Voila F9 Gourmet LLP

Information Memorandum

Strictly Private & Confidential

 Important Notice
Private and Confidential v
Information provided herein (including statements of opinion and expectation is given as general information and has not been independently verified by Voila F9 Gourmet LLP(referred to
as “the Company” or ”Voila F9”), its shareholders or any other entity owned or affiliated to the partners of the Company (“Partners”) or M. Anandam Consultancy (“MAC”). Accordingly, the
recipient (“Recipient”) should not place undue reliance on such information. The Company, Partners ,MAC, their directors, officers, employees, affiliates, representatives and advisors
make no representation or warranty with respect to the accuracy or completeness of any information or idea contained in this document and are not under any obligation to update the
document.

This document does not purport to contain all the information that the Recipient may require. In making any decision, the Recipient should conduct its own investigation and analyses of
information contained in this document and rely on its own examination of the aspects of the transaction. Recipient should not construe any of the contents herein as advice relating to
business, financial, legal, taxation, or investment matters and are advised to consult their own business, financial, taxation and other advisors.

This document does not constitute an offer for sale, or an invitation to subscribe form or purchase equity shares or other assets or securities of the Company and the information contained
herein shall not form the basis of any contract. It is also not meant to be or to constitute any offer for an transaction.

Neither the Company nor M. Anandam Consultancy, nor any of their respective affiliates, directors, officers, employers, employees, shareholders, agents, representatives and advisors
shall have any liability for any loss or damage (direct or indirect) suffered by prospective purchasers on account of their reliance on any representations (express or implied) contained in,
or any omissions from this document or any information transmitted orally, in writing, electronically or in any other form to the prospective purchasers in the course of investigation and
evaluation of the Company and the transaction.

All inquiries and requests for additional information should be directed to one of the following individuals listed below. The Company should not be contacted directly under any
circumstances.

M. Anandam Consultancy Services (P) Ltd

7 ’A’, Surya Towers, Sardar Patel Road, Secunderabad – 500003

Mohan Krishna Reddy M. R. Vikram

Mobile: +91 9849038664 Mobile: +91 9348822167

Email: mohan.krishna@banyansfs.com Email: vikram@anandam.in

v
Table of Contents
v

Content Slide No

Transaction Opportunity & Rationale 4-5

Market Opportunity 6-9

Company Overview 10-18

Segmental Overview and Performance 19-22

Contact 23

v
 Transaction Opportunity

• Voila F9 Gourmet LLP ("Voila" or the "Company") is India's leading professional food services company focused on the premium catering
segment with 25+ years of F&B experience
• Founded by a group of highly pedigreed entrepreneurs with a demonstrated track record of creating successful food businesses
• Since inception in 2006 by putting up a café counter in Google's first office in India, Voila has emerged as an integrated food services
platform focused on institutional catering across segments of Contract Catering, Banqueting and Social Events serving over 500,000
meals/ month

• Long standing and rapidly growing relationships with marquee

clients
• Premium pricing which is enabled by the embedded partnership
approach with multi national clients in the top tier Hyderabad
market
• Well positioned to leverage existing client relationships in other
geographies of NCR and Bengaluru

• Setting up India's largest non flight catering commercial kitchen over 55,000 square feet in Hyderabad with a capacity of 50,000 meals/
day
• Progressively scaling operations with firm visibility of FY18 revenues of INR 100 Crores with EBIDTA margins of 22%, growing from
FY17(Prov.) revenues of INR 64 Crores and EBIDTA margins of 18%
• Having established itself as the 'Gateway to the premium contract catering market of Hyderabad', Voila is considering strategic equity
partnerships with global catering businesses with a clear vision to emerge as one of India's largest contract catering businesses by 2022

Platform opportunity for strategic partnership with a premium catering player built on marque institutional
relationships

© 2017 Grant Thornton Advisory Private Limited. All rights reserved. 4

 Investment rationale

• Integrated food services company focused on institutional catering across segments of Contract Catering,
Integrated Platform Banqueting and Social Events
• India's largest non flight commercial kitchen with a capacity of 50,000 meals/ day

