BUSINESS PROJECT REPORT

RNB CO.

Presented by:
Anissa Astianur Maulina (004201600022)
Caroline Audrel Vellicia Wijaya (004201600009)
Francisca Tanadjaja (004201600012)
Fransiska Elviana Guru (004201600005)
Ivena Noviany Kurnia (004201600026)
Muhammad Akira Tawakal (004201600011)
Nada Zhafiera (004201600020)
Viola Sukma Dewi (004201600019)
Vivian Tanady (004201500036)

PRESIDENT UNIVERSITY
Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota Jababeka, CikarangBaru,
Bekasi 17550 – Indonesia
Phone (021) 8910 9762-6, Fax (021) 8910 9768
Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota Jababeka, CikarangBaru,
Bekasi 17550 – Indonesia
Phone (021) 8910 9762-6, Fax (021) 8910 9768
Email: enrollment@president.ac.id, http://www.president.ac.id
 TABLE OF CONTENTS
CHAPTER I...................................................................................................................................... 3
INTRODUCTION ............................................................................................................................ 3
1.1 History of Company ......................................................................................................... 3
1.2 Vision ................................................................................................................................. 3
1.3 Mission .................................................................................................................................... 3
1.3 Product profile ........................................................................................................................ 2
CHAPTER II .................................................................................................................................... 3
COMPANY STRUCTURE ............................................................................................................. 3
CHAPTER III................................................................................................................................... 5
DIVISIONAL REPORT .................................................................................................................. 5
3.1 Production and Operation ..................................................................................................... 5
3.1.1 The Strategy of Production and Operation .................................................................. 5
3.1.2 Detail of Material and Production Planning ................................................................. 5
3.1.3 Operation and Production Process ................................................................................ 7
3.1.4 Supply Chain ................................................................................................................... 8
3.1.5 Quality Control ................................................................................................................ 8
3.2 Marketing and Selling............................................................................................................ 9
3.2.1 Four P’s of Marketing..................................................................................................... 9
3.2.2 Target Market ............................................................................................................... 10
3.2.3 Marketing and Selling Planning .................................................................................. 11
3.2.4 Detailed Progress of Marketing and Selling ............................................................... 12
3.2.5 Marketing Control ........................................................................................................ 13
3.2.6 SWOT Analysis ............................................................................................................. 15
3.3 Finance and Accounting ...................................................................................................... 16
3.3.1 Finance and Accounting Strategy ................................................................................ 16
3.3.2 Detailed Progress of Finance and Accounting Department....................................... 16
3.3.3 BEP Calculation ............................................................................................................ 20
3.4 Human Resources Management ......................................................................................... 21
CHAPTER IV ................................................................................................................................. 24
IMPROVEMENT .......................................................................................................................... 24
CHAPTER V .................................................................................................................................. 25
CLOSING ....................................................................................................................................... 25
5.1 Conclusion............................................................................................................................. 25
5.2 Future Plans .......................................................................................................................... 25
 CHAPTER I

INTRODUCTION

1.1 History of Company

The history of RnB Co. began when nine students of Industrial Engineering President
University wanted to start new business innovation which innovates the recyclable materials.
Then they were formed into a team and became the owner of which is now known as RnB
Co. The owners are Anissa Astianur Maulina, Carolline Audrel Vellicia Wijaya, Fransisca
Tanadjaya, Fransiska Elviana Guru, Ivena Noviany Kurnia, Muhammad Akira Tawakkal,
Nada Zhafiera, Viola Sukma Dewi, and Vivian Tanady.

RnB Co. is a company that want to emphasize 3 values through their product; waste-
elimination, environment friendly, and elegant in simplicity. The company is able to sell the
product by doing online and offline pre-order. For ordering process, RnB Co. offers service
in order by personal or filling online form. RnB Co. provides high quality yet affordable
product without ignoring those 3 values; waste-elimination, environment friendly, and
elegant in simplicity.

1.2 Vision
RnB Co. will be the leading maker of zero waste action for surrounded environment with
100% stylish product.

1.3 Mission
 To provide product with harmless material caused by industrial age and proving
that recyclable product can be fabulous.
 To provide product and promoting the importance of recycling, educating and
raising awareness of communities.
1.3 Product profile

Waste problems in Indonesia are no longer a joke. Lately, waste problems have been
increasing day by day, becoming a hot topic which drawing the attention of our people.
Various types of rubbish are there, tons of waste are thrown away from houses and industries
and we are as a human being cannot let this problem getting bigger each day. Moreover,
Indonesian are mostly still have lack understanding about garbage disposal. Many ways have
been gone through by the government to reduce volume of waste. But those garbage still
pile up and cause uncomfortable condition for surrounding environment.

