Professional Documents
Culture Documents
Exploratory Survey TNC Paper Paronda 1 SB16-FINAL-rev-06302016
Exploratory Survey TNC Paper Paronda 1 SB16-FINAL-rev-06302016
net/publication/318959598
CITATIONS READS
6 29,629
1 author:
SEE PROFILE
All content following this page was uploaded by Arden Glenn Paronda on 07 August 2017.
Abstract — Uber and GrabCar are popular modes of challenges the taxi operators to improve the quality of their
transportation conceptualized and developed abroad and later service. Also, the TNCs in Metro Manila deviate from the true
introduced to Filipino commuters. The service is classified by the concept of car-sharing because most cars were bought brand new
Department of Transportation and Communications (DOTC) instead of using the existing vehicle for the purpose of becoming a
under what they defined as Transportation Network Company TNC partner. We can still experience the same positive impacts
(TNC). The rise of these transport modes has a direct impact to a of car-sharing if private car users will shift to using TNC instead.
segment once dominated by conventional taxis as these two
became popular in the market in terms of the premium services TNCs in order to contribute to a sustainable transport should
they provide to riders. The main objectives of this study are the consider the concept of ride-sharing by maximizing the
following: a) to determine the characteristics of TNC users as occupancy of the vehicle, and by encouraging the people to share
well as the attributes of TNC operators in Metro Manila; b) to their ride. TNCs should highly discourage its members to buy
determine the perception of commuters and operators on Uber new vehicles but instead utilize the existing units in good
and GrabCar; c) to determine the role of Uber & GrabCar in our condition and qualified to the age requirement set by LTFRB.
transportation sector and sustainable transport in Metro Manila;
and d) to formulate recommendations for TNCs as well as for Keywords—TNC; Uber; GrabCar; Conventional Taxi; Metro
improving conventional taxi services. Manila
Fig. 4. Relative Percent of people willing to give up their car for convenient
mode of transportation
TABLE IV. HOW MUCH ARE YOU WILLING TO SPEND FOR A CONVENIENT
AND RELIABLE RIDE?
Category No. %
Less than 50 4 3%
Fig. 6. Common Complaints In Riding A Taxi In Metro Manila
51-99 10 8%
100-150 28 24 % In Fig. 7, respondents were asked their primary purpose of
151-200 25 21 % riding service like Uber and GrabCar. 46% of the respondents
201-250 12 10 % answered “commute to work” while 33% answered “personal
business”. This is due good service Uber and GrabCar provide
251-300 16 13 %
which fills up the gap the other public transport modes doesn’t
301-350 7 6% have.
351-400 2 2%
401-450 1 1%
451-500 7 6%
501 or higher 7 6%
Grand Total 119 100 %
Fig. 5. Amount Of Money Spent On Gas Spent Every Week For Car Users
Fig. 8. Number Of Trips A Month Via Uber / Grabcar
Category NO. %
TABLE VI. MOST ATTRACTIVE FEATURES OF UBER/GRABCAR
Liked having another mobility option 66 21%
Category No. %
Just found out about it 57 19%
Reliability - cars are there when I need them 21 18%
Liked Uber or GrabCar philosophy 40 13%
Easy to make reservations 19 16%
Wanted to spend less on transportation 35 11%
The overall philosophy of Uber and GrabCar 17 14%
Eliminates the hassles of owning a car 31 10%
Less costly than owning a car 11 9%
Could not afford to own/maintain/garage my car 23 7%
Easy to use 11 9%
Others 23 7%
Less hassle than owning a car 9 8%
Uber or GrabCar services came to my neighborhood 14 5%
No parking hassles 10 8%
No particular reason 7 2%
Do not have to ask for rides from others 7 6%
My employer pays for membership or other expenses 5 2%
Others 5 4%
Car broke down or needed extensive repairs 4 1%
Helps the environment 4 3%
Changed job 2 1%
Can pay for cars only when used 4 3%
Changed location of my residence 1 0%
More comfortable and faster than public commute 1 1%
TOTAL 308 100%
Others: Better service than cab, comfort; Free Ride Upon Registration; My employer pays for
TOTAL 119 100%
membership or other expenses; No one to drive me to work; No particular reason; Taxi drivers
are choosy on the destination
Category No. %
Excellent 39 33%
Good 16 13%
Fig. 10. Option To Use Uber Or Grabcar Assuming Conventional Taxis Were
Efficient and Convenient Very Good 64 54%
Fair 0 0%
In Fig. 11, we can see that despite the fare cost and mode Bad 0 0%
of payment be the same as taxis, people will still ride Uber and
TOTAL 119 100%
GrabCar. Respondents through their answers believe that
Uber/GrabCar is still more reliable than taxis.