• Partnership approach with marquee global institutions, demonstrated in long standing relationships, which
Premium Positioning enables premium pricing
• Gateway to the premium contract catering market of Hyderabad

• Substantial majority of forecasted revenues over the next 5 years driven by existing clients
Highly predictable
• Firm visibility on committed revenues from top clients in Contract Catering through new space additions
growth trajectory
• Big boost to Banqueting revenues expected with addition of premium venues like Boulder Hills and Auspacious

• Highly complimentary team of seasoned entrepreneurs with 25+ years of F&B experience
Pedigreed
Entrepreneurs • Committed to leveraging competencies developed over the last decade with a clear vision to be India's largest
institutional catering business over the next 5 years

© 2017 Grant Thornton Advisory Private Limited. All rights reserved. 5

 2 Market Opportunity

© 2017 Grant Thornton Advisory Private Limited. All rights reserved. 6

 Market Segmentation Analysis
Geographic & Client Footprint Business Model
Key players: Pricing
Presence Kitchen Art Company
Pan India + International Diva Catering Above
Events Catering &

Oberoi, Taj & ITC

INR 1,500
Banqueting

Region Presence Mamapati (Mamagoto)

Mega Bite
Kwality & Alfa Bhoj INR 250- 1,500
City & suburb Presence (Indian + International)

Sagar Ratna
Rajashree Caterer INR 50-250
Local presence
(Limited regional cuisine offerings)

Presence Type of Contract

National Players
Corporate Catering

Employee Pay / Cost Company Pay Model

Plus
Regional Market
(Large Corporates &
MNC's)

Local Presence
(Small Businesses & SME's)

Voila has emerged as a leader in the premium corporate catering and banqueting segments in Tier 1 market

© 2017 Grant Thornton Advisory Private Limited. All rights reserved. 7 Source: Company Websites, GT Analysis
 Market Overview
Target Market: Presence of MNCs and Global Corporates
• Over the last decade, several of the world’s leading companies
7,500 35%
have established significant operational presence in India,
including corporate offices and development / R&D centers 6,000 29% 28%
4,500 21%
• In line with their worldwide policies, these companies now 17%
include catered food as a core part of their employee value 3,000 14%
4,700
proposition (EVP) and retention 1,500 3,100 7%

• These entities constitute the prime target market for Voila 0 0%

2009 2016
• The target market is expected to witness robust growth on Number of Entities % Working Population Employed
back of improving FDI norms & initiatives such as ‘Make in
India’

Recent Entry/ Expansion Activity: Target Markets Market Size Sectors/ Industries
Hyderabad 250+ IT, BFS, Pharma
2016: 8 lakh sq. ft. facility in Hyderabad
Bangalore 600+ IT, Healthcare, BFS
NCR 1,000+ Consumer, Manufacturing
2016: new facilities in Mumbai & Gurgaon
Pune 250+ IT, Auto
Mumbai 800+ BFS
2016: Expanded presence in Bangalore &
Gurgaon (added ~5 lakh sq. ft.) Chennai 400+ IT, BFS, Auto

As India has emerged as a leading global economy housing some of the world’s largest companies in key tier 1 cities such as
Hyderabad, catering has also evolved in tandem to become a key component of employee value proposition, and this trend is
expected to develop further with growing influx of multi nationals to India

Source: GT Analysis, Times of India, Services report

© 2017 Grant Thornton Advisory Private Limited. All rights reserved. 8
 Competitive Benchmarking

Founded Segments Service Offerings Representative Clients

2015 Corporate & Social Consulting – facility, process, & menu design Google, Facebook, Uber,
Institutional catered meals Deloitte, Qualcomm, Quislex,
Premium Conference & Convention (Turnkey) Arcesium, DE Shaw
Premium Social & Public Events (Turnkey)

2008 Corporate, Healthcare, Institutional catered meals, consumer brands, Costa Coffee, Google, & 450
Education, & Offshore retail outlets other clients

1966 Corporate Institutional catered meals, vending Renault Nissan, P&G, Sanofi,
Unilever, AstraZeneca,
Deloitte, Tetra Pak
1983 Industrial Institutional catered meals Ashok Leyland, Larsen &
Toubro, Panasonic, VIT
University