Therefore as an alternative way, RnB Co. is established to provide a new innovation to

reduce the waste and plastic-made product, which have been known as plastic cannot be
disposed easily by the soil and can cause dangerous gas emissions if it is burnt. The product
offered by RnB Co. is a notebook combined with pencil case made from cardboard, paper,
and fabric, which is fully recyclable product. As another consideration, the market wants a
new innovation so we tried to combine notebook and pencil case as a form of effective space
usage.

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 CHAPTER II

COMPANY STRUCTURE

Chief Executive Officer:

The duties of Chief Executive Officer are:
 Lead the company in keeping with the vision outlined to reach the goals.
 Strengthen the relationship between founders and division to develop the company.
 Manage quality control thorughout the company, create goals for each department.
 Implementing high quality business strategies
 Leading and motivating to advance employee develop a high performance.
 Supervise all activities to ensure they produce the desired results and are consistent
with the overall strategy and mission.

Finance and Accounting:

The duties of Finnance and Accounting Department are:
 Determine capital budgeting.
 Responsible to create financial planning analysis and bookkeeping.

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  Forecast future revenues from the sales to establish cost structures.
 Prepares monthly statements by collecting data; analyzing and investigating
variances; including data and information.
 Accomplishes finance and company mission by completing related results as needed.

Production and Operation Department:

The duties of Production Department are:
 Planning and organising production schedules.
 Finding, estimating, negotiating, and agreeing budgets with the vendor.
 Determining quality control standards.
 Overseeing production process.
 Ship finished products.

Marketing and Selling Department:

The duties of Marketing Department are:
 Develop and oversee marketing campaigns to promote producst and services.
 Conducting research and analyzing data to identify and define the audiences.
 Devising and presenting ideas and strategies.
 Promotional activities.
 Maintaining social media such as Line and Instagram .
 Monitoring performance.
 Mananging campaigns on social media.

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 CHAPTER III

DIVISIONAL REPORT

3.1 Production and Operation

The divisional report of Production and Operation department are as follows
3.1.1 The Strategy of Production and Operation
RnB Co. is a new startup company which operated in stationary, especially books. The
company is concentrated with reuse material. In the beginning the company only use 1
vendor. At first, the company decided to order 50 notebooks. Each order needs time around
a week include the delivery time. Company decided to give discount in 10 first selling with
special price to grab the attention of the market. At the end, the company used stock as it
has been planned. So, sell and deliver is the strategy of company to satisfy the customer
which no need to wait several days to get their orders and the primary target market is college
student at President University.

3.1.2 Detail of Material and Production Planning

The detailed activities of production and operation are explained as below.

3.1.2.1 Planned Production

The goal of production planning is simply to maintain flow. In the planning process there
are several process, initial idea and design the notebook. But with many consideration, the
idea transform into a notebook that made from eco-friendly material. So, the vendor and
supplier was needed in this production process. Then, the team determines the design and
dimensions of the products.

Figure 3.1 Design and Logo of Notebook

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The figure above is shows design of the notebook and logo of the company. These picture
was sent to the vendor or supplier for the production process. After the production process
in vendor the result of the notebook will be shown below.

Figure 3.2 Finished Product

The dimensions of products are 18.5 cm x 13.5 cm for the book and 18 cm x 7.5 cm for the
pencil case.

3.1.2.2 Materials
Notebook can be manufactured with simple and eco-friendly raw materials. The product
offered by RnB Co. is a notebook combined with pencil case made, which is fully recyclable
product like used cardboard, white paper, wire, fabric for the pencil case, used toilet paper
cartoons and plastic for the pen, which are commonly available.