The respondents were asked about how many cars are
owned by their household. The range is 0-5, zero (0) being
none and five (5) being the highest answer. An average of 1.38
cars per household and a median of 1 was determined as you
can see in Fig. 12.
Fig. 11. Option To Use Uber Or Grabcar With Assumption That Cost And
Mode Of Payment Was Equal Across All Modes Of Transport
Category No. %
TABLE IX. MOST LIKED FEATURE ABOUT OWNING A CAR
Rented cars cost less for longer trips 56 32%
Category No. Don’t have to worry about mileage charges with rentals 52 29%
Instant access at any time of day or night 66% Have more types of vehicle available with rentals 32 18%
Having a vehicle of my own choice 18% Other 32 18%
I can be sure that the car is well cared for 8% Rentals are closer to my home or work 5 3%
Others 5% Total 177 100%
No opinion 3%
Don’t like (wouldn’t like) anything about owing a car 2%
For the open-ended question “If you were an advisor to a
TOTAL 100%
TNC company, what would your recommendations be for
making Uber and GrabCar more attractive to persons like
In Table X, respondents were asked how do they think that yourself?” the respondents were asked to enumerate their
Uber/GrabCar compares to owning a car. Twenty-eight answers. The researcher then sorted all answers and came up
percent (28%) answered “Cost less”, in Uber/GrabCar you can with 15 most common enumerated responses. The topmost
have the convenience of a car without buying a car. It cost less among all the answers is “Introduced advance booking”
because you will just pay for its service when you need it, followed by “maintain cleanliness of cars” then “improve
compared to buying a car and paying for its maintenance and quality of service”. Other responses were tabulated and
fuel. As seen in Table XI, when Uber/GrabCar service was presented in Table XIII.
stopped, 29% said they will use the transit instead while 24%
will shift to taxis. TABLE XIII. RECOMMENDATIONS TO UBER OR GRABCAR TO
IMPROVE PERCEPTION
TABLE X. UBER OR GRABCAR COMPARED TO OWNING A CAR No. RECOMMENDATIONS
1 Introduce advance booking
Category No. %
2 Maintain cleanliness of cars
Costs less 72 28% 3 Improve quality of service
You get the good parts of car ownership without the hassles 55 22% 4 Reward loyal passengers
5 Reward drivers
Makes me plan my trips in advance 33 13%
6 Roadside assistance to drivers in case of emergency
I can get the kind of vehicle I need for a specific trip 28 11% 7 Apply the "true" car sharing principle. Ridesharing to others closer
Encourages me to use transit more often 17 7% to your home.
8 Introduce carpooling services (Utilize all seats)
A shared car gets used more often during the day 17 7% 9 Do not exaggerate surge pricing. 1.1x up to 1.3x is ok, more than
Encourages me to walk more often 15 6% that is too expensive
10 Expand the service geographically to a wider range catering more
Have to get the car back at a specific time 11 4%
people
Other 5 2% 11 Have a more transparent fare calculation.
TOTAL 253 100% 12 I suggest to all drivers out there not to choose passengers.
13 Increase car sharing supply so that more people can use Uber or
GrabCar and lessen surge prices
TABLE XI. ALTERNATIVE MODE IF UBER OR GRABCAR SERVICE WERE 14 Make it more adaptable to low internet speed in the Philippines.
STOPPED Use Viber or WhatsApp in communicating with drivers rather
calls& text to minimize cost
Category No. %
15 Professional training for drivers. (Safe driving, etiquette, good
Use transit more often 66 29% manners, courtesy, and alike)
Use taxis more often 54 24%
E. Demographics of Respondents (Operators)
Buy a car 43 19%
Walk more often 34 15%
The researcher tried his best to get as many respondents
Get rides from friends 25 11% (operators) as possible, but some didn’t want to share their
Move to another house 7 3% information and didn’t want to contribute to this study. 102
Total 229 100% operators participated to answer the online survey and valued
the importance of this study in our transportation sector.