1976 Airline, Corporate Packaged Meals, Corporate Gifting, Institutional Tata Starbucks, Vistara, Air
catered meals India, Citibank, Barclays,
American International
School, BP, Accenture,
Barclays, Cipla, Major Airlines

Voila has established itself as the F&B partner of choice in India for some of the world’s leading companies and
events through its integrated approach to providing F&B services, and premium positioning

© 2017 Grant Thornton Advisory Private Limited. All rights reserved. 9 Source: Company Websites, GT Analysis
 3 Company Overview

© 2017 Grant Thornton Advisory Private Limited. All rights reserved. 10

 Voila F9: Introduction & Overview
Business Overview Guiding Principles
• F&B business founded in 2006 through Fusion Hospitality Pvt • Health • Safety
Ltd ("FHPL") which was started by Shankar Krishnamurthy
• Best-in-class delivery • Employee Value
and Arvind Kaila
• Profitable Growth
• Voila F9 Gourmet LLP was formed in 2015 through the
amalgamation of two institutional catering focused businesses:
Brands & Offerings
Voila Cuisine LLP, started by Sanjay Bathla, Vamsi
Joganpally and Vijay Amritraj; and
Fusion Hospitality Pvt. Ltd. Institutional Catering
• Philosophy of partnering clients by getting in at an early stage
of kitchen/ café design
Banqueting
• Preferred F&B partner to many Fortune 500 companies

Key Operational Highlights

Events & Festivals F&B
25+ years of 500 K Quality
F&B experience meals a month Conventions &
Conferences
55 K Sq. Ft. 650 + Employee
Modern Kitchen strength Commissary

Combining capabilities of seasoned F&B entrepreneurs to build a differentiated contract catering business in the
premium segment

© 2017 Grant Thornton Advisory Private Limited. All rights reserved. 11 Source: Management Information
 The Team

SANJAY BATHLA SHANKAR KRIS ARVIND KAILA VIJAY AMRITRAJ VAMSI JOGANPALLY
- PARTNER -PARTNER –PARTNER – PARTNER & CEO – PARTNER

• Well known hotelier • A veteran Chef • An Entrepreneur with • MBA from SIBM, Pune • Entrepreneur with
and restaurateur turned entrepreneur interests in F&B and • 2 decades experience in interests in Education
• Created brands like • Worked with some of Real Estate, advertising, sales and and Hospitality Sectors
Bottles & Chimneys, the most prolific 5 • Part of Core task force marketing • Secretary - Bhaskar
and Over The Moon star chains across of the ITDC, managed • Ran pan-India businesses Medical College and
• Diversified into India, Nepal, and the the exclusive for companies like J Walter Member - JBIT
service apartments UAE Hyderabad House in Thompson, Max New • Director at Arka
and hotels businesses • Created brands like New Delhi York Life & AEGON Life Hotels, currently
• Financial brain of Fusion 9, Deli9, and • Helped build successful • Entrusted responsibility of setting up a 4 star hotel
Voila F9 Gourmet Deli9 Bistro brands like Deli9 professionalizing • Responsible for
Bistro, Fusion Bistro, operations and scaling the Strategy and Business
Fusion 9, and Deli 9 business. Alliances

Founding team possess very strong capabilities & extensive experience in managing highly successful F&B
operations

© 2017 Grant Thornton Advisory Private Limited. All rights reserved. 12 Source: Management Information
 Business segments - Overview

Institutional Catering Banqueting & Events

Annual Contract Corporate Events

Rate Contract Social Events

Public Events

Commissary

© 2017 Grant Thornton Advisory Private Limited. All rights reserved. 13 Source: Management Information
 Client profile

© 2017 Grant Thornton Advisory Private Limited. All rights reserved. 14 Source: Management Information
 Key Milestones
Acquired 3
new accounts Expanded Google, Facebook,
& Uber
Clients:
Acquired Ikea & Indus
Google
Acquired
Facebook Clients:
Acquired Arcesium
DE Shaw Clients: DE Shaw Google Uber
Acquired
Facebook Clients: Google Arcesium Facebook Quislex
Clients: Google Facebook Qualcomm DE Shaw Ikea
Entered institutional
Google Facebook DE Shaw Uber Arcesium Indus Schools
catering through its
first account, Google Facebook DE Shaw Arcesium Quislex Qualcomm