Figure 3.3 Materials of Product

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3.1.3 Operation and Production Process
RnB Company Process Production
RnB Company Customer Vendor

Start

Listing order
Receive
for first
Order
ordering

Payment Receipt

Proof of Proof of
Payment Payment

RnB
Notebook
Receiving
production
finish

Opening PO Ordering

Listing PO

Delivery the
Receipt
product

Payment

Proof of Proof of
Payment Payment

Receive the
Closing PO
product

End

Figure 3.4 Scheme of Production and Operation Process

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So basically the production of company mostly came from the vendor. There is one vendor
to make all parts of the notebook. First, the company searched the vendor that is suitable as
the founder’s requirement then company explained all of the requirements, make sure the
vendor understand what the company needs. Next is creating the agreement between vendor
and company about the price and when the notebook is delivered. The cost of notebook is
IDR 1,600,000 and delivery fee is IDR 100,000 so total cost is IDR 1,700,000, vendor asked
for the first installment to be 50% of total notebook cost which is IDR 800,000 so on October
19, company paid that first. The vendor said will be delivered five days but there is a delay
from the vendor, so the book came late on October 29. After the company received the
notebook, the company paid the remaining installment which is IDR 900,000 include the
delivery fee.

3.1.4 Supply Chain

Book Pencil case Distributi

Packaging Customer
Vendor vendor on

Figure 3.5 Graphic of Supply Chain

From the figure above, the chain start from the book vendor which provide the raw material
and production of the book itself. After that, the raw material of pencil case and pen are
provided by the vendor. The pencil case will be sewed and completed with zipper then put
it into the book. After the pen was made by the vendor it will be added to the book.

After being the whole package of RnB product (book+pencil case+pen), then the RnB will
be packed to be delivered. After that, the package of RnB will be distributed by our team to
the customers.

Table 3.1 Supplier of Material in Production

Pencil Case Ridho (the vendor)

Book Ridho (the vendor)
Pen Ridho (the vendor)

3.1.5 Quality Control

In the production of notebook, the quality of the materials itself are very important. Using
recycle material is one of the advantages of our product. Even our product made by recycle

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material, our member try to maintain the quality of our product. The recycle paper that be
used is the kind of material that our member try to find and discuss it with the vendor. To
control the quality of our product the production team members directly go to the vendor to
discuss and check the material of our product.

To pass the quality control of the printing, the vendor used high auto machine that can print
our product with good shape as like our design itself. The production team member visit the
vendor and check the process of our book’s production.

3.2 Marketing and Selling

The divisional report of Marketing and Selling department are as follows
3.2.1 Four P’s of Marketing
a. Product
RnB Co. has a product in the form of a notebook. The notebook is a new innovation
to reduce waste and plastic manufacturing. This notebook also combines pencil case
and pencils in the book, also make it easier for customer to carry stationery. In other
hand 80% of the RnB Co. product can be recycled and also eco-friendly. Using this
notebook also helps reduce the problem of waste in Indonesia, which is increasing
nowadays.

b. Price
RnB Co. target market is college student which age range is 17-23 but still has
possibility of high school students. So the founders considered about trendy design
with cheap cost, yet still showing the eco recyclable design. The company has
conducted surveys to determine prices and know the competitors. From the survey
results, the competitors sell IDR 50,000-IDR 75,000. From these results we
determine the selling price of our product is IDR 45,000-IDR 50,000.

c. Place
The company sell product by direct-selling in the campus and also through online
apps such as Instagram, Line@, and e-commerce. So customer can order the product
through social media. But the company has the warehouse in Kondang lama kos.
Only by adding and chat our official account in Instagram (@rnb_co) and LINE

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 (@ozl057j) the customer can order and get a gorgeous from RnB Co. Not only in
Instagram and Line@ the customers can buy the product by Shopee.ID.

d. Promotion
Promotion is very important in business. Through promotion, the company can
communicate with the customer and deliver information about the product. Through
the promotion also the company can help the customer to take decision of our
product. Promotion helps the company reach the target market. RnB Co. used social
media such as Instagram and Line@ as promotional media. Since October 24, RnB
Co. launch the Instagram and Line@ and inform the followers about the product. On
October 27, the company already got the goods from the vendor.

3.2.2 Target Market

Market segmentation is the process of dividing the market into segments or groups according
to the customer’s needs and characteristics. Market segmentation helps marketers identify
understand the various groups of possible customers. This allows marketers to tailor their
offerings to meet the exact needs of one or all of the segmented markets (Marketing 101,
2008).

