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Business Plan Template: Answer the Questions, Complete your Business Plan

Book · March 2019

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Muhammad Farooq
Limkokwing University of Creative Technology
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[Company Name] 1

The complete below is available at below link.

https://www.amazon.com/dp/B07PNWBST8
[Company Name] 2

Business Plan
Template
Answer the Questions,
Complete your Business Plan
Muhammad Farooq
[Company Name] 3

I- How to use the Manual

Over the years, I have observed that, the entrepreneurs, startup

Founders’ have a product, have an idea but they struggle a lot in
writing the business plan.
Based on my experience of working with more than 50 startups
and making business plans for them, I have made this template.
You can simply answer the questions using this template and
make your own business plan.
If you need word format of this template, please email me at
Farooq.buzdar2@gmail or contact me on ResearchGate below
Link.
https://www.researchgate.net/profile/Muhammad_Farooq202
I wish you good luck

Regards,
Muhammad Farooq
[Company Name] 4

This manual is dedicated to all entrepreneurs

[Company Name] 5

II- Products/Services

A. Portfolio Composition

Fill in the below table by answering the following questions:

i- List the products and/or services offered to your customers
ii- Describe their features and competitive advantage
iii- Assign the life cycle stage (conception, introduction, growth, maturity, innovation, or
decline)
iv- Assign the development stage (model stage, working prototype, full manufacturing), if
the product does not yet exist in the market
v- State the % of contribution of each product and/or service to total sales

Name Description Life cycle stage Development Average %

stage contribution to total
sales over 5 years
N/A

B. Production/Service Delivery/Operation Process

i- Describe the production/operation process, if there is any, in a flow chart (change the
chart as needed)

Receive Prepare Delievery After Sales

Order Package •Confirmation Support
• Conformation of • Collection of from delievery •Deleivery status
order from the Item from team update
customers supplier •Status update of •Customer
• Notification to • Packaging of the the product Satisfaction
the supplier product •3rd Logistics •Refund order
• Notification to • Order status suppliers •Return of items
the customers notification to •Cash on •Warranty
the customers delievery

ii- Fill in the below table, where applicable, by answering the following questions:
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1- Indicate whether the activity will be performed in-house (internal) or outsourced

(subcontractor)
2- Estimate the duration taken to perform each activity
3- Estimate the cost of performing each activity
4- Estimate how much each activity will contribute to the total sales over the next 5
years

Average contribution of
Activity Internal/ Subcontractor name Duration Cost the activity to make the
product/service available
Activity 1 Website Development 1 Month $1000 20%
Activity 2 Payment system Upgradations 1 Month $1000 20%
Activity 3 On boarding of third party 1 Month $1000 20%
Activity 4
Activity 5
Activity 6
Activity 7
Activity 8
Activity 8

iii- Discuss the availability of inventory/ready-made services and the stocking process, if
applicable
iv- Describe the required property, plant, and equipment and provide the supporting
documents if available (contracts, emails, quotations…)

Property, Plant, & Use Layout/ Cost Quotations obtained

Equipment Specification (size, type) (Source and amount)
Physical store of Buzdar Daily Not initiated yet N/A N/A

v- Mention the production capacity and utilization of each line/product per year, if
applicable

Products capacity and utilization is not applicable to Buzdar. Products consumption and
utilization is managed by suppliers

Capacity Utilization
[Company Name] 7

Line/ T=1 T=2 T=3 T=4 T=5 T=1 T=2 T=3 T=4 T=5
product

C. Environmental Impact
i- Assess the impact of your project (products/services) on the environment (positive,
negative, neutral) and explain the reason

Market Analysis

A. Market Overview and Sizing

i- Describe the primary market of your company and your position within it
ii- Estimate the size of the market and its 5-year growth outlook

B. Sector Trends
i- Discuss the general trends in the sector
ii- Describe upcoming trends that might reshape the market.
iii- Analyze the impact of market changes (e.g. change in interests, supply/demand shock…)
on your business and suggest means to overcome them

C. Target Market Segmentation

i- Specify the target market you will address and the ones you will ignore (critical needs,
demographics, location, seasonal trends, buyers’ purchasing power, suppliers’
purchasing power)
1. Critical needs: company core agenda is bringing the daily life goods retailers on site. The
company will also focus on the electronics.
2. Demographics: There is no destination in terms of demographics in our customers. We
will serve every gender, race, education and income level customers equally. However,
yebeely main target market is educated and technology savvy users in Kuwait.
3. Location: Initially we will be focusing only on Kuwait
4. Seasonal trends: In Kuwait irrespective of seasons, the ecommerce companies can launch
any product. However, as it’s a Muslim country, the two occasions of Eid in year are
expected to bring more revenue.
5. Buyers: Our buyer is every person living in Kuwait. We welcome every customer to visit
our site, make their login and put their orders to us.
[Company Name] 8

6. Purchasing power: Purchasing powering in Kuwait is very high. People are rich. Economy
of Kuwait is very strong and Per Capita income is also very high.
7. Suppliers’ purchasing power: The suppliers are the retailers, small medium enterprises
and large companies. There is no limit on supplier’s investment or duration with us.
However, the suppliers are required to make sure the optimal quantity of inventory at the
warehouses once the put their products online

ii- Specify the level of market penetration/share you believe you have, if you are an existing
company, and the level you target to achieve in the next five years
iii- Explain how you will increase your market share

D. Competition
i- Identify your direct and indirect competitors
ii- Analyze the competitive advantage each competitor enjoys compared to you

Competitor Market Key Competitive Advantage (s)

Share

iii- Mention the products/services of your competitors, the similarities/differences you have
with them, and how you plan to narrow the gap with them
iv- Discuss your competitive advantage compared to the market
v- Discuss the barriers to entry (set-up cost, time, technology, switching cost, patents.) into
the market and how you can mitigate them
vi- Explain how you would respond to increase in competition and loss of customers to
competitors

E. Customers
i- Identify the major current and potential types of customers: institutional, retail,
government
ii- Discuss the profile (demographics, income level, trends, lifestyles, needs) of the
customers you target or plan to target
We are targeting the customers of Kuwait and followings are the demographics of our customers
Age:
Gender:
Education:
[Company Name] 9

Income:
Lifestyle:
Needs:

iii- Describe the switching cost of your customers and the means to retain them and attract
new ones.

F. Suppliers
i- Identify the major suppliers in the market and assess if they control the market
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ii- Specify the suppliers you will deal with and justify your choice
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iii- Evaluate your possibility to change suppliers and estimate the corresponding switching
cost
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G. Timing of Market Entry

i- If you are a new business or planning to launch a new product/branch, choose the timing
and explain the reason behind that
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[Company Name] 10

To buy the complete book, please visit this link

https://www.amazon.com/dp/B07PNW
BST8
 [Company Name]
11

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