardworking, customer centric and are ready to work to help us build a prosperous

business that will benefit all the stake holders (the owners, workforce and customers).

Our senior management staffs are; chief executive officers (owner), plant manager,

human resources and admin manager, cashiers, soap making machine and packaging

operators, customer services executives, distribution truck driver.

PHINA COMPANY LIMITED

STRUCTURE
MARKETING AND SALES:

The soap industry is highly fragmented. There are more than compete in the market

like BIOX.

Organizations such as kinder care, schools, hospitals and restaurants represent very

attractive opportunities for our products because they are well managed, successful,

health conscious and nationwide. Within these organizations we will target decision

level managers with the power to implement use of our product in those location.

PRODUCT DESCRIPTION:

PCL will produce a line of institutional liquid soap with a time sensitive dye blended into

the mixture. The dye reacts with the hands a distinct color then fading in under six

minutes. The product will sell for approximately (4 gallons/case) 10000shs/case and

2000/1 liter.

The packaging will be compatible with existing soap dispensers mounted in

washing stations and be available in a variety size. The product will consist of four

colors: red, blue, pink, green.

FINANCIAL

Total funding required to get the business started is estimated at 5,000,000shs

ITEMS COSTS(TSHs)

ASSETS 2,000,000

TAX RATE 100,000

TRANSPORT AND COMMUNICATION 200,000

SALARIES 2,OOO,OOO

ELECTRICITY SUPPLY 200,000

TOTAL 4,500,000

CAPITAL 5,000,000
CONCLUSION:

Our mission is to create value for customers and shareholders by continually

improving health and reducing preventable illnesses through the use of our soap and

our objectives is to develop a complete prototype which meets regulatory standards by

July, to become the specialty soap of choice for day cares by October to achieve sales

of 5,000,000shs by the end of the year.

THANK YOU