RnB Co. produces multifunction book that known to increase the simplicity and efficiency.
Come up with pencil case, one pen and a book in one single place make it most of good sold
at a point of time. The company’s market segmentation is based on the age only which make
the target market become bigger. For gender itself we didn’t need to consider it since the
color of book are pretty common which come up with two color only which are red and blue.
It is a very common stuff for everyone who still need writing, they will basically need our
product. The market segmentation based on the age will be categorized as below.

Table 3.2 Age Category

4 to 14 Children
15 to 19 Teenager
20 to 24 Adult
24 to 45 Mature
45 to 60 Middle Age

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For age 4 until 14 consider as children because they just simply need the book with them,
our products help us to the children since usually they easy to lose their item. For age 15
until 19 is categorized as teenagers because teenagers much more see for the efficiency in
choosing products. Teenagers have their own taste, attitude, and outlook. Teenager interest
in new things, they curious about what happen in nowadays, what is going on nowadays,
and soon. For age 20 until 24 is categorized as young adults because young adults think
about the function of the product that also can support their outlook. For age 25 – 45
categorized as mature and also have the biggest buying power because the costumer has
their own income. For age 46 until 64 is categorized as middle age because will be think the
priority of their need even though the costumer has their own income. For age above 65 is
categorized as elderly because the customer have the most less power since they don’t really
work or need to write anymore. The segment region for RnB Co. Company is Cikarang,
Bekasi, Jakarta, and Karawang.

RnB Co. Company target market is for children and teenagers to mature in any gender. For
children they really need something make them feel aware of their items and help the
rearrange their stuffs, while teenagers more likely to the benefit after several comparison.
However due the limitation our first target market for the adult/mature in President
University itself. And also, for the target market region, RnB Inc. Company chooses Bekasi
region.

3.2.3 Marketing and Selling Planning

Marketing and Selling Planning and Process Marketing will come with e-commerce and
social media which are LINE, Instagram, and Shopee.

For the commercial and advertisement, the company targeted through paid promote for
collaboration and helping to raise our brands. Target market is for children and teenager to
mature especially low to middle income so the company will create and spread the
advertisement to all people through social media. From the social media, our target market
can reach all regions in Indonesia even overseas.

The first marketing and selling strategy from RnB is direct selling where the marketing
department make a personal approach to the customer. We targeting the student in President
University for direct approach and ask them make a review or post our products to their
social media accounts for discounts. The marketing department also use online or media

11
social strategy to promote the product. The media social that used to promote the product is
LINE and Instagram.

In the first planning, the company plan to spread the advertisement in a whole preorder 7
days. The advertising time to spread is in the afternoon at 12 pm and 7pm daily. We choose
12 pm because most of people will play the cell phone in the break time and have a much
time to see the advertisement. All of the founders will make a sounding attack which spread
the advertisement in the same time to all of group and time line in social media. All founders
will change the profile pictures in the LINE become RnB Co. logo at the same time. The
contact person in the advertisement will be our official account @ozl0570j for LINE and for
the Instagram is @rnb_co. For the customers that want to order the book can directly add
and chat through the official account. After well known in social media, Marketing and Sales
Department tried to expand RnB Co. target markets by opening pre-order service via
Shopee.ID.

Figure 3.6 Social Media of RnB Co.

3.2.4 Detailed Progress of Marketing and Selling

The activity of Marketing and Selling department started at October 24th, 2018. The first
activity that conduct is launch official Line, Instagram and online shop as the place to
promote and sell our product. The activity that have been done by the Marketing and Selling
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Department is introducing company name, introducing product name, announcing pre-order,
receiving the order, announcing close pre-order, make a list of order, receive the payment
from the customer, and shipping the product. Here is the detail of the activity of Marketing
and Selling Department.

Table 3.3 The Activity of Marketing and Selling Department

Date Activity
10/24/2018 Launch the official social media (Instagram, Line, Email, Online Shop).
10/24/2018 Introducing our company through the social media.
10/28/2018 Introducing RnB Notebook product via social media.
10/29/2018 Direct selling and promote the product via social media.
11/06/2018 Announce the available of the product directly via social media.
11/08/2018-
Promote the product via social media and receiving the customer order.
12/01/2018
11/08/2018- Make the list of the order and received the payment from the customer
12/01/2018 both with shipping the product.
12/02/2018 Announce the close order via social media

Based on the selling, 2018 the product that have been sold by the customer is 48 units. After
get the customer order, the team shipping the product and accept the payment too.