2003 2007 2010 2011 2014 2015 2017

Fusion Hospitality began operations Voila Cuisine started operations Voila Cuisine and Fusion Began commissary
in F&B in institutional catering brought together their operations under
Founders: Shankar Krishnamurthy Founders: Sanjay Bathla, Vamsi institutional catering Goodie Jar brand
and Arvind Kaila Joganpally and Vijay Amritraj business under Voila F9

Voila has grown together with its clients, where its accounts have continued since its clients’ initial footsteps in
the Indian market

© 2017 Grant Thornton Advisory Private Limited. All rights reserved. 15 Source: Management Information
 Key Infrastructure & Capabilities – Centralized Kitchen
• India’s largest non flight catering commercial kitchen – 55,000 sq.
ft.
• Temperature controlled refrigeration and freezer units
• Specialized zones for hot kitchens, stores, confectionery, butchery,
quality control, dispatch etc.
• STP plant, water treatment plant, fire hydrant zones
• HACCP, ISO 20000:2005 and FSSAI compliance Exterior Cooking Area
• 24*7 operations with 500+ kitchen staff
• Production capacity of 50,000 meals per day
• Future planned kitchens:
• Q4 FY18: c. 20,000 sq. ft. – facility in Bangalore
• Q1 FY19: c. 10,000 sq. ft. – facility in Delhi/ NCR
• Own and operate a fleet of over 20 trucks for transporting finished
and semi finished goods Sorting Segregated Cold Storage

Voila F9 is building one of the largest integrated kitchens in

India that will provide it with an unparalleled capability in
generating prepared meals for its corporate clients.
Together with an integrated supply chain it is poised to
emerge as one of the leaders in the corporate catering space
in India Dispatch Bays Centralized Utilities

© 2017 Grant Thornton Advisory Private Limited. All rights reserved. 16 Source: Management Information
 'Unique Selling Proposition'

Unmatched Infrastructure & Partnership Model of Premium Positioning &

Capabilities Engagement Pricing

Partners with its clients very early

Largest integrated kitchen
(50,000 sq. ft.) outside of airline
catering
600+ trained employees
Fully certified, integrated facilities
during their establishment Voila is associated with some of
the leading events in the country
Deep understanding of client Superfluous quality & execution
policies and processes – capabilities enable it to position
undertakes kitchen and facility its services as employee
design, and menu design for engagement value proposition
clients (EVP) for its clients

Voila’s unique capabilities in terms of production and delivery of high quality gourmet meals at significant
volumes enables it to service leading multinational clients on a premium, company paid model

© 2017 Grant Thornton Advisory Private Limited. All rights reserved. 18 Source: Management Information
 Growth strategy
Corporate Catering
Winning & sustaining high –
value and high margin
contracts
Increase national footprint
through strategic
partnerships with suitable
international incumbents
Growth strategy based on building a leadership position in premium corporate catering market in India
© 2017 Grant Thornton Advisory Private Limited. All rights reserved.
World Class Facilities
Commissioning a fully
integrated, 55,000 sq. ft.
kitchen – one of the largest
in India
Adding new kitchen spaces
in Bangalore (20,000 sq. ft.)
and Delhi /NCR (10,000 sq.
ft.)
19
New Verticals
Enter new verticals –
education
Source: Management Information
Banqueting
Add high end, exclusive
banqueting portfolios to
gain footfalls and high
profile visibility, and
strengthen premium
positioning
Leverage cross sell
opportunities between
corporate catering, and
banqueting and events, to
drive growth
 4 Segmental & Revenue Overview

