SWOT Analysis Worksheet
Strengths Weaknesses
Product/ B.A.C. BOX is something
Service college students could
benefit off of. There’s no
Offering product like it in the
market.
Partnering with popular/
Brand/ well known company.
Marketing (BACTRAC). Advantage
of experience with
marketing.
B.A.C. BOX has a group
of 35 behind it. Because
Staff/ HR of this we’ll have a
organized and well
communicated I
production.
B.A.C BOX is contracted
with BAC-Track for 5
years. With that brings the
financial aid that is
Finance needed.
B.A.C BOX will have a
head for each
department that will
Operations/ report back to the CEO.
Management Which will keep our
organization organized.
B.A.C BOX is a product
designed for those who
drink and want an
Market affirmation that they are
taking safety precautions
when drinking.
Opportunities
If technology within BOX
malfunctions, could be
costly.
With it being a new
company and product,
consumers may not want
to try it.
If employees slack off in
the factory industry, the
products won’t be
manufactured as efficient.
This may cause a setback
for the company.
With B.A.C BOX
partnering with BAC-
Track, it allows BAC-
Track to make decisions
that we might not agree
with. If they pull out of
the contract it’ll leave us
to suffer due to lack of
funds.
The entire supply process
is handled online through
a website, so shipping and
the purchase transaction
will not be under our
control.
B.A.C BOX is going to
portrayed online through a
website, so it may be hard
to pinpoint the specific
website.
Threats
Have a large consumer
base. People consume
alcohol from a range of
ages.
Parents may buy for their
children to keep them
safe. Since new product
consumers will be
interested in trying.
With a big employee
department, we’ll be able
to get things done more
quickly, and if help is
needed employees can
help one another out.
The technology and
industry to growing
continuously Once we
prove ourselves, there
will be plenty of investors
that would be willing to
invest with B.A.C. BOX.
With partnering with a
known company, it’ll
allow us to be recognized
easily and be more
known.
Our main target are
college students, and
there are thousands of
college students
throughout the U.S., so
The rate of alcohol
consumption decreases
over time.
Few experience with
marketing could lead
customers away.
If employees decide to
quit, they then have an
opportunity to disperse
personal information with
competitors of B.A.C BOX.
B.A.C BOX’s investors
already invested as much
as possible. So, if one
pulls out or even runs out
of money, we risk of the
chance of going into debt,
and the risk of not being
able to provide any more
money.
Our largest threat will be
BAC-Track since they’ll be
providing the technology
aspect of our product. So,
If they retreat well be left
with no tech. parts.
As more products and
companies are being
developed to tend the
safety of college students,
the competition will
increase.
 our market has a lot of
room for growth.

Can any of your strengths help with improving your weaknesses or combating your threats? If so, please
describe how below.

Almost all of our strengths out way our weaknesses and threats. Our primary threat is there be competing companies once we get up and
started. But since were a new industry and product we won’t have much competition. We have a lot of workers, so well make sure were
targeting college students and the age group that drinks the most and make ourselves available to buy and use. We’ll be new to the market,
so we’ll be popular, with having parents wanting a product to keep their children safe.
Based on the information above, what are your immediate goals/next steps?

Our primary goal is to launch a product that will cut back statistics on drinking and driving. We want to minimize the opportunity to
endanger others. So, we’ll start marketing on college campuses and advertise online, so we get a wide range of consumers.

Based on the information above, what are your long-term goals/next steps?

In the long term, we hope to minimize the drinking and driving statistic, and the amount of accidents caused by this. We will launch our
product online, and to increase easy access to product. We hope to extend in future with uber and create different features of our product
down the line.