3.2.5 Marketing Control

Marketing control is used by small business owners to monitor and evaluate their current
marketing strategies to identify needed adjustments and set guidelines for the future to
achieve marketing and business goals. There are several techniques in doing marketing
control. In our case, we use customer analysis, customer feedback, and competitor analysis.

a) Customer analysis

Customer analysis is a process of identifying the customer, needs of the customer,

and finding a bridge between the two in the form of product that offered by one
company. In our case we are identifying our customer based on our passive
observation during our university life, with the result:

 High temperature in Cikarang has a tendency in reducing comfortableness

when bringing something big and/or heavy in bag.

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  Small table for every student in class has a tendency in reducing
comfortableness when using something large during seat-in study, like
using large binder along with large text book.
 There is an increasing trend in using waist bag or other type of small bag
when student go to the campus.

Based on that result, we found that there are many students in PU whose have a
problem in bringing their full study equipment either due to the uncomfortableness
or other cause. As for that, we can identify our customer as:

 President University Student which has a problem in bringing their full

study equipment to campus, due to several reasons.
 Active and mobile person with same problem as President University
student.

The next step is finding the needs. Which we assumed as a need for bringing essential
study equipment comfortably. Then, the bridge is our product which is an essential
study equipment comfortable to bring.

b) Competitor analysis

This analysis involves checking our potential customer and finds the pros and cons
about that product. In the analysis, the company found that there are two type of
competitors:

 Big book including regular notebook (big boss brand, sidu brand), and
A5/B5 Binder.
 Regular small notebook

Big book has an advantage of size but can uncomfortable in a tiny table. Regular
small notebook has an advantage in comfortability in a tiny table and portability.
Compare to our product, we have an advantage of regular small book with an ability
to store a writing equipment in one product.

c) Customer feedback

After we test sale the product, we are conducting a customer feedback, which are
involving a discussion with our customer in order to evaluate our current product
and gaining some insight for the expectation of our future product.
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  The results from customer feedback are:
 Many customers has an expectation for the price of the product to be around
Rp30.000
 Mostly positive feedback about the combination of pencil case and
notebook
 Many customers expect the product to be bigger
 Several customers expect the pencil case is attachable
 There is an input for the product to be in the form of binder.

3.2.6 SWOT Analysis

a. Strengths

RnB Co. issues a product that is very innovative and environmentally friendly. The product
is also easy to carry and comfortable to use. In addition, customer only needs to bring one
object to complete their stationery needs. The product also has an attractive design. On the
other hand by using the product, customer also participates in maintaining the environment.

b. Weaknesses

RnB Co. is a new company in the industry. This is a challenge for the founders in introducing
product in the midst of competitors who already have big brands. On the other hand, the lack
of equipment that company has, made the founders had to find a vendor that matches the
founder’s requirement. Besides that, the product also has a cover that is not waterproof, so
far the company continues to develop the product to meet the customer's requirements.

c. Opportunities

The needs of stationery as time goes by is always increasing. Because of that, the founders
of RnB Co. observed a good business opportunity. From this, RnB Co. tried to develop a
product that is suitable for the students who need innovative and effective product. Our
product helps customer brings everything in one place, which makes the founders believe
that the product can be welcome in the market.

d. Threats

RnB is new company in stationary industry so developing the products and promotion are
very important to introduce and attract customers' interest. In addition, the company
continues to develop the product such as making product into binder type and making bigger

15
size. On the other hand, regarding the quality of our product which is less water resistant
also still under development to meet customers' requirement. Moreover, the company also
needs to improve the completeness of equipment to stabilize the company.

3.3 Finance and Accounting

The divisional report of Finance and Accounting department are as follows
3.3.1 Finance and Accounting Strategy
The Finance and Accounting Strategy used in RnB Co. is Value Chain Strategy. Value Chain
strategy is strategy to inspect all the expense in each flow, and optimizing it by minimizing
all the expense made.
3.3.2 Detailed Progress of Finance and Accounting Department
Since RnB Co. is a new company, it needs capital. The capital is gather from each co-
founders of company that invest IDR 191,000. There are 9 co-founder and made the total
capital of IDR 1,720,000. The capital is used to pay the first selling of the notebook. RnB
Co. develop the low price product that lead to low profit but allows high number of unit
sales.
This strategy is chosen to grab the attention of market and promote RnB Co. which is new
to the market. To sell notebook with low price, all the expense should be minimized.
According to the vendor, the obstacle was to find the material for the book cover, so the
there was a little bit delay of shipment from one week became one week and three days. But
because it is still
Based on the Finance and Accounting Department analysis and consideration about cost and

revenue, the price that suitable for the Company and customer is IDR 40,000 for first week

sales and IDR 45,000 for the rest of sales. The profit from the book is IDR 4,500 per unit in

first week sales and IDR 9,500 per unit in the rest of week sales.

