Gantt chart: Link

WHAT TO DO Week1 Week2 Week3 Week4 Week5 Week6 Week7 Week8 Week9 Week10 Week11 Week12 Week13 Week14
Promotions
Expansion
Assessment
Current marketing efforts
Marketing metrics- performance/interactivity
Search Engine positioning (for keywords )
Analytics
Facebook Insights/ likes
Twitter activity
Industry analysis
SWOT situational analysis
Competitor analysis and environment
Consumer analysis (different behaviors of target markets )
Market research/Consumer insights
focus group
Tagline
Helmet Usage assessment
Current image, mindset, behavior
Desired behavior
Challenges to overcome
Value Proposition
Integrated Media Sample
Flyers/ brochures
YouTube -Video
Facebook
Twitter
Social bookmarks
Instagram
Infographic
Newspaper
Posters
Newsletter ( online)
Personal networks
friends, family, org.
Monitoring Evaluation
Monitoring metrics
Website - Google Analytics
Social media insights
Digital footprint changes
Plan for ongoing feedback from target markets
Innovate digital media and distribution channels
Adjust strategy to maximize efforts
Integrate Social Enterprise (digital tools throughout departments of organization to facilitate upward and downward communications)
Social media interactors
Peers and partners
Cross promotions
Social media audit
Facebook
Link
Profile name
Followers
Date of last activity
Frequency of posts
Montly referral traffic
% of change (last year)
% of change (last month)
Clicks per post
Clicks per post (last month)
Clicks per post change
Facebook reach
% of change (last week)
Followers (today)
Followers (last month)
Followers change
INSTAGRAM
LINK
PROFILE NAME
FOLLOWERS
DATE OF LAST ACTIVITY
FREQUENCY OF POSTS
MONTLY REFERRAL TRAFFIC
% OF CHANGE (LAST YEAR)
% OF CHANGE (LAST MONTH)
CLICKS PER POST
CLICKS PER POST (LAST MONTH)
CLICKS PER POST CHANGE
FACEBOOK % OFREACH
CHANGE (LAST WEEK)
FOLLOWERS (TODAY)
FOLLOWERS (LAST MONTH)
FOLLOWERS CHANGE
TWITTER
LINK
PROFILE NAME
FOLLOWERS
DATE OF LAST ACTIVITY
FREQUENCY OF POSTS
MONTLY REFERRAL TRAFFIC
% OF CHANGE (LAST YEAR)
% OF CHANGE (LAST MONTH)
CLICKS PER POST
CLICKS PER POST (LAST MONTH)
CLICKS PER POST CHANGE
FACEBOOK % OFREACH
CHANGE (LAST WEEK)
FOLLOWERS (TODAY)
FOLLOWERS (LAST MONTH)
FOLLOWERS CHANGE
LINKED-IN
LINK
PROFILE NAME
FOLLOWERS
DATE OF LAST ACTIVITY
FREQUENCY OF POSTS
MONTLY REFERRAL TRAFFIC
% OF CHANGE (LAST YEAR)
% OF CHANGE (LAST MONTH)
CLICKS PER POST
CLICKS PER POST (LAST MONTH)
CLICKS PER POST CHANGE
FACEBOOK % OFREACH
CHANGE (LAST WEEK)
FOLLOWERS (TODAY)
FOLLOWERS (LAST MONTH)
FOLLOWERS CHANGE
Stats of Posts (Advt.) in Fb, Instagram, Twitter, LinkedIn

LinkedIn Post Stats

Twitter Post Stats

FB & Instagram Post Stats