As seen in Fig. 13, the average age of the Uber/GrabCar
Operators who answered the survey was 35.8 years old with a
median of 35. Mixed aged ranging from 20 to 60 years old
was observed. Sixty percent (60%) of them are Uber
operators, 25% are GrabCar operators and 15% are both Uber
& GrabCar operators.
In Fig. 16, the behavior of operators on how many times in Category No. %
a week they operate, results showed that the operators work Monday 20 12%
for an average of 5.35 times a week, or a median of 6 times a Tuesday 21 13%
Wednesday 20 12%
week. This further proves that Uber and GrabCar Operators Thursday 16 10%
perform like a conventional taxi service. A conventional taxi Friday 3 2%
operator typically works 6 to 7x a week. Also, we can clearly Saturday 21 13%
see that 27% of the respondents operates 11 to 12 hours a day Sunday 60 37%
and some are even at 16 hours a day. A conventional taxi with Total 161 100%
a premium service, is how operators of Uber and GrabCar
behaves. (Please refer to Figure 17)
City No. %
Makati 60 59%
Taguig 16 16%
Fig. 17. Operators' Number Of Work Hours In A Day
Quezon City 9 9%
Table XVIII, shows that Friday is the Peak day and said to Mandaluyong 6 6%
have the highest number of bookings, while Sunday is the Off- Manila 5 5%
Peak day which has the lowest number of bookings, as seen in Pasig 3 3%
Table XIX. In Fig. 18, it is said that the peak hours are
City No. % In Table XXII, 32% answered that Uber and GrabCar
Paranaque “Provides mobility options” other top answers include
1 1%
“Reduces parking demand”, “Reduce vehicle travel” and
Pasay 1 1% “increase transit ridership”. Uber or GrabCar provides another
Valenzuela 1 1% mobility option for commuters however, because of its low
Total 102 100% capacity (1 to 4), it is not considered as mass transit. The most
important goals for the operators is Uber or GrabCar provides
TABLE XXI. CITY IN METRO MANILA WITH THE LEAST NUMBER OF mobility options with 48% respondents, as shown in Table
USERS OF TNC (UBER OR GRABCAR) XXIII.
City No. %
Navotas 23 23% TABLE XXII. BENEFITS OF UBER AND GRABCAR
Malabon 15 15% No. %
Category
Valenzuela 15 15% Provides mobility options 77 32%
Muntinlupa 9 9% Increases transit ridership 46 19%
Caloocan 8 8% Reduces vehicle travel 45 19%
Makati 6 6% Reduces parking demand 42 18%
Pateros 6 6% Improves air quality 11 5%
Las Piñas 5 5% Other 9 4%
Manila 3 3% Do not know/prefer not to say 7 3%
Marikina 3 3% TOTAL 237 100%
Pasay 2 2%
Pasig 2 2% TABLE XXIII. MOST IMPORTANT BENEFIT OR GOAL OF UBER OR
GRABCAR
San Juan 2 2%
Quezon City 1 Category No. %
1%
Taguig 1 1% Provides mobility options 49 48%
Parañaque 1 1% Increases transit ridership 19 19%
Mandaluyong 0 0% Reduces vehicle travel 14 14%
Total 102 100% Do not know/prefer not to say 9 9%
Reduces parking demand 8 8%
Improves air quality 3 3%
G. Operator’s Perception on Uber & GrabCar
TOTAL 102 100%
In Fig. 19, the respondent operators were asked if TNC can
give them good income, 47% said that it is only “break-even”
while 37% said “yes” it gave them good income. Only 16% In Table XXIV, among the five (5) possible category
answered “no”. Based on these data, it can be concluded that answer, 47% of the respondent operators said that they
the operators and drivers cannot vouch for high income due to provide Garage or surface lot with restricted access for their
the monthly amortization they need to pay for their newly vehicles. Same as the requirement in conventional taxis, TNC
bought vehicle. On the other hand, operators with existing operators are needed to have a parking space for their vehicle.
vehicle can appreciate the income they can earn in Uber or Illegal parking on the streets will just limit the road capacity
GrabCar. so a parking a necessary for the operators of taxis and TNCs.