Table 3.4 Sales and Cost Report

SALES
Description Qty Price Total
Week 1 sales 10 IDR 40,000 IDR 400,000
Week 2 sales 14 IDR 45,000 IDR 630,000
Week 3 sales 10 IDR 45,000 IDR 450,000
Week 4 sales 8 IDR 45,000 IDR 360,000

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 Table 3.4 Sales and Cost Report (continued)
Description Qty Price Total
Week 5 sales 6 IDR 45,000 IDR 270,000
Total Revenue IDR 2,110,000
COST
Description Qty Price Total
Notebook payment 50 IDR 32,000 IDR 1,600,000
Delivery fee 1 IDR 100,000 IDR 100,000
Total Cost IDR 1,700,000
PROFIT MARGIN
IDR 410,000

From the table it can be seen that the sale price per unit is IDR 40,000 for the first 10 product
and 45,000 for the rest of sales. The total revenue is IDR 2,110,000. For the cost there are
fixed cost is delivery fee IDR 100,000 and variable cost for notebook payment is IDR 32,000
per unit. Because the company ordered 50 notebooks, so total variable cost is IDR 1,600,000.
Total cost needed is IDR 1,700,000. From the revenue and cost, it can be calculated that
profit margin of company is IDR 410,00

Table 3.5 Sales Detail

SALES DETAIL
No Date Buyer Payment Qty Price Total
1 30/11/2018 Sasa Cash 1 40,000 40000
2 30/11/2019 Sir Emil Cash 1 40,000 40000
3 30/11/2020 Mam Maria Cash 1 40,000 40000
4 1/11/2018 Anne Cash 1 40,000 40000
5 1/11/2018 Catherine Cash 1 40,000 40000
Week 1
6 2/11/2018 Kevin Transfer 1 40,000 40000
7 2/12/2018 Ita Cash 1 40,000 40000
8 2/13/2018 Karina Cash 1 40,000 40000
9 3/11/2018 April Cash 1 40,000 40000
10 3/12/2018 Rifky Cash 1 40,000 40000

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 Table 3.5 Sales Detail (continued)
SALES DETAIL
No Date Buyer Payment Qty Price Total
11 6/11/2018 Bang dimas Transfer 1 45,000 45000
12 6/11/2018 Nida Cash 1 45,000 45000
13 7/11/2018 Nofi Cash 1 45,000 45000
14 7/11/2018 Dida Cash 1 45,000 45000
15 7/11/2018 Patua Cash 1 45,000 45000
16 8/11/2018 Haryo Transfer 1 45,000 45000
17 8/11/2018 Kemul Cash 1 45,000 45000
Week 2
18 9/11/2018 Kezia Cash 1 45,000 45000
19 9/11/2018 Ka Nanda Cash 1 45,000 45000
20 9/11/2018 Ka Ester Cash 1 45,000 45000
21 10/11/2018 Sherin Cash 1 45,000 45000
22 11/11/2018 Ka Melda Cash 1 45,000 45000
23 11/11/2018 Ka Restu Cash 1 45,000 45000
24 12/11/2018 Misshel Cash 1 45,000 45000
25 13/11/2018 Cynthia Cash 1 45,000 45000
26 14/11/2018 Bella Cash 1 45,000 45000
27 15/11/2018 Fenny Cash 1 45,000 45000
28 15/11/2018 Melly Cash 1 45,000 45000
29 16/11/2018 Claudia Cash 1 45,000 45000
Week 3
30 16/11/2018 Aprida Cash 1 45,000 45000
31 16/11/2018 Brigitta Cash 1 45,000 45000
32 17/11/2018 Fitri Cash 1 45,000 45000
33 18/11/2018 Anissa Cash 1 45,000 45000
34 18/11/2018 Nadya Cash 1 45,000 45000
35 20/11/2018 Ka Moses Cash 1 45,001 45001
36 22/11/2018 Erlin Cash 1 45,000 45000
37 22/11/2018 Ka Rere Cash 1 45,000 45000
38 23/11/2018 Ka Adel Cash 1 45,000 45000
Week 4
39 24/11/2018 Cindy Cash 1 45,000 45000
40 25/11/2018 Ari Cash 1 45,000 45000
41 26/11/2018 Fay Cash 1 45,000 45000
42 26/11/2018 Fanny Cash 1 45,000 45000
43 29/11/2018 Bella Cash 1 45,000 45000
44 2/11/2018 Vanilla Cash 1 45,000 45000
45 3/11/2018 Tami Cash 1 45,000 45000 Week 5
46 3/11/2018 Finco Cash 1 45,000 45000
47 4/12/2018 Viny Transfer 2 45,000 90000