© 2017 Grant Thornton Advisory Private Limited. All rights reserved. 20

 Institutional Catering
• Voila serves some of the leading companies in Number of Meals Served FY’17 (YTD Dec) – By Client
India through its brand Office Kitchen 2,000,000
• Provides 24x7 eating options, including 1,591,194
1,600,000
breakfast, lunch, snacks, dinner, high tea, etc. to
employees and staff 1,200,000
• Services are provided on an annual contract
800,000
basis with yearly negotiation of price and terms. 498,601
Contracts have minimum guarantees built in 400,000 215,643 225,475 182,345 220,566
34,547
• Achieved significant traction in terms of 0
securing and continuing relationships with some Google Facebook DE Shaw Arcesium Quislex Uber Qualcomm
of the leading companies in Hyderabad
Rate Contract Events FY’17 (YTD Dec) – By Client Average Pricing – By client (INR per meal)
500
100,000 93,858 210
205
205 400
80,000
200
300
60,000 195
36,078 190 200
40,000
187
185
20,000 100
180
- 175 0
Deloitte University Deloitte Google Facebook DE Shaw Arcesium Quislex Uber Qualcomm
Persons Served Number of Events Breakfast Lunch Dinner Others

Voila has established strong connects with leading corporates in India. High quality standards enable securing
and retaining premium clients that provide high margin, growing revenue streams

© 2017 Grant Thornton Advisory Private Limited. All rights reserved. 21 Source: Management Information
 Banqueting & Events
• Voila undertakes some of the largest banqueting and catering for corporate events, conventions, conferences, and public events
• Secured partnerships with some of the most premium and exclusive venues in Hyderabad with significant footfalls:
• Ten year exclusive contract to serve at two leading venues – Boulder Hills Golf & Country Club and Auspacious
Conventions (40,000 sq. ft. banqueting space)
• Hitex Conventions - one of the largest convention spaces in India with up to 700 corporate events a year (in process)
• Voila is the F&B partner for some of the most well recognized public events in India:
• Global Citizen India Music Festival, Mumbai, November 2016: Catered to 85,000+ people in one day at one of the largest
concerts in the country
• Selected to cater to the Prime Minister Mr Narendra Modi at the DGP conference held at the National Police Academy in
Hyderabad
Number of Events YTD 17 Pax YTD 17 Revenue in INR Cr YTD 17
800 711 100,000 4.00
83,857 3.83
80,000 3.80
600
60,000 3.60
374
400 3.40
40,000 35,026 3.40 3.34

200
20,000 3.20

- - 3.00
Other Corporate Social Banqueting Other Corporate Social Banqueting Other Corporate Social Banqueting Public

Voila’s banqueting prowess combined with its tie ups with leading venues enable it to gain both high end
visibility and premium corporate footfalls, and cementing its position as a premium F&B partner for corporates

© 2017 Grant Thornton Advisory Private Limited. All rights reserved. 30 Source: Management Information
 Banqueting & Events – Sub - Segments
• Undertakes some of the largest
banqueting projects for public as well as
private functions and events
• Ten year contract to serve at two leading
venues within Hyderabad – Boulder
Hills Golf Club, & Auspacious
• Other key engagements under process –
Hitex Conventions (one of the largest
convention centres in India)
• Events include Global CEO visits,
Brand activations, Luxury Car launches,
Store openings etc.
© 2017 Grant Thornton Advisory Private Limited. All rights reserved.
• Complete, 360 - degree solutions • Hyderabad – MICE Capital of
India
• Site layout consulting
• Point of sale and cash management • HITEX India’s largest Exhibition
Centre – preferred F&B provider
• Backstage and Artiste Catering
• Dedicated team of Event experts
• Alcohol management and bar concepts and F&B professionals
• Custom restaurants concepts • From simple food stalls, lavish
• Third party vendor management buffets, to complex 24*7 food
courts – Voila has capabilities to
• Voila holds the distinction of managing F&B
execute all formats
for India’s largest concert event – the Global
Citizens Conference, where Voila catered to
85,000+ fans
31 Source: Management Information
Thank You

For any further information please contact :

M. Anandam Consultancy Services (P) Ltd

7 ‘A’, Surya Towers, Sardar Patel Road, Secunderabad – 500003

Mohan Krishna Reddy

Mobile: +91 9849038664
Email: mohan.krishna@banyansfs.com

M. R. Vikram
Mobile: +91 9348822167
Email: vikram@anandam.in