From the table above, it can be seen that the highest sales was on week 2 with the number
of sales are 14 units of notebook.
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 Figure 3.7 Customers Testimonials

Figure 3.8 Customers Payment Receipt

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3.3.3 BEP Calculation
To calculate the Breakeven Point (BEP) first it should be known the variable cost and fixed
cost.
The Variable cost is come from:
Table 3.6 Variable cost
Notebook by vendor IDR 32,000.00

The Fixed Cost is come from:

Table 3.7 Fixed Cost
Delivery fee IDR 100,000.00

Based on the Finance and Accounting Department analysis and consideration about cost and
revenue, the price that suitable for the Company and customer is IDR 45,000.

Table 3.8 BEP Calculation

Sales
Price per unit IDR 45,000
Cost
Variable Cost IDR 32,000
Fixed Cost IDR 100,000

After knowing all the needed information, the Break Event Point of the data can be
calculated.

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 𝐹𝑖𝑥𝑒𝑑 𝐶𝑜𝑠𝑡
𝐵𝐸𝑃 =
𝑃𝑟𝑖𝑐𝑒𝑃𝑒𝑟 𝑢𝑛𝑖𝑡 − 𝑉𝑎𝑟𝑖𝑎𝑏𝑙𝑒 𝑐𝑜𝑠𝑡
100,000
𝐵𝐸𝑃 = = 7.69 ≈ 8 𝑢𝑛𝑖𝑡𝑠
45,000 − 32,000

From the calculation it shows that the BEP is 8 units. This shows that when RnB Co. can
sell 8 notebooks, it will be in the Break Even Point where the company didn’t have surplus
or minus.

3.4 Human Resources Management

Table 3.9 Progress of HRM
No Activity Division Expected Reality
1 Collecting capital Finance 15/10/2018 15/10/2018
2 Logo design done CEO 15/10/2018 16/10/2018
3 Pay vendor installment Finance 17/10/2018 17/10/2018
4 Pricing done Finance 18/10/2018 18/10/2018
Communicate with
5 Production 19/10/2018 19/10/2018
vendor
6 Create social media Marketing 20/10/2018 24/10/2018
7 Notebook received production 24/10/2018 27/11/2018
8 Pay vendor repayment Finance 24/10/2018 27/11/2018
9 Launch to social media Marketing 29/10/2018 29/10/2018
10 First week sales Marketing 30/10/2018 30/10/2018
11 Weekly report Finance 4/11/2018 5/11/2018
12 Weekly meeting All 5/11/2018 5/11/2018
13 Second week sales Marketing 6/11/2018 6/11/2018
14 Weekly report Finance 11/11/2018 11/11/2018
15 Weekly meeting All 12/11/2018 12/11/2018
16 Third week sales Marketing 13/11/2018 13/11/2018
17 Weekly report Finance 18/11/2018 18/11/2018
18 Weekly meeting All 19/11/2018 19/11/2018
19 Fourth week sales Marketing 20/11/2018 20/11/2018
20 Weekly report Finance 25/11/2018 25/11/2018
21 Weekly meeting All 26/11/2018 26/11/2018
22 Fifth week sales Marketing 27/11/2018 27/11/2018
23 Weekly report Finance 2/11/2018 3/11/2018
24 Weekly meeting All 4/11/2018 4/11/2018
25 Closing All 5/11/2018 5/11/2018

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At the first time, the progress ran well according to the timeline. From the collecting capital
to each founders, it has run correctly. But then, there was obstacle in creating the logo due
to many opinions from the founders related to the philosophy of logo so it was crucial for
designing the shape and logo and has to be discussed.

Then there was also obstacle from the vendor related to the material that led to the shipment
should be delayed three days from the agreement. Since it is still not too far from the
expected timeline, it can be said that still run smoothly.

First week sales launched on October 30, through social media and direct selling. To grab
the attention of market, company gave special price which was IDR 40,000 from the normal
price IDR 45,000. There were 10 customers that bought the product on first week. After that,
the finance had to create weekly report of sales and then on next day conducted weekly
meeting to report the progress of sales.

Second week sales launched on November 6, through social media and direct selling. Since
the promotional period has been end so the price back to normal price IDR 45,000. There
were 10 customers that bought the product on first week. After that, the finance had to create
weekly report of sales and then on next day conducted weekly meeting to report the progress
of sales.

Third week sales launched on November 13, through social media and direct selling. Since
the promotional period has been end so the price back to normal price IDR 45,000. There
were 10 customers that bought the product on first week. After that, the finance had to create
weekly report of sales and then on next day conducted weekly meeting to report the progress
of sales.

Fourth week sales launched on November 20, through social media and direct selling. Since
the promotional period has been end so the price back to normal price IDR 45,000. There
were 10 customers that bought the product on first week. After that, the finance had to create
weekly report of sales and then on next day conducted weekly meeting to report the progress
of sales.

Fifth week sales launched on November 27, through social media and direct selling. Since
the promotional period has been end so the price back to normal price IDR 45,000. There
were 10 customers that bought the product on first week. After that, the finance had to create
weekly report of sales and then on next day conducted weekly meeting to report the progress

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of sales. Since the fifth week is the last week of sales, so the evaluation meeting discussed
about the problem solved during all sales period, not only about their divisional problem but
also if there is member who notices another problem, it can be reported. Moreover, in this
last weekly meeting, the company announced saying goodbye to the customer.

 For Production division performance even if the production is behind the timeline
they have search for every way to reduce the lateness. They have schedule to check
the product to the vendor two times before it is shipped. They lack of divisional
meeting, instead of daily division meeting they go to directly to vendor to follow up
the vendor. Overall the performance of Production division is good enough, but for
recommendation and suggestion to this division is to have daily meeting to minimize
misunderstanding and to improve their work.

 For Sales & Marketing division performance overall the performance is great. From
the beginning they have daily schedule to do sounding about our product through
official account on social media. They have method to attract the customer to buy
the product. They also promote the product directly to the customer not only on
social media.

 Finance division performance overall is good. This division is responsible to collect

initial capital from each member. They create sales report, and keep maintain of the
Pandora Company income and outcome.

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 CHAPTER IV

IMPROVEMENT

From the first until last week of sales, there are lots of feedback from the customers such as:

 The packaging could have been created in a trendy way or interest the customer, not
just a plastic.
 The book cover should be made from the water-resistant material.
 It would be nice if the notebook can be made like a binder and has a small size or
big size of paper so it can be refilled.

There are several problems that company faced during the business project, which are:

 The price of the product is higher compared to the expectation of customers. Most
of customers thought it would be around IDR 25,000-IDR 35,000 since it is a
recyclable product.
 Company can’t upgrade the product based on the feedback of customers because
already have an agreement with the vendor to make the product in the certain
number.

To tackle those problems, company will focus to increase the sales of product itself which
is the 50 notebook. If there is any chance to do re-agreement with the vendor related to the
customer’s requirement, company will upgrade to the better version suitable with customer’s
requirement.

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 CHAPTER V
CLOSING

5.1 Conclusion
So based on the result since the first week sales until the last week sales, it can be concluded
that the company has already met the satisfaction of the customers and has already achieved
the vision of the company which is to be the leading maker of zero waste action for
surrounded environment with 100% stylish product. The company has also successfully
reached the enough profit for the first 50 sales of product that is IDR 410,000. The target
market also suitable with the projected market of the marketing department which is mostly
college students around Cikarang and teenagers below 20s. The promotional method has
also successfully conducted so that the sales can be reached 50 notebooks within one month.

5.2 Future Plans

For the future plans, the company would like to expand the target market not only customers
who came from President University, but also coming from online shopping such as shopee,
lazada, etc. The company also would like to upgrade the product by dealing with the vendor
related to the customer’s requirements so that it can increase the satisfaction of